Потратил $25M+ на рекламу у блогеров, пока строил 4 стартапа. 1 из них продал Xsolla.
Теперь строю Spiry.com - платформу для управления инфлюенс-маркетингом.
Рассказываю о нашем пути и делюсь своим опытом тут.
Для связи - @eminencex
Created
Between 1 September 2024 and 31 March 2025 — estimated from Telegram’s id allocation, not measured. How this range is calculated.
Technology — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 12 September 2026 and assigned it the closest of 31 fixed categories, at 88% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and the other topics.
Growth
24 measurements spanning 88 days, net +931. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 6,778–8,027 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 24
Measured (UTC)
Subscribers
Change
2 Nov 2026, 05:40
7,869
-14
30 Oct 2026, 10:45
7,883
+91
27 Oct 2026, 18:18
7,792
+28
24 Oct 2026, 13:11
7,764
+131
21 Oct 2026, 11:27
7,633
+6
18 Oct 2026, 14:39
7,627
+202
15 Oct 2026, 08:45
7,425
+200
12 Oct 2026, 13:35
7,225
+123
5 Oct 2026, 17:02
7,102
+86
28 Sept 2026, 04:39
7,016
-33
15 Sept 2026, 23:17
7,049
-11
12 Sept 2026, 03:57
7,060
-7
8 Sept 2026, 04:19
7,067
-56
2 Sept 2026, 16:48
7,123
-8
31 Aug 2026, 00:13
7,131
-11
27 Aug 2026, 14:04
7,142
+2
24 Aug 2026, 16:15
7,140
+2
21 Aug 2026, 10:27
7,138
+212
18 Aug 2026, 16:44
6,926
+4
15 Aug 2026, 17:58
6,922
first reading
Engagement
30 posts held, back to 23 June 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 14 pages of Telegram’s post history, 20 posts per page.
ERR · 30 days
36.2%
avg views ÷ 7,869 subscribers
Avg views / post
2,850
13 posts measured
Reaction rate
1.45%
reactions ÷ views · ER floor
Posts in window
13
of 30 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate. It is computed over the 12 of 13 measured posts that carry a reaction reading, and over those same posts' views.
What these figures were computed from
Window
Rolling 30 days · latest post in window 3 November 2026
Posts held
30 (23 June 2026 – 3 November 2026)
Views total
37,050
Reactions total
481
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
3 Nov 2026, 23:40 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Photos
155
Videos
9
Links
101
Lifetime counters from Telegram’s own channel header, read 3 November 2026 — not the date at the top of this page, which is when the subscriber count was last read. Below Telegram’s rounding threshold, so these counts are exact.
Reaction mix
1,466 reactions across 28 posts, in 16 distinct kinds. The most used accounts for 42.4% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
🔥
621
42.4%
❤
401
27.4%
😁
103
7.03%
👍
88
6.00%
💩
50
3.41%
💯
40
2.73%
👏
33
2.25%
🦄
29
1.98%
custom 5445284980978621387
26
1.77%
🤯
20
1.36%
🙉
17
1.16%
🤔
12
0.819%
⚡
9
0.614%
🙏
8
0.546%
🌚
6
0.409%
🤡
3
0.205%
Custom emoji. One row above is a Telegram custom emoji, which the public preview renders as an element carrying only a numeric id — no character, and no image we can reach. The id is printed as-is rather than substituted with a look-alike glyph, because a stand-in would be our invention showing where a measurement should be. The count beside it is Telegram’s.
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 28 of the 30 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 1,466 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 30 most recent posts we hold, published 23 June 2026 to 3 November 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Блогеры в долгую окупаются лучше ТВ и перфоманса: выжимка 54 страниц от Meta 📊
Снова про Meta 🙃 Во втором пункте дайджеста я коротко упомянул их отчет про эффективность инфлюенс-маркетинга. Теперь подробнее: прошлись с Клодом по всем 54 страницам “Cracking the creator code” и собрали главное в PDF.
Пока читал, ловил дежавю. Месяц назад на подкасте с Джереми Янгом я доказывал, что ласт-клик систематически недооценив…
Meta зарабатывает $15 млрд на рекламе с креаторами: дайджест октября 🔥
Собрал главное за месяц в инфлюенс-маркетинге и creator economy. Без тейков, только факты. Сохраняйте и пересылайте коллегам 😉
1️⃣ Substack запустил 3 формата спонсорства: бренд может оплатить подписчикам месяц платного доступа, открыть для всех один платный пост или собрать вместе с авторами тематическую подборку. Форматы уже потестили Balencia…
⏰ Через пару часов у костра R-Founders. Вы со мной?)
Last call для тех, кто еще не зарегистрировался на конфу «Как меняется роль фаундера и менеджера в 2026 году».
В 15:00 мск стартует онлайн-campfire R-Founders, мой слот в 15:40. Тейк по теме вы помните: глобально роль фаундера не изменилась почти никак 🤷♂️ Аргументы принесу на эфир.
Вместе со мной выступят Катя Курашева, Андрей Анищенко, Роман Ивлиев, Никита Рв…
Как мы выбили у Google $23k, когда алгоритм дал нам $2k 🦄
Открываю мини-сериал про то, как мы вручную переиграли систему Гугла. Серия первая 😁
Весной 2026 мы подались на Google for Startups Cloud Program и метили в Scale Tier: там AI-стартапам дают до $250k кредитов на облако за первый год.
На руках закрытый сид на $1,28М и продукт, который жрет вычислительные мощности. Бездушный алгоритм посмотрел на это и выдал …
🎮 WoW, ферма ботов, Xsolla: рассказал Gaming.net свою геймерскую историю
Вышло мое новое большое интервью 🔥
Символично, что предыдущим гостем рубрики был президент Xsolla, которая купила наш стартап LF.Group 2 года назад.
В августе про меня уже писал Business Insider, но там получилось довольно кратко. В этот раз я вспомнил кучу деталей, включая опыт репетиторства и ботов в Диабло. В статье всё слегка причесали, т…
Сотрудник-блогер: бесплатный PR или скрины Slack в сторис? 🙉
Дочитал наконец гайд Fast Company из 196 пунктов о том, что руководителю делать с людьми в штате, у которых прокачан личный бренд. Редактор Шалин Гупта 5 месяцев общалась с 84 людьми, я тоже давал ей комментарий.
Большинство руководителей, по словам Шалин, видят в таких сотрудниках угрозу: никогда не знаешь, что твоя звезда выложит завтра.
Fast Company сч…
🔥 Роль фаундера в 2026 не изменилась. Иду спорить к R-Founders)
Катя Курашева позвала меня на campfire от R-Founders. Это закрытое сообщество русскоязычных фаундеров и C-level, которые строят бизнес на глобальных рынках. Раз в месяц они собираются у костра и обсуждают то, что реально болит.
Костер, правда, онлайн, так что маршмеллоу каждый жарит у себя сам 😁
Тема в этот раз: как меняется роль фаундера и менеджера …
7 цифр, которые объясняют, почему инфлюенс-маркетинг перерос Excel
Собрал самые сочные цифры из отраслевых исследований и прогнозов 2026 года 🚀
Like, share, repost - ну вы сами всё знаете)
@dimabeseda - AI-стартап изнутри и маркетинг на практике
Чужой стартап просит нас выкупить домен, потому что мы «льем» ему трафик
Мне на почту пришло письмо от фаундера Spiry.ai. Если кто забыл, мы живем по адресу Spiry.com ))
Халид пишет, что к нему массово заходят люди из России, а в последнее время еще и из Бразилии, которые на самом деле искали нас 🗿
Шикарная иллюстрация к тейку про то, как работает инфлюенс-маркетинг: как ты ни старайся, куча трафика уходит в орган…
🎉 Spiry исполнился год. Или 3,5 месяца. Помогите разобраться
Ровно год назад я писал тут про первый ДР Spiry: тогда мы официально запустили свой AI-продюсер рилсов и каруселей на рынке СНГ.
С тех пор мы радикально пивотнулись, перешли на US и Европу, сменили ЦА и начали строить B2B-платформу для управления инфлюенс-маркетингом.
С момента пивота прошло 3,5 месяца, вот что имеем на сегодня:
► Закрыли фазу разработки…
Как мы продаем influencer marketing брендам - новая sales-преза Spiry 🌪
Spiry подбирает максимально релевантных креаторов под конкретную нишу и цели кампании, проверяет накрутки, ER, позиционирование и смотрит, как рекламные интеграции отрабатывают относительно обычного контента.
Фактически мы продаем органические, не накрученные, не забусченные через платную рекламу, просмотры у целевой аудитории, которая доверяет…
❤34custom 54452849809786213878🔥3🦄2🙉2🌚1🙏1
Showing the 12 most recent of 30 posts we hold for @dimabeseda. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Polls
The poll we hold for this entry, as Telegram rendered it when we read the post. A poll’s figures keep moving after that, so each one is dated.
Когда ударили по рукам и договорились вместе делать стартап36%
Когда открыли компанию21%
Когда получили первый трафик и выручку (день публичного запуска)34%
Когда пивотнулись9%
Shares as published. No per-option vote count is published by Telegram, so none is shown.
Percentages only — there are no per-option vote counts here, because Telegram publishes none. The public post preview gives each option’s share and a single voter total, and nothing else. Multiplying one by the other would produce a per-option tally that looks measured and is not: the shares are rounded to whole numbers before we ever see them. We print what was published and leave the column that does not exist empty.
The shares need not add up to 100. Rounding alone puts many polls at 99 or 101. A poll that allows more than one answer per voter runs well past 100 by design, and several here do. The bars are drawn against a fixed 100% track at each option’s own percentage rather than normalised to the total, so a poll that exceeds it shows that it does instead of being quietly rescaled.
Read from the 30 most recent posts we hold, published 23 June 2026 to 3 November 2026. Telegram labels each poll by kind — an anonymous poll, a quiz, a closed set of final results — and that label is reproduced rather than paraphrased.
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 11 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 2 November 2026 — this
entry's latest reading, not the date you are reading this.
“Dima Beseda” (@dimabeseda), 7,869 subscribers as measured 2 November 2026. Telegram Register, tgregister.com/channel/dimabeseda.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.