Авторский блог маркетолога, который пережил мировой кризис, санкции, пандемию, блокировки соцсетей, уход брендов, мобилизацию и доллар по 110 рублей.
РКН: https://www.gosuslugi.ru/snet/6731ed1ce9b24e448c537ee5
Автор: @OLEGGUT
Created
Between 1 April 2018 and 31 August 2021 — estimated from Telegram’s id allocation, not measured. How this range is calculated.
Marketing & affiliate — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-UD-Q6_K_XL, prompt version 1) read this channel’s own recent posts on 20 August 2026 and assigned it the closest of 31 fixed categories, at 96% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and the other topics.
Growth
56 measurements spanning 86 days, net +13,108. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 45,611–68,030 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 56
Measured (UTC)
Subscribers
Change
31 Oct 2026, 08:30
62,879
-1,207
30 Oct 2026, 11:10
64,086
-131
29 Oct 2026, 12:56
64,217
-93
28 Oct 2026, 15:36
64,310
-53
27 Oct 2026, 18:48
64,363
-56
26 Oct 2026, 18:27
64,419
-99
25 Oct 2026, 18:07
64,518
-659
24 Oct 2026, 15:10
65,177
-170
23 Oct 2026, 12:35
65,347
-92
22 Oct 2026, 14:39
65,439
+51
21 Oct 2026, 06:36
65,388
+90
20 Oct 2026, 04:27
65,298
-145
19 Oct 2026, 03:59
65,443
+187
18 Oct 2026, 04:17
65,256
+193
17 Oct 2026, 04:47
65,063
+95
16 Oct 2026, 01:11
64,968
+140
15 Oct 2026, 03:59
64,828
+162
14 Oct 2026, 02:27
64,666
+653
11 Oct 2026, 09:54
64,013
+1,605
6 Oct 2026, 22:57
62,408
first reading
Engagement
101 posts held, back to 20 May 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 180 pages of Telegram’s post history, 20 posts per page.
ERR · 30 days
26.7%
avg views ÷ 62,879 subscribers
Avg views / post
16,800
34 posts measured
Reaction rate
1.77%
reactions ÷ views · ER floor
Posts in window
34
of 101 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
What these figures were computed from
Window
Rolling 30 days · latest post in window 31 October 2026
Posts held
101 (20 May 2026 – 31 October 2026)
Views total
570,810
Reactions total
10,098
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
31 Oct 2026, 16:10 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Photos
399
Videos
7
Links
54
Lifetime counters from Telegram’s own channel header, read 31 October 2026 — not the date at the top of this page, which is when the subscriber count was last read. Below Telegram’s rounding threshold, so these counts are exact.
Video runtime
1m 29s
Average length
30s
Measured directly from 3 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
23,893 reactions across 101 posts, in 25 distinct kinds. The most used accounts for 59.8% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
❤
14,292
59.8%
👍
3,679
15.4%
🔥
2,145
8.98%
👎
1,223
5.12%
💩
487
2.04%
🤡
487
2.04%
🤯
459
1.92%
👏
323
1.35%
😁
198
0.829%
🤔
191
0.799%
⚡
140
0.586%
💯
96
0.402%
💊
48
0.201%
👾
41
0.172%
🗿
24
0.1%
🌚
23
0.096%
👀
9
0.038%
🖕
8
0.033%
🥴
5
0.021%
🤬
4
0.017%
5 further kinds
11
0.046%
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 101 of the 101 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 23,893 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 101 most recent posts we hold, published 20 May 2026 to 31 October 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Advertising
Ad load
0.99%
1 of 101 posts carry an ad marker
Regulatory tokens
1
posts carrying an erid · 1 distinct token
Median views · ads
11,000
over 1 measured post
Median views · rest
11,000
over 100 measured posts
An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.
This is a floor, and it can only ever be a floor. A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.
Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.
Advertising tokens recorded on this entry
erid
Posts
First seen
Last seen
CQH36pWzJqE1dR7FuYztLN844TnJcEtvc5p5bCYueqoxJM
1
25 September 2026
25 September 2026
A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.
Measured over the 101 most recent posts we hold, published 20 May 2026 to 31 October 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.
☕️ СКУЧАЮТ ЛИ МАРКЕТОЛОГИ ПО ОФИСУ?
Удалёнка нам казалась мечтой, пока видеовстречи не стали занимать большую часть рабочего дня.
И вот по данным исследования Digiday, 59% сотрудников агентств считают, что перерабатывают, 61% говорят, что встреч стало больше, а 51% уже устали от видеоконференций.
При этом только 25% действительно скучают по работе в офисе.
Я тоже не скучаю по офису (уже 13 лет). Но считаю, что на…
😚 СОКРАТИЛИ ЛЮДЕЙ, А ТЕПЕРЬ НАЧАЛИ НАНИМАТЬ ОБРАТНО...
(Я сейчас в ахуе с ситуацию на рынке труда.)
Компании сокращают сотрудников, чтобы снизить расходы. Потом выясняется, что оставшиеся люди просто не справляются с объёмом работы.
➡️ Согласно исследованию ЭКОПСИ, 61% организаций после сокращения административного персонала сталкиваются с перегрузкой.
Дальше начинается знакомый сценарий. Сотрудники берут на себя…
😏 НЕОБЫЧНЫЙ ОБВЕС ДЛЯ ИНГАЛЯТОРА...
Я люблю, когда маркетологи находят интересные способы рассказать о важных проблемах и привлечь к ним внимание аудитории.
Недавно художники Napasio, Илья Sober и Алиса Первухина создали арт объект в форме матрёшки для хранения ингалятора. У него две стороны, каждая из которых отражает определённое состояние человека с бронхиальной астмой.
Первая сторона показывает жизнь с неконтр…
😱 ЭТО ВЫГЛЯДИТ КАК БЕЗУМИЕ...
Вот самолёт на скорости 250 км/ч пролетает сквозь автомобильные тоннели, а человек прыгает из стратосферы и разгоняется до 1357 км/ч.
🔴 Сегодня многие могут решить, что перед ними видео, созданное нейросетью.
Креативный директор дубайского агентства The Link Сайед Ахмед уль Хасан придумал для Red Bull слоган: «Если видите что-то безумнее реальности, это либо ИИ, либо Red Bull».
Бренд…
😚 КОФЕЙНЯ, ГДЕ ВЫ ЗАБУДЕТЕ ПРО РАФ НА КОКОСОВОМ...
Значит, заходите вы в готическую пещеру, заказываете фильтр в серебряной посуде и слышите приветствие: «Здрасьте, Покрас Лампасте».
Художник Покрас Лампас почти два года создавал CAVE 01 в Петербурге.
Внутри гостей ждут мрачные интерьеры, авторская каллиграфия, готическая мебель и скульптуры, напечатанные на 3D-принтере.
В меню представлены фильтр, V60, функциона…
🥺 СИЛЬНЫЙ РУКОВОДИТЕЛЬ ПОДКИНЕТ РАБОТЫ...
Предприниматель нанимает опытного руководителя, платит ему хорошие деньги и рассчитывает освободить своё время. Для этого руководителю необходимо изучить особенности компании, понять цели бизнеса и разобраться в существующих ограничениях.
Например, коммерческий директор предлагает изменить систему продаж, пересмотреть мотивацию сотрудников и отказаться от нескольких рекламн…
😘 SNICKERS РЕШИЛ НАКОРМИТЬ НЕЙРОСЕТЬ….
Помните рекламу «Ты не ты, когда голоден»? Snickers решил применить эту идею к искусственному интеллекту. (Куда без ИИ).
Нейросети иногда выдают странные ответы, и бренд предложил объяснить это голодом. Так появилась кампания HungrAI.
Пользователи могли скопировать цифровой батончик и вставить специальную инструкцию в ChatGPT, чтобы изменить тон его ответов.
🔗Кроме того, ком…
👏 ОНИ ПОКРЫЛИ ЛЮДЕЙ БЕЛОЙ КРАСКОЙ….
Maison Margiela и Gentle Monster устроили в Сеуле перформанс, который привлёк внимание к запуску новой коллекции очков.
Короче, актёры покрывают тела белой краской, а вместо привычного театрального занавеса зрители видят поверхность, напоминающую застывшую краску.
Maison Margiela давно использует технику Bianchetto, при которой предметы покрывают белой краской. Со временем покры…
🤓 48 ПИЦЦ ОПЛАТА ЗА РАБОТУ ДИЗАЙНЕРА…
«Додо Пицца» объявила конкурс на разработку дизайна коробки для пиццы. Победителю предлагают 48 пицц, которые компания называет годовым запасом.
Я понимаю, зачем бренды придумывают такие конкурсы. Это дополнительный охват, обсуждения в социальных сетях и внимание к компании. Причём сейчас мы с вами сами обсуждаем эту историю и тем самым дополнительно распространяем информацию о…
🍿 КАК ПРОДАТЬ ПИЦЦУ ЧЕРЕЗ MINECRAFT?
Domino’s объединила пиццу и игровую вселенную Minecraft Dungeons II.
Мне интересна маркетинговая механика этой коллаборации и то, как бренд использует игровую культуру для стимулирования продаж.
1️⃣ Продукт становится частью концепции.
Domino’s продвигает персональную прямоугольную пиццу, форма которой органично вписывается в кубический мир Minecraft.
2️⃣ Упаковка стимулирует…
😎 КТО Я И ЗАЧЕМ ВАМ ЧИТАТЬ ЭТОТ КАНАЛ?
Меня зовут Олег Гутник. Я маркетолог, таргетолог и человек, который занимается рекламой с 2013 года.
За это время я пережил мировые кризисы, пандемию, санкции, блокировки социальных сетей, уход иностранных брендов и доллар по 110 рублей. Психологически я уже готов к любому обновлению алгоритмов.
За годы работы я успел поработать с рекламными бюджетами на десятки миллионов руб…
😚 АМЕРИКА ЗАДАЁТ СОВРЕМЕННЫЙ МАРКЕТИНГ...
Я хотел посмотреть, как в США устроены трейд маркетинг и наружная реклама. Ожидал увидеть сходство с Лондоном, однако американский рынок удивил меня масштабом потребления и конкуренции за внимание аудитории.
1️⃣ Масштаб потребления.
Выбор товаров и услуг в Америке колоссальный. Бренды активно используют ассортимент, упаковку, цены и сезонные предложения для стимулирования …
❤167👍40🔥33👎12💩10👏9🤯6🤡5
Showing the 12 most recent of 101 posts we hold for @websstudio. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Posts edited after publishing
@websstudio edited 1 post after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.
An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.
First edit seen
19 October 2026
Most recent edit
19 October 2026
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 4 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 31 October 2026 — this
entry's latest reading, not the date you are reading this.
“Gutnik Oleg · Digital Marketing” (@websstudio), 62,879 subscribers as measured 31 October 2026. Telegram Register, tgregister.com/channel/websstudio.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.