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Channel

Слово за́ Слово

@szs_buro

On this record: Topic · Growth · Engagement · What this channel posts · Reactions · Posts · Citations · Cite this entry

372subscribers

+0 since we began measuring on 29 September 2026

Risers and fallers across the register · movement among entries of Under 1,000.

Register entry

Telegram ID-1003836465724
TypeChannel
Username@szs_buro
CreatedBetween 1 February 2026 and 14 July 2026 — estimated from Telegram’s id allocation, not measured. How this range is calculated.
First recorded29 September 2026
Last confirmed live13 October 2026
Measurements held4
Confirmed unchanged1 time, most recently 13 October 2026
On Telegramt.me/szs_buro

Topic

Other / unclassifiable — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B, prompt version 1) read this channel’s own recent posts on 13 October 2026 and assigned it the closest of 31 fixed categories, at 65% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.

Growth

372373372.529 September 2026 — 372 subscribers29 September 2026 — 372 subscribers5 October 2026 — 373 subscribers13 October 2026 — 372 subscribers29 September 202613 October 2026
4 measurements spanning 14 days. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 372–373 and does not start at zero.
Measurement log — every subscribers count we have recorded
Measured (UTC)SubscribersChange
13 Oct 2026, 21:49372-1
5 Oct 2026, 12:56373+1
29 Sept 2026, 22:22372no change
29 Sept 2026, 21:47372first reading

Engagement

11 posts held, back to 14 July 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 1 page of Telegram’s post history, 20 posts per page.

Nothing published in the last 30 days. ERR and ER are rolling 30-day measures, so there is nothing to compute — we hold 11 posts for this entry, the most recent from 8 September 2026. An engagement rate over an empty window would be a number about nothing.

What this channel posts

Video runtime
24s
Average length
24s

Measured directly from 1 video with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.

Reaction mix

126 reactions across 10 posts, in 11 distinct kinds. The most used accounts for 32.5% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
🔥4132.5%
❤‍🔥3527.8%
❤1511.9%
🍾129.52%
👏86.35%
😁43.17%
👍32.38%
🙏32.38%
🎉21.59%
🥰21.59%
🤔10.794%

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 10 of the 11 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 126 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 11 most recent posts we hold, published 14 July 2026 to 8 September 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Recent posts

8 Sept 2026, 11:58 UTC55 views11 reactionsread 29 September 2026
Video

Когда выпуск буквально мог утонуть 😁 За два часа до записи студию затопило. Казалось бы, вполне уважительная причина всё отменить. Но ни мы, ни Ирэн легких путей не ищем. Так появился новый выпуск с руководителем Бюро «Слово зá Слово» Заруи Товмасян и блогером Ирэн Рашен. И, есть подозрение, что этот производственный апокалипсис даже пошёл разговору на пользу – получилось без глянца, правильных ответов и попытки п…

👏4🔥4🥰2❤1

Signed Alexander

4 Sept 2026, 09:09 UTC332 views30 reactionsread 29 September 2026
Photo

Кто мы такие, чтобы не подвести итоги 🤭

🔥12❤‍🔥9❤7🎉2

Signed Заруи Товмасян

4 Sept 2026, 07:27 UTC220 views49 reactionsread 29 September 2026
Photo

Нам 1 ГОД! 🥳 И, когда мы вырастем...😏

❤‍🔥18🔥15🍾12👏4

Signed Заруи Товмасян

29 Jul 2026, 13:28 UTC181 views1 reactionsread 29 September 2026
Photo

Почему коммуникации не работают, даже когда команда делает всё правильно? Проблема не в отсутствии активности. На практике встречаются проблемы: — нет четкого понимания аудитории; — нет единой стратегии (а ее не может быть без понимания аудитории); — нет согласованности в коммуникационных инструментах. В результате у проекта может быть много информационных поводов, но они не адаптированны под аудиторию и сообщения…

❤1

Signed Кристина Андреевна

22 Jul 2026, 10:57 UTC149 views1 reactionsread 29 September 2026
Photo

Когда бренд теряет рекламную возможность, но получает больше внимания: что сделал Levi’s❓ Во время Чемпионата мира по футболу 2026 название Levi's Stadium не использовалось в официальных коммуникациях FIFA, поскольку бренд не входил в число спонсоров турнира. Для любой компании подобная ситуация — это потеря части запланированного медийного эффекта. Но вместо того чтобы бороться с обстоятельствами, бренд сделал их …

😁1

Signed Кристина Андреевна

20 Jul 2026, 15:07 UTC276 views4 reactionsread 29 September 2026
Photo

Финал Чемпионата мира — это не только про футбол. Пока миллионы зрителей следили за игрой, мировые бренды решали совсем другие задачи. И если большинство зрителей следит за тем, что происходит на поле, а ролики в перерывах и рекламные поверхности для них остаются фоном, то для специалистов по коммуникации наблюдать за интеграциями крупных брендов не менее интересно, чем за самой игрой. Мы разобрали финал ЧМ-2026 и…

❤‍🔥2👍1🤔1

Signed Кристина Андреевна

17 Jul 2026, 09:59 UTC342 views2 reactionsread 29 September 2026
Photo

«Почему мы должны выбрать именно вас?» Обычно от агентства ждут понятный список действий: запустим рекламу, позовём блогеров, подготовим публикации в СМИ, оформим социальные сети. Но список инструментов – это далеко не стратегия. Можно получить миллионы показов и не решить задачу проекта. Привлечь тысячи подписчиков, которые ничего не купят. Выпустить десятки публикаций, которые не изменят отношение к бренду. По…

❤2

Signed Кристина Андреевна

14 Jul 2026, 15:34 UTC292 views9 reactionsread 29 September 2026
Photo

Каждый подкаст — это возможность не только рассказать о своей работе, но и поговорить о том, что действительно важно для отрасли. Сегодня с Ирэн Рашен обсудили стратегические коммуникации, продвижение проектов и личный бренд без громких обещаний и «волшебных таблеток».

❤4🔥3❤‍🔥2

Signed Кристина Андреевна

14 Jul 2026, 14:28 UTC309 viewsread 29 September 2026

⬆️Обычно все ждут разговора про PR) А в итоге самые важные разговоры оказываются совсем о другом….

Signed Кристина Андреевна

14 Jul 2026, 14:28 UTC306 views8 reactionsread 29 September 2026
Video message

Video message, posted without a caption

❤‍🔥4👍2🔥2

Signed Кристина Андреевна

14 Jul 2026, 12:14 UTC312 views11 reactionsread 29 September 2026
Video message

Video message, posted without a caption

🔥5😁3🙏3

Signed Заруи Товмасян

Showing the 11 most recent of 11 posts we hold for @szs_buro. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Forward network

Republished by

Channels on the register that have forwarded this channel's posts into their own feed.

Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.

Mentions

Names

Channels on the register whose handles appear in this channel's posts.

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 13 October 2026 — this entry's latest reading, not the date you are reading this.

“Слово за́ Слово” (@szs_buro), 372 subscribers as measured 13 October 2026. Telegram Register, tgregister.com/channel/szs_buro.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.