Memes & entertainment — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-UD-Q6_K_XL, prompt version 1) read this channel’s own recent posts on 20 August 2026 and assigned it the closest of 31 fixed categories, at 88% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.
Growth
28 measurements spanning 35 days, net +719. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 55,068–56,066 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 28
Measured (UTC)
Subscribers
Change
9 Sept 2026, 21:59
55,951
+56
6 Sept 2026, 11:39
55,895
+95
4 Sept 2026, 01:35
55,800
+43
2 Sept 2026, 17:03
55,757
+54
1 Sept 2026, 16:23
55,703
+14
31 Aug 2026, 13:03
55,689
+17
30 Aug 2026, 12:46
55,672
-6
29 Aug 2026, 11:35
55,678
+17
28 Aug 2026, 08:45
55,661
+24
27 Aug 2026, 07:05
55,637
+16
26 Aug 2026, 05:45
55,621
+49
25 Aug 2026, 03:13
55,572
+274
23 Aug 2026, 21:15
55,298
+56
22 Aug 2026, 03:55
55,242
+9
20 Aug 2026, 18:17
55,233
+33
19 Aug 2026, 16:44
55,200
-6
18 Aug 2026, 13:42
55,206
+10
17 Aug 2026, 14:35
55,196
+8
16 Aug 2026, 08:43
55,188
-3
14 Aug 2026, 16:38
55,191
first reading
Engagement
387 posts held, back to 4 August 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 71 pages of Telegram’s post history, 20 posts per page.
ERR · 30 days
5.20%
avg views ÷ 55,951 subscribers
Avg views / post
2,910
334 posts measured
Reaction rate
0.85%
reactions ÷ views · ER floor
Posts in window
334
of 387 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
What these figures were computed from
Window
Rolling 30 days · latest post in window 9 September 2026
Posts held
387 (4 August 2026 – 9 September 2026)
Views total
970,840
Reactions total
8,256
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
9 Sept 2026, 21:08 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Video runtime
1h 20m
Average length
1m 00s
Measured directly from 81 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
9,211 reactions across 371 posts, in 18 distinct kinds. The most used accounts for 25.8% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
❤
2,373
25.8%
🔥
1,384
15.0%
😁
1,063
11.5%
👍
1,061
11.5%
🤩
491
5.33%
💅
379
4.11%
🤯
358
3.89%
🤔
329
3.57%
💯
316
3.43%
🙈
264
2.87%
🤣
241
2.62%
🍾
181
1.97%
😢
176
1.91%
😍
170
1.85%
🌚
143
1.55%
😱
121
1.31%
💔
82
0.89%
😈
79
0.858%
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 387 of the 387 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 9,484 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 387 most recent posts we hold, published 4 August 2026 to 9 September 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Telegram Stars
Stars received
25
across the posts below
Posts paid on
12
of 387 we hold a reading for · 3%
Most on one post
6
single highest reading
A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @sostav. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.
Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.
This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.
Counted over the 387 most recent posts we hold for this entry, published 4 August 2026 to 9 September 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.
Advertising
Ad load
5.68%
22 of 387 posts carry an ad marker
Regulatory tokens
22
posts carrying an erid · 22 distinct tokens
Median views · ads
2,700
over 22 measured posts
Median views · rest
2,850
over 365 measured posts
An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.
This is a floor, and it can only ever be a floor. A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.
Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. They are printed side by side with the count behind each rather than as a ratio: an ad and an ordinary post are not otherwise matched — for topic, for length, for hour of day — so the gap between them is a description of two groups and not the effect of one being an ad.
Advertising tokens recorded on this entry
erid
Posts
First seen
Last seen
2Vtzqx6N7PR
1
1 September 2026
1 September 2026
2W5zFGDXPr1
1
14 August 2026
14 August 2026
2W5zFGFJWPB
1
6 August 2026
6 August 2026
2W5zFGPvyr1
1
4 August 2026
4 August 2026
2W5zFGam7NR
1
31 August 2026
31 August 2026
2W5zFGdAq21
1
11 August 2026
11 August 2026
2W5zFGfHT5s
1
9 September 2026
9 September 2026
2W5zFGjJDjf
1
7 September 2026
7 September 2026
2W5zFH1Yj6Z
1
9 September 2026
9 September 2026
2W5zFHRXdWq
1
24 August 2026
24 August 2026
2W5zFHewtPT
1
26 August 2026
26 August 2026
2W5zFHgHUZ7
1
24 August 2026
24 August 2026
A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it. 10 further tokens are held for this entry and not listed here.
Measured over the 387 most recent posts we hold, published 4 August 2026 to 9 September 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.
🌱 Гиперопека салата
Агентство Heart & Soul Marketing сняло для Little Leaf Farms кампанию, в которой салат выращивают с чрезмерной, почти родительской заботой. Обошлось без привычных акцентов на вкус и цену — тут только гипертрофированная нежность, внимание и поддержка. Компании всего 10 лет, а она уже занимает 27% рынка в Новой Англии и вовсю готовится к масштабному расширению. Ну еще бы, с таким-то «патронажем»!
…
🍹 Гротескное «все включено»
Парижское агентство BETC запустило для Club Med ребрендинговую кампанию "The Art of Free Time", в которой предложило радикальную идею — ничего не оптимизировать. Режиссером сатирического ролика в духе «Белого лотоса» стала Флер Фортюне (триллер «Оценка» с Элизабет Олсен). Саундтрек стилизован под французское лето 1960-х и эффективно нагоняет жути.
😀 Пожалуй, лучший канал о маркетинге в T…
А вы ездили куда-нибудь в одиночку за последний год?
Регулярно, это моя терапия40%
Один раз попробовал, больше не хочу6%
Никогда, только с друзьями или семьей40%
Что такое эти ваши путешествия?16%
The shares total 102%, above 100: this poll accepts more than one answer per voter. No per-option vote count is published, so the number of voters who chose each option is not derivable and is not shown.
🛫 На 84% увеличилось число молодых людей, путешествующих в одиночку
По данным Onlinetours, в первом полугодии 2026 года число зумеров (18–29 лет), путешествующих соло, выросло на 84% год к году. У миллениалов рост составил 27%, у иксеров — 38%.
Топ направлений для соло-поездок у всех поколений совпадает почти полностью: Египет, Турция, Россия, Таиланд и Вьетнам. Но молодежь чаще выбирает Россию (20%), а иксеры пред…
💬 «Так, как все критикуют друг друга на Sostav, мало кто критикует»
Главный управляющий директор BBDO Group Элла Стюарт, отвечая на вопрос, умеет ли российская креативная индустрия критиковать себя, назвала это национальным видом спорта.
Согласны с этим? Сталкивались с критикой на рынке? Делитесь мнением в комментариях — и смотрите полное интервью на удобных вам платформах:
⏺️ YouTube
⏺️ VK Видео
⏺️ Rutube
😀 Пожа…
🏠 Эпоха дешевых лидов в недвижимости закончилась. Что дальше?
16–18 сентября в Москве в пространстве BOUNCE пройдет юбилейный 15-й международный фестиваль маркетинга и креатива в недвижимости WOW FEST 2026.
В центре внимания — стратегии для девелоперов, которые работают, когда старые связки перестали окупаться. Только практика, кейсы и честный разбор ошибок.
В деловой программе разберут:
⏺️ Как ИИ переходит из ха…
💻 Топ-менеджерам российских компаний не хватает времени на обучение кибербезопасности
По данным проекта «Кибердом», около 28% руководителей высшего звена и 20% рядовых сотрудников не имеют достаточно времени для изучения основ кибербезопасности. Еще 24% руководителей опасаются, что информация о цифровых угрозах окажется слишком сложной для понимания. При этом 52% топ-менеджеров считают, что рядовым сотрудникам доста…
Компании возвращают сотрудников после сокращений
В 61% случаев административный штат крупных компаний после сокращений со временем возвращается к прежней численности. Такой результат показало исследование по 50 крупным корпорациям.
Одна из причин в том, что вместе с персоналом компании не всегда сокращают объем самой работы. Задачи перераспределяются между оставшимися сотрудниками, растет нагрузка, а часть функций …
Ретаргетинг в «Бидиз» (Bidease): как алгоритмы монетизируют существующую аудиторию
Рынок повторного вовлечения в 2025 году вырос на 37%, до 31,3 млрд долларов. Но охват сам по себе денег не приносит: одна и та же коммуникация на пользователей с разным намерением дает только выгорание и слив бюджета.
Эксперты «Бидиз» (Bidease) рассказали, как DSP-платформа работает со сформированной базой на уровне каждого показа.
…
🦉 Duolingo выпустил мерч с непроизносимыми брендами
По данным опроса Duolingo и британской исследовательской компании YouGov, 62% американцев уверены, что правильно выговаривают названия брендов, например Hermès, но на деле справляются только 15%. Хуже всего дела обстоят с произношением Jacquemus.
К Неделе моды в Нью-Йорке Duolingo сделал эту неловкость лейтмотивом новой капсульной коллекции одежды. «Фонетическая к…
✍️ «Южный парк» теперь «Южная Америка»
Создатели "South Park" Трей Паркер и Мэтт Стоун объявили о переименовании мультсериала в "South America". Это произошло на следующий день после получения премии «Эмми» за лучшую анимационную программу, спустя 29 лет и 28 сезонов.
Формулировка причины от авторов заслуживает отдельного внимания: «Вдохновившись смелостью и патриотизмом Apple и Google, мы меняем название South Par…
Adtech выходит за рамки инвентаря
Платформы перестают быть просто поставщиками рекламного инвентаря. Как отмечает Наталья Полковникова из «Билайн Adtech», сегодня бизнес ждет от них не отдельных каналов, а комплексных стратегий, объединяющих разные точки контакта с аудиторией.
В каждой индустрии это работает по-своему: в фарме adtech восстанавливает цепочку до покупки, в недвижимости расширяет окно атрибуции, а в р…
❤13👍6🔥6
Showing the 12 most recent of 387 posts we hold for @sostav. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Polls
The poll we hold for this entry, as Telegram rendered it when we read the post. A poll’s figures keep moving after that, so each one is dated.
А вы ездили куда-нибудь в одиночку за последний год?
Регулярно, это моя терапия40%
Один раз попробовал, больше не хочу6%
Никогда, только с друзьями или семьей40%
Что такое эти ваши путешествия?16%
The shares total 102%, above 100: this poll accepts more than one answer per voter. No per-option vote count is published, so the number of voters who chose each option is not derivable and is not shown.
Percentages only — there are no per-option vote counts here, because Telegram publishes none. The public post preview gives each option’s share and a single voter total, and nothing else. Multiplying one by the other would produce a per-option tally that looks measured and is not: the shares are rounded to whole numbers before we ever see them. We print what was published and leave the column that does not exist empty.
The shares need not add up to 100. Rounding alone puts many polls at 99 or 101. A poll that allows more than one answer per voter runs well past 100 by design, and several here do. The bars are drawn against a fixed 100% track at each option’s own percentage rather than normalised to the total, so a poll that exceeds it shows that it does instead of being quietly rescaled.
Read from the 387 most recent posts we hold, published 4 August 2026 to 9 September 2026. Telegram labels each poll by kind — an anonymous poll, a quiz, a closed set of final results — and that label is reproduced rather than paraphrased.
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 90 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it. The 24 listed below are the most frequent namers; the rest are counted above but not each listed.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Channels Telegram recommends alongside this one
Telegram’s own answer, not this register’s. When this register asks Telegram’s API what is similar to this channel, this is the list it returns, in the exact order Telegram returns it — never re-sorted by subscribers or by anything else this register measures. The relationship, and the order, are Telegram’s; we record them and date them, and make no claim of our own about which of these channels actually resemble this one.
Read from Telegram’s recommendation API, most recently 23 August 2026. Telegram holds a list like this for a small and growing share of the register — how this is measured, and why most channel pages show nothing here.
Appears in Telegram’s recommendations for other channels
The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.
AdIndex @adindex · 30,181 Telegram ranks this channel #1 of 100 here — alongside 99 others — read 7 September 2026
гура́ @creativeee · 61,849 Telegram ranks this channel #1 of 99 here — alongside 98 others — read 21 August 2026
Постмаркетинг @pstmarketing · 65,964 Telegram ranks this channel #1 of 99 here — alongside 98 others — read 21 August 2026
Русский маркетинг @smmrus · 125,245 Telegram ranks this channel #5 of 96 here — alongside 95 others — read 13 August 2026
Красный маркетинг Гиязова @aaaredmarketing · 277,789 Telegram ranks this channel #5 of 89 here — alongside 88 others — read 10 August 2026
кабачковая икра по акции @sale_caviar · 192,824 Telegram ranks this channel #6 of 93 here — alongside 92 others — read 11 August 2026
Акулыч в недвижке | Роман Абдуллин | KROME Group @roman_abdullin_plus · 38,703 Telegram ranks this channel #7 of 100 here — alongside 99 others — read 31 August 2026
I’m CEO, beach @imceobeach · 65,694 Telegram ranks this channel #7 of 93 here — alongside 92 others — read 21 August 2026
WOW Реклама | Маркетинг @wowadvertise · 28,447 Telegram ranks this channel #8 of 94 here — alongside 93 others — read 9 September 2026
Маркетинговый ход @MarketingPloy · 70,190 Telegram ranks this channel #8 of 98 here — alongside 97 others — read 20 August 2026
Зашкваркетинг @dankmarketing · 59,427 Telegram ranks this channel #9 of 96 here — alongside 95 others — read 22 August 2026
РБК Тренды @rbc_trends · 31,663 Telegram ranks this channel #10 of 99 here — alongside 98 others — read 5 September 2026
Боги маркетинга @Godketing · 113,435 Telegram ranks this channel #10 of 94 here — alongside 93 others — read 14 August 2026
Свободная касса (ритейл & e-com) @svobodakassa · 31,490 Telegram ranks this channel #11 of 98 here — alongside 97 others — read 6 September 2026
Партизанский Маркетинг @GuerrillaMarketing · 102,749 Telegram ranks this channel #11 of 97 here — alongside 96 others — read 15 August 2026
Russian Business @rb_ru · 378,130 Telegram ranks this channel #11 of 98 here — alongside 97 others — read 14 August 2026
олдскульный маркетинг @marketingold · 124,548 Telegram ranks this channel #11 of 94 here — alongside 93 others — read 13 August 2026
Демидов сейчас @justdemidovit · 43,110 Telegram ranks this channel #12 of 95 here — alongside 94 others — read 6 September 2026
лидер мнений среди удобрений @lider · 168,133 Telegram ranks this channel #12 of 93 here — alongside 92 others — read 12 August 2026
коллеги, не сутультесь @bardachko · 558,082 Telegram ranks this channel #12 of 87 here — alongside 86 others — read 8 August 2026
Маркировка и налог на рекламу: главные новости (ЕРИР) @adv_system · 30,114 Telegram ranks this channel #13 of 97 here — alongside 96 others — read 7 September 2026
Клиент @yourtypicalclient · 47,728 Telegram ranks this channel #13 of 96 here — alongside 95 others — read 26 August 2026
Есть контакт? @estcontact · 28,567 Telegram ranks this channel #15 of 97 here — alongside 96 others — read 9 September 2026
Breaking Trends @breakingtrends · 33,056 Telegram ranks this channel #16 of 98 here — alongside 97 others — read 4 September 2026
This channel appears in 140 seed channels' Telegram-generated recommendation lists in total, of which the 24 where it ranks highest are shown above. Each is Telegram’s list for THAT channel, not this one — see how this is measured.
Cross-platform identity — Wikidata
A Wikidata item names this Telegram handle as belonging to the entity it describes. This is Wikidata’s claim, not a verification made by this register — nobody here confirmed that the account is genuinely operated by the entity named. Wikidata content is CC0; every fact below is dated to when it was read from Wikidata, not to when the association was first made there.
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 9 September 2026 — this
entry's latest reading, not the date you are reading this.
“Sostav” (@sostav), 55,951 subscribers as measured 9 September 2026. Telegram Register, tgregister.com/channel/sostav.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.