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Channel

Москва под каблуком

@MoscowHeel

On this record: Topic · Growth · Engagement · What this channel posts · View velocity · Reactions · Advertising · Posts · Posts edited after publishing · Citations · Domains linked from posts · Cite this entry

701,791subscribers

-55,211 since we began measuring on 6 August 2026

Risers and fallers across the register · movement among entries of 316,228–1,000,000.

Register entry

Telegram ID-1002870517385
TypeChannel
Username@MoscowHeel
CreatedBetween 1 June 2025 and 30 September 2025 — estimated from Telegram’s id allocation, not measured. How this range is calculated.
First recorded6 August 2026
Last confirmed live27 October 2026
Measurements held52
Confirmed unchanged1 time, most recently 27 October 2026
On Telegramt.me/MoscowHeel

Topic

Memes & entertainment — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-UD-Q6_K_XL, prompt version 1) read this channel’s own recent posts on 8 August 2026 and assigned it the closest of 31 fixed categories, at 74% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and the other topics.

Growth

701,791761,160731,475.56 August 2026 — 757,002 subscribers6 August 2026 — 756,052 subscribers7 August 2026 — 754,704 subscribers8 August 2026 — 753,245 subscribers9 August 2026 — 751,805 subscribers10 August 2026 — 750,320 subscribers12 August 2026 — 748,683 subscribers12 August 2026 — 747,397 subscribers14 August 2026 — 745,500 subscribers15 August 2026 — 743,465 subscribers16 August 2026 — 742,095 subscribers17 August 2026 — 740,463 subscribers18 August 2026 — 738,995 subscribers19 August 2026 — 744,801 subscribers20 August 2026 — 743,194 subscribers22 August 2026 — 741,713 subscribers23 August 2026 — 739,505 subscribers25 August 2026 — 737,578 subscribers26 August 2026 — 736,177 subscribers26 August 2026 — 735,049 subscribers27 August 2026 — 739,501 subscribers28 August 2026 — 746,000 subscribers29 August 2026 — 752,020 subscribers30 August 2026 — 750,706 subscribers1 September 2026 — 748,945 subscribers2 September 2026 — 747,873 subscribers3 September 2026 — 761,160 subscribers5 September 2026 — 759,016 subscribers8 September 2026 — 755,173 subscribers11 September 2026 — 751,867 subscribers13 September 2026 — 749,506 subscribers14 September 2026 — 747,750 subscribers16 September 2026 — 745,187 subscribers19 September 2026 — 742,094 subscribers25 September 2026 — 734,825 subscribers4 October 2026 — 725,653 subscribers8 October 2026 — 720,781 subscribers13 October 2026 — 716,094 subscribers14 October 2026 — 714,608 subscribers15 October 2026 — 713,673 subscribers16 October 2026 — 712,837 subscribers17 October 2026 — 711,827 subscribers18 October 2026 — 710,941 subscribers19 October 2026 — 709,917 subscribers20 October 2026 — 708,869 subscribers21 October 2026 — 707,921 subscribers22 October 2026 — 706,507 subscribers23 October 2026 — 705,688 subscribers24 October 2026 — 704,947 subscribers25 October 2026 — 704,032 subscribers26 October 2026 — 702,864 subscribers27 October 2026 — 701,791 subscribers6 August 202627 October 2026
52 measurements spanning 82 days, net -55,211. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 692,886–770,065 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 52
Measured (UTC)SubscribersChange
27 Oct 2026, 12:29701,791-1,073
26 Oct 2026, 11:40702,864-1,168
25 Oct 2026, 09:21704,032-915
24 Oct 2026, 10:06704,947-741
23 Oct 2026, 13:37705,688-819
22 Oct 2026, 14:46706,507-1,414
21 Oct 2026, 05:47707,921-948
20 Oct 2026, 06:45708,869-1,048
19 Oct 2026, 03:30709,917-1,024
18 Oct 2026, 06:56710,941-886
17 Oct 2026, 09:44711,827-1,010
16 Oct 2026, 08:55712,837-836
15 Oct 2026, 12:10713,673-935
14 Oct 2026, 13:40714,608-1,486
13 Oct 2026, 01:21716,094-4,687
8 Oct 2026, 15:39720,781-4,872
4 Oct 2026, 05:02725,653-9,172
25 Sept 2026, 10:21734,825-7,269
19 Sept 2026, 03:02742,094-3,093
16 Sept 2026, 15:17745,187first reading

Engagement

510 posts held, back to 5 August 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 167 pages of Telegram’s post history, 20 posts per page.

ERR · 30 days
6.79%
avg views ÷ 701,791 subscribers
Avg views / post
47,700
176 posts measured
Reaction rate
0.755%
reactions ÷ views · ER floor
Posts in window
176
of 510 held

ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.

ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.

What these figures were computed from
WindowRolling 30 days · latest post in window 27 October 2026
Posts held510 (5 August 2026 – 27 October 2026)
Views total8,391,570
Reactions total63,345
Forwards / commentsnot exposed by the public surface — not measured, not estimated
Readings taken27 Oct 2026, 11:54 UTC

Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.

Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.

Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.

What this channel posts

Video runtime
1h 44m
Average length
24s

Measured directly from 266 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.

View velocity

How fast this channel’s own posts pick up views, from re-reading them repeatedly in the hours and days after they were published rather than the single reading most entries on this register get. Coverage is early and only a small minority of channels hold it at all — a gap in this section means the post has not been re-read again yet, not that nothing happened.

3 most recently posted, with a view-velocity reading
PostReadingsLatest readingCurve24h reachHalf of last-observed views by
/32026 Aug 2026, 16:11 UTC324 minutes – 89 minutes old18,100 views ~226 reactions60 minutes: 15,100still climbing at last readingnot yet at 24h24 minutesupper bound — already past half at first reading · provisional — final view count still climbing
/32016 Aug 2026, 14:07 UTC558 minutes – 3.6 hours old27,500 views ~377 reactions60 minutes: 15,200 → 3.0 hours: 26,000still climbing at last readingnot yet at 24h58 minutesupper bound — already past half at first reading · provisional — final view count still climbing
/32006 Aug 2026, 12:12 UTC52.9 hours – 5.5 hours old32,900 views ~612 reactions3.0 hours: 26,600still climbing at last readingnot yet at 24h2.9 hoursupper bound — already past half at first reading · provisional — final view count still climbing

Curve is every standard checkpoint we hold a reading for (+1h, +3h, +6h, +12h, +24h, +48h, +7d after posting) — measured where a real reading landed close enough to that age, interpolated where it did not but readings on both sides let one be worked out between them. Nothing is ever extrapolated past the last real reading. Latest reading is the newest view and reaction count we hold for the post, side by side, so a gap between how views and reactions moved is visible without following it into the Observations section above. 24h reach is that one checkpoint on its own, labelled the same way. Half of last-observed views is the age at which a post’s view count crossed half of the highest figure we have read for it so far — an upper bound when the very first reading was already past half (we cannot see the actual crossing), and biased low while the post is still climbing, since “half of final” is dividing by a number that has not finished growing yet. Both caveats are printed inline wherever they apply, never silently dropped.

Reaction mix

287,123 reactions across 510 posts, in 21 distinct kinds. The most used accounts for 23.6% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
❤67,62323.6%
💘49,87717.4%
🥰35,40012.3%
❤‍🔥22,7697.93%
👍19,4336.77%
😁16,9605.91%
🔥12,3304.29%
💅8,9133.10%
👏8,1982.86%
🎉6,7982.37%
🤔6,2142.16%
💔5,7592.01%
👎5,5101.92%
😍5,1441.79%
💋4,9781.73%
🙏4,0921.43%
🕊2,6670.929%
🍾1,7610.613%
🍓1,2180.424%
🤩1,1780.41%
1 further kind3010.105%

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 510 of the 510 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 287,123 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 510 most recent posts we hold, published 5 August 2026 to 27 October 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Advertising

Ad load
0.196%
1 of 510 posts carry an ad marker
Regulatory tokens
1
posts carrying an erid · 1 distinct token
Median views · ads
49,200
over 1 measured post
Median views · rest
49,900
over 509 measured posts

An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.

This is a floor, and it can only ever be a floor. A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.

Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.

Advertising tokens recorded on this entry
eridPostsFirst seenLast seen
2VtzquhMzpT113 August 202613 August 2026

A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.

Measured over the 510 most recent posts we hold, published 5 August 2026 to 27 October 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.

Recent posts

27 Oct 2026, 11:12 UTC≈4,070 views85 reactionsread 27 October 2026
Photo

✨REFY выпустили лимитированные Shimmer Duo Set - дуэты из кремового хайлайтера и блеска для губ с красивым сиянием. Два оттенка на выбор: холодный золотисто-зелёный Gaia и тёплый бронзовый Solstice. Можно наслаивать от нежного свечения до эффектного металлического блеска.

❤51💘11😍7👍6💋5🔥3🎉1💔1

27 Oct 2026, 09:09 UTC≈16,400 views233 reactionsread 27 October 2026
Photo

💔От любви до ненависти 4 дня.

❤121💘63💔18👏14😁8👎4🤔3🙏2

27 Oct 2026, 06:32 UTC≈22,900 views257 reactionsread 27 October 2026
Video

🐎Представьте: просыпаетесь в уютном домике, завариваете любимый чай, подходите к окну, а там вас уже ждут очаровательные пони. На берегу Истринского водохранилища есть место, где можно ненадолго забыть о суете, замедлиться и просто насладиться моментом.

❤84💘74😍42🥰21❤‍🔥11🔥11😁8💅6

26 Oct 2026, 17:16 UTC≈24,500 views164 reactionsread 27 October 2026
Photo

🙊В ЦУМе продают сумку в виде рулона туалетной бумаги за 139 000 рублей. Кажется, роскошь окончательно перестала быть роскошью. Или мы чего-то не понимаем?

❤66👎31🎉17🙏16🔥11💋10💔7💅6

26 Oct 2026, 15:12 UTC≈25,100 views251 reactionsread 27 October 2026
Photo

🏙️ Художник Иван Майт придумал ситечко для чая в форме небоскрёбов «Москва-Сити» и назвал его «Ситичко». Даже обычное чаепитие может стать немного дизайнерским.

❤137👎43😁21💋15👍14🔥12💔5🤔4

26 Oct 2026, 13:09 UTC≈24,600 views194 reactionsread 27 October 2026
Video

🎃 Хэллоуин всё ближе, а TikTok уже вдохновляет на бьюти-эксперименты! Вампиры, ведьмы, куклы, чёрные лебеди и эффектные образы в стиле ар-деко - выбираем, чем удивить всех в этом году. Сегодня макияж на Хэллоуин - не только про жуть, но и про творчество, красоту и возможность примерить на себя новую роль.

🔥37🥰36👍27💋23👎21😁21🤔15🎉14

26 Oct 2026, 11:12 UTC≈33,500 views157 reactionsread 26 October 2026
Video

👩‍🦱Повторяем укладки ангелов Victoria’s Secret Объём у корней, крупные локоны и эффектные волны - та самая укладка, которая никогда не выходит из моды. Если после показа вам тоже захотелось повторить образы моделей, сохраняйте два туториала и скорее пробуйте.

🥰55👍28🔥21👏13👎12💅12🤔12🎉4

26 Oct 2026, 09:13 UTC≈38,000 views220 reactionsread 26 October 2026
Photo

🏴‍☠️Piratecore - пиратская эстетика с ноткой гранжа. Корсеты, блузы с жабо, массивные ремни, серебряные украшения и грубые сапоги - детали, которые помогут добавить образу дерзости и загадочности. Необязательно превращаться в героиню пиратского фильма: сочетай акцентные вещи с базовыми джинсами и брюками.

🥰66😁36🎉29💋24❤20🔥17👎16🙏12

26 Oct 2026, 06:23 UTC≈27,800 views242 reactionsread 26 October 2026
Video

🎃 Самый атмосферный кофе этой осени. С 26 по 31 октября в московском бистро Kulek будут подавать тыквенный раф прямо в настоящей тыкве. Нежные сливки, шоколадная посыпка и осеннее настроение в одной подаче. Стоимость - 590 рублей.

🥰110❤67❤‍🔥43🔥16👏5🎉1

25 Oct 2026, 15:12 UTC≈42,800 views426 reactionsread 26 October 2026
Video

🎃Девочки, нашли нам идеальный костюм на Хэллоуин.

❤146❤‍🔥108💘82🥰61👏10😍8😁6🎉5

25 Oct 2026, 13:09 UTC≈45,500 views349 reactionsread 26 October 2026
Video

🐾Мы нашли идеальную мотивацию для тренировок. На смену йоге с собачками приходит пилатес в компании маленьких пушистых друзей. Пока вы стараетесь удержать баланс и чувствуете каждую мышцу, рядом топчется маленькое счастье с хвостиком, которое готово поддержать вас одним лишь своим присутствием.

❤129🥰96💘47❤‍🔥37👍11🔥11🤩11😁7

25 Oct 2026, 11:16 UTC≈46,500 views329 reactionsread 26 October 2026
Video

🪩За пультом - московские глушилки с собственным музыкальным вайбом.

💘105❤78🥰65🎉49👍13😁9👏5🔥5

Showing the 12 most recent of 510 posts we hold for @MoscowHeel. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Posts edited after publishing

@MoscowHeel edited 1 post after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.

An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.

First edit seen
10 September 2026
Most recent edit
10 September 2026

Forward network

Republishes

Channels on the register whose posts this channel has forwarded.

Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.

Mentions

Named by 6 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Domains linked from posts

One domain this channel’s own posts have linked to, measured by scanning the post bodies themselves — not the channel’s description, which is the separate Declared links section below when this entry has one. Appearing here is not a claim about who runs the linked site or why the channel linked to it; an advertisement, a news citation and a malicious link all leave the same kind of row.

redirect.appmetrica.yandex.comregistrable domain: yandex.com1 post · 5 August 2026 – 5 August 2026 · example post

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 27 October 2026 — this entry's latest reading, not the date you are reading this.

“Москва под каблуком” (@MoscowHeel), 701,791 subscribers as measured 27 October 2026. Telegram Register, tgregister.com/channel/MoscowHeel.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.