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Channel

VARUS

@VARUS_channel

On this record: Topic · Growth · Engagement · What this channel posts · Reactions · Posts · Posts edited after publishing · Polls · Citations · Handles named that no longer answer · Cite this entry

126,838subscribers

+24,496 since we began measuring on 7 August 2026

Risers and fallers across the register · movement among entries of 100,000–316,228.

Register entry

Telegram ID-1001634456758
TypeChannel
Username@VARUS_channel
DescriptionVARUS — національні мережа супермаркетів 🇺🇦 🔸 Кулінарне і продуктове різномаїжжя для кожного. 🔸 Постійні акційні пропозиції. 🔸 Власні торгові марки, що поєднують якість та доступні ціни. 🔸 Сервіс усвідомлених покупок varus.ua
CreatedBetween 1 December 2021 and 30 April 2023 — estimated from Telegram’s id allocation, not measured. How this range is calculated.
First recorded7 August 2026
Last confirmed live25 September 2026
Measurements held34
Confirmed unchanged1 time, most recently 25 September 2026
On Telegramt.me/VARUS_channel

Topic

Ecommerce storefront — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-UD-Q6_K_XL, prompt version 1) read this channel’s own recent posts on 10 August 2026 and assigned it the closest of 31 fixed categories, at 100% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.

Growth

101,127126,838113,982.57 August 2026 — 102,342 subscribers7 August 2026 — 102,342 subscribers8 August 2026 — 102,124 subscribers9 August 2026 — 101,922 subscribers10 August 2026 — 101,673 subscribers11 August 2026 — 101,504 subscribers12 August 2026 — 101,302 subscribers13 August 2026 — 101,127 subscribers14 August 2026 — 103,239 subscribers15 August 2026 — 104,294 subscribers17 August 2026 — 105,066 subscribers18 August 2026 — 105,871 subscribers19 August 2026 — 106,401 subscribers20 August 2026 — 106,422 subscribers21 August 2026 — 106,230 subscribers23 August 2026 — 116,592 subscribers24 August 2026 — 121,685 subscribers25 August 2026 — 121,436 subscribers26 August 2026 — 121,706 subscribers27 August 2026 — 121,487 subscribers28 August 2026 — 121,376 subscribers29 August 2026 — 121,218 subscribers30 August 2026 — 120,938 subscribers31 August 2026 — 120,805 subscribers1 September 2026 — 120,654 subscribers2 September 2026 — 120,441 subscribers4 September 2026 — 123,537 subscribers6 September 2026 — 119,787 subscribers10 September 2026 — 119,259 subscribers12 September 2026 — 118,946 subscribers13 September 2026 — 118,694 subscribers15 September 2026 — 122,121 subscribers17 September 2026 — 124,542 subscribers25 September 2026 — 126,838 subscribers7 August 202625 September 2026
34 measurements spanning 49 days, net +24,496. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 97,270–130,695 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 34
Measured (UTC)SubscribersChange
25 Sept 2026, 21:37126,838+2,296
17 Sept 2026, 12:18124,542+2,421
15 Sept 2026, 14:37122,121+3,427
13 Sept 2026, 22:19118,694-252
12 Sept 2026, 06:55118,946-313
10 Sept 2026, 00:21119,259-528
6 Sept 2026, 19:15119,787-3,750
4 Sept 2026, 05:57123,537+3,096
2 Sept 2026, 21:53120,441-213
1 Sept 2026, 18:35120,654-151
31 Aug 2026, 20:46120,805-133
30 Aug 2026, 23:18120,938-280
29 Aug 2026, 22:46121,218-158
28 Aug 2026, 20:36121,376-111
27 Aug 2026, 22:38121,487-219
26 Aug 2026, 22:33121,706+270
25 Aug 2026, 20:23121,436-249
24 Aug 2026, 20:34121,685+5,093
23 Aug 2026, 08:15116,592+10,362
21 Aug 2026, 20:56106,230first reading

Engagement

192 posts held, back to 6 August 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 104 pages of Telegram’s post history, 20 posts per page.

ERR · 30 days
11.9%
avg views ÷ 126,838 subscribers
Avg views / post
15,100
106 posts measured
Reaction rate
0.612%
reactions ÷ views · ER floor
Posts in window
106
of 192 held

ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.

ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate. It is computed over the 105 of 106 measured posts that carry a reaction reading, and over those same posts' views.

What these figures were computed from
WindowRolling 30 days · latest post in window 25 September 2026
Posts held192 (6 August 2026 – 25 September 2026)
Views total1,600,242
Reactions total9,793
Forwards / commentsnot exposed by the public surface — not measured, not estimated
Readings taken25 Sept 2026, 21:45 UTC

Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.

Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.

Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.

What this channel posts

Photos
≈10,100
Videos
≈344
Links
≈2,140

Lifetime counters from Telegram’s own channel header, read 25 September 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.

Video runtime
3m 14s
Average length
13s

Measured directly from 15 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.

Reaction mix

17,597 reactions across 191 posts, in 13 distinct kinds. The most used accounts for 43.5% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
❤7,65843.5%
👍5,08228.9%
😢1,79410.2%
🙏7714.38%
🔥6083.46%
🎉5262.99%
😍3091.76%
🥰2921.66%
🌚2621.49%
🤩1330.756%
👏790.449%
🕊430.244%
💯400.227%

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 191 of the 192 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 17,597 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 192 most recent posts we hold, published 6 August 2026 to 25 September 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Recent posts

25 Sept 2026, 15:03 UTC≈8,820 views56 reactionsread 25 September 2026
Photo

🔸 Засіб для чищення універсальний ТМ The Pink Stuff

❤35👍15😢4🔥2

25 Sept 2026, 13:00 UTC≈11,200 views54 reactionsread 25 September 2026
Photo

Нещодавно запитали у ЗнижКиці, скільки їй років. Пухнаста крутила хвостом, але зізналася: «Стільки, скільки виповнюється VARUS — 23». 🔸 Йогурт ТМ Danone 🔸 Чорна смородина ТМ Vici 🔸 Печінка тріски ТМ Gold of Latvia 🔸 Чай ТМ Graff 🔸 Лікер ТМ Jim Beam 🔸 Засоби для догляду ТМ Nivea 🔸 Засіб для чищення ТМ Frosch Тримай торбу знижок від нашої котопані. Але тільки за умови, що завантажив додаток VARUS і зареєструвався в п…

👍33❤21

25 Sept 2026, 11:23 UTC≈11,900 views52 reactionsread 25 September 2026
Photo

Солодкоріччя триває, а з ним – ще більше вигоди 🧡 З 07.09 до 30.09.2026 купуй акційні товари партнерів у VARUS через Scan&Go та отримуй 5% кешбеку бонусами на картку VARUS PERFECT. Як скористатися акцією: 1️⃣ відкрий додаток VARUS та перейди в Scan&Go; 2️⃣ скануй акційні товари партнерів із позначкою «Кешбек 5% Scan&Go»; 3️⃣ оплати покупку безпосередньо в додатку через Apple Pay або Google Pay; 4️⃣ отримай 5% кешб…

❤45😍3😢3👍1

24 Sept 2026, 15:01 UTC≈16,300 views87 reactionsread 25 September 2026
Photo

🔸 Кава ТМ Jacobs

❤54👍29🌚2😢2

24 Sept 2026, 14:01 UTC≈16,100 views65 reactionsread 25 September 2026
Photo

Натуральна якість має свої маркери. І коли ви її обираєте, то будьте певні: це того варте 🙌 Гортайте карусель з органічними «кодами» й діліться в коментарях, чи звертаєте на них увагу перед купівлею.

👍48❤11😢4🌚1🙏1

24 Sept 2026, 13:05 UTC≈14,900 views76 reactionsread 25 September 2026
Photo

Солодкоріччя набирає обертів навіть онлайн! Роби замовлення на VARUS.UA або в додатку VARUS із 24.09 до 30.09.2026 та лови шанс виграти подарунки: 🔸🏆 «Щасливий чек» — 100% кешбек бонусами від суми твоєї покупки (його нарахують до 05.10.2026 на картку лояльності VARUS PERFECT); 🔸 знижку 5% на наступне замовлення; 🔸 промокод на Київстар ТБ. Умови участі — максимально прості: 1️⃣ зроби покупку на VARUS.UA або в додатк…

👍52❤20😍4

24 Sept 2026, 12:05 UTC≈13,400 views61 reactionsread 25 September 2026
Video

Чуєш «пш-ш-ш»? Це відкривається перша баночка нашого нового пива в колаборації з ТМ MOVA, а разом із нею — Октоберфест! Шукай його ексклюзивно у VARUS за акційною ціною 59, 90 грн (пропозиція діє із 24.09 до 30.09.2026): 🔸 пиво світле Munich Helles. Келих за тебе, Варусолюбе 🍻

👍34🔥13❤10😢4

24 Sept 2026, 10:49 UTC≈12,600 views66 reactionsread 25 September 2026
Photo

Ловимо одразу двох смако-зайців! Бо від такої пропозиції буде в захваті й твоя внутрішня дитина, і серйозний раціодорослий 😎 Не проґав можливості виграти 100% кешбек бонусами від суми покупки або іграшку Варусятко, купуючи товари партнерів зі спеціальними позначками на цінниках. Деякі з них — у каруселі. Випробувати удачу можна й у супермаркеті біля дому, і навіть лежачи на дивані через VARUS.UA з 24.09 до 30.09.20…

👍45❤10🥰7🌚3🔥1

24 Sept 2026, 09:43 UTC≈13,400 views181 reactionsread 25 September 2026
Photo

VARUS здобув одразу дві нагороди на Ukrainian CX Excellence Award від KA Group!🎉 Ми постійно працюємо над тим, щоб ваш шопінг був максимально комфортним та приємним. І дуже радіємо, коли наші зусилля відзначають на національному рівні! Пишаємося нашими новими досягненнями: 🥈 2 місце у номінації «Кращий CX-кейс із впровадження програми лояльності» 🥉 3 місце у номінації «Кращий CX-кейс на базі технологій та AI» Це р…

🎉105👍50❤19💯4🕊3

24 Sept 2026, 06:55 UTC≈14,000 views67 reactionsread 25 September 2026
Photo

Photo, posted without a caption

👍39❤18🙏6😢2🎉1👏1

24 Sept 2026, 06:55 UTC≈7,550 views21 reactionsread 24 September 2026
Photo

Photo, posted without a caption

👍10❤7😍3👏1

24 Sept 2026, 06:55 UTC≈4,630 views20 reactionsread 24 September 2026
Photo

Photo, posted without a caption

❤15👍3👏1🤩1

Showing the 12 most recent of 192 posts we hold for @VARUS_channel. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Posts edited after publishing

@VARUS_channel edited 2 posts after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.

An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.

First edit seen
4 September 2026
Most recent edit
19 September 2026

Polls

The 5 polls we hold for this entry, as Telegram rendered them when we read the post. A poll’s figures keep moving after that, so each one is dated.

19 Sept 2026, 13:48 UTCAnonymous Poll2,810 voters approx.

Уяви, що тобі подарували 23 однакові подарунки. Що обереш?

  1. 23 шоколадки14%
  2. 23 десерти8%
  3. 23 сюрпризи83%

The shares total 105%, above 100: this poll accepts more than one answer per voter. No per-option vote count is published, so the number of voters who chose each option is not derivable and is not shown.

12 Sept 2026, 11:31 UTCAnonymous Poll1,440 voters approx.

А що для тебе робить день народження по-справжньому особливим?

  1. Смачненьке 🍰18%
  2. Подарунки 🎁27%
  3. Хороша компанія 🧡34%
  4. Коли все разом!53%

The shares total 132%, above 100: this poll accepts more than one answer per voter. No per-option vote count is published, so the number of voters who chose each option is not derivable and is not shown.

23 Aug 2026, 07:07 UTCAnonymous Poll1,670 voters approx.

А який із цих смаколиків найбільше повертає вас у 2010?

  1. Шоколадка «Чайка»32%
  2. «Золотисті» чипси17%
  3. Морозиво «Крем-брюле»17%
  4. «Супер Контік»49%

The shares total 115%, above 100: this poll accepts more than one answer per voter. No per-option vote count is published, so the number of voters who chose each option is not derivable and is not shown.

15 Aug 2026, 14:35 UTCAnonymous Poll1,380 voters approx.

Що з цього ви точно купували після школи?

  1. Штучка18%
  2. Флінт55%
  3. Живчик32%
  4. Кукурудзяні палички42%

The shares total 147%, above 100: this poll accepts more than one answer per voter. No per-option vote count is published, so the number of voters who chose each option is not derivable and is not shown.

11 Aug 2026, 13:06 UTCAnonymous Poll2,030 voters approx.

Який смак 90-х ти памʼятаєш найкраще?

  1. Жуйка з колечками18%
  2. Здобне печиво «Дніпро»31%
  3. Морозиво у вафельному стаканчику66%

The shares total 115%, above 100: this poll accepts more than one answer per voter. No per-option vote count is published, so the number of voters who chose each option is not derivable and is not shown.

Percentages only — there are no per-option vote counts here, because Telegram publishes none. The public post preview gives each option’s share and a single voter total, and nothing else. Multiplying one by the other would produce a per-option tally that looks measured and is not: the shares are rounded to whole numbers before we ever see them. We print what was published and leave the column that does not exist empty.

The shares need not add up to 100. Rounding alone puts many polls at 99 or 101. A poll that allows more than one answer per voter runs well past 100 by design, and several here do. The bars are drawn against a fixed 100% track at each option’s own percentage rather than normalised to the total, so a poll that exceeds it shows that it does instead of being quietly rescaled.

Read from the 192 most recent posts we hold, published 6 August 2026 to 25 September 2026. Telegram labels each poll by kind — an anonymous poll, a quiz, a closed set of final results — and that label is reproduced rather than paraphrased.

Forward network

Republished by

Channels on the register that have forwarded this channel's posts into their own feed.

Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.

Mentions

Named by 1 registered channel — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.

Named by

Channels on the register whose posts name this channel's handle.

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 25 September 2026 — this entry's latest reading, not the date you are reading this.

“VARUS” (@VARUS_channel), 126,838 subscribers as measured 25 September 2026. Telegram Register, tgregister.com/channel/VARUS_channel.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.