Первый вопрос собственника почти всегда про цену заявки: дорого или дёшево она обходится. В рекламе её называют CPL, стоимость обращения. Это разумный вопрос, который смотрит не туда. Цена заявки считается за клик до формы. Между заявкой и деньгами — ещё половина пути к продаже, которую рекламный кабинет не видит вообще. И теряются деньги именно там. Я много раз заходил в проект, где цена заявки была идеальной, а би…

Channel
Cossa
@cossaru
On this record: Growth · Engagement · What this channel posts · Reactions · Advertising · Posts · Citations · Telegram's recommendations · Cite this entry
10,050subscribers
-60 since we began measuring on 5 August 2026
Risers and fallers across the register · movement among entries of 10,000–31,623.
Register entry
| Telegram ID | -1001009236720 |
|---|---|
| Type | Channel |
| Username | @cossaru |
| Created | 6 November 2015 — measured — cross-checked against a third-party dataset (ext.tg_channel) |
| First recorded | 6 August 2026 |
| Last confirmed live | 9 September 2026 |
| Measurements held | 24 |
| Confirmed unchanged | 1 time, most recently 9 September 2026 |
| On Telegram | t.me/cossaru |
Growth
| Measured (UTC) | Subscribers | Change |
|---|---|---|
| 9 Sept 2026, 21:21 | 10,050 | -6 |
| 6 Sept 2026, 16:37 | 10,056 | -8 |
| 4 Sept 2026, 05:57 | 10,064 | -5 |
| 2 Sept 2026, 18:38 | 10,069 | +4 |
| 1 Sept 2026, 17:34 | 10,065 | -2 |
| 28 Aug 2026, 21:42 | 10,067 | -2 |
| 27 Aug 2026, 19:52 | 10,069 | +1 |
| 26 Aug 2026, 19:04 | 10,068 | -2 |
| 24 Aug 2026, 19:16 | 10,070 | +4 |
| 21 Aug 2026, 13:09 | 10,066 | -2 |
| 20 Aug 2026, 13:38 | 10,068 | -3 |
| 19 Aug 2026, 14:38 | 10,071 | -7 |
| 18 Aug 2026, 15:42 | 10,078 | +2 |
| 17 Aug 2026, 12:17 | 10,076 | -1 |
| 16 Aug 2026, 03:27 | 10,077 | -10 |
| 14 Aug 2026, 13:06 | 10,087 | -3 |
| 12 Aug 2026, 00:53 | 10,090 | -6 |
| 11 Aug 2026, 03:21 | 10,096 | -4 |
| 10 Aug 2026, 02:17 | 10,100 | -2 |
| 9 Aug 2026, 02:31 | 10,102 | first reading |
Engagement
118 posts held, back to 3 August 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 37 pages of Telegram’s post history, 20 posts per page.
- ERR · 30 days
- 3.40%
- avg views ÷ 10,050 subscribers
- Avg views / post
- 342
- 80 posts measured
- Reaction rate
- 0.796%
- reactions ÷ views · ER floor
- Posts in window
- 80
- of 118 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate. It is computed over the 50 of 80 measured posts that carry a reaction reading, and over those same posts' views.
| Window | Rolling 30 days · latest post in window 28 August 2026 |
|---|---|
| Posts held | 118 (3 August 2026 – 28 August 2026) |
| Views total | 27,375 |
| Reactions total | 136 |
| Forwards / comments | not exposed by the public surface — not measured, not estimated |
| Readings taken | 29 Aug 2026, 04:00 UTC |
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
- Video runtime
- 1m 12s
- Average length
- 24s
Measured directly from 3 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
185 reactions across 68 posts, in 8 distinct kinds. The most used accounts for 34.6% of them.
| Reaction | Count | Share | Share, drawn |
|---|---|---|---|
| ❤ | 64 | 34.6% | |
| 👍 | 45 | 24.3% | |
| 🔥 | 43 | 23.2% | |
| 🤔 | 14 | 7.57% | |
| 🤣 | 8 | 4.32% | |
| 👎 | 5 | 2.70% | |
| 👻 | 4 | 2.16% | |
| 😡 | 2 | 1.08% |
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 78 of the 118 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 216 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 118 most recent posts we hold, published 3 August 2026 to 28 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Advertising
- Ad load
- 1.69%
- 2 of 118 posts carry an ad marker
- Regulatory tokens
- 2
- posts carrying an erid · 2 distinct tokens
- Median views · ads
- 296
- over 2 measured posts
- Median views · rest
- 342
- over 116 measured posts
An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.
This is a floor, and it can only ever be a floor. A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.
Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.
| erid | Posts | First seen | Last seen |
|---|---|---|---|
| 2SDnjeFfKxX | 1 | 24 August 2026 | 24 August 2026 |
| CQH36pWzJqVGW65xzXvSc6rCuBkDnCNECYe4bEdtnDExq9 | 1 | 12 August 2026 | 12 August 2026 |
A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.
Measured over the 118 most recent posts we hold, published 3 August 2026 to 28 August 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.
Recent posts
Присоединиться к СберМаркетингу — значит получить возможность работать с масштабными проектами и вызовами, которые стоят перед рынком. Татьяна Глушкова возглавит ресёч в СберМаркетинге. Эксперт будет отвечать за развитие ресёча и аналитики агентства, а также за сотрудничество с аналогичными юнитами Сбера и дочерних компаний группы. Татьяна обладает 20-летним опытом работы в крупных компаниях как на стороне клиентов …
🧑💻 Как в одиночку с нуля навайбкодить целую экосистему сервисов. Вайбкодинг попробовали уже многие. Сделать первого агента дело не шибко сложное. Как и первый лендинг, первый дашборд. Получилось, порадовались, показали коллегам… А дальше начинается интересное, когда нужно всё это довести до вразумительного состояния, чтобы им могли пользоваться другие люди. В общем, сделать из MVP на коленке — полноценный коммерче…
❤2👍2🔥2
Десять лет поисковой рекламы в одном отчёте: клик подорожал больше чем вдвое — а цена лида впервые за пять лет упала. WordStream и LocaliQ разобрали 13 474 кампании в Google Ads и Microsoft Ads по 23 отраслям. Средние цифры 2026 года: кликабельность 6,64%, клик — 5,42 доллара, конверсия — 8,18%, лид — 66,69 доллара. Для сравнения: в 2016 клик стоил 2,32, лид — 59,18. За десятилетие клик вырос больше чем в два раза,…
❤1
Performance дошёл до корзины — и там всё обрывается. Как это починить на уровне медиаплана. В отчёте по Telegram-кампании красивые цифры: CTR поста 2,8%, переходы в витрину 400, добавления в корзину 90. Маркетолог готовит слайд «канал работает». Потом ecommerce открывает оплаты: 23 заказа. ROMI не сходится, и начинается охота за «холодной аудиторией». Частая причина не в таргете. Клиент уже хотел купить — и утонул …
Сколько стоит просмотр рекламы у блогеров в разных соцсетях: исследование DIDENOK TEAM. Коммуникационное агентство DIDENOK TEAM представило актуальные средние показатели CPV — стоимости одного просмотра рекламы — у блогеров в TikTok, YouTube, Telegram и VK. Команда проанализировала внутренние сметы и прайсы на рекламные размещения у блогеров за период с июля 2025 года по июль 2026 года. В выборку вошли данные от 55…
❤2👍1🔥1
Яндекс Ярд: как устроена платформа и с чего начать обучение. Учиться по случайным статьям неудобно. Часть материалов быстро устаревает, а начинающему маркетологу сложно понять, какие темы изучать сначала. Яндекс Ярд — бесплатная образовательная платформа Яндекс Рекламы. В ней собраны курсы, статьи, вебинары, тесты и инструменты сертификации. Сервис подбирает материалы под опыт и цели пользователя, но не ограничивае…
👍1
Мультимодальный поиск Яндекса: почему изображения становятся новым каналом привлечения трафика. Еще недавно изображения в поиске выполняли в основном вспомогательную функцию: помогали привлечь внимание пользователя в выдаче или найти похожий объект по фотографии. Человек мог загрузить снимок, чтобы определить модель товара, подобрать похожую вещь или найти источник изображения. Однако с развитием мультимодальных мо…
👍1
Ozon даёт мастерам и небольшим производителям доступ к покупателям из разных регионов без собственного интернет-магазина и сложной системы доставки. Но одного статуса самозанятого недостаточно: сначала нужно убедиться, что выбранный товар разрешён для НПД и соответствует требованиям площадки. Как самозанятым продавать на Озон: от регистрации до первой отгрузки? Правила НПД, логистика и расчёт расходов — в статье Pro…
🤔2👍1
Инструменты для арбитражника нужны, чтобы видеть экономику каждой связки и не принимать решения по ощущениям. Когда в работе несколько креативов, гео и кабинетов, таблицы перестают показывать, где именно теряется бюджет. Стек собирают под задачу: сначала — проверка гипотез, затем — масштабирование. Нет смысла оплачивать десяток подписок до первого стабильного результата. Читайте, как собрать рабочий стек из трекера…
Sprout Social сравнила ожидания аудитории и планы брендов — 2305 потребителей и 1200 маркетологов в США, Великобритании и Австралиию. Картина про рассинхрон: бюджеты едут туда, куда люди не смотрят, а контент — туда, чего люди не просят. Что хотят пользователи от брендов в 2026 году: — Контент, созданный людьми — Персональный сервис в переписке — Покупки прямо в соцсетях Куда вкладываются маркетологи: — Серии эпи…
👍2❤1
Контент решает: видеореклама под разные сценарии выбора квартиры. Те самые ребята из Ишь, Миш! показывают силу контента на практике. Рубрика для клиентов, контент-маркетологов, сммщиков, копирайтеров и редакторов. Бизнес-задача. Повысить эффективность видеорекламы девелопера и показать проект так, чтобы ролики работали на разных этапах знакомства аудитории с ним. Контент-решение. Не стали делать один универсальный…
❤2🔥1
Showing the 12 most recent of 118 posts we hold for @cossaru. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
@b2c_pro · 42 postsКоммуникация может всё
@kommunicacia · 2412 postsБелка диджитал
@belkadigitall · 271 postDemis Group
@demisgroup · 5,1391 postАлександра Дорофеева | Бизнес в онлайн
@ed_growth · 4,1221 postGramAds: Telegram Ad Network | Реклама в ботах
@gramadsnet · 7,1451 postSocial stars массовые коммуникации и технологии
@petrenchuk · 2431 postPharma Neuro Marketing
@pharmaneuro · 31 postPM Digital
@pmdigital · 281 post
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 15 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
@dzenopulse · 9,50537 postsДайджест: Трафик и Конверсии
@digest_kolyas · 947 postsWin2Win Digest
@Win2Win_Digest · 726 postsПавезло маркетинг
@pavezlo05 · 8673 postsКобозев Петр | AdMind: реклама и технологии
@PKobozev · 1573 postsОлег Копылов | про AI, контент и маркетинг
@aikopylov · 4,2781 postAimasters.Me ◽️
@aimastersme · 6,5351 postBeautyMedMarketing
@bmm_agency · 441 postТёма Логинов | шеф КОМРЕДЫ
@loginovkomreda · 1,0511 postPIMKIN
@mpmkn · 1631 postМаркетинг нового времени – Oblako.ai
@oblako_ai · 1811 postПахота — карьера в digital
@pahotadigital · 2,0091 postRuward
@ruward_ru · 6661 postКоляс Грибов | Трафик и Конверсии
@thekolyas_tg · 1,2721 postв ТОП и оффтоп | Таня про SEO и процессы
@top_offtop · 861 post
Names
Channels on the register whose handles appear in this channel's posts.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Appears in Telegram’s recommendations for other channels
The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.
@adindex · 30,181
Telegram ranks this channel #21 of 100 here — alongside 99 others — read 7 September 2026
@sostav · 55,951
Telegram ranks this channel #24 of 98 here — alongside 97 others — read 23 August 2026
@adv_system · 30,114
Telegram ranks this channel #34 of 97 here — alongside 96 others — read 7 September 2026
@YANtech · 49,097
Telegram ranks this channel #35 of 99 here — alongside 98 others — read 26 August 2026
@delaumoney · 53,405
Telegram ranks this channel #52 of 86 here — alongside 85 others — read 24 August 2026
@pohodu_media · 28,286
Telegram ranks this channel #54 of 98 here — alongside 97 others — read 9 September 2026
This channel appears in 6 seed channels' Telegram-generated recommendation lists in total. Each is Telegram’s list for THAT channel, not this one — see how this is measured.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 9 September 2026 — this entry's latest reading, not the date you are reading this.
“Cossa” (@cossaru), 10,050 subscribers as measured 9 September 2026. Telegram Register, tgregister.com/channel/cossaru.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.