Новый сезон в ЦУМе — время менять правила игры. Строгий тейлоринг, чувственное кружево и кожа — идеальный баланс уверенности и женственности. TSUM Moscow в МАX
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Channel
@tsummoscow
On this record: Growth · Engagement · What this channel posts · Reactions · Posts · Citations · Cross-platform identity · Cite this entry
18,095subscribers
-115 since we began measuring on 6 August 2026
Risers and fallers across the register · movement among entries of 10,000–31,623.
| Telegram ID | -1001104780991 |
|---|---|
| Type | Channel |
| Username | @tsummoscow |
| Created | 3 April 2017 — measured — cross-checked against a third-party dataset (ext.tg_channel) |
| First recorded | 6 August 2026 |
| Last confirmed live | 9 September 2026 |
| Measurements held | 29 |
| Confirmed unchanged | 1 time, most recently 9 September 2026 |
| On Telegram | t.me/tsummoscow |
| Measured (UTC) | Subscribers | Change |
|---|---|---|
| 9 Sept 2026, 20:01 | 18,095 | -13 |
| 6 Sept 2026, 14:17 | 18,108 | -18 |
| 4 Sept 2026, 04:38 | 18,126 | -6 |
| 2 Sept 2026, 21:24 | 18,132 | +2 |
| 1 Sept 2026, 22:36 | 18,130 | -12 |
| 31 Aug 2026, 19:28 | 18,142 | +2 |
| 30 Aug 2026, 16:34 | 18,140 | -1 |
| 29 Aug 2026, 18:04 | 18,141 | +1 |
| 28 Aug 2026, 15:34 | 18,140 | +6 |
| 27 Aug 2026, 15:45 | 18,134 | -3 |
| 26 Aug 2026, 13:56 | 18,137 | +1 |
| 25 Aug 2026, 16:32 | 18,136 | -3 |
| 24 Aug 2026, 15:57 | 18,139 | +1 |
| 22 Aug 2026, 23:43 | 18,138 | -6 |
| 21 Aug 2026, 12:53 | 18,144 | -5 |
| 19 Aug 2026, 12:24 | 18,149 | -2 |
| 18 Aug 2026, 12:03 | 18,151 | -3 |
| 17 Aug 2026, 13:27 | 18,154 | -12 |
| 16 Aug 2026, 06:26 | 18,166 | +1 |
| 14 Aug 2026, 13:38 | 18,165 | first reading |
173 posts held, back to 5 August 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 55 pages of Telegram’s post history, 20 posts per page.
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
| Window | Rolling 30 days · latest post in window 3 September 2026 |
|---|---|
| Posts held | 173 (5 August 2026 – 3 September 2026) |
| Views total | 136,963 |
| Reactions total | 2,485 |
| Forwards / comments | not exposed by the public surface — not measured, not estimated |
| Readings taken | 3 Sept 2026, 08:56 UTC |
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
Measured directly from 6 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
2,979 reactions across 167 posts, in 16 distinct kinds. The most used accounts for 38.5% of them.
| Reaction | Count | Share | Share, drawn |
|---|---|---|---|
| ❤ | 1,148 | 38.5% | |
| custom 5449599833973203438 | 393 | 13.2% | |
| ❤🔥 | 364 | 12.2% | |
| custom 5192705861335668538 | 221 | 7.42% | |
| custom 5400174449842466403 | 181 | 6.08% | |
| 💘 | 174 | 5.84% | |
| 😍 | 148 | 4.97% | |
| 🥰 | 119 | 3.99% | |
| 🤩 | 99 | 3.32% | |
| 🔥 | 64 | 2.15% | |
| 🍓 | 23 | 0.772% | |
| 💔 | 20 | 0.671% | |
| 👍 | 13 | 0.436% | |
| 🎉 | 6 | 0.201% | |
| 👏 | 4 | 0.134% | |
| 🤗 | 2 | 0.067% |
Custom emoji. 3 of the rows above are Telegram custom emoji, which the public preview renders as an element carrying only a numeric id — no character, and no image we can reach. The id is printed as-is rather than substituted with a look-alike glyph, because a stand-in would be our invention showing where a measurement should be. The counts beside them are Telegram’s.
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 173 of the 173 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 3,096 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 173 most recent posts we hold, published 5 August 2026 to 3 September 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Новый сезон в ЦУМе — время менять правила игры. Строгий тейлоринг, чувственное кружево и кожа — идеальный баланс уверенности и женственности. TSUM Moscow в МАX
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Осень в стиле MVST: бархатистый вельвет, тончайшая шерсть мериноса и глубокие винные оттенки. Жакет MVST, 183 000 ₽ Водолазка MVST, 141 000 ₽ Брюки MVST, 124 500 ₽ Сумка Jil Sander, 216 500 ₽ Перчатки MVST, 35 400 ₽ Пенни-лоферы Dries Van Noten, 93 700 ₽
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Лоферы Sergio Rossi Bitt с квадратным мысом — выразительное дополнение к повседневному образу. Лоферы, 91 950 ₽ TSUM Moscow в МАX
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Многослойность работает не только в одежде. Несколько колье сразу, серьги с разными подвесками, разноцветные кольца в ряд — чем больше акцентов, тем интереснее образ. Кольцо Mercury, 1 111 000 ₽ Кольцо Mercury, 1 749 000 ₽ Кольцо Mercury, 1 749 000 ₽ Кулон Mercury, 385 000 ₽
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За кулисами TSUM FASHION SHOW: самые эффектные осенние образы крупным планом.
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Детали громче слов — безупречный вкус, верность классике и умение выбирать особенное. Сумка Fendi, 466 000 ₽ Оправа Prada, 44 400 ₽ Бронзер и тени для век Dolce & Gabbana, 6 430 ₽ Помада Tom Ford, 5 350 ₽
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Искусство многослойности: яркий кардиган под жакетом — простой способ освежить деловой образ. Жакет Jil Sander, 399 000 ₽ Кардиган Jil Sander, 184 000 ₽ Рубашка Jil Sander, 141 500 ₽ Юбка Armarium, 106 000 ₽ Сумка TOTEME, 122 500 ₽ Оправа Gucci, 27 500 ₽ Туфли Paris Texas, 85 100 ₽
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Смешать настроение, добавить немного праздника: The Cocktails от Kilian Paris — коллекция ароматов, вдохновленная искусством миксологии. Эксклюзивно в ЦУМе. Sparkling Royal, 18 100 ₽ Piña Paraíso, 18 100 ₽ Midnight Espresso, 18 100 ₽
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Lanvin Pre-Fall 2026: уютная шерсть, мягкий кашемир и фактурный твид — главные герои холодного сезона. Пальто, 387 000 ₽ Пальто, 645 000 ₽ Куртка, 415 500 ₽ Жакет, 344 000 ₽ Юбка, 186 500 ₽
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Завораживающая геометрия: добавьте осени блеска с эффектным кардиганом Blumarine, усыпанным пайетками. Кардиган, 106 500 ₽ TSUM Moscow в МАX
❤6🔥3❤🔥2🤩1custom 51927058613356685381custom 54495998339732034381
Минимализм на каждый день: лаконичные формы, сдержанные оттенки и немного делового шика. Клатч TOTEME, 122 500 ₽ Балетки TOTEME, 59 950 ₽ Палетка для структурирования лица Tom Ford, 10 550 ₽ Карандаш для глаз Dolce & Gabbana, 3 570 ₽
❤9❤🔥4😍4🤩1custom 51927058613356685381custom 54495998339732034381
Кожа, деним, уютный трикотаж и знаковые аксессуары — все, что нужно осенью. Составили шопинг-лист главных покупок сентября.
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Showing the 12 most recent of 173 posts we hold for @tsummoscow. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Republishes
Channels on the register whose posts this channel has forwarded.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Named by 2 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
A Wikidata item names this Telegram handle as belonging to the entity it describes. This is Wikidata’s claim, not a verification made by this register — nobody here confirmed that the account is genuinely operated by the entity named. Wikidata content is CC0; every fact below is dated to when it was read from Wikidata, not to when the association was first made there.
| Label | TsUM |
|---|---|
| Description | department store in Moscow, Russia |
| X / Twitter | @tsum_moscow |
| Official site | http://www.tsum.ru |
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 9 September 2026 — this entry's latest reading, not the date you are reading this.
“TSUM Moscow” (@tsummoscow), 18,095 subscribers as measured 9 September 2026. Telegram Register, tgregister.com/channel/tsummoscow.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.