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Channel

Дорогой дневник, сегодня в EGGSELLENT…

@eggsellent

On this record: Growth · Engagement · What this channel posts · Reactions · Advertising · Posts · Citations · Cite this entry

12,467subscribers

+6,030 since we began measuring on 6 August 2026

Risers and fallers across the register · movement among entries of 10,000–31,623.

Register entry

Telegram ID-1001170172422
TypeChannel
Username@eggsellent
CreatedBetween 1 March 2018 and 31 July 2021 — estimated from Telegram’s id allocation, not measured. How this range is calculated.
First recorded6 August 2026
Last confirmed live1 September 2026
Measurements held22
Confirmed unchanged1 time, most recently 1 September 2026
On Telegramt.me/eggsellent

Growth

6,43713,4349,935.56 August 2026 — 6,437 subscribers6 August 2026 — 6,438 subscribers9 August 2026 — 8,574 subscribers12 August 2026 — 11,193 subscribers13 August 2026 — 13,434 subscribers15 August 2026 — 13,407 subscribers16 August 2026 — 13,070 subscribers17 August 2026 — 12,937 subscribers18 August 2026 — 12,788 subscribers19 August 2026 — 12,755 subscribers20 August 2026 — 12,761 subscribers21 August 2026 — 12,721 subscribers23 August 2026 — 12,541 subscribers24 August 2026 — 12,511 subscribers26 August 2026 — 12,401 subscribers27 August 2026 — 12,414 subscribers27 August 2026 — 12,507 subscribers29 August 2026 — 12,912 subscribers30 August 2026 — 12,828 subscribers31 August 2026 — 12,779 subscribers31 August 2026 — 12,664 subscribers1 September 2026 — 12,467 subscribers12,4676 August 20261 September 2026
22 measurements spanning 27 days, net +6,030. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 5,387–14,484 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 22
Measured (UTC)SubscribersChange
1 Sept 2026, 23:5812,467-197
31 Aug 2026, 21:4612,664-115
31 Aug 2026, 01:0512,779-49
30 Aug 2026, 01:3412,828-84
29 Aug 2026, 02:3312,912+405
27 Aug 2026, 22:5512,507+93
27 Aug 2026, 00:3312,414+13
26 Aug 2026, 00:3912,401-110
24 Aug 2026, 22:2612,511-30
23 Aug 2026, 08:3612,541-180
21 Aug 2026, 21:0812,721-40
20 Aug 2026, 19:0712,761+6
19 Aug 2026, 19:3612,755-33
18 Aug 2026, 21:2412,788-149
17 Aug 2026, 19:2512,937-133
16 Aug 2026, 19:2413,070-337
15 Aug 2026, 07:4213,407-27
13 Aug 2026, 23:1513,434+2,241
12 Aug 2026, 14:2411,193+2,619
9 Aug 2026, 14:218,574first reading

Engagement

20 posts held, back to 23 July 2026the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 42 pages of Telegram’s post history, 20 posts per page.

ERR · 30 days
15.2%
avg views ÷ 12,467 subscribers
Avg views / post
1,890
15 posts measured
Reaction rate
4.62%
reactions ÷ views · ER floor
Posts in window
15
of 20 held

ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.

ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.

What these figures were computed from
WindowRolling 30 days · latest post in window 1 September 2026
Posts held20 (23 July 20261 September 2026)
Views total28,371
Reactions total1,311
Forwards / commentsnot exposed by the public surface — not measured, not estimated
Readings taken1 Sept 2026, 16:22 UTC

Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.

Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.

Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.

What this channel posts

Video runtime
1m 47s
Average length
18s

Measured directly from 6 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no mark.

Reaction mix

1,552 reactions across 19 posts, in 8 distinct kinds. The most used accounts for 58.4% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
90758.4%
🔥42227.2%
👍1137.28%
😁764.90%
😱140.902%
💩100.644%
😢80.515%
👎20.129%

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 20 of the 20 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 1,613 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 20 most recent posts we hold, published 23 July 2026 to 1 September 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Advertising

Ad load
5.00%
1 of 20 posts carry an ad marker
Regulatory tokens
1
posts carrying an erid · 1 distinct token
Median views · ads
1,740
over 1 measured post
Median views · rest
1,790
over 19 measured posts

An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.

This is a floor, and it can only ever be a floor. A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.

Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.

Advertising tokens recorded on this entry
eridPostsFirst seenLast seen
2VSb5yTmTbg125 August 202625 August 2026

A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.

Measured over the 20 most recent posts we hold, published 23 July 2026 to 1 September 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.

Recent posts

1 Sept 2026, 14:23 UTC441 views33 reactionsread 1 September 2026
Photo

Дорогой дневник, на связи Ксюша – руководитель доставки! Сегодня в EGGSELLENT дежурим по столовой и раскрываем секрет ТОГО САМОГО БУТЕРБРОДА 🥪 У меня в классе почти каждый одноклассник приносил свой семейный бутерброд: с чем-то горячим, чем-то хрустящим и тем самым секретным ингредиентом, рецепт которого знали только дома. Это была своего рода традиция – ими менялись на переменах, пробовали друг у друга и спорили,

22🔥6😱4💩1

28 Aug 2026, 14:54 UTC≈1,350 views60 reactionsread 1 September 2026
Photo

На связи Маша, HRD EGGSELLENT Мне давно хотелось написать не милый пост! Поэтому сегодня пойдём по хардам и рутине, расскажу, как мы отслеживаем эффективность команды из месяца в месяц — кто растёт, кто проседает, кто стабильно держит высокую планку и что мы со всем этим делаем. Теоретическая минутка (скучно не будет!) Мы взяли за основу рейтинг HiPro (High Professional) — это инструмент, который помогает отследит

38🔥9😱8💩4👍1

26 Aug 2026, 16:35 UTC≈1,650 views83 reactionsread 1 September 2026
Photo

Всем привет! На связи Агата, управляющая домиков в Петербурге Сегодняшний пост про нашего шефа в корнере — Юру и его путь! Начну я, Агата: два года назад, только придя работать в проект, мне рассказали, что есть парень, который работает у нас давно, и в паспорте у него место рождения «Ленинград». Ладно, подумала я, будем искать подход к взрослому и серьёзному дяде, но искать не понадобилось — меня встретил спокойны

71🔥12

26 Aug 2026, 08:33 UTC≈1,570 views87 reactionsread 1 September 2026

У нас прибавилось подписчиков, поэтому хочу написать, что Это телеграм-канал где мы, основательницы сети кафе завтраков EGGSELLENT Полина и Света, и ребята из нашей команды пишут что происходит в нашей компании: какие новые запуски, с какими проблемами столкнулись, что новенького и что старенького. А пока боремся с регистрацией канала в РКН)) Мы всегда рады комментариям, честной обратной связи и вашим вопросам. Есл

55👍21🔥11

Signed Sveta Mikhaleva

25 Aug 2026, 10:12 UTC≈1,740 views88 reactionsread 1 September 2026
Advertisementerid 2VSb5yTmTbgPhoto

«Ребят, биты купили?» Почему мне нравится работать в EGGSELLENT? Каждый день не знаешь что тебя ждет за поворотом: новая налоговая ставка, повышение аренды, недовольный гость, засорившийся унитаз, потекший на парковку, предложение руки и сердца в очереди, бэби шауэр двойни посредством коктейлей, либо вот такие сообщения про биты. А еще мне нравится работать в EGGSELLENT, потому что с момента первого завтрака (25 но

49🔥30😁9

Signed Sveta Mikhaleva

21 Aug 2026, 09:07 UTC≈2,120 views95 reactionsread 1 September 2026
Photo

У меня (Полины) профдеформация. Как человек внутри индустрии я слишком много думаю о том, какое место кухня занимает в жизни человека, и в последнее время всё чаще замечаю: наше поколение и те, кто идёт следом, проводят на кухне всё меньше времени. Из-за этого еда потихоньку расходится на два полюса — утилитарную и премиальную. Утилитарная — это то, что мы быстро покупаем на бегу, и здесь дело не в моих ощущениях, а

56🔥29👍10

19 Aug 2026, 15:53 UTC≈1,710 views59 reactionsread 31 August 2026
Forwarded from @vozmitepachkumaslaPhoto

Не показывайте гриб! Первое правило продажи комбучи. В английском для банок с культурами даже есть выражение scoby hotel — отель. Отель, а не вот эта культура в бабушкиной банке) В наших кафе теперь своя комбуча: виноград и базилик. Сочетание придумал Кей, наш шеф-бармен, а варили мы её вместе с «Карибу Комбуча» — они делают комбучу с 2016 года, одни из первых в России. Я была инициатором запуска комбучи в EGGSELL

37😁12🔥6👍4

18 Aug 2026, 05:40 UTC≈1,680 views108 reactionsread 26 August 2026
Photo

Всем привет! На связи Агата, управляющая домиков в Петербурге! Сегодняшний пост про ПЕЧАТНЫЙ БУМ! Примерно пару месяцев назад коллеги из Aviasales предложили стать точкой, где гости города смогут поставить в свой паспорт путешественника печать. Мы недолго думая согласились — подумали, прикол! А ещё в кафе на Мойке было местечко, которое очень сильно не нравилось ни нам, ни гостям — коллеги постоянно ходили там туда

🔥5436😁15👍3

14 Aug 2026, 09:12 UTC≈2,320 views180 reactionsread 25 August 2026
Photo

Доброе утро начинается в Eggsellent на «Парке культуры» Здесь запустили коллаборацию с брендом Pragma: четыре напитка в фирменных бокалах — от айс-латте тирамису до игристого коктейля с блёстками. Разыгрываем сразу три подарка: в каждом из них — по два сертификата номиналом 5000 ₽ в кафе Eggsellent в Москве и на товары Pragma на Яндекс Маркете. Как участвовать? 1. Подписаться на телеграм-каналы «Открытая кухня»,

🔥8367👍29😱1

Signed RandomGodBot⚡️ [Рандомайзер]

12 Aug 2026, 15:03 UTC≈2,520 views76 reactionsread 25 August 2026
Photo

Как мы придумали «Идеальное утро» вместе с EGGSELLENT Привет! Это Лилия, Digital PR-менеджер Pragma, и рассказ о нашей коллаборации с сетью кафе EGGSELLENT. А вы уже заглядывали в наш бар в кафе на Парке культуры? Или, может быть, пробовали спешл-напитки в других локациях? Делитесь впечатлениями и фото в комментариях 💛

58🔥13👍5

9 Aug 2026, 13:19 UTC≈2,990 views111 reactionsread 21 August 2026
Photo

Неделю назад во всех наших кафе появилась протеиновая запеканка. Да, мейнстрим, но мы считаем, что на белок и правда долгое время не обращали должного внимания, и здорово, что сейчас мы можем управлять нашей энергией через продукты и понимание того, что мы едим. В свойственном нам стиле сделать просто запеканку с протеином — было неинтересно. Шеф перепридумал этот завтрак в формате игривого десерта! Смотришь на него

64🔥28👍19

Signed Polina Yurova

6 Aug 2026, 14:44 UTC≈2,650 views113 reactionsread 19 August 2026
Photo

Раньше у нас было очень много сторис. Когда мы стартовали в 2017 году, у нас были только завтраки по выходным: мы работали всего 8 дней в месяц, и нам было очень важно показать, что еда — настоящая. Сколько раз вы приходили в ресторан, потому что увидели в соцсетях красивые фотографии, а в итоге разочаровывались? Потому что вам приносили совсем не то! В 2017–2019 годах весь контент делала Полина. А она большой люб

74🔥25👍10😁4

Signed Sveta Mikhaleva

Showing the 12 most recent of 20 posts we hold for @eggsellent. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Citation-graph rank

Citation-graph rank — 10,041 of 1,629,497 entries in the measured graph. A weighted position computed from the forward and mention edges below — republished posts weigh more than named mentions — and recomputed periodically, over the whole graph. Published only as this ordinal position, never as a score: a position is a fact, and a score printed beside one channel’s name would read as a verdict this register does not make. The two counts beneath stay separate for the same reason mentions are never summed with forwards anywhere else on this page — a named-by count costs nothing to manufacture. The top 100 by this measure, or how it is computed.

Forward network

Republished by

Channels on the register that have forwarded this channel's posts into their own feed.

Republishes

Channels on the register whose posts this channel has forwarded.

Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.

Mentions

Named by 26 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it. The 24 listed below are the most frequent namers; the rest are counted above but not each listed.

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 1 September 2026 — this entry's latest reading, not the date you are reading this.

“Дорогой дневник, сегодня в EGGSELLENT…” (@eggsellent), 12,467 subscribers as measured 1 September 2026. Telegram Register, tgregister.com/channel/eggsellent.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.