В Telegram возвращаются рекламодатели, но денег на площадке стало меньше. С марта по июнь интеграций наплодили на 32% больше (511 тысяч постов), а вот суммарный бюджет просел почти на 18% — до 1,7 млрд рублей. Простыми словами: постов много, просмотры на одну интеграцию падают, а привычные жирные чеки дробятся на мелкие размещения. Маркетплейсы и банки резко урезали аппетиты (-33% и -17%), зато IT, онлайн-образован…

Channel
Злая Проверочная
@checkroom
On this record: Topic · Growth · Engagement · What this channel posts · Posts · Citations · Handles named that no longer answer · Cite this entry
149,973subscribers
+114,556 since we began measuring on 5 August 2026
Risers and fallers across the register · movement among entries of 100,000–316,228.
Register entry
| Telegram ID | -1001124060034 |
|---|---|
| Type | Channel |
| Username | @checkroom |
| Description | Злим. Пляшем. О медиа, кино и театре. По вопросам: @cheeckroom_bot |
| Created | 13 July 2017 — measured — cross-checked against a third-party dataset (ext.tg_channel) |
| First recorded | 6 August 2026 |
| Last confirmed live | 19 September 2026 |
| Measurements held | 34 |
| Confirmed unchanged | 1 time, most recently 19 September 2026 |
| On Telegram | t.me/checkroom |
Topic
Film & TV — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 9 September 2026 and assigned it the closest of 31 fixed categories, at 79% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.
Growth
| Measured (UTC) | Subscribers | Change |
|---|---|---|
| 19 Sept 2026, 09:01 | 149,973 | -2,195 |
| 17 Sept 2026, 00:38 | 152,168 | -1,892 |
| 15 Sept 2026, 00:40 | 154,060 | -842 |
| 13 Sept 2026, 12:21 | 154,902 | -1,143 |
| 11 Sept 2026, 13:19 | 156,045 | -5,543 |
| 8 Sept 2026, 21:57 | 161,588 | +16,342 |
| 5 Sept 2026, 11:14 | 145,246 | +19,967 |
| 3 Sept 2026, 14:41 | 125,279 | +9,421 |
| 2 Sept 2026, 04:55 | 115,858 | +9,835 |
| 1 Sept 2026, 05:25 | 106,023 | +11,567 |
| 31 Aug 2026, 07:44 | 94,456 | +9,581 |
| 30 Aug 2026, 06:05 | 84,875 | +9,873 |
| 29 Aug 2026, 04:13 | 75,002 | +10,003 |
| 28 Aug 2026, 02:18 | 64,999 | +10,213 |
| 27 Aug 2026, 01:06 | 54,786 | +4,971 |
| 26 Aug 2026, 00:35 | 49,815 | +4,874 |
| 24 Aug 2026, 23:54 | 44,941 | -144 |
| 23 Aug 2026, 11:25 | 45,085 | +4,618 |
| 21 Aug 2026, 20:37 | 40,467 | +3,615 |
| 20 Aug 2026, 15:33 | 36,852 | first reading |
Engagement
29 posts held, back to 10 June 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 98 pages of Telegram’s post history, 20 posts per page.
- ERR · 30 days
- 10.4%
- avg views ÷ 149,973 subscribers
- Avg views / post
- 15,600
- 2 posts measured
- Reaction rate
- —
- this channel exposes no reaction counts
- Posts in window
- 2
- of 29 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
| Window | Rolling 30 days · latest post in window 25 August 2026 |
|---|---|
| Posts held | 29 (10 June 2026 – 25 August 2026) |
| Views total | 31,100 |
| Reactions total | — |
| Forwards / comments | not exposed by the public surface — not measured, not estimated |
| Readings taken | 23 Sept 2026, 10:40 UTC |
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
- Photos
- ≈1,250
- Videos
- ≈94
- Links
- ≈1,620
Lifetime counters from Telegram’s own channel header, read 23 September 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.
Recent posts
Мяч, которым Марадона забил гол «Рука Бога», ушел с молотка за 3,3 млн долларов. Подписаться на «Проверочную»
Четверг стал самым кассовым для российских кинотеатров за семь лет, пишет «Кинобизнес». Основную часть выручки принес «Человек-паук». При подсчете показателей новогодние праздники не учитывались. Подписаться на «Проверочную»
VK требует взыскать с Apple по 58 млн рублей в день, если та не вернет приложения российской компании в Аpp Store В иске VK требует от Apple вернуть приложения, восстановить возможность пользователям получать уведомления из приложений и взыскать неустойку в случае неисполнения решения суда. В Арбитражном суде Москвы сообщили, что из 58 млн неустойки 50 млн рублей приходится на VK, 3 млн — на «Одноклассники» и 5 млн …
«Помилуйте, это не наша тематика. Это не Москонцерт, это Администрация Президента». Так Дмитрий Песков прокомментировал слухи о возможной встрече Путина с рэпером Канье Уэстом. Подписаться на «Проверочную»
YouTube предложил ряду авторов заключить эксклюзивные контракты на суммы в «миллионы долларов» – с условием не размещать свои видео на конкурирующих площадках, включая Netflix. Об этом сообщает Bloomberg. Обратная сторона схемы такова: авторы, которые продолжат выкладывать контент одновременно на нескольких платформах, могут потерять часть доходов от рекламных соглашений с YouTube. Подписаться на «Проверочную»
Мошенники предлагают «активировать» Telegram Premium. Они присылают сообщения с фишинговыми ссылками. После перехода по ним появляется форма для ввода номера телефона и кода подтверждения. «На самом деле код предназначен для входа в аккаунт с нового устройства. Как только пользователь его вводит, преступники получают полный доступ к профилю, после чего могут рассылать с него аналогичные сообщения», – сообщили в МВД…
Владимир Путин может встретиться с Канье Уэстом, если график президента не будет сильно плотным. Первый зампред комитета Госдумы по международным делам Светлана Журова подтвердила, что гипотетически такая встреча допустима, если расписания удастся синхронизировать. Рэпер выразил желание встретиться с Владимиром Путиным в ходе своего предстоящего визита в Россию, где на осень запланированы его концерты на в Санкт-Пет…
«Колобок» получит продолжение – об этом сообщил режиссер фильма. По его словам, картина за 11 дней собрала уже 554 млн рублей, и это стало главным аргументом в пользу сиквела. При этом рейтинг фильма на Кинопоиске остается низким – 3.0 балла на основе более 600 тыс. оценок. Подписаться на «Проверочную»
В России начнут проверять ИИ на соответствие традиционным духовно-нравственным ценностям. Критерии тестирования и требования безопасности для получения статуса национальных или суверенных моделей разрабатывают Минцифры, ФСБ и ФСТЭК. Подписаться на «Проверочную»
🇷🇺 «Герани» - ударная сила России. Хочешь стать тем, кто своими руками изо дня в день приближает нашу победу? Присоединяйся к Сталинским Соколам! Карьерный трек: 🔻450 000 руб на руки — Инженер-двигателист/электрик; 🔻500 000 руб на руки — Старший инженер-двигателист/электрик; 🔻700 000 руб на руки — Главный инженер; 🔻800 000 руб на руки — Командир расчета легендарных Гераней. 🇷🇺 Будем бить противника как Жуков учил! …
Россияне все чаще используют искусственный интеллект, но по-прежнему проверяют за ним каждый шаг. Об ИИ знают 97% опрошенных, больше половины (52%) оценивают свои знания как высокие. Но доверяют самой технологии лишь 31%, а нейроконтенту – и того меньше, 20%. Разрыв между осведомленностью и доверием особенно заметен на фоне поколений: молодежь 18-34 лет доверяет ИИ почти вдвое чаще (47%), чем россияне старше 55 (23%…
Showing the 12 most recent of 29 posts we hold for @checkroom. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 4 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
Names
Channels on the register whose handles appear in this channel's posts.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Handles this channel named that no longer answer
- Dead references
- 1
- handles named in this channel’s posts, vacant today
- Evidenced gone
- 0
- we ourselves saw one of these resolve, at some point
- Never seen alive
- 1
- vacant every time we have ever looked
@checkroom named 1 handle that resolve to nothing today. That is a fact about the reference, not necessarily a fact about the handle’s history — see the two groups below.
Most of these may never have existed as a live channel at all. A handle a channel names can be a typo, an aspirational name nobody registered, or a channel that was already gone before this one ever mentioned it. Unless a row below is marked evidenced, all we know is that it references a handle that is not a live channel today — not that anything “died”. How this is measured.
Never seen alive
References a handle that is not a live channel — we have no record it ever was one.
named in 8 posts, 15 August 2026 – 2 September 2026
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 19 September 2026 — this entry's latest reading, not the date you are reading this.
“Злая Проверочная” (@checkroom), 149,973 subscribers as measured 19 September 2026. Telegram Register, tgregister.com/channel/checkroom.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.