Про медиа, бренды, маркетинг и пиар в одной бутылке
Реклама - @WeSell_Igor
РКН: https://clck.ru/3MkL53
Работаем с сервисом BidFox
Сотрудничаем с @Tgpodbor_official, @Spiral_Yuri
Created
Between 1 April 2023 and 31 October 2023 — estimated from Telegram’s id allocation, not measured. How this range is calculated.
Memes & entertainment — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-UD-Q6_K_XL, prompt version 1) read this channel’s own recent posts on 8 August 2026 and assigned it the closest of 31 fixed categories, at 65% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.
Growth
33 measurements spanning 42 days, net +21,066. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 220,647–249,123 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 33
Measured (UTC)
Subscribers
Change
17 Sept 2026, 22:19
244,999
-838
15 Sept 2026, 17:59
245,837
+1,685
14 Sept 2026, 00:57
244,152
+866
12 Sept 2026, 08:39
243,286
+1,289
10 Sept 2026, 06:57
241,997
+1,280
7 Sept 2026, 03:37
240,717
+1,525
4 Sept 2026, 13:39
239,192
+622
3 Sept 2026, 01:08
238,570
+728
2 Sept 2026, 01:16
237,842
+420
1 Sept 2026, 02:33
237,422
-136
31 Aug 2026, 00:33
237,558
-77
29 Aug 2026, 23:26
237,635
+72
28 Aug 2026, 23:44
237,563
+23
27 Aug 2026, 23:24
237,540
-17
26 Aug 2026, 22:17
237,557
-41
26 Aug 2026, 01:07
237,598
-117
25 Aug 2026, 03:56
237,715
-93
23 Aug 2026, 18:48
237,808
-191
22 Aug 2026, 00:28
237,999
+826
20 Aug 2026, 17:39
237,173
first reading
Engagement
259 posts held, back to 4 August 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 96 pages of Telegram’s post history, 20 posts per page.
ERR · 30 days
4.49%
avg views ÷ 244,999 subscribers
Avg views / post
11,000
156 posts measured
Reaction rate
0.597%
reactions ÷ views · ER floor
Posts in window
156
of 259 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
What these figures were computed from
Window
Rolling 30 days · latest post in window 21 September 2026
Posts held
259 (4 August 2026 – 21 September 2026)
Views total
1,715,630
Reactions total
10,245
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
21 Sept 2026, 18:58 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Photos
≈2,100
Videos
≈801
Links
≈203
Lifetime counters from Telegram’s own channel header, read 21 September 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.
Video runtime
37m 32s
Average length
30s
Measured directly from 75 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
19,618 reactions across 259 posts, in 156 distinct kinds. The most used accounts for 11.4% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
custom 5300865069268117266
2,238
11.4%
custom 5271641811138419806
1,813
9.24%
custom 5384405623444115527
1,134
5.78%
custom 5424946068859169214
1,133
5.78%
custom 5449461505961538028
764
3.89%
custom 5424923619065112169
691
3.52%
custom 5278261601282069620
644
3.28%
custom 5217788564833610442
572
2.92%
custom 5204471859818569226
476
2.43%
custom 5424865289114264274
430
2.19%
custom 5276430957371492934
414
2.11%
custom 5424963295972991698
390
1.99%
custom 5230973560381544795
356
1.81%
custom 5276260021968080435
316
1.61%
custom 5424711370371277687
314
1.60%
custom 5424651142044885961
271
1.38%
custom 5438626080862806737
260
1.33%
custom 5343778557128645498
255
1.30%
custom 5449466402224256053
254
1.29%
custom 5425009741749333386
247
1.26%
136 further kinds
6,646
33.9%
Custom emoji. Every row above is a Telegram custom emoji, which the public preview renders as an element carrying only a numeric id — no character, and no image we can reach. The id is printed as-is rather than substituted with a look-alike glyph, because a stand-in would be our invention showing where a measurement should be. The counts beside them are Telegram’s.
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 259 of the 259 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 19,618 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 259 most recent posts we hold, published 4 August 2026 to 21 September 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Advertising
Ad load
0.772%
2 of 259 posts carry an ad marker
Regulatory tokens
2
posts carrying an erid · 2 distinct tokens
Median views · ads
6,650
over 2 measured posts
Median views · rest
11,700
over 257 measured posts
An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.
This is a floor, and it can only ever be a floor. A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.
Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.
Advertising tokens recorded on this entry
erid
Posts
First seen
Last seen
2VfnxyWV4AX
1
19 August 2026
19 August 2026
2VtzquhMzpT
1
13 August 2026
13 August 2026
A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.
Measured over the 259 most recent posts we hold, published 4 August 2026 to 21 September 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.
Эрлинг Холанд повторил тот самый легендарный мем, который завирусился во время ЧМ, где футболист ест и пугается собственного отражения (правда, тогда это был ИИ).
В этот раз всё реально, но какой-то ютубер испортил кадр 🗿
«Привет, меня зовут Влад и я зубная фея»
Та самая пасхалка из нового альбома Gorillaz наконец раскрыта спустя почти полгода. Загадочная фраза появилась ещё в марте в песне Delirium, и только теперь Деймон Албарн объяснил, что же это значит.
Оказалось, Влад — его фиксёр (правая рука, которая решает нестандартные проблемы). Однажды Деймон потерял зуб в ресторане, а Влад полез за ним в три огромных мусорных бака. Так …
❤️❤️❤️❤️❤️❤️❤️❤️
Хочется успеть всё: встретиться с друзьями, попробовать новое и наполнить день яркими впечатлениями.
Энергетик «Энергия первых» — про любопытство и моменты, которые хочется разделить!
Вкусно и точка решила порадовать сладкоежек и завезла новый десерт — Фондан-малина. Внутри горячий шоколад и сладкий малиновый джем, а стоит всё удовольствие 125 рублей.
Начать худеть с понедельника опять не получилось 💀
ААА: Панч теперь официально увековечен — про него выпустят книгу. Релиз запланирован на 26 ноября этого года.
В ней расскажут всю историю обезьянки от рождения до вступления в стаю, а ещё покажут фотографии из 10 тысяч снимков сотрудников зоопарка и добавят иллюстрации.
Эмпаты, готовим платочки 😭
Фастфуд наконец-то оправдывает своё название — в Шанхае McDonald’s запустил доставку дронами. Заказ собирает робот, дрон забирает его из специальной зоны и за 10 минут доставляет до пункта выдачи.
Страшный сон всех, кто на диете 🔥
Борьба с кабачками вышла на новый уровень — в уральской кофейне придумали раф на кабачке.
Те самые ребята, которые переименовались из LOVE в ОЛЕГ получили внезапный склад кабачков и нашли им применение: сделали сладкое пюре, смешали с эспрессо и сливками.
Говорят, получилось со вкусом ореха и печенья. Автору идеи уже пообещали устроить кабачковую дегустацию.
Лавандовый раф, подвинься 🤬
Кажется, мы стали свидетелями рождения нового котомема — в X завирусился стамбульский кот. У него пока нет имени, но страница трендов окрестила его The Annoyed Cat (Раздражённый кот).
Кадр появился благодаря шоу «Нет кошек — нет жизни». Там пушистый с максимально осуждающим взглядом смотрит на посетителей ресторана. Одни пишут, что туристы просто разбудили его, другие — что кота не угостили едой.
Твиттерские в вост…
Смешарики решили занять места в новогоднем вишлисте — нас ждёт целая праздничная коллекция с любимыми героями.
Часть игрушек уже слили: Крош в ушанке, Нюша-Снегурочка, адвент-календарь на 31 фигурку и куча других приколов.
На низком старте 💳
Срочный сбор шопоголиков: в Корее придумали дофаминовый маркетплейс. Заходите на сайт, набираете в корзину всё, что душа пожелает и оформляете заказ. Звучит как обычный шопинг, но есть нюанс — платить не нужно.
Весь процесс вымышленный. Вы просто получаете удовольствие от покупок, а потом грустно ждёте посылку, которой не существует. Никто ничего не привезёт, потому что в этом и весь прикол.
Это же буквально спасен…
«Когда я вижу, как кто-то наклеивает защитное стекло на свой iPhone, у меня мурашки по коже» — заявил технический директор Apple в интервью.
По его словам, компания тратит огромное количество ресурсов на экраны, а пользователи потом просто накрывают весь этот дизайн куском стекла.
Звучит круто, конечно. Но когда телефон стоит как крыло от самолёта, защитное стекло почему-то так и просится.
Сколько нас тут таких?
🔥…
Showing the 12 most recent of 259 posts we hold for @drinkablewater. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Forward network
Republishes
Channels on the register whose posts this channel has forwarded.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 3 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 17 September 2026 — this
entry's latest reading, not the date you are reading this.
“вода питьевая” (@drinkablewater), 244,999 subscribers as measured 17 September 2026. Telegram Register, tgregister.com/channel/drinkablewater.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.