Channel
@HotDigital
On this record: Topic · Growth · Engagement · What this channel posts · Reactions · Stars · Advertising · Posts · Citations · Telegram's recommendations · Cite this entry
23,260subscribers
-947 since we began measuring on 6 August 2026
Risers and fallers across the register · movement among entries of 10,000–31,623.
| Telegram ID | -1001119412255 |
|---|---|
| Type | Channel |
| Username | @HotDigital |
| Description | Самые горячие кейсы мирового digital-маркетинга и инноваций, на которые мы ориентируемся сами и вам желаем: hot-digital.ru Персональный креативный помощник @bespoke_ai_creative_bot Ваши новости в ленте: @vladsitnikov #4776860484 |
| Created | 31 August 2017 — measured — cross-checked against a third-party dataset (ext.tg_channel) |
| First recorded | 6 August 2026 |
| Last confirmed live | 4 October 2026 |
| Measurements held | 36 |
| Confirmed unchanged | 1 time, most recently 4 October 2026 |
| On Telegram | t.me/HotDigital |
Gaming — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 10 September 2026 and assigned it the closest of 31 fixed categories, at 81% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.
| Measured (UTC) | Subscribers | Change |
|---|---|---|
| 4 Oct 2026, 00:56 | 23,260 | -135 |
| 25 Sept 2026, 08:37 | 23,395 | -150 |
| 17 Sept 2026, 05:59 | 23,545 | -33 |
| 15 Sept 2026, 08:19 | 23,578 | -21 |
| 13 Sept 2026, 19:02 | 23,599 | -27 |
| 11 Sept 2026, 21:57 | 23,626 | -39 |
| 9 Sept 2026, 11:18 | 23,665 | -118 |
| 6 Sept 2026, 01:01 | 23,783 | -36 |
| 3 Sept 2026, 21:15 | 23,819 | -16 |
| 2 Sept 2026, 10:56 | 23,835 | -12 |
| 1 Sept 2026, 11:16 | 23,847 | -14 |
| 31 Aug 2026, 13:43 | 23,861 | -30 |
| 30 Aug 2026, 10:37 | 23,891 | -14 |
| 29 Aug 2026, 07:34 | 23,905 | -17 |
| 28 Aug 2026, 06:11 | 23,922 | -12 |
| 27 Aug 2026, 07:35 | 23,934 | -15 |
| 26 Aug 2026, 07:16 | 23,949 | -13 |
| 25 Aug 2026, 07:16 | 23,962 | -16 |
| 24 Aug 2026, 07:55 | 23,978 | -18 |
| 22 Aug 2026, 17:44 | 23,996 | first reading |
223 posts held, back to 2 August 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 77 pages of Telegram’s post history, 20 posts per page.
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate. It is computed over the 63 of 66 measured posts that carry a reaction reading, and over those same posts' views.
| Window | Rolling 30 days · latest post in window 6 October 2026 |
|---|---|
| Posts held | 223 (2 August 2026 – 6 October 2026) |
| Views total | 29,741 |
| Reactions total | 111 |
| Forwards / comments | not exposed by the public surface — not measured, not estimated |
| Readings taken | 6 Oct 2026, 13:48 UTC |
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
Lifetime counters from Telegram’s own channel header, read 6 October 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.
Measured directly from 134 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
686 reactions across 160 posts, in 15 distinct kinds. The most used accounts for 34.1% of them.
| Reaction | Count | Share | Share, drawn |
|---|---|---|---|
| ❤ | 234 | 34.1% | |
| 🔥 | 108 | 15.7% | |
| 👍 | 94 | 13.7% | |
| 🤩 | 52 | 7.58% | |
| custom 5294261999432134055 | 42 | 6.12% | |
| 🦄 | 33 | 4.81% | |
| 😁 | 31 | 4.52% | |
| 🤔 | 21 | 3.06% | |
| 👎 | 19 | 2.77% | |
| 👾 | 14 | 2.04% | |
| 🎉 | 12 | 1.75% | |
| 👏 | 11 | 1.60% | |
| 😱 | 10 | 1.46% | |
| 💔 | 3 | 0.437% | |
| 😢 | 2 | 0.292% |
Custom emoji. One row above is a Telegram custom emoji, which the public preview renders as an element carrying only a numeric id — no character, and no image we can reach. The id is printed as-is rather than substituted with a look-alike glyph, because a stand-in would be our invention showing where a measurement should be. The count beside it is Telegram’s.
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 216 of the 223 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 697 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 223 most recent posts we hold, published 2 August 2026 to 6 October 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @HotDigital. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.
Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.
This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.
Counted over the 223 most recent posts we hold for this entry, published 2 August 2026 to 6 October 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.
An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.
This is a floor, and it can only ever be a floor. A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.
Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.
Measured over the 223 most recent posts we hold, published 2 August 2026 to 6 October 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.
Международный олимпийский комитет и LePub выпустили пасту в форме олимпийских колец, которую подавали спортсменам в Олимпийской деревне. Проект собрал 380 млн взаимодействий в соцсетях и принес комитету первый в истории Cannes Lions #sport #thebestof @HotDigital
Косметический бренд e.l.f. Cosmetics к Хеллоуину собрал собственное трио ведьм из Прии Фергюсон, Кейлы Монтерросо Мехии и Биби Вуд в кампании, стилизованной под мистические сериалы нулевых. Гадания, сверхспособности и личные интервью #Halloween #beauty @HotDigital
Boston Dynamics показала новые четырехпалые кисти Atlas с 13 степенями свободы и датчиками давления, созданные специально для работы с инструментами — от дрелей и шуруповертов до сварочных горелок. Пятый палец решили не добавлять после эксперимента со скотчем на сотрудниках, в процессе которого выяснилось, что мизинец не настолько полезен, чтобы ради него ставить еще три привода #robot #tech https://bostondynamics.co…
🔥2🦄1
3. Visit Sweden запустили кампанию, которая продает Швецию как идеальное направление для интровертов. Минимум small talk, максимум личного пространства и два места в общественном транспорте #travel @HotDigital #morningart
🔥2
2. "Аэрофлот" запустил кампанию "Отдых начинается в полете" с серией плакатов о Китае, Вьетнаме, Турции и ОАЭ, вдохновленных исторической рекламой авиакомпании. Иллюстрации вручную создал московский художник Вася Кармазин без использования ИИ #art @HotDigital
👍3❤2
Сегодня на завтрак мы узнаем, как долго бренду ждать первого миллиона на ролике, отдохнем в полете и запланируем отпуск в Швеции: 1. DOT Digital Agency и LiveDune изучили почти 10 тысяч постов брендов и выяснили, что за два года доля развлекательного контента выросла с 15% до 71%, а продуктового упала с 59% до 13%. При этом до первого ролика-миллионника брендам может понадобиться около года экспериментов, а 85% комм…
❤1👍1
Пивной бренд Джереми Кларксона Hawkstone собрал британских фермеров в The Hawkstone Farmers’ Choir. Хор завирусился с кавером на L’Amour Toujours и дошел до Britain’s Got Talent с золотой кнопкой #drinks #thebestof @HotDigital
🤩3
Сбер и агентство Mosaic выпустили ко Дню учителя ролик о том, чего искусственный интеллект пока не способен заменить в образовании — живого человека, с которым можно спорить, ошибаться и вместе искать ответы. Довольно смелое признание для компании с собственным ИИ #study #AI @HotDigital
❤9custom 52942619994321340553👎2
ИИ-дайджест недели OpenAI представила модель GPT-6.1 Sol для программирования, работы с документами и многоэтапных задач, которая в ряде тестов приблизилась к флагманской Astra, но стоит примерно в пять раз дешевле. Модель уже доступна через API, а также пользователям ChatGPT Work и Codex. Mastercard и стартап Alchemy запустили виртуальные банковские карты для ИИ-агентов: теперь агенту можно выделить деньги и разре…
3. Шведский производитель подшипников SKF с помощью ИИ вернул Грету Гарбо на экран спустя 36 лет после ее смерти. Еще в 1919 году Гарбо снималась в информационном фильме SKF #AI @HotDigital #morningart
2. Google Japan представили Gboard くるくる — физическую клавиатуру с двумя движущимися лентами, где нужная клавиша сама приезжает к пальцам, а пользователю остается только ждать. Рабочий прототип продавать не будут, зато чертежи выложили в открытый доступ #fun @HotDigital
Сегодня на завтрак мы восстановимся после бурных выходных, подождем клавиатуру и посмотрим рекламу подшипников: 1. Сервис доставки Bolt Food выяснил, что 61% заказов кебаба приходится на поздний вечер и раннее утро, и выпустил Kebab Water — напиток со вкусом кебаба для ночных клиентов, которые почему-то забывают заказать что-нибудь попить #drinks @HotDigital
Showing the 12 most recent of 223 posts we hold for @HotDigital. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Stars beside a post are paid reactions — Telegram Stars, bought with money and spent on that post. They are a different unit from reactions and are never added to them, here or anywhere else on this page.
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Republishes
Channels on the register whose posts this channel has forwarded.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Named by 16 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
Names
Channels on the register whose handles appear in this channel's posts.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Telegram’s own answer, not this register’s. When this register asks Telegram’s API what is similar to this channel, this is the list it returns, in the exact order Telegram returns it — never re-sorted by subscribers or by anything else this register measures. The relationship, and the order, are Telegram’s; we record them and date them, and make no claim of our own about which of these channels actually resemble this one.
Read from Telegram’s recommendation API, most recently 18 September 2026. Telegram holds a list like this for a small and growing share of the register — how this is measured, and why most channel pages show nothing here.
The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.
This channel appears in 19 seed channels' Telegram-generated recommendation lists in total. Each is Telegram’s list for THAT channel, not this one — see how this is measured.
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 4 October 2026 — this entry's latest reading, not the date you are reading this.
“ХОТ ДИДЖИТАЛ от Влада Ситникова” (@HotDigital), 23,260 subscribers as measured 4 October 2026. Telegram Register, tgregister.com/channel/HotDigital.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.