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Telegram profile photo for Mindbox Журнал

Channel

Mindbox Журнал

@helpfulmarketing

2 usernames

On this record: Topic · Growth · Engagement · What this channel posts · Reactions · Posts · Posts edited after publishing · Citations · Telegram's recommendations · Cite this entry

6,547subscribers

+63 since we began measuring on 6 August 2026

Risers and fallers across the register · movement among entries of 3,162–10,000.

Register entry

Telegram ID-1001395607457
TypeChannel
Usernames@helpfulmarketing @mindbox
DescriptionИсточник гипотез для роста бизнеса: кейсы, интервью с управленцами, экспертные разборы, исследования, новости и ивенты
Created12 February 2021 — measured — cross-checked against a third-party dataset (ext.tg_channel)
First recorded6 August 2026
Last confirmed live5 November 2026
Measurements held46
Confirmed unchanged1 time, most recently 5 November 2026
On Telegramt.me/helpfulmarketing

Topic

Job listings — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 12 September 2026 and assigned it the closest of 31 fixed categories, at 64% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and the other topics.

Growth

6,4826,5476,514.56 August 2026 — 6,484 subscribers6 August 2026 — 6,484 subscribers7 August 2026 — 6,486 subscribers7 August 2026 — 6,487 subscribers7 August 2026 — 6,487 subscribers9 August 2026 — 6,482 subscribers9 August 2026 — 6,482 subscribers13 August 2026 — 6,489 subscribers13 August 2026 — 6,489 subscribers16 August 2026 — 6,486 subscribers16 August 2026 — 6,486 subscribers20 August 2026 — 6,488 subscribers23 August 2026 — 6,484 subscribers24 August 2026 — 6,484 subscribers27 August 2026 — 6,494 subscribers27 August 2026 — 6,494 subscribers29 August 2026 — 6,498 subscribers30 August 2026 — 6,499 subscribers2 September 2026 — 6,497 subscribers5 September 2026 — 6,492 subscribers6 September 2026 — 6,491 subscribers14 September 2026 — 6,488 subscribers14 September 2026 — 6,486 subscribers18 September 2026 — 6,499 subscribers19 September 2026 — 6,498 subscribers27 September 2026 — 6,505 subscribers28 September 2026 — 6,504 subscribers5 October 2026 — 6,500 subscribers5 October 2026 — 6,500 subscribers12 October 2026 — 6,501 subscribers12 October 2026 — 6,506 subscribers15 October 2026 — 6,503 subscribers15 October 2026 — 6,504 subscribers18 October 2026 — 6,500 subscribers18 October 2026 — 6,499 subscribers21 October 2026 — 6,504 subscribers24 October 2026 — 6,521 subscribers24 October 2026 — 6,528 subscribers27 October 2026 — 6,533 subscribers27 October 2026 — 6,532 subscribers29 October 2026 — 6,543 subscribers30 October 2026 — 6,541 subscribers1 November 2026 — 6,542 subscribers2 November 2026 — 6,545 subscribers4 November 2026 — 6,547 subscribers5 November 2026 — 6,547 subscribers6 August 20265 November 2026
46 measurements spanning 90 days, net +63. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 6,472–6,557 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 46
Measured (UTC)SubscribersChange
5 Nov 2026, 00:496,547no change
4 Nov 2026, 21:386,547+2
2 Nov 2026, 10:166,545+3
1 Nov 2026, 18:286,542+1
30 Oct 2026, 20:106,541-2
29 Oct 2026, 16:066,543+11
27 Oct 2026, 13:206,532-1
27 Oct 2026, 01:206,533+5
24 Oct 2026, 23:166,528+7
24 Oct 2026, 07:056,521+17
21 Oct 2026, 19:106,504+5
18 Oct 2026, 18:296,499-1
18 Oct 2026, 11:556,500-4
15 Oct 2026, 13:066,504+1
15 Oct 2026, 11:466,503-3
12 Oct 2026, 18:486,506+5
12 Oct 2026, 11:026,501+1
5 Oct 2026, 22:416,500no change
5 Oct 2026, 15:406,500-4
28 Sept 2026, 19:016,504first reading

Engagement

29 posts held, back to 21 July 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 16 pages of Telegram’s post history, 20 posts per page.

ERR · 30 days
29.5%
avg views ÷ 6,547 subscribers
Avg views / post
1,930
8 posts measured
Reaction rate
1.11%
reactions ÷ views · ER floor
Posts in window
8
of 29 held

ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.

ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.

What these figures were computed from
WindowRolling 30 days · latest post in window 5 November 2026
Posts held29 (21 July 2026 – 5 November 2026)
Views total15,440
Reactions total171
Forwards / commentsnot exposed by the public surface — not measured, not estimated
Readings taken6 Nov 2026, 13:17 UTC

Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.

Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.

Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.

What this channel posts

Photos
987
Videos
16
Links
839

Lifetime counters from Telegram’s own channel header, read 6 November 2026 — not the date at the top of this page, which is when the subscriber count was last read. Below Telegram’s rounding threshold, so these counts are exact.

Reaction mix

383 reactions across 28 posts, in 16 distinct kinds. The most used accounts for 36.3% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
❤13936.3%
🔥11429.8%
👍4211.0%
❤‍🔥338.62%
😨143.66%
🏆82.09%
😍71.83%
💘61.57%
👏41.04%
🎉30.783%
😁30.783%
🤔30.783%
🥰30.783%
🥴20.522%
🗿10.261%
🤩10.261%

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 29 of the 29 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 383 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 29 most recent posts we hold, published 21 July 2026 to 5 November 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Recent posts

Telegram’s own ‘edited’ marker: 1 of 8 posts held from the last 30 days (12.5%) carried it when this register last read them. The marker says a post was changed after publishing, not what it said before — this register holds the earlier wording only where an edit fell between two of its own reads (see the edit ledger and how it is measured).

5 Nov 2026, 07:30 UTC≈1,000 views2 reactionsread 6 November 2026
Photo

4 вакансии CRM-маркетолог в RuStore Москва, удаленно, от 90 до 120 тысяч рублей на руки. Senior CRM-менеджер в «Инвитро» Москва, гибрид, от 151 тысяч рублей на руки. CRM-менеджер в «Инвитро» Москва, гибрид, от 130 тысяч рублей на руки. CRM-маркетолог в Twinby Москва, удаленно, от 200 до 300 тысяч рублей до вычета налогов. 8 резюме Head of Digital Marketing / CRM Marketing / Growth Marketing Москва, офис, удале…

👍2

30 Oct 2026, 08:05 UTC≈1,480 views25 reactionsread 6 November 2026
Photo

Carnival Records — бренд одежды и аксессуаров рэпера Saluki. В команде нет маркетолога, поэтому запуск и развитие CRM-канала поручили менеджеру Mindbox PRO. Спустя полгода CRM-канал приносит 15,7% выручки, а вложения в Mindbox окупились в четыре раза. В кейсе: ☑️ стратегия запуска CRM-канала с нуля, ☑️ топ-5 механик, которые окупаются в первые недели. Читать в Mindbox Журнале

🔥16💘6🥰3

20 Oct 2026, 11:00 UTC≈2,030 views8 reactionsread 6 November 2026
Photo

Главное за III квартал: мобильная реклама, кейсы SELA и «Риглы», вебинар о CRM-каналах, курс про ML. Бонус: три подкаста про трансформацию бизнеса В квартальном дайджесте собрали лучшие публикации журнала за последние три месяца. А еще обновления Mindbox, главные события и новости компании. Читать квартальный дайджест Материалы и записи, которые нельзя пропустить: — кейс «Риглы» о том, как за год удвоить проникнов…

🔥8

19 Oct 2026, 07:34 UTC≈1,900 views39 reactionsread 6 November 2026

Posted without readable text

🔥16❤15🏆8

16 Oct 2026, 10:23 UTC≈1,780 views6 reactionsread 6 November 2026
Photo

Как получать больше выручки от SMS, не увеличивая бюджет? Например, отправлять промо в первую очередь тем, кто уже близок к покупке. В ECCO научилась находить таких покупателей с помощью ML. Как именно, рассказываем в кейсе. Читать в Mindbox Журнале

👍6

15 Oct 2026, 12:40 UTC≈2,340 views47 reactionsread 6 November 2026
Photo

📢 CRM-маркетологи, открываем набор на третий поток школы Mindbox Если вы из тех, кто хочет не просто делать рассылки, а помогать бизнесу расти, заполняйте заявку. За 4 месяца научим: — адаптировать CRM-маркетинг под бизнес-модель компании, — собирать данные клиентов и сегментировать базу, — запускать омниканальные сценарии, — проводить эксперименты и оценивать их результаты, — ставить KPI команды и вести переговоры…

❤‍🔥25👍14😍7❤1

9 Oct 2026, 11:52 UTC≈2,380 views11 reactionsread 6 November 2026
Photo

Косметический бренд перезапустил CRM‑канал и за год увеличил его долю в общей выручке с 3 до 10%. В кейсе расскажем, как автоматизировать CRM-маркетинг без сложной разработки и большой команды, используя базовый набор механик. Читать в Mindbox Журнале

❤‍🔥8🤔3

8 Oct 2026, 10:03 UTC≈2,530 views33 reactionsread 6 November 2026
Photo

💪 Маркетолог, который умеет использовать ML-модели, знает, какой оффер сделать каждому клиенту, даже если их десятки тысяч. Анна восемь из десяти заказов оплатила по полной цене, а Игорь все три раза покупал со скидкой. Алгоритм находит в базе таких, как Игорь, — оффер получают только они. Акция приносит столько же выручки, сколько скидка для всех, а маржи — больше. Так работает модель чувствительности к промо — од…

❤22🔥11

2 Oct 2026, 08:00 UTC≈2,650 views16 reactionsread 6 November 2026
Photo

Может ли контент мотивировать к заказу так же, как скидки? В SELA решили это проверить. Вместо 2–3 акций за две недели оставили 1–2. А освободившиеся места в контент-плане отдали сезонным подборкам, готовым образам и письмам по инфоповодам. В итоге год к году: +51% к выручке от массовых рассылок; +4,1 п. п. к маржинальности заказов активного ядра клиентской базы. Отписок при этом больше не стало. В кейсе, как SELA…

❤12🥴2👏1🔥1

30 Sept 2026, 08:16 UTC≈2,380 views0 reactionsread 6 November 2026
Photo

3 вакансии CRM-маркетолог в «Вебзайм» Новосибирск, удаленно, от 150 тысяч рублей на руки. Менеджер по лояльности в Inventive Retail Group Москва, гибрид, от 160 до 180 тысяч рублей на руки. CRM-маркетолог в «Правое полушарие Интроверта» Санкт-Петербург, удаленно, от 120 до 160 тысяч рублей на руки. 7 резюме CRM-маркетолог Удаленно или гибрид, от 40 до 180 тысяч рублей. Project Manager / Project Coordinator Уда…

23 Sept 2026, 08:43 UTC≈2,520 views16 reactionsread 6 November 2026
Photo

3 вакансии CRM-маркетолог в ARAVIA Москва, офис, от 140 до 170 тысяч рублей на руки. CRM-маркетолог в «НаПоправку» Санкт-Петербург, гибрид, от 120 до 180 тысяч рублей на руки. CRM-маркетолог в «Виасат Тех» Москва, гибрид, от 121,8 тысяч рублей на руки. Разместить вакансию или резюме в CRM-маркетинге Биржа вакансий и резюме в CRM-маркетинге #биржаmindbox

😨14❤1🗿1

16 Sept 2026, 07:27 UTC≈2,760 views3 reactionsread 6 November 2026
Photo

5 вакансий CRM-маркетолог (Mindbox) в «Умскул» Москва, удаленно, от 140 тысяч рублей на руки. CRM Marketing Lead в Movavi Сербия, удаленно, от 250 тысяч рублей на руки. CRM-маркетолог в издательство «Просвещение» Москва, гибрид, от 180 до 190 тысяч рублей до вычета налогов. CRM-маркетолог (B2B/B2B2C) в «ВкусВилл» Москва, Санкт-Петербург, удаленно, от 150 до 220 тысяч рублей на руки. CRM-маркетолог в Timeweb Clou…

😁2🎉1

Showing the 12 most recent of 29 posts we hold for @helpfulmarketing. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Posts edited after publishing

@helpfulmarketing edited 1 post after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.

An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.

First edit seen
4 November 2026
Most recent edit
4 November 2026

Mentions

Named by 1 registered channel — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.

Named by

Channels on the register whose posts name this channel's handle.

Names

Channels on the register whose handles appear in this channel's posts.

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Appears in Telegram’s recommendations for other channels

The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.

Job for Marketing
@forallmarketing · 21,402
Telegram ranks this channel #71 of 99 here — alongside 98 others — read 25 September 2026
Николай Хлебинский
@nikolay_khl · 23,443
Telegram ranks this channel #78 of 96 here — alongside 95 others — read 22 September 2026
Практикум про диджитал-профессии
@mrkt_practicum · 25,316
Telegram ranks this channel #83 of 98 here — alongside 97 others — read 14 September 2026
Битрикс24 для бизнеса
@bitrix24_ru · 29,077
Telegram ranks this channel #84 of 97 here — alongside 96 others — read 8 September 2026
Андрей Осокин
@OsokinOsokin · 19,084
Telegram ranks this channel #92 of 100 here — alongside 99 others — read 5 October 2026

This channel appears in 5 seed channels' Telegram-generated recommendation lists in total. Each is Telegram’s list for THAT channel, not this one — see how this is measured.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 5 November 2026 — this entry's latest reading, not the date you are reading this.

“Mindbox Журнал” (@helpfulmarketing), 6,547 subscribers as measured 5 November 2026. Telegram Register, tgregister.com/channel/helpfulmarketing.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.