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Channel

[30.09] Okkam insights

@okkaminsights

On this record: Topic · Growth · Engagement · What this channel posts · Reactions · Posts · Posts edited after publishing · Citations · Telegram's recommendations · Cite this entry

13,510subscribers

+108 since we began measuring on 6 August 2026

Risers and fallers across the register · movement among entries of 10,000–31,623.

Register entry

Telegram ID-1001306195591
TypeChannel
Username@okkaminsights
Created17 September 2018measured — cross-checked against a third-party dataset (ext.tg_channel)
First recorded6 August 2026
Last confirmed live17 September 2026
Measurements held31
Confirmed unchanged1 time, most recently 17 September 2026
On Telegramt.me/okkaminsights

Topic

Marketing & affiliate — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 11 September 2026 and assigned it the closest of 31 fixed categories, at 68% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.

Growth

13,40113,51013,455.56 August 2026 — 13,402 subscribers6 August 2026 — 13,403 subscribers8 August 2026 — 13,401 subscribers9 August 2026 — 13,402 subscribers10 August 2026 — 13,406 subscribers11 August 2026 — 13,419 subscribers12 August 2026 — 13,430 subscribers14 August 2026 — 13,433 subscribers15 August 2026 — 13,439 subscribers16 August 2026 — 13,438 subscribers17 August 2026 — 13,445 subscribers19 August 2026 — 13,455 subscribers20 August 2026 — 13,457 subscribers20 August 2026 — 13,466 subscribers22 August 2026 — 13,462 subscribers24 August 2026 — 13,453 subscribers25 August 2026 — 13,465 subscribers26 August 2026 — 13,468 subscribers27 August 2026 — 13,473 subscribers28 August 2026 — 13,482 subscribers29 August 2026 — 13,484 subscribers30 August 2026 — 13,487 subscribers1 September 2026 — 13,488 subscribers2 September 2026 — 13,493 subscribers3 September 2026 — 13,500 subscribers6 September 2026 — 13,506 subscribers9 September 2026 — 13,503 subscribers12 September 2026 — 13,497 subscribers13 September 2026 — 13,492 subscribers15 September 2026 — 13,501 subscribers17 September 2026 — 13,510 subscribers6 August 202617 September 2026
31 measurements spanning 42 days, net +108. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 13,385–13,526 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 31
Measured (UTC)SubscribersChange
17 Sept 2026, 07:5913,510+9
15 Sept 2026, 04:3713,501+9
13 Sept 2026, 17:0113,492-5
12 Sept 2026, 00:1913,497-6
9 Sept 2026, 13:1713,503-3
6 Sept 2026, 03:0013,506+6
3 Sept 2026, 19:0013,500+7
2 Sept 2026, 11:0313,493+5
1 Sept 2026, 08:5213,488+1
30 Aug 2026, 06:4313,487+3
29 Aug 2026, 03:5413,484+2
28 Aug 2026, 05:0413,482+9
27 Aug 2026, 05:1213,473+5
26 Aug 2026, 02:3413,468+3
25 Aug 2026, 04:4513,465+12
24 Aug 2026, 02:3713,453-9
22 Aug 2026, 07:3813,462-4
20 Aug 2026, 23:1413,466+9
20 Aug 2026, 01:2613,457+2
19 Aug 2026, 00:0213,455first reading

Engagement

12 posts held, back to 28 July 2026the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 50 pages of Telegram’s post history, 20 posts per page.

ERR · 30 days
11.0%
avg views ÷ 13,510 subscribers
Avg views / post
1,490
4 posts measured
Reaction rate
1.13%
reactions ÷ views · ER floor
Posts in window
4
of 12 held

ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.

ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.

What these figures were computed from
WindowRolling 30 days · latest post in window 2 September 2026
Posts held12 (28 July 20262 September 2026)
Views total5,953
Reactions total67
Forwards / commentsnot exposed by the public surface — not measured, not estimated
Readings taken2 Sept 2026, 20:08 UTC

Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.

Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.

Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.

What this channel posts

Video runtime
19s
Average length
10s

Measured directly from 2 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no mark.

Reaction mix

241 reactions across 12 posts, in 8 distinct kinds. The most used accounts for 44.4% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
10744.4%
custom 53843278158165522483916.2%
🔥3213.3%
229.13%
❤‍🔥177.05%
custom 5251336335339300919114.56%
👍93.73%
👏41.66%

Custom emoji. 2 of the rows above are Telegram custom emoji, which the public preview renders as an element carrying only a numeric id — no character, and no image we can reach. The id is printed as-is rather than substituted with a look-alike glyph, because a stand-in would be our invention showing where a measurement should be. The counts beside them are Telegram’s.

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 12 of the 12 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 241 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 12 most recent posts we hold, published 28 July 2026 to 2 September 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Recent posts

2 Sept 2026, 07:59 UTC863 views12 reactionsread 2 September 2026
Photo

А вы разбираетесь в покупательской аналитике? Данные ритейлеров — это тысячи метрик, десятки отчетов, сотни гипотез. Сами по себе они не расставляют приоритеты и не подсказывают, какое решение даст рост: что нужно покупателю, как оптимизировать ассортимент и выкладку, как выстроить коммуникацию. Поэтому ролик, который отлично показал себя на ТВ, может не сработать офлайн, где у покупателя рядом с полкой другой фоку

5🔥4custom 538432781581655224821

31 Aug 2026, 14:59 UTC≈1,310 views13 reactionsread 2 September 2026
Photo

Извините, но в креативе и нон-медиа снова все поменялось Обсудим, что с этим делать, на большой конференции Okkam 30 сентября Как было раньше, помните? Появлялся новый канал или новая технология. Рынок их осваивал, а потом какое-то время жил в новой системе координат. Сейчас мы уже не успеваем привыкать ни к чему: изменения происходят непрерывно, без возможности плавной адаптации. ИИ поменяло и роль креатора, и до

92custom 53843278158165522482

28 Aug 2026, 10:59 UTC≈1,840 views12 reactionsread 2 September 2026
Video

Сегодня потребитель очень рационален: он чаще выбирает проверенные бренды — доверие остается якорем лояльности. Параллельно усиливается тренд на избирательность трат и поиск лучшей цены. Для бизнеса это означает сложный выбор: нужно одновременно бороться за место на сжимающемся рынке и вкладываться в завтрашнее знание. Как конкурировать за осторожного потребителя, что сегодня влияет на его выбор и во что брендам ин

5🔥5custom 53843278158165522482

26 Aug 2026, 12:59 UTC≈1,940 views30 reactionsread 2 September 2026
Photo

Покупатель в категории beauty теперь ведет себя по-новому. Классическая маркетинговая воронка больше не работает Команда IKS by Okkam проанализировала, как за последние несколько лет изменился путь покупателя в категории. Если коротко, линейная воронка уступила место бесконечной петле, в которой покупка — не финал, а лишь старт нового цикла. Разложили в карточках, что именно изменилось, и объяснили, что это значит

14custom 538432781581655224884👏4

20 Aug 2026, 11:59 UTC≈2,330 views17 reactionsread 2 September 2026
Photo

Реклама не сработала? Или это только кажется Канал бывает эффективным, даже если выглядит наоборот — иной раз его вклад просто не виден на том уровне анализа, где его искали. Кейс: ритейл-медиа у крупного FMCG-бренда при обычном анализе давал вклад в продажи всего 0,5% — почти незаметно на фоне общей картины. Стоило детализировать модель до конкретных торговых точек — вклад вырос x10 — до 5%, а перераспределение бю

custom 5384327815816552248753👍2

18 Aug 2026, 14:40 UTC≈1,700 views34 reactionsread 26 August 2026
Photo

Совсем скоро — четвертая Большая конференция Okkam для брендов (мы в предвкушении 🤩) В анонсах обычно пишут про точку сборки лучших умов и традицию раз в год сверять компасы. Мы просто скажем: будет 1800 гостей, 11 сессий, 40+ спикеров. Приходите за нашей Okkam-атмосферой, содержательной аналитикой, инсайтами и теплом человеческого общения. 🎱30 сентября 🎱Новый Арбат, 24 (кинотеатр «Октябрь») ▶️▶️▶️Регистрация от

14custom 538432781581655224887🔥4custom 52513363353393009191

13 Aug 2026, 06:03 UTC≈2,460 views29 reactionsread 26 August 2026
Photo

Выгорание — у 56%, многозадачность — у 52%, нехватка времени — у 59%. В России около 4,8 млн соло-мам, и почти все они живут в состоянии перегруза. Сама чинишь кран, сама принимаешь финансовые решения за семью, а реклама продолжает транслировать приторное «пока муж на работе». Нужно ли объяснять, почему такая коммуникация работает вхолостую? На вебинаре эксперты Okkam рассказали, чего на самом деле ждут соло-мамы в

16❤‍🔥8👍3custom 53843278158165522482

11 Aug 2026, 10:59 UTC≈1,960 views24 reactionsread 20 August 2026
Photo

30 сентября в кинотеатре «Октябрь» пройдет флагманская конференция Okkam «О цене и ценности» В этом году программа устроена по-новому: впервые появятся индустриальные треки — по фарме, ритейлу, HoReCa, недвижимости и авто. Первое отделение начнем вместе в большом зале. Дальше программа разойдется на пять параллельных потоков. Во втором отделении планируем функциональные секции: медиа, трейд-маркетинг, электронная к

10custom 53843278158165522488🔥5custom 52513363353393009191

6 Aug 2026, 06:02 UTC≈2,320 views24 reactionsread 20 August 2026
Photo

Раньше e-com был в основном про продажи и работу в нижней части воронки. Последние годы площадки разворачивали свой медийный рекламный контур, и в 2026-м по охватам и стоимости контакта уже приблизились к классическим медиа. Об этом говорят данные рейтинга рекламного инвентаря в e-com для FMCG. Команда Easy Commerce проанализировала 15 площадок по более чем 1400 критериям: от performance-отдачи и стоимости контакта

11custom 52513363353393009197🔥6

4 Aug 2026, 10:59 UTC≈2,010 views12 reactionsread 18 August 2026
Photo

☀️ Когда надо сократить рекламный бюджет, начинается игра в дженгу В сложных кампаниях каналы работают вместе, вытащишь не ту деталь — и все посыпется. Но выигрывает не тот, кто осторожнее вытаскивает блоки, а тот, кто понимает, как устроена вся конструкция: какие решения действительно влияют на результат и где бюджет можно перераспределить, чтобы выиграть еще больше. Об этом поговорим 18 августа на вебинаре «Среза

8🔥3👍1

30 Jul 2026, 06:01 UTC≈2,130 views21 reactionsread 13 August 2026
Photo

В Retail Media все сложнее выиграть случайно По данным Okkam Trade Marketing, три касания покупателя в экосистеме ритейлера дают возвратность инвестиций в четыре раза выше, чем одно размещение. Но выстроить эти три касания системно — задача со звездочкой: инвентарь у каждой сети свой, аудитория разная, форматы обновляются стремительно. На прошлой неделе об этом говорили на вебинаре «Как быстрее ориентироваться в во

9🔥5❤‍🔥4👍3

28 Jul 2026, 09:59 UTC≈1,920 views13 reactionsread 13 August 2026
Photo

E-Retail Media: 1,26 трлн рублей к 2027 году и четыре вектора роста В 2025 году E-Retail Media обогнал традиционную интернет-рекламу: 613 млрд рублей против 585 млрд рублей. По прогнозу Easy Commerce (технологического партнера Okkam), рост сегмента продолжится: к 2027-му E-Retail Media достигнет 1,26 трлн рублей. По мере насыщения темпы роста сегмента E-Retail Media замедлятся (с 69% до 35% YoY), однако останутся са

❤‍🔥533custom 52513363353393009192

Showing the 12 most recent of 12 posts we hold for @okkaminsights. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Posts edited after publishing

@okkaminsights edited 1 post after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.

An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.

First edit seen
11 August 2026
Most recent edit
11 August 2026

Forward network

Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.

Mentions

Named by 11 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.

Names

Channels on the register whose handles appear in this channel's posts.

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Appears in Telegram’s recommendations for other channels

The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.

Sostav
@sostav · 56,006
Telegram ranks this channel #10 of 98 here — alongside 97 others — read 23 August 2026
AdIndex
@adindex · 30,241
Telegram ranks this channel #11 of 100 here — alongside 99 others — read 7 September 2026
Нильсен
@nielsenrussia · 33,665
Telegram ranks this channel #22 of 99 here — alongside 98 others — read 4 September 2026
СберМаркетинг
@sbermarketing · 199,027
Telegram ranks this channel #24 of 96 here — alongside 95 others — read 13 August 2026
FMCG Report
@fmcg_ru · 42,998
Telegram ranks this channel #33 of 97 here — alongside 96 others — read 29 August 2026
Яндекс Реклама
@YANtech · 49,841
Telegram ranks this channel #33 of 99 here — alongside 98 others — read 26 August 2026
Больше джобсов
@morejobs · 83,804
Telegram ranks this channel #34 of 97 here — alongside 96 others — read 18 August 2026
Свободная касса (ритейл & e-com)
@svobodakassa · 31,551
Telegram ranks this channel #36 of 98 here — alongside 97 others — read 6 September 2026
Постмаркетинг
@pstmarketing · 66,351
Telegram ranks this channel #38 of 99 here — alongside 98 others — read 21 August 2026
Полезный Парфун
@ParfunA · 21,948
Telegram ranks this channel #43 of 99 here — alongside 98 others — read 22 September 2026
Околоритейл
@okoloretail · 36,851
Telegram ranks this channel #43 of 99 here — alongside 98 others — read 1 September 2026
Логика молока
@logikamoloka · 32,600
Telegram ranks this channel #46 of 76 here — alongside 75 others — read 5 September 2026
Клиент
@yourtypicalclient · 47,664
Telegram ranks this channel #50 of 96 here — alongside 95 others — read 26 August 2026
Бонни и Слайд
@bonnieandslide · 24,676
Telegram ranks this channel #52 of 99 here — alongside 98 others — read 15 September 2026
ХОТ ДИДЖИТАЛ от Влада Ситникова
@HotDigital · 23,545
Telegram ranks this channel #60 of 99 here — alongside 98 others — read 18 September 2026
Маркировка и налог на рекламу: главные новости (ЕРИР)
@adv_system · 30,080
Telegram ranks this channel #60 of 97 here — alongside 96 others — read 7 September 2026
Из коммерса в е-коммерса
@hikollegi · 56,161
Telegram ranks this channel #64 of 100 here — alongside 99 others — read 23 August 2026
Всевидящее Шоко
@vseshoko · 25,806
Telegram ranks this channel #73 of 99 here — alongside 98 others — read 13 September 2026
Маркетинг / Диджитал
@marketingj · 22,513
Telegram ranks this channel #80 of 98 here — alongside 97 others — read 20 September 2026
Акулыч в недвижке | Роман Абдуллин | KROME Group
@roman_abdullin_plus · 38,376
Telegram ranks this channel #80 of 100 here — alongside 99 others — read 31 August 2026
гура́
@creativeee · 61,473
Telegram ranks this channel #81 of 99 here — alongside 98 others — read 21 August 2026
Shopper’s
@newspotreb · 26,842
Telegram ranks this channel #86 of 98 here — alongside 97 others — read 11 September 2026
Социо
@socio_news · 23,736
Telegram ranks this channel #96 of 99 here — alongside 98 others — read 17 September 2026

This channel appears in 23 seed channels' Telegram-generated recommendation lists in total. Each is Telegram’s list for THAT channel, not this one — see how this is measured.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 17 September 2026 — this entry's latest reading, not the date you are reading this.

“[30.09] Okkam insights” (@okkaminsights), 13,510 subscribers as measured 17 September 2026. Telegram Register, tgregister.com/channel/okkaminsights.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.