Руководство по PR c головой.
Рассказываю, как мыслить нестандартно, избегать ошибок в коммуникациях, показываю прикладные и вдохновляющие идеи.
Семенова Анастасия, PR-консалтинг
Реклама в канале: @A_nastasiaSemenova
Реестр РКН https://clck.ru/3FzWYz
Created
21 January 2022 — measured — cross-checked against a third-party dataset (ext.tg_channel)
Personal blog — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 10 September 2026 and assigned it the closest of 31 fixed categories, at 55% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.
Growth
34 measurements spanning 44 days, net +117. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 26,180–26,372 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 34
Measured (UTC)
Subscribers
Change
19 Sept 2026, 15:58
26,350
+3
17 Sept 2026, 06:16
26,347
+121
15 Sept 2026, 07:56
26,226
-6
13 Sept 2026, 14:38
26,232
+30
11 Sept 2026, 16:00
26,202
-15
8 Sept 2026, 22:18
26,217
-14
5 Sept 2026, 12:15
26,231
-22
3 Sept 2026, 10:55
26,253
-26
2 Sept 2026, 03:27
26,279
-11
1 Sept 2026, 05:07
26,290
-6
31 Aug 2026, 01:36
26,296
-11
29 Aug 2026, 23:28
26,307
-3
28 Aug 2026, 23:25
26,310
-16
28 Aug 2026, 02:34
26,326
-7
27 Aug 2026, 01:23
26,333
-5
26 Aug 2026, 00:07
26,338
-1
25 Aug 2026, 02:07
26,339
+2
23 Aug 2026, 15:34
26,337
-7
22 Aug 2026, 03:09
26,344
+36
20 Aug 2026, 19:53
26,308
first reading
Engagement
27 posts held, back to 16 July 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 60 pages of Telegram’s post history, 20 posts per page.
ERR · 30 days
17.2%
avg views ÷ 26,350 subscribers
Avg views / post
4,530
12 posts measured
Reaction rate
7.46%
reactions ÷ views · ER floor
Posts in window
12
of 27 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
What these figures were computed from
Window
Rolling 30 days · latest post in window 23 September 2026
Posts held
27 (16 July 2026 – 23 September 2026)
Views total
54,390
Reactions total
4,056
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
24 Sept 2026, 01:03 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Photos
921
Videos
238
Links
346
Lifetime counters from Telegram’s own channel header, read 24 September 2026 — not the date at the top of this page, which is when the subscriber count was last read. Below Telegram’s rounding threshold, so these counts are exact.
Video runtime
5m 12s
Average length
39s
Measured directly from 8 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
9,517 reactions across 24 posts, in 23 distinct kinds. The most used accounts for 54.6% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
❤
5,201
54.6%
💔
1,430
15.0%
🤡
1,395
14.7%
🗿
506
5.32%
🔥
428
4.50%
❤🔥
177
1.86%
🌚
140
1.47%
👍
52
0.546%
💯
47
0.494%
🤣
29
0.305%
😁
27
0.284%
😍
13
0.137%
🦄
11
0.116%
👏
10
0.105%
🤔
10
0.105%
🍌
9
0.095%
🐳
7
0.074%
🤯
7
0.074%
🕊
6
0.063%
😱
6
0.063%
3 further kinds
6
0.063%
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 27 of the 27 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 10,228 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 27 most recent posts we hold, published 16 July 2026 to 23 September 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Telegram Stars
Stars received
26
across the posts below
Posts paid on
21
of 27 we hold a reading for · 78%
Most on one post
3
single highest reading
A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @nadobulovchera. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.
Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.
This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.
Counted over the 27 most recent posts we hold for this entry, published 16 July 2026 to 23 September 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.
Как продвигать молоко, когда его дают даже орехи
Увидела за короткое время два хороших и совсем разных креатива «Логики молока» — наружку и совместный десерт с Кофеманией в виде бидона.
Молочку сегодня продвигать так непросто — молоко теперь дают не только птицы, но и орехи, а все проблемы не только из-за родителей, но еще и из-за соседской коровы.
Так вот, пока я разглядывала, как на встрече мой приятель поедал э…
Делюсь полезным
У меня есть несколько любимых каналов, которые помогают следить, кто что делает в креативе, и отбирать себе идеи для разных задач.
Один из низ — канал Лепота.
Вот, например, что я приметила там только из последнего:
▪️ВкусВилл продает антистресс-набор «Крапива с палкой» — просто забавный и потенциально вирусный креатив для аудитории 35+.
▪️Befree сделали красивую историю на Камчатке: сняли стилис…
Как сделать из директора бренда контент
Увидела в ролике директора «Белевской пастилы» ровно то настроение, с которым еду прямо сейчас на дачу — тоже буду ходить по саду моего дедушки вот так)
Прекрасная самоирония — поэтому под некоторыми их видео и миллионы просмотров.
Видео из запрещенной сети.
❤️— Хорошо!
💔— Да дурачество
Подписывайтесь на канал в Max: потом свет отключат, будете искать!
@nadobulovchera
По…
Город подарил спортсменке мочалку
Мэр Обнинска поздравил нашу пловчиху Алину Гайфутдинову с тремя бронзовыми медалями чемпионата Европы: подарил умную колонку, пряник и большой набор бытовой химии местного производства.
Разумеется, из всего пакета подарков СМИ выдернули мочалку, антижир и понеслось порицание.
При этом самой Алине подарок понравился — она записала видео, где сказала, что не стебется, назвала вещи д…
Животных жаль. А что дальше?
Фонд «Подарок судьбы» запустил наружку на тяжелую тему: заканчивается дачный сезон, и люди оставляют животных на этих самых дачах. Со слоганом «любить нельзя выкидывать» — запятую поставьте сами.
Тема серьезная и пронзительная, но, насколько вижу, кампания не разлетелась. Понятно почему: здесь почти нет конфликта — большинство и так согласятся, что бросать животных нельзя, тут белое одн…
Креатив, который не орет, а все равно работает
Принесла вам сегодня интеллигентный проект, мне очень понравился)
Музей Царское Село был вынужден срубить дуб, посаженный на территории еще во времена Николая I. У дерева, разумеется, богатейшая история: в нем в том числе остались осколки снарядов ВОВ. Дуб в прошлом году признали аварийным, и пришлось прощаться.
Команда придумала сделать из срубленного символа деревян…
Провокация как бизнес-модель
Для большинства брендов скандал — это проблема. Но у Насти Мироновой все бренды, включая личный, изначально выстраиваются на очень нестандартных идеях и скандальной провокации.
То у нее красное варенье на белье, то волосы на разных поверхностях, то вот из последнего — фото могилы как промо косметики. А ее голая попа во всех ракурсах — вообще база личного аккаунта.
Были и классные, свеж…
Пора признаться
Много лет покупаю у бабушек на автобусной остановке рядом с моей дачей букеты — беру охапками, сколько могу унести.
В этом году подумала, что надо брать больше. Но куда мне одной столько цветов?
Так и родился сезонный проект от «Надо было вчера»: до октября буду отправлять букеты хорошим людям.
Первая партия букетов сегодня ушла.
Пусть у хороших людей будет чуть больше цветов, а у бабушек на оста…
Вижу в брифе «поддержка локальных брендов» — все, готова взять в рекламу.
Befree ищут тех, у кого уже есть классный продукт и желание показать его большой аудитории. Неважно, это аксессуары или сложносочиненные платья и костюмы, — если есть чем гордиться, можно подаваться.
Финалисты вместе с Befree выпустят небольшую коллекцию — это может быть пара вещей или одна сильная позиция, что тоже хорошо.
Заявки принимают …
Отменят ли Козловского снова?
Алименты Козловского не дошли до бывшей жены, но разошлись по СМИ и каналам.
Бывшая жена актера Ольга Зуева публично заявила, что он не платит алименты дочери. Козловский ответил, что все платит. Разбираться конкретно в их отношениях — тема для других каналов.
Мне здесь интереснее другое: какие поступки мы вообще считаем достаточным основанием для репутационных последствий.
За некото…
Мать табличек
Коллеги спросили, как у меня со структурированием, а у меня с ним все отлично — я мать табличек!)
Хотя еще 10 лет назад нас с коллегой штормило от людей, которые все свои задачи закатывали в ячейки экселя. Причем никакого насилия над собой не произошло: просто чем больше у тебя сложносочиненных процессов, которыми надо управлять удаленно, тем естественнее желание прибиться хоть к какому-то плану.
Не …
Веселые «рилсики» про похороны
Неоднозначное вам принесла — все, как мы любим!
Завод ритуальных товаров пытается в запрещенной сети говорить о своей теме через юмор: то приглашают UGC-креаторов поработать за бартер, то якобы нанимают сммщицу уверенного возраста, чтобы привлечь «взрослую аудиторию».
В моей семье черный юмор любят, мы еще никого не проводили без смеха до слез. Да что уж — я обожаю нетленку «мой гроб…
❤198💔39🌚18🤔10🤡10🤣8👍2🔥1
Showing the 12 most recent of 27 posts we hold for @nadobulovchera. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Stars beside a post are paid reactions — Telegram Stars, bought with money and spent on that post. They are a different unit from reactions and are never added to them, here or anywhere else on this page.
Posts edited after publishing
@nadobulovchera edited 1 post after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.
An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.
First edit seen
3 September 2026
Most recent edit
3 September 2026
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 22 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Channels Telegram recommends alongside this one
Telegram’s own answer, not this register’s. When this register asks Telegram’s API what is similar to this channel, this is the list it returns, in the exact order Telegram returns it — never re-sorted by subscribers or by anything else this register measures. The relationship, and the order, are Telegram’s; we record them and date them, and make no claim of our own about which of these channels actually resemble this one.
Кинопоиск | Фильмы и сериалы @kinopoisk · 806,604#97
Read from Telegram’s recommendation API, most recently 13 September 2026. Telegram holds a list like this for a small and growing share of the register — how this is measured, and why most channel pages show nothing here.
Appears in Telegram’s recommendations for other channels
The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.
Корнеев | Первый Маркетинговый @pervmarketing · 135,148 Telegram ranks this channel #38 of 98 here — alongside 97 others — read 13 August 2026
Карты, тексты, два ствола @remingtonist · 27,235 Telegram ranks this channel #40 of 95 here — alongside 94 others — read 11 September 2026
Саша Чижов @blogsmm · 38,252 Telegram ranks this channel #46 of 97 here — alongside 96 others — read 31 August 2026
UnderПяр @underpyar · 22,336 Telegram ranks this channel #59 of 96 here — alongside 95 others — read 21 September 2026
Цепляющий контент @smm_eng · 22,449 Telegram ranks this channel #68 of 96 here — alongside 95 others — read 20 September 2026
Рекламщик от Бога @Digitalmrktng · 21,465 Telegram ranks this channel #81 of 97 here — alongside 96 others — read 23 September 2026
Котлер.Media @atlasonair · 34,422 Telegram ranks this channel #88 of 98 here — alongside 97 others — read 20 September 2026
This channel appears in 7 seed channels' Telegram-generated recommendation lists in total. Each is Telegram’s list for THAT channel, not this one — see how this is measured.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 19 September 2026 — this
entry's latest reading, not the date you are reading this.
“Надо было вчера” (@nadobulovchera), 26,350 subscribers as measured 19 September 2026. Telegram Register, tgregister.com/channel/nadobulovchera.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.