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Channel

UMC | Медиа о маркетинге на Урале

@umc_news

On this record: Topic · Growth · Engagement · Reactions · Posts · Citations · Cite this entry

434subscribers

+77 since we began measuring on 6 August 2026

Risers and fallers across the register · movement among entries of Under 1,000.

Register entry

Telegram ID-1003151152777
TypeChannel
Username@umc_news
CreatedBetween 1 September 2025 and 30 November 2025 — estimated from Telegram’s id allocation, not measured. How this range is calculated.
First recorded6 August 2026
Last confirmed live14 September 2026
Measurements held8
Confirmed unchanged1 time, most recently 14 September 2026
On Telegramt.me/umc_news

Topic

Marketing & affiliate — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 21 September 2026 and assigned it the closest of 31 fixed categories, at 57% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.

Growth

3564343956 August 2026 — 357 subscribers6 August 2026 — 357 subscribers7 August 2026 — 356 subscribers14 August 2026 — 370 subscribers22 August 2026 — 398 subscribers30 August 2026 — 414 subscribers7 September 2026 — 433 subscribers14 September 2026 — 434 subscribers6 August 202614 September 2026
8 measurements spanning 39 days, net +77. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 344–446 and does not start at zero.
Measurement log — every subscribers count we have recorded
Measured (UTC)SubscribersChange
14 Sept 2026, 22:37434+1
7 Sept 2026, 23:17433+19
30 Aug 2026, 03:34414+16
22 Aug 2026, 11:24398+28
14 Aug 2026, 08:44370+14
7 Aug 2026, 03:38356-1
6 Aug 2026, 21:04357no change
6 Aug 2026, 12:21357first reading

Engagement

6 posts held, back to 17 July 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 1 page of Telegram’s post history, 20 posts per page.

Nothing published in the last 30 days. ERR and ER are rolling 30-day measures, so there is nothing to compute — we hold 6 posts for this entry, the most recent from 5 August 2026. An engagement rate over an empty window would be a number about nothing.

Reaction mix

99 reactions across 6 posts, in 7 distinct kinds. The most used accounts for 44.4% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
❤4444.4%
🔥3232.3%
❤‍🔥88.08%
⚡44.04%
👍44.04%
😱44.04%
💯33.03%

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 6 of the 6 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 99 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 6 most recent posts we hold, published 17 July 2026 to 5 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Recent posts

5 Aug 2026, 05:50 UTC231 views10 reactionsread 6 August 2026
Photo

АФИША ВСТРЕЧ ДЛЯ МАРКЕТОЛОГОВ UMC "МАРКЕТОЛК" НА АВГУСТ 2026 ⚡ 1. Онлайн-встреча 📅 13 августа | 17:00 — 18:00 (время местное) 👤 Спикер: Александр Златопольский, кинопродюсер, актер кино Тема: «Как брендам сотрудничать с киноиндустрией? Развеивание мифа о том, что для этого нужны огромные бюджеты» О чем поговорим: — как бренды заходят в киноиндустрию и создают рекламу — как продвигать личный бренд через кино — кино…

❤5👍3🔥2

23 Jul 2026, 13:35 UTC≈1,060 views20 reactionsread 6 August 2026
Photo

А вы знали, что сегодня — день рождения логотипа Екатеринбурга? 💚 Ровно 11 лет назад официально был создан тот самый лого, который сейчас мы встречаем в городе буквально на каждом шагу: на крышках люков, на остановочных комплексах, на городских баннерах, на сувенирке... На крышке капсулы времени, заложенной в 2023 году на 300 лет Екб, тоже он. В честь дня рождения рассказываем историю создания логотипа — одного из …

❤7🔥7😱4👍1💯1

23 Jul 2026, 05:54 UTC159 views9 reactionsread 6 August 2026
Forwarded from @akaruralVideo

Почему агентству стоит участвовать в рейтинге? Ответы в интервью с Ильей Могилевцевым, сооснователем и коммерческим директором коммуникационного агентства О’СМЫСЛЕ. Илья делится опытом и отвечает на важные вопросы: 🟦Почему Рейтинг рекламных агентств Урала — объективный ориентир для рекламодателей? 🟦Как изменился клиентский запрос за последний год? 🟦Помогает ли рейтинг продавать услуги и привлекать клиентов? Ре…

❤5💯2🔥2

21 Jul 2026, 12:56 UTC281 views6 reactionsread 6 August 2026
Photo

Планы на завтрашний вечер есть? Теперь точно есть 👀 Напоминаем, что уже завтра состоится Квартирник О’ — будем говорить о том, - где искать идеи для креатива; - как использовать ИИ в работе; - как выстраивать сотрудничество с блогерами; - как создавать контент для самых разных ниш; - какой SMM действительно нужен бизнесу. Приходите знакомиться, задавать вопросы, обмениваться опытом и просто провести вечер в компа…

🔥6

20 Jul 2026, 14:19 UTC225 views27 reactionsread 6 August 2026
Photo

Первый выезд UMC Travel: маркетологи вышли из рабочих чатов в офлайн 🌳 За два дня нашего путешествия мы успели подняться на Малый и Большой Сугомак, устроить пикник на вершине, отдохнуть в загородном комплексе и встретиться с Антоном Балыкловым — основателем «Лапочки». Он рассказал о развитии компании и маркетинговых решениях, которые помогают бренду расти. А вечером оставили маркетинг до понедельника и просто кайф…

❤14❤‍🔥8🔥5

17 Jul 2026, 12:19 UTC369 views27 reactionsread 6 August 2026
Photo

Заглянете на Квартирник О’? Вместе с командой агентства О’Смысле делимся опытом, который помогает находить креативные решения для самых разных проектов. Поговорим о том, где искать идеи для креатива, как создавать контент для бизнеса в любой нише, выстраивать эффективное сотрудничество с блогерами и понимать, какой SMM нужен вашей компании. А вот и наши спикеры 👇🏻 • Валерия Коротаева — креативный копирайтер О’Смы…

❤13🔥10⚡4

Showing the 6 most recent of 6 posts we hold for @umc_news. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Forward network

Republished by

Channels on the register that have forwarded this channel's posts into their own feed.

Republishes

Channels on the register whose posts this channel has forwarded.

Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.

Mentions

Named by 1 registered channel — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.

Named by

Channels on the register whose posts name this channel's handle.

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 14 September 2026 — this entry's latest reading, not the date you are reading this.

“UMC | Медиа о маркетинге на Урале” (@umc_news), 434 subscribers as measured 14 September 2026. Telegram Register, tgregister.com/channel/umc_news.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.