BMW, кажется, подсмотрел идею у HOKА, которые сделали из пасты маленькие съедобные копии своей модели кроссовок Tecton X 4. Автопроизводитель создал пасту с силуэтом своей машины. Как объяснили в бренде — они ищут новые способы установить эмоциональную связь с потребителями. И, сейчас пробует сделать это через еду.

Channel
Маркетинг в деталях
@whymarketing
On this record: Topic · Growth · Engagement · What this channel posts · Reactions · Posts · Posts recorded as deleted · Citations · Cite this entry
71,417subscribers
-44,481 since we began measuring on 6 August 2026
Risers and fallers across the register · movement among entries of 31,623–100,000.
Register entry
| Telegram ID | -1001860095294 |
|---|---|
| Type | Channel |
| Username | @whymarketing |
| Created | Between 1 October 2022 and 30 September 2023 — estimated from Telegram’s id allocation, not measured. How this range is calculated. |
| First recorded | 6 August 2026 |
| Last confirmed live | 3 November 2026 |
| Measurements held | 59 |
| Confirmed unchanged | 1 time, most recently 3 November 2026 |
| On Telegram | t.me/whymarketing |
Topic
Marketing & affiliate — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-UD-Q6_K_XL, prompt version 1) read this channel’s own recent posts on 10 August 2026 and assigned it the closest of 31 fixed categories, at 90% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and the other topics.
Growth
| Measured (UTC) | Subscribers | Change |
|---|---|---|
| 3 Nov 2026, 12:44 | 71,417 | -260 |
| 2 Nov 2026, 15:19 | 71,677 | -312 |
| 1 Nov 2026, 15:25 | 71,989 | -551 |
| 31 Oct 2026, 17:26 | 72,540 | -374 |
| 30 Oct 2026, 19:11 | 72,914 | -606 |
| 29 Oct 2026, 15:57 | 73,520 | -422 |
| 28 Oct 2026, 14:27 | 73,942 | -375 |
| 27 Oct 2026, 13:19 | 74,317 | -444 |
| 26 Oct 2026, 14:51 | 74,761 | -393 |
| 25 Oct 2026, 15:27 | 75,154 | -320 |
| 24 Oct 2026, 13:50 | 75,474 | -470 |
| 23 Oct 2026, 14:28 | 75,944 | -485 |
| 22 Oct 2026, 11:29 | 76,429 | -583 |
| 21 Oct 2026, 03:57 | 77,012 | -401 |
| 19 Oct 2026, 22:57 | 77,413 | -445 |
| 18 Oct 2026, 21:48 | 77,858 | -364 |
| 17 Oct 2026, 19:00 | 78,222 | -180 |
| 16 Oct 2026, 21:05 | 78,402 | -298 |
| 15 Oct 2026, 19:59 | 78,700 | -386 |
| 14 Oct 2026, 17:21 | 79,086 | first reading |
Engagement
410 posts held, back to 2 August 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 208 pages of Telegram’s post history, 20 posts per page.
- ERR · 30 days
- 18.6%
- avg views ÷ 71,417 subscribers
- Avg views / post
- 13,300
- 154 posts measured
- Reaction rate
- —
- this channel exposes no reaction counts
- Posts in window
- 154
- of 410 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
| Window | Rolling 30 days · latest post in window 3 November 2026 |
|---|---|
| Posts held | 410 (2 August 2026 – 3 November 2026) |
| Views total | 2,043,050 |
| Reactions total | — |
| Forwards / comments | not exposed by the public surface — not measured, not estimated |
| Readings taken | 4 Nov 2026, 03:23 UTC |
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
- Photos
- 617
- Videos
- 135
- Links
- 38
Lifetime counters from Telegram’s own channel header, read 4 November 2026 — not the date at the top of this page, which is when the subscriber count was last read. Below Telegram’s rounding threshold, so these counts are exact.
- Video runtime
- 37m 41s
- Average length
- 39s
Measured directly from 58 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
152 reactions across 15 posts, in 10 distinct kinds. The most used accounts for 72.4% of them.
| Reaction | Count | Share | Share, drawn |
|---|---|---|---|
| ❤ | 110 | 72.4% | |
| 🌚 | 14 | 9.21% | |
| ❤🔥 | 7 | 4.61% | |
| 🕊 | 7 | 4.61% | |
| 💘 | 5 | 3.29% | |
| 🔥 | 5 | 3.29% | |
| 👏 | 1 | 0.658% | |
| 💋 | 1 | 0.658% | |
| 🤔 | 1 | 0.658% | |
| 🤯 | 1 | 0.658% |
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 15 of the 410 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 152 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 410 most recent posts we hold, published 2 August 2026 to 3 November 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Recent posts
Posted without readable text
60-летний американец установил рекорд Гиннесса, посмотрев 1 207 фильмов в кинотеатрах всего за год. Каждый день дед отсиживал по 3+ сеанса, но главным достижением чувак считает не количество увиденных лент, а возможность разделить впечатления от просмотра с другими.
Posted without readable text
На прямой трансляции матча камера случайно уехала на соседний дом, а там двое офисных сотрудников смотрели игру из окна вместо работы. Перерыв попал в эфир, и отпираться стало поздно.
Posted without readable text
Nike вместе с Rockstar Games и Трэвисом Скоттом готовит кроссовки к выходу GTA VI: инсайдеры говорят о трёх моделях Air Force 1 в стилистике игры. Продажи стартуют в день релиза — 19 ноября, а пара обойдётся примерно в $130.
Государственное агентство Норвегии выпустило гид по лучшим туалетам после того, как Трамп назвал их страну «сортиром». В подборку вошли как туалеты необычной формы, так и обычные уборные, но с живописными видами. Многие из туалетов в списке делали известные архитектурные бюро, а сам гид вышел под лозунгом «Норвегия снова делает сортиры великими».
Posted without readable text
Фильм по Resident Evil завезли в зелёные кинотеатры — у ленты 96% от критиков и 90% от зрителей на Rotten Tomatoes. И зрители, и критики сходятся во мнении: это одна из лучших игровых экранизаций. Посмотревшие хвалят графику, сценарий и игру актёров — минусов банально не обнаружено.
Posted without readable text
KFC в Чили к Хэллоуину собрал скелет кисти руки из обглоданных куриных костей и острого соуса — вышло мрачно и аппетитно одновременно.
Showing the 12 most recent of 410 posts we hold for @whymarketing. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Posts recorded as deleted after publishing
We recorded 44 posts on @whymarketing as deleted — posts this register held that were missing from the channel’s public page on two separate reads, taken from different network addresses at least an hour apart.
A deletion is not wrongdoing. This register can see that a post it held is no longer on the channel’s public page, and when — not why. Expired ad placements, reposts, rotating links and corrections all look the same. This is a count of recorded detections, not an exact total: it misses deletions we could not see, because only a post we held and later re-read inside the page can be seen to go, and it may include a small number of wrong records. How this is measured.
- First seen missing
- 15 September 2026
- Most recent seen missing
- 30 October 2026
- Median time before seen missing
- 2 days
- Seen missing in the last 30 days
- 28
Mentions
Named by 51 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it. The 23 listed below are the most frequent namers; the rest are counted above but not each listed.
Named by
Channels on the register whose posts name this channel's handle.
@only_cashback · 4,1283 postsХалява от АЛЬПАКИ (WB, OZON)!
@alpaca_freebies · 1,0042 posts𝐁𝐋𝐀𝐂𝐊𝐒𝐄𝐑𝐖𝐄𝐑𝐒
@blackserwers_tm · 13,1052 postsКЕШБЭК от Лося (WB, OZON)
@cashback_moose · 1,7432 postsОтец Кешбэка | ТОВАРЫ ЗА ОТЗЫВЫ | WILDBERRIES | OZON | СКИДКИ | ВЫКУПЫ | РАЗДАЧА | КЭШБЭК | ХАЛЯВА ВБ | РЕКЛАМА |
@father_cashback · 18,3582 postsЛивны новости
@livnytop · 3,4562 postspost mortem
@pst_mortem · 6,6952 postsVPN Remix
@vpn_remix · 7,0172 postsАниме Обои Wallpaper Engine
@anime_wallpaper_engine · 1,7621 postЗаработок в интернете, телеграм , без вложений...💵💳
@avtozarabotoc8888 · 1,3781 postУтка-кешбэтутка (WB, OZON)
@cashback_duck · 1,0371 postКорпорация Юмора 😂 Мемы и видео
@corpumora · 2,3011 postКрипта на пальцах
@Crypt_on_fingers · 4951 postФАКТЫ ДНЯ | НАУКА
@fakty_nauka · 1,4151 postFREE SSHWS UDPCFG
@free_vpsssh · 6111 postGolden Eagle Vpn
@goldeneaglevpn · 1,3051 postХитрости жизни 😉
@hints_daily · 2,6381 postHoYoArts
@HoYo_Art · 1,4321 postПитерский Спорт
@pitersportnews · 1,4121 postQ VPNS ⚡️
@Q_vpns · 6,5411 postАКЦИИ 📈 СИГНАЛЫ
@signalyAKCII · 4921 postSIJUZ DEV - AI и Стартапы
@tonprivatecoin · 98,2541 postVPN FORTUNA
@vpn_fortuna · 4,2331 post
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 3 November 2026 — this entry's latest reading, not the date you are reading this.
“Маркетинг в деталях” (@whymarketing), 71,417 subscribers as measured 3 November 2026. Telegram Register, tgregister.com/channel/whymarketing.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.