1,4 млрд человек — столько потенциальных потребителей люкса живет в Китае. Но завоевать их лояльность сложнее, чем признаться в любви всему миру ❤️ В День всех влюбленных в Китае западные бренды традиционно делают ставку на романтику, однако аудитория требует иного подхода. Главный инструмент здесь — не открытки и цветы, а глубокое понимание локальных традиций. Разбираемся, как европейскому люксу удалось найти общи…

Channel
AdYummy!
@AdYummy
On this record: Growth · Engagement · What this channel posts · Reactions · Advertising · Posts · Posts edited after publishing · Polls · Citations · Telegram's recommendations · Cite this entry
9,502subscribers
-23 since we began measuring on 6 August 2026
Risers and fallers across the register · movement among entries of 3,162–10,000.
Register entry
| Telegram ID | -1001201253883 |
|---|---|
| Type | Channel |
| Username | @AdYummy |
| Created | 9 January 2019 — measured — cross-checked against a third-party dataset (ext.tg_channel) |
| First recorded | 6 August 2026 |
| Last confirmed live | 10 September 2026 |
| Measurements held | 12 |
| Confirmed unchanged | 1 time, most recently 10 September 2026 |
| On Telegram | t.me/AdYummy |
Growth
| Measured (UTC) | Subscribers | Change |
|---|---|---|
| 10 Sept 2026, 11:40 | 9,502 | -32 |
| 4 Sept 2026, 23:00 | 9,534 | -8 |
| 1 Sept 2026, 04:49 | 9,542 | -7 |
| 29 Aug 2026, 04:42 | 9,549 | -6 |
| 26 Aug 2026, 00:18 | 9,555 | +45 |
| 22 Aug 2026, 17:32 | 9,510 | +3 |
| 18 Aug 2026, 23:06 | 9,507 | +4 |
| 16 Aug 2026, 05:16 | 9,503 | -5 |
| 13 Aug 2026, 02:13 | 9,508 | -18 |
| 7 Aug 2026, 01:30 | 9,526 | +1 |
| 6 Aug 2026, 02:50 | 9,525 | no change |
| 6 Aug 2026, 01:33 | 9,525 | first reading |
Engagement
86 posts held, back to 27 July 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 34 pages of Telegram’s post history, 20 posts per page.
- ERR · 30 days
- 11.4%
- avg views ÷ 9,502 subscribers
- Avg views / post
- 1,080
- 48 posts measured
- Reaction rate
- 0.764%
- reactions ÷ views · ER floor
- Posts in window
- 48
- of 86 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate. It is computed over the 40 of 48 measured posts that carry a reaction reading, and over those same posts' views.
| Window | Rolling 30 days · latest post in window 28 August 2026 |
|---|---|
| Posts held | 86 (27 July 2026 – 28 August 2026) |
| Views total | 51,848 |
| Reactions total | 334 |
| Forwards / comments | not exposed by the public surface — not measured, not estimated |
| Readings taken | 29 Aug 2026, 05:54 UTC |
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
- Video runtime
- 3m 38s
- Average length
- 11s
Measured directly from 20 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
606 reactions across 65 posts, in 10 distinct kinds. The most used accounts for 36.6% of them.
| Reaction | Count | Share | Share, drawn |
|---|---|---|---|
| ❤ | 222 | 36.6% | |
| 🔥 | 157 | 25.9% | |
| 🙈 | 62 | 10.2% | |
| 👎 | 57 | 9.41% | |
| 👍 | 37 | 6.11% | |
| 😁 | 34 | 5.61% | |
| 🤯 | 16 | 2.64% | |
| 🙏 | 12 | 1.98% | |
| 🕊 | 6 | 0.99% | |
| 😢 | 3 | 0.495% |
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 78 of the 86 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 733 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 86 most recent posts we hold, published 27 July 2026 to 28 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Advertising
- Ad load
- 2.33%
- 2 of 86 posts carry an ad marker
- Regulatory tokens
- 2
- posts carrying an erid · 2 distinct tokens
- Median views · ads
- 522
- over 2 measured posts
- Median views · rest
- 765
- over 84 measured posts
An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.
This is a floor, and it can only ever be a floor. A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.
Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.
| erid | Posts | First seen | Last seen |
|---|---|---|---|
| 2VtzqumyPkF | 1 | 18 August 2026 | 18 August 2026 |
| 2VtzqusXte7 | 1 | 26 August 2026 | 26 August 2026 |
A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.
Measured over the 86 most recent posts we hold, published 27 July 2026 to 28 August 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.
Recent posts
🔥 Открыта регистрация на «День Бренда 2026» 19 октября в Москве пройдет ежегодная бизнес-конференция для лидеров рекламной и маркетинговой индустрии. Главная тема этого года — «Современная пирамида ценностей». В программе — шесть тематических потоков: ценности брендов, эффективность рекламы, медиамиксы, ИИ и ROI, кросс-канальность, атрибуция, PR, внимание, диджитал-экосистемы, ретейл-медиа, инфлюенс-маркетинг и дру…
«Эвалар» выбрал новый логотип в честь собственного юбилея. По случаю 35-летия бренд провел открытый конкурс среди дизайнеров. Участие приняли более 70 человек, в финал прошли три работы, а победителем стала студентка ВШЭ Юлия Сляднева. Новый вариант будет использоваться в коммуникациях «Эвалар» уже этой зимой @AdYummy
👎4🤯4❤1
Posted without readable text
❤5👍2🔥1
Posted without readable text
🔥4🕊3
Вы записываете видео своей мечты, а тут звонит коллега со срочной просьбой поработать в субботу. Беда? Беда. Вот и в новой рекламной кампании «билайна» назойливые вызовы срывают съемки Романа Каграманова. Блогер снимает трубку, но там лишь реклама. На такие случаи у оператора нашлось походящее решение ❤️ Коммуникации меняются в нужную сторону 💔 Реклама не цепляет зрителя @AdYummy
❤3
✅Все 😍потоков позади — первый этап онлайн-голосования «Проксима» завершен! За три дня голосования 😍😊группы жюри отсмотрели и обсудили конкурсные проекты, чтобы определить, какие из них продолжат борьбу за статуэтки третьего сезона премии! Спасибо всем судьям за вовлеченность, внимание к деталям и жаркие обсуждения! Теперь остается самое интересное — дождаться итогов первого этапа. ⏩Результаты голосования и шорт-л…
🍦 Мечта детства сбылась. Можно есть мороженое бесплатно! Более того — еще и денег дадут. Снуп Догг повесил на столбе объявление. Ищет того, кто будет есть мороженое его бренда Dr. Bombay. Говорят, что вакансия актуальна для всех стран в мире. Про зарплату рассказали по ссылке 🔥 Отличный рекламный ход 🙈 Аудитория не поймет @AdYummy
🔥2
❗️ Halo, Fallout 76, World of Warcraft и другие — сразу шесть игровых франшиз стали частью коллаборации с британским McDonald’s. И это не просто персонажи на упаковке. В меню появились блюда по мотивам игр, а в приложении McDonald’s покупатели могут обменивать баллы на внутриигровые предметы. Кроме того, в этой кампании бренд продолжил развитие собственной механики «побочных заданий», которую стартовал год назад …
🔥3
☕️ 67% зумеров и миллениалов чувствуют себя одинокими, поэтому мексиканский Starbucks решил радикально пересобрать концепцию своих кофеен. Бренд представил глобальную платформу Juntémonos Más («Давайте чаще собираться вместе»), чтобы превратить привычные точки «кофе на вынос» в места для живого общения. Зачем сеть перестраивает интерьеры, как планирует спасать мегаполисы от изоляции и как выглядит новый видеоролик …
❤3
🤩 В начале октября делегаты «Симпозиум*» отправятся в Осаку — за новым профессиональным опытом и возможностью посмотреть на привычные задачи через новую культурную оптику. 5 причин посетить Японию вместе с «Симпозиум*»: 1. Насыщенная деловая программа и нетворкинг в узком кругу профессионалов. 2. Прямой диалог с представителями крупного японского бизнеса, разбор кейсов и поиск инсайтов. 3. Знакомство с культурным…
❤1
🧻 Грубая туалетная бумага без втулки — символ мужского воспитания. В новой несогласованной (а точнее выдуманного бренда) рекламе агентство «Громкие рыбы» сравнивает ее внешнюю жесткость с характером мужчин на постсоветском пространстве. В ролике серая бумага — олицетворение родного и незаметного, вещи, которая была дома у всех. Однако жесткая она только на первый взгляд 🔥 Жизненно и смело 🙈 Сомнительное сравнение …
🔥10🙈8
Showing the 12 most recent of 86 posts we hold for @AdYummy. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Posts edited after publishing
@AdYummy edited 1 post after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.
An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.
- First edit seen
- 26 August 2026
- Most recent edit
- 26 August 2026
Polls
The poll we hold for this entry, as Telegram rendered it when we read the post. A poll’s figures keep moving after that, so each one is dated.
Как оцените смену логотипа?
- Новый вариант отличный24%
- Старый мне нравится больше49%
- Оба варианта стильные21%
- Оба варианта не нравятся9%
The shares total 103%, above 100: this poll accepts more than one answer per voter. No per-option vote count is published, so the number of voters who chose each option is not derivable and is not shown.
Percentages only — there are no per-option vote counts here, because Telegram publishes none. The public post preview gives each option’s share and a single voter total, and nothing else. Multiplying one by the other would produce a per-option tally that looks measured and is not: the shares are rounded to whole numbers before we ever see them. We print what was published and leave the column that does not exist empty.
The shares need not add up to 100. Rounding alone puts many polls at 99 or 101. A poll that allows more than one answer per voter runs well past 100 by design, and several here do. The bars are drawn against a fixed 100% track at each option’s own percentage rather than normalised to the total, so a poll that exceeds it shows that it does instead of being quietly rescaled.
Read from the 86 most recent posts we hold, published 27 July 2026 to 28 August 2026. Telegram labels each poll by kind — an anonymous poll, a quiz, a closed set of final results — and that label is reproduced rather than paraphrased.
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Republishes
Channels on the register whose posts this channel has forwarded.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 12 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
@adindex · 30,1818 postsPlayers Digest
@players_digest · 573 postsБУДУЩЕЕ ИНКЛЮЗИИ
@futureofinclusion · 91 postГромкие рыбы | креативное агентство и продакшн
@gromkieryby · 2,8201 postА — Ашомко
@karakulya · 1,2821 postЛицензирование в России
@licensingInRussia · 1,2961 postНовости Москвы
@moscowmap · 2,687,5881 postRADIOLARIA 2.0
@radiolaria20 · 3311 postДЕПАРТАМЕНТ КУЛЬТУРЫ
@skrewru · 2,0501 postSPONSOR CONSULT
@sponsor_consult · 4991 postтак себе канал
@taksebeagency · 231 postВОЛНА / AdIndex
@volna_adindex · 7181 post
Names
Channels on the register whose handles appear in this channel's posts.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Appears in Telegram’s recommendations for other channels
The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.
@adindex · 30,181
Telegram ranks this channel #2 of 100 here — alongside 99 others — read 7 September 2026
@creativeee · 61,849
Telegram ranks this channel #2 of 99 here — alongside 98 others — read 21 August 2026
@sostav · 55,951
Telegram ranks this channel #5 of 98 here — alongside 97 others — read 23 August 2026
@sbermarketing · 207,347
Telegram ranks this channel #5 of 96 here — alongside 95 others — read 13 August 2026
@pstmarketing · 65,964
Telegram ranks this channel #8 of 99 here — alongside 98 others — read 21 August 2026
@wowadvertise · 28,447
Telegram ranks this channel #12 of 94 here — alongside 93 others — read 9 September 2026
@MarketingPloy · 70,190
Telegram ranks this channel #14 of 98 here — alongside 97 others — read 20 August 2026
@smmrus · 125,245
Telegram ranks this channel #14 of 96 here — alongside 95 others — read 13 August 2026
@aaaredmarketing · 277,789
Telegram ranks this channel #14 of 89 here — alongside 88 others — read 10 August 2026
@GuerrillaMarketing · 102,749
Telegram ranks this channel #20 of 97 here — alongside 96 others — read 15 August 2026
@justdemidovit · 43,110
Telegram ranks this channel #23 of 95 here — alongside 94 others — read 6 September 2026
@morejobs · 83,444
Telegram ranks this channel #24 of 97 here — alongside 96 others — read 18 August 2026
@sell_me · 41,157
Telegram ranks this channel #26 of 94 here — alongside 93 others — read 29 August 2026
@breakingtrends · 33,056
Telegram ranks this channel #27 of 98 here — alongside 97 others — read 4 September 2026
@brand_horse · 137,055
Telegram ranks this channel #27 of 97 here — alongside 96 others — read 13 August 2026
@Godketing · 113,435
Telegram ranks this channel #28 of 94 here — alongside 93 others — read 14 August 2026
@marketingold · 124,548
Telegram ranks this channel #30 of 94 here — alongside 93 others — read 13 August 2026
@lider · 168,133
Telegram ranks this channel #36 of 93 here — alongside 92 others — read 12 August 2026
@yourtypicalclient · 47,728
Telegram ranks this channel #37 of 96 here — alongside 95 others — read 26 August 2026
@fro1ch · 40,129
Telegram ranks this channel #39 of 97 here — alongside 96 others — read 4 September 2026
@setters · 84,795
Telegram ranks this channel #42 of 95 here — alongside 94 others — read 18 August 2026
@creative · 134,461
Telegram ranks this channel #44 of 94 here — alongside 93 others — read 13 August 2026
@nielsenrussia · 33,688
Telegram ranks this channel #56 of 99 here — alongside 98 others — read 4 September 2026
@dnative · 82,016
Telegram ranks this channel #56 of 98 here — alongside 97 others — read 18 August 2026
This channel appears in 34 seed channels' Telegram-generated recommendation lists in total, of which the 24 where it ranks highest are shown above. Each is Telegram’s list for THAT channel, not this one — see how this is measured.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 10 September 2026 — this entry's latest reading, not the date you are reading this.
“AdYummy!” (@AdYummy), 9,502 subscribers as measured 10 September 2026. Telegram Register, tgregister.com/channel/AdYummy.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.