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Telegram profile photo for Рекламная индустрия России | РИР

Channel

Рекламная индустрия России | РИР

@rusadmarketchannel

On this record: Growth · Engagement · What this channel posts · Reactions · Stars · Posts · Citations · Telegram's recommendations · Referenced elsewhere · Cite this entry

7,523subscribers

+42 since we began measuring on 6 August 2026

Risers and fallers across the register · movement among entries of 3,162–10,000.

Register entry

Telegram ID-1001193746767
TypeChannel
Username@rusadmarketchannel
Created28 February 2018measured — cross-checked against a third-party dataset (ext.tg_channel)
First recorded6 August 2026
Last confirmed live6 September 2026
Measurements held13
Confirmed unchanged1 time, most recently 6 September 2026
On Telegramt.me/rusadmarketchannel

Growth

7,4817,5317,5066 August 2026 — 7,481 subscribers6 August 2026 — 7,481 subscribers6 August 2026 — 7,501 subscribers9 August 2026 — 7,499 subscribers12 August 2026 — 7,507 subscribers15 August 2026 — 7,513 subscribers18 August 2026 — 7,514 subscribers21 August 2026 — 7,522 subscribers24 August 2026 — 7,514 subscribers27 August 2026 — 7,529 subscribers30 August 2026 — 7,513 subscribers2 September 2026 — 7,531 subscribers6 September 2026 — 7,523 subscribers7,5236 August 20266 September 2026
13 measurements spanning 32 days, net +42. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 7,474–7,539 and does not start at zero.
Measurement log — every subscribers count we have recorded
Measured (UTC)SubscribersChange
6 Sept 2026, 21:407,523-8
2 Sept 2026, 03:437,531+18
30 Aug 2026, 09:477,513-16
27 Aug 2026, 18:077,529+15
24 Aug 2026, 23:127,514-8
21 Aug 2026, 19:347,522+8
18 Aug 2026, 15:227,514+1
15 Aug 2026, 08:157,513+6
12 Aug 2026, 07:477,507+8
9 Aug 2026, 14:157,499-2
6 Aug 2026, 13:057,501+20
6 Aug 2026, 05:207,481no change
6 Aug 2026, 05:197,481first reading

Engagement

42 posts held, back to 31 July 2026the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 17 pages of Telegram’s post history, 20 posts per page.

ERR · 30 days
30.1%
avg views ÷ 7,523 subscribers
Avg views / post
2,260
27 posts measured
Reaction rate
0.578%
reactions ÷ views · ER floor
Posts in window
27
of 42 held

ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.

ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.

What these figures were computed from
WindowRolling 30 days · latest post in window 28 August 2026
Posts held42 (31 July 202628 August 2026)
Views total61,098
Reactions total353
Forwards / commentsnot exposed by the public surface — not measured, not estimated
Readings taken28 Aug 2026, 22:03 UTC

Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.

Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.

Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.

What this channel posts

Video runtime
2m 33s
Average length
38s

Measured directly from 4 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no mark.

Reaction mix

460 reactions across 36 posts, in 17 distinct kinds. The most used accounts for 32.6% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
custom 539350205493939197815032.6%
🔥12827.8%
😍388.26%
🤯306.52%
296.30%
😱286.09%
❤‍🔥153.26%
👍153.26%
👏102.17%
51.09%
🎉30.652%
😁30.652%
🕊20.435%
💯10.217%
😎10.217%
🤝10.217%
🤩10.217%

Custom emoji. One row above is a Telegram custom emoji, which the public preview renders as an element carrying only a numeric id — no character, and no image we can reach. The id is printed as-is rather than substituted with a look-alike glyph, because a stand-in would be our invention showing where a measurement should be. The count beside it is Telegram’s.

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 42 of the 42 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 520 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 42 most recent posts we hold, published 31 July 2026 to 28 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Telegram Stars

Stars received
101
across the posts below
Posts paid on
1
of 42 we hold a reading for · 2%
Most on one post
101
single highest reading

A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @rusadmarketchannel. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.

Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.

This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.

Counted over the 42 most recent posts we hold for this entry, published 31 July 2026 to 28 August 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.

Recent posts

28 Aug 2026, 12:30 UTC365 views12 reactionsread 28 August 2026
Photo

📱 Социальные сети превращаются в точку продаж Путь пользователя от первого контакта с брендом до покупки существенно сокращается. Asia Pacific и эксперты АРИР разобрали китайскую модель социальной коммерции на примере WeChat в новом материале РИР. Разберемся, как контент, рекомендации, стримы и покупки объединяются внутри одной экосистемы и какие из этих механик уже работают на российском рынке. 🌟 Читайте полную

❤‍🔥3🔥3🤯3custom 53935020549393919782🕊1

28 Aug 2026, 06:00 UTC≈1,000 views21 reactions101 Starsread 28 August 2026
Photo

⚡ 42% рекламодателей планируют увеличить бюджет на рекламу в социальных сетях и мессенджерах в 2027 году По данным опроса АЦ РИР среди рекламодателей, в 2026 году бюджеты на продвижение выросли у 36% бизнесов. На Telegram приходится 42% бюджета, размещать рекламу там до конца 2026 года планируют 81% рекламодателей. В 2027 году рекламодатели намерены наращивать бюджеты в «Максе» (46%), во «ВКонтакте» (42%) и на Rutub

custom 53935020549393919787🔥5😍43🤯1😱1

27 Aug 2026, 11:02 UTC389 views14 reactionsread 28 August 2026
Photo

Мобильная реклама меняет воронку и требует пересбора экономики: тренды Mobile In-App Ad Комитет по Mobile In‑App Ad АРИР опубликовал вторую часть поквартального интерактивного Трендбука за II квартал 2026 года. Новые материалы фиксируют тектонические сдвиги в структуре пользовательского пути: классическая воронка рушится — пользователи приходят из ИИ-ассистентов, а платят в web shop, минуя стор. В выпуске — тренды

custom 53935020549393919786😍4😱3🎉1

27 Aug 2026, 08:39 UTC393 views13 reactionsread 28 August 2026
Photo

РАМУ запускает опрос об участии агентств в тендерах и условиях постоплаты за 2025 год Так как точные цифры могут отличаться от проекта к проекту, допустимо использование усредненных данных. Собранная информация будет использована в агрегированном виде (без указания компаний) для оценки индустриальных инвестиций агентств в разработку тендерных предложений, а также анализа сроков получения оплаты после завершения про

custom 53935020549393919785🔥3🎉2👏2😍1

26 Aug 2026, 11:03 UTC477 views14 reactionsread 28 August 2026
Photo

АРИР выпустила Стандарт по классификации сложного недействительного трафика (SIVT) Документ вводит единую структуру классификации для сложного недействительного трафика. Новый стандарт призван обеспечить сопоставимость отчетности различных верификаторов, бенчмарков и результатов рекламных кампаний. В документе выделены четыре базовые категории SIVT: 🌟 Автоматизированный трафик с выделенного устройства 🌟 Вредоносное

custom 53935020549393919787🔥3😍2🤯1😱1

24 Aug 2026, 08:03 UTC309 views9 reactionsread 25 August 2026
Photo

Retail Media Network (RMN) — рекламная платформа ритейлера, которая позволяет брендам продвигать товары через сайты и приложения, используя данные о потребителях. Для ритейлера это дополнительный источник дохода от продажи рекламного пространства. RMN — лишь один из элементов растущего рынка Retail Media. Чтобы увидеть его целиком, АКАР собирает данные для оценки объёма рынка и формирования карты Total Retail Media

🔥4custom 539350205493939197821🤯1😍1

21 Aug 2026, 08:01 UTC364 views21 reactionsread 25 August 2026
Forwarded from @perspectum_awardsPhoto

Собрали рекордное количество экспертов в жюри 🔨 Опубликовали полный состав экспертного совета V сезона. В юбилейном году работы участников оценят 90+ лидеров индустрии из крупнейших агентств, рекламных холдингов и ведущих российских брендов. ➡️ Впервые в истории фестиваля председатели каждого блока лично отбирали экспертов в свои команды, выдерживая пропорцию 50/50: половина — из агентств, половина — со стороны бре

👏6custom 53935020549393919786🔥5🤯2😍2

20 Aug 2026, 12:08 UTC427 views8 reactionsread 25 August 2026
Video

Данные — новая нефть: почему сами по себе они ничего не стоят Как работает объединение и персонализация предложений, сколько стоит и каким образом это увеличивает оборот на 2–15%? Об этом в программе «Рекламный щит» Валентину Смолякову и Андрею Сикорскому рассказал исполнительный директор CleverData Дмитрий Изместьев. В программе: 🌟 Как «Лемана ПРО» объединяет данные о ремонте в единый профиль 🌟 Кому нужна CDP-плат

🔥3custom 53935020549393919783🤯2

20 Aug 2026, 11:08 UTC457 views10 reactionsread 25 August 2026
Photo

Каждый пятый сотрудник агентства тратит 17 часов в месяц на ручные отчеты из Mediascope и Admetrix. 25 августа в 11:00 Okkam, член АКАР и АРИР, покажет, как сервис A1 автоматизирует эту работу за минуты. Участие бесплатное. Что будет на вебинаре: 🌟 автовыгрузка и сводка данных — отчетность в разы быстрее 🌟 автоматическая обработка — исключение ручных ошибок 🌟 группировка, превью, автосортировка и алерты по креатива

🔥4custom 53935020549393919784🤯1😍1

20 Aug 2026, 08:43 UTC≈1,420 views9 reactionsread 25 August 2026
Video

«РАМУзы» х T2: «МЫ СЛОЖНЫЕ РЕБЯТА» Кухня закупок крупного телеком-оператора: как все устроено — об этом ведущим подкаста «РАМУзы» — президенту РАМУ, управляющему партнеру АДВ+ Экспириенс Наталье Осиповой и эксперту по развитию партнерской экосистемы Сергею Павлову — рассказал Евгений Леонов, руководитель центра компетенций маркетинговых и медиазакупок, сервисных услуг и абонентского оборудования T2. Цифры выпуска:

4custom 53935020549393919782❤‍🔥1🔥1🤯1

19 Aug 2026, 12:04 UTC≈1,320 views12 reactionsread 25 August 2026
Photo

🎞 Большая история искусства рекламного фото Сегодня отмечается Всемирный день фотографии! В честь этого РИР представляет новый спецматериал о том, какой путь прошел коммерческий снимок в России и как он превратился в искусство и мощный инструмент продаж. Расскажем о мастерах, которые стояли у истоков, о ярких кейсах современности и о тех, кто сегодня переосмысляет жанр, соединяя классическую съемку с технологиями.

😍4custom 53935020549393919784🔥2🤯2

19 Aug 2026, 10:20 UTC736 views9 reactionsread 25 August 2026
Forwarded from @adpass_mediaPhoto

Пять смысловых доминант НРФ-2017 ADPASS продолжает спецпроект к десятилетию Национального рекламного форума. 2017 год не был для рынка таким турбулентным, как 2016-й, но именно тогда многие процессы из разрозненных сигналов превратились в устойчивые тренды. Государство продолжило формулировать более детальные правила работы для цифровых сервисов — от онлайн-видео и мессенджеров до инструментов обхода блокировок. Од

🔥43custom 53935020549393919782

Showing the 12 most recent of 42 posts we hold for @rusadmarketchannel. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Stars beside a post are paid reactions — Telegram Stars, bought with money and spent on that post. They are a different unit from reactions and are never added to them, here or anywhere else on this page.

Forward network

Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.

Mentions

Named by 47 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it. The 24 listed below are the most frequent namers; the rest are counted above but not each listed.

Named by

Channels on the register whose posts name this channel's handle.

Корреспондент по Недвижимости
@realtycorrespondent · 10,769
7 posts
Беспощадный ритейл и бизнес
@ruthless_retail_business · 55,918
7 posts
ADPASS
@adpass_media · 14,968
6 posts
БРИФ Ассоциаций | Большой рекламный индустриальный форум ассоциаций
@adbrif · 81
5 posts
АКАР Северо-Запад
@akar_nw · 96
3 posts
Адский e-comm и ритейл
@inferno_retail · 55,070
2 posts
Креативное Подмосковье
@KreativnoeMO · 353
2 posts
⚡️Веборама
@weborama · 699
2 posts
Знакомый из е-кома
@znakomyjizecoma · 53,871
2 posts
АКАР СИБИРЬ
@akarsiberia · 85
1 post
BBDO
@bbdo_twtw · 4,420
1 post
Beetl News
@beetl_news · 434
1 post
Market. Media. Research.
@digestadvertisement · 31
1 post
Мастерская маркетолога | Трофимова
@masterskaya_oxanatrofimova · 346
1 post
Что-то на рекламном
@nareklamnom · 2,575
1 post
Рекламное агентство Next level
@nextlevel_agency · 152
1 post
Daily Креатив
@nikitacreative · 194
1 post
pr_ranepa
@pr_mood · 249
1 post
pro_gradus
@pro_ragradus · 209
1 post
Красная кнопка ФКИ
@redbuttonCIF · 3,212
1 post
Комиссия по рекламе «ОПОРЫ РОССИИ»
@reklama_opora · 54
1 post
Р.И.М. // Архив
@rim_pn · 276
1 post
SellerDen - логово продавцов маркетплейсов. Официальный канал проекта SellerDen.ru
@seller_den · 6,718
1 post
TWIGA Channel
@twigacg · 1,297
1 post

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Appears in Telegram’s recommendations for other channels

The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.

СберМаркетинг
@sbermarketing · 207,347
Telegram ranks this channel #16 of 96 here — alongside 95 others — read 13 August 2026
AdIndex
@adindex · 30,181
Telegram ranks this channel #22 of 100 here — alongside 99 others — read 7 September 2026
Sostav
@sostav · 55,895
Telegram ranks this channel #22 of 98 here — alongside 97 others — read 23 August 2026
Постмаркетинг
@pstmarketing · 65,079
Telegram ranks this channel #55 of 99 here — alongside 98 others — read 21 August 2026
Маркировка и налог на рекламу: главные новости (ЕРИР)
@adv_system · 30,114
Telegram ranks this channel #72 of 97 here — alongside 96 others — read 7 September 2026

This channel appears in 5 seed channels' Telegram-generated recommendation lists in total. Each is Telegram’s list for THAT channel, not this one — see how this is measured.

Referenced elsewhere

This handle named by sources this register does not control and did not measure — each shown exactly as found, attributed by name, dated to when it was read.

Wikipedia

One Wikipedia article names this handle in its article text, found by searching for a t.me link inside the article source. A citation is a notability signal, not a verification: nobody here confirmed the cited post is genuine or still says what the article quotes. Article text is CC BY-SA 4.0, Wikipedia contributors; snippets below are short excerpts.

Ассоциация коммуникационных агентств России (ru.wikipedia.org)
“…[https://vk.com/akar.raca Официальное сообщество АКАР «ВКонтакте»] * [https://t.me/rusadmarketchannel Telegram-канал «Рекламная индустрия России»] [[Категория:Общественные…”
read 23 August 2026

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 6 September 2026 — this entry's latest reading, not the date you are reading this.

“Рекламная индустрия России | РИР” (@rusadmarketchannel), 7,523 subscribers as measured 6 September 2026. Telegram Register, tgregister.com/channel/rusadmarketchannel.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.