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Channel

SELA

@sela_brand

Verified by Telegram

On this record: Topic · Growth · Engagement · What this channel posts · Reactions · Posts · Posts edited after publishing · Citations · Cite this entry

53,523subscribers

-2,701 since we began measuring on 6 August 2026

Risers and fallers across the register · movement among entries of 31,623–100,000.

Register entry

Telegram ID-1001746610670
TypeChannel
Username@sela_brand
DescriptionSELA — основа любого гардероба Красивые и качественные вещи для повседневной жизни миллионов людей А ещё: @selahome, @sela_ru_kids РКН: https://clck.ru/3MZn5q Сайт: https://clck.ru/3Mfkdk Служба поддержки по почте: [email protected]
CreatedBetween 1 December 2021 and 30 April 2023 — estimated from Telegram’s id allocation, not measured. How this range is calculated.
First recorded6 August 2026
Last confirmed live17 September 2026
Measurements held35
Confirmed unchanged1 time, most recently 17 September 2026
On Telegramt.me/sela_brand

Topic

Ecommerce storefront — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-UD-Q6_K_XL, prompt version 1) read this channel’s own recent posts on 20 August 2026 and assigned it the closest of 31 fixed categories, at 99% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.

Growth

52,02356,22454,123.56 August 2026 — 56,224 subscribers6 August 2026 — 56,224 subscribers6 August 2026 — 56,222 subscribers7 August 2026 — 56,158 subscribers8 August 2026 — 56,134 subscribers9 August 2026 — 56,115 subscribers10 August 2026 — 56,089 subscribers11 August 2026 — 56,060 subscribers12 August 2026 — 55,948 subscribers12 August 2026 — 55,924 subscribers14 August 2026 — 55,863 subscribers15 August 2026 — 54,912 subscribers17 August 2026 — 53,146 subscribers18 August 2026 — 52,974 subscribers19 August 2026 — 52,644 subscribers20 August 2026 — 52,646 subscribers21 August 2026 — 52,616 subscribers22 August 2026 — 52,564 subscribers24 August 2026 — 52,356 subscribers25 August 2026 — 52,332 subscribers26 August 2026 — 52,314 subscribers27 August 2026 — 52,304 subscribers28 August 2026 — 52,269 subscribers29 August 2026 — 52,252 subscribers30 August 2026 — 52,221 subscribers31 August 2026 — 52,198 subscribers1 September 2026 — 52,128 subscribers2 September 2026 — 52,089 subscribers3 September 2026 — 52,055 subscribers6 September 2026 — 52,023 subscribers9 September 2026 — 52,285 subscribers11 September 2026 — 52,436 subscribers13 September 2026 — 52,963 subscribers15 September 2026 — 53,419 subscribers17 September 2026 — 53,523 subscribers53,5236 August 202617 September 2026
35 measurements spanning 42 days, net -2,701. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 51,393–56,854 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 35
Measured (UTC)SubscribersChange
17 Sept 2026, 11:0153,523+104
15 Sept 2026, 10:3853,419+456
13 Sept 2026, 20:1852,963+527
11 Sept 2026, 23:3952,436+151
9 Sept 2026, 11:3852,285+262
6 Sept 2026, 06:1752,023-32
3 Sept 2026, 22:1752,055-34
2 Sept 2026, 14:4852,089-39
1 Sept 2026, 15:1752,128-70
31 Aug 2026, 13:5252,198-23
30 Aug 2026, 13:1352,221-31
29 Aug 2026, 09:3752,252-17
28 Aug 2026, 11:5252,269-35
27 Aug 2026, 09:3852,304-10
26 Aug 2026, 07:2652,314-18
25 Aug 2026, 09:1252,332-24
24 Aug 2026, 12:1552,356-208
22 Aug 2026, 19:3852,564-52
21 Aug 2026, 10:2452,616-30
20 Aug 2026, 09:4852,646first reading

Engagement

62 posts held, back to 1 August 2026the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 94 pages of Telegram’s post history, 20 posts per page.

ERR · 30 days
11.4%
avg views ÷ 53,523 subscribers
Avg views / post
6,110
34 posts measured
Reaction rate
1.48%
reactions ÷ views · ER floor
Posts in window
35
of 62 held

ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.

ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.

What these figures were computed from
WindowRolling 30 days · latest post in window 17 September 2026
Posts held62 (1 August 202617 September 2026)
Views total207,600
Reactions total3,072
Forwards / commentsnot exposed by the public surface — not measured, not estimated
Readings taken21 Sept 2026, 03:50 UTC

Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.

Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.

Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.

What this channel posts

Photos
8,800
Videos
437
Links
1,930

Lifetime counters from Telegram’s own channel header, read 21 September 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.

Video runtime
2m 17s
Average length
23s

Measured directly from 6 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no mark.

Reaction mix

4,884 reactions across 60 posts, in 36 distinct kinds. The most used accounts for 48.6% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
2,37548.6%
🔥70414.4%
custom 54359596749711292813467.08%
👍2966.06%
🥰2064.22%
❤‍🔥1422.91%
😍982.01%
💅961.97%
custom 5436396937001599922861.76%
💔841.72%
💘801.64%
👏581.19%
🕊450.921%
custom 5436264789447836093430.88%
🤩370.758%
🙏290.594%
🍓270.553%
💋200.41%
🆒160.328%
🏆140.287%
16 further kinds821.68%

Custom emoji. 3 of the rows above are Telegram custom emoji, which the public preview renders as an element carrying only a numeric id — no character, and no image we can reach. The id is printed as-is rather than substituted with a look-alike glyph, because a stand-in would be our invention showing where a measurement should be. The counts beside them are Telegram’s.

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 61 of the 62 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 4,958 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 62 most recent posts we hold, published 1 August 2026 to 17 September 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Recent posts

17 Sept 2026, 12:21 UTC≈4,790 views86 reactionsread 21 September 2026
Photo

Когда одного оттенка становится мало — меланж Так называют ткань с характерным неоднородным цветом: несколько разных волокон смешиваются ещё до создания пряжи, поэтому поверхность получается слегка «припылённой» и объёмной. В новой осенней коллекции меланжа особенно много — в подборке показали наши маст-хэвы. Ищите на сайте, в приложении и магазинах. Самый большой выбор и бесплатная доставка от 2 000 ₽ — на sela.r

44🔥23👍17custom 54359596749711292812

16 Sept 2026, 11:45 UTC≈5,470 views51 reactionsread 21 September 2026

Posted without readable text

28👍13🥰10

15 Sept 2026, 15:13 UTC≈5,510 views83 reactionsread 21 September 2026
Forwarded from @sela_ru_kidsPhoto

Выходим в основной состав самых стильных болельщиков В детских новинках коллаборации SELA x КХЛ — объёмные куртки и толстовки, вдохновлённые спортивной эстетикой, лонгсливы в стиле хоккейных джерси и футболки — для тех, кто знает, что такое настоящая игра! Вся коллекция — уже на сайте, в приложении и магазинах. Самый большой выбор и бесплатная доставка от 2 000 ₽ — на sela.ru 💚 МАКС🔘VK

34🔥27custom 543595967497112928122

15 Sept 2026, 11:00 UTC≈5,840 views83 reactionsread 21 September 2026

Posted without readable text

🔥4131custom 543595967497112928111

14 Sept 2026, 09:14 UTC≈9,260 views94 reactionsread 21 September 2026
Video

SELA x КХЛ • коллекция, вдохновлённая великой игрой Хоккей умеет объединять: разные характеры и поколения вместе за просмотром долгожданного матча. Все следят за счётом, ловят глазами шайбу и взрываются эмоциями после финального гола. Так родилась наша коллаборация с КХЛ — международной лигой, созданной для развития хоккея на территории России и других стран Европы и Азии. Каждый сезон — это сотни матчей, миллио

67🏆148👍2👎2🔥1

12 Sept 2026, 08:29 UTC≈7,920 views91 reactionsread 21 September 2026
Photo

Ещё один трендовый цвет — синий. Глубокий, насыщенный, почти электрический. В новинках SELA YOUNG выбираем его в пушистых топах, джемперах, вязаных кардиганах и куртках. Ищите эксклюзивно онлайн и в ТРЦ «Галерея» в Санкт-Петербурге. Самый большой выбор и бесплатная доставка от 2 000 ₽ — на sela.ru МАКС • VK

🔥2924💘20👍9🐳5❤‍🔥3🎉1

11 Sept 2026, 10:54 UTC≈6,910 views80 reactionsread 17 September 2026
Photo

«Интеллектуальный минимализм, который особенно идёт большому городу, — в образах, стилизованных инфлюенсером Олегом Шамсиевым. Кофейно-молочная палитра для осеннего настроения и понятные силуэты как основа: поло, брюки с защипами, куртка с трендовым рубашечным воротником. Больше новинок для мужчин — на сайте, в приложении и магазинах. Самый большой выбор и бесплатная доставка от 2 000 ₽ — на sela.ru МАКС • VK

40🔥19👍17❤‍🔥4

10 Sept 2026, 15:32 UTC≈9,990 views92 reactionsread 15 September 2026

🛍️ Сейчас ваши заказы задерживаются — и ответы от поддержки SELA тоже Мы уже делаем всё, чтобы это исправить, но работы занимают больше времени, чем мы могли предположить. К сожалению, рост комментариев привлекает мошенников. Поэтому хотим ещё раз напомнить: 🔘 в комментариях мы отвечаем только от официального телеграм-канала SELA @sela_brand — это можно проверить, нажав на имя аккаунта в комментариях 🔘 если у ва

50🙏29🔥13

10 Sept 2026, 14:59 UTC≈6,200 views90 reactionsread 15 September 2026
Photo

Любимый материал осени? Безусловно, шерсть Мягкая, тёплая, разная — рассказываем, какой она бывает и что нужно знать перед покупкой. Подборка шерстяных вещей — в специальном разделе на сайте и в приложении МАКС • VK

🤩29custom 543595967497112928125💔2212👍1🔥1

9 Sept 2026, 12:59 UTC≈6,290 views70 reactionsread 14 September 2026
Photo

Конструктор гардероба • Кирилл Бондаренко Осенью модный инфлюенсер Кирилл Бондаренко предлагает смотреть на мужской гардероб шире привычных сценариев: одна и та же вещь легко работает и в офисе, и в ресторане, и в кино, и за городом. В основе — спокойная палитра, хорошая посадка и одежда, которая легко сочетается между собой. Бежевая куртка с вельветовым воротником, чёрный бомбер — с джемпером в тон, тёмно-сини

46👍23💔1

8 Sept 2026, 13:28 UTC≈7,840 views535 reactionsread 11 September 2026

Если решишь, можешь ты стать одной из нас — достаточно просто выиграть SELA YOUNG box! Внутри: та самая сумка WINX (которую уже раскупили), пыльник, раскраска, журнал, дневник для подружек и кукла 🧚🏻‍♀️ Чтобы принять участие: 1. Подпишись на канал @sela_brand. 2. Нажми кнопку «Участвовать» под этим постом. Победителя выберем случайным образом 18 сентября в 16:00. Информация об организаторе, правилах, призах и мес

310🥰109💅74custom 543595967497112928131🔥7👾2💘2

8 Sept 2026, 08:53 UTC≈5,520 views81 reactionsread 11 September 2026
Forwarded from @sela_ru_kidsVideo

В лаборатории SELA KIDS научное открытие: секрет комфортных прогулок — новинки seladrytex® Наши эксперты по экстремально активным играм, бегу и прыжкам испытали их на прочность и вынесли единогласный вердикт: seladrytex®, технологичная одежда из специальной мембранной ткани, защищает от дождя, ветра и снега, поддерживает комфортный микроклимат в движении и остаётся надёжной там, где обычная ткань давно бы сдалась.

🔥3724custom 543595967497112928113👏4custom 54363969370015999222😈1

Showing the 12 most recent of 62 posts we hold for @sela_brand. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Posts edited after publishing

@sela_brand edited 1 post after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.

An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.

First edit seen
9 September 2026
Most recent edit
11 September 2026

Forward network

Republishes

Channels on the register whose posts this channel has forwarded.

Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.

Mentions

Named by 10 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 17 September 2026 — this entry's latest reading, not the date you are reading this.

“SELA” (@sela_brand), 53,523 subscribers as measured 17 September 2026. Telegram Register, tgregister.com/channel/sela_brand.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.