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Channel

Наружная реклама России / Секреты наружки

@allbillboards

On this record: Topic · Growth · Engagement · What this channel posts · Reactions · Stars · Posts · Posts edited after publishing · Citations · Telegram's recommendations · Cite this entry

7,982subscribers

+57 since we began measuring on 6 August 2026

Risers and fallers across the register · movement among entries of 3,162–10,000.

Register entry

Telegram ID-1001427045246
TypeChannel
Username@allbillboards
DescriptionКомпетентно о наружной, транзитной и indoor рекламе. И не только. Для связи [email protected]
Created8 August 2020 — measured — cross-checked against a third-party dataset (ext.tg_channel)
First recorded6 August 2026
Last confirmed live5 November 2026
Measurements held25
Confirmed unchanged1 time, most recently 5 November 2026
On Telegramt.me/allbillboards

Topic

Other / unclassifiable — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 12 September 2026 and assigned it the closest of 31 fixed categories, at 80% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and the other topics.

Growth

7,9217,9837,9526 August 2026 — 7,925 subscribers6 August 2026 — 7,930 subscribers10 August 2026 — 7,926 subscribers12 August 2026 — 7,930 subscribers16 August 2026 — 7,927 subscribers19 August 2026 — 7,929 subscribers22 August 2026 — 7,931 subscribers25 August 2026 — 7,933 subscribers29 August 2026 — 7,928 subscribers1 September 2026 — 7,924 subscribers4 September 2026 — 7,922 subscribers10 September 2026 — 7,921 subscribers13 September 2026 — 7,922 subscribers18 September 2026 — 7,928 subscribers27 September 2026 — 7,924 subscribers5 October 2026 — 7,925 subscribers11 October 2026 — 7,929 subscribers14 October 2026 — 7,939 subscribers18 October 2026 — 7,940 subscribers21 October 2026 — 7,939 subscribers24 October 2026 — 7,960 subscribers27 October 2026 — 7,961 subscribers29 October 2026 — 7,971 subscribers2 November 2026 — 7,983 subscribers5 November 2026 — 7,982 subscribers7,9826 August 20265 November 2026
25 measurements spanning 91 days, net +57. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 7,912–7,992 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 25
Measured (UTC)SubscribersChange
5 Nov 2026, 05:387,982-1
2 Nov 2026, 04:477,983+12
29 Oct 2026, 19:387,971+10
27 Oct 2026, 04:007,961+1
24 Oct 2026, 03:077,960+21
21 Oct 2026, 01:507,939-1
18 Oct 2026, 07:107,940+1
14 Oct 2026, 23:287,939+10
11 Oct 2026, 11:357,929+4
5 Oct 2026, 06:357,925+1
27 Sept 2026, 03:187,924-4
18 Sept 2026, 06:177,928+6
13 Sept 2026, 21:427,922+1
10 Sept 2026, 01:397,921-1
4 Sept 2026, 19:197,922-2
1 Sept 2026, 09:447,924-4
29 Aug 2026, 03:387,928-5
25 Aug 2026, 18:457,933+2
22 Aug 2026, 09:487,931+2
19 Aug 2026, 03:247,929first reading

Engagement

84 posts held, back to 28 July 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 26 pages of Telegram’s post history, 20 posts per page.

ERR · 30 days
18.1%
avg views ÷ 7,982 subscribers
Avg views / post
1,450
34 posts measured
Reaction rate
1.53%
reactions ÷ views · ER floor
Posts in window
34
of 84 held

ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.

ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.

What these figures were computed from
WindowRolling 30 days · latest post in window 6 November 2026
Posts held84 (28 July 2026 – 6 November 2026)
Views total49,252
Reactions total756
Forwards / commentsnot exposed by the public surface — not measured, not estimated
Readings taken6 Nov 2026, 11:44 UTC

Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.

Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.

Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.

What this channel posts

Photos
≈4,980
Videos
≈553
Links
≈3,140

Lifetime counters from Telegram’s own channel header, read 6 November 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.

Video runtime
3m 53s
Average length
29s

Measured directly from 8 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.

Reaction mix

1,841 reactions across 77 posts, in 16 distinct kinds. The most used accounts for 20.0% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
🔥36820.0%
😁36319.7%
👍25714.0%
❤18510.0%
💯1387.50%
👎1347.28%
🤬1297.01%
👏1126.08%
😢814.40%
👀311.68%
🗿160.869%
😎90.489%
🤔60.326%
⚡50.272%
🤝40.217%
🕊30.163%

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 78 of the 84 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 1,841 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 84 most recent posts we hold, published 28 July 2026 to 6 November 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Telegram Stars

Stars received
4
across the posts below
Posts paid on
4
of 84 we hold a reading for · 5%
Most on one post
1
single highest reading

A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @allbillboards. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.

Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.

This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.

Counted over the 84 most recent posts we hold for this entry, published 28 July 2026 to 6 November 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.

Recent posts

Telegram’s own ‘edited’ marker: 12 of 34 posts held from the last 30 days (35.3%) carried it when this register last read them. The marker says a post was changed after publishing, not what it said before — this register holds the earlier wording only where an edit fell between two of its own reads (see the edit ledger and how it is measured).

6 Nov 2026, 08:15 UTC722 views14 reactionsread 6 November 2026
Photo

Может, для кого и не новость, но мы были очень удивлены. Вы думаете Национальный Рекламный Форум это проект АКАР? А вот и нет. АКАР к этому мероприятию, освещенному его брендом, юридически и финансово никакого отношения не имеет. Проектом владеют нескольких частных лиц. Зовут их Сергей Пискарев, Валентин Смоляков, Сергей Коптев и Александр Митрошенков. Трех первых вы наверняка знаете, это Президент, Генеральный …

🔥6👀4😎4

6 Nov 2026, 06:18 UTC≈1,070 views13 reactionsread 6 November 2026
Photo

Эта ху*ня мазня - реклама НРФ. Национального Рекламного Форума. Где-то её уже видели. Ах, да, вот здесь. Жалкие плагиаторы😄

😁10❤3

5 Nov 2026, 22:05 UTC≈1,250 views47 reactionsread 6 November 2026
Photo

Охмурение ксендза по-ярославски Некоторые называют это схемой Школы самбо. Допустим, ты работаешь туземным царьком, губернатором, или боссом мелкого, но удачно расположенного казенного учреждения. В один прекрасный день к твоему подъезду причаливает двухпарусный мерседес с охраной или аурус без охраны, но со свежеснятой мигалкой. Из него выходят вкусно пахнущие иноземцы, и их предводитель с безупречным пробором, н…

😁25👏16❤2👍2💯2

5 Nov 2026, 15:57 UTC≈1,220 views11 reactionsread 6 November 2026
Photo

Извините, но это реально смешно. Вслед за тем, как после нашей публикации свои двенадцатисантиметровые полоски исправил Sostav, на всякий случай уточнился и AdIndex. Да все уже забыли про этот трамплин, а вы все исправляете 😄.

😁9❤2

5 Nov 2026, 12:56 UTC≈1,340 views8 reactionsread 6 November 2026

Russ сообщил, что управляет 750 “умными” остановками в 15 городах. Остальные, очевидно, глупы или посредственны. А если, серьезно, пора уже перестать называть умными остановочные павильоны, которые могут оснащаться (а могут и не оснащаться) табло, камерой, USB и динамиками. Сегодня это обычный стандарт современной городской остановки. Помимо уже развернутой сети Russ анонсировал установку до конца года новых павиль…

💯4😁3❤1

5 Nov 2026, 12:38 UTC≈1,180 views21 reactionsread 6 November 2026
Forwarded from @omd_miPhoto

В связи с переводом JTI во временное управление, вспомним про один из его отечественных брендов. Про Русский стиль. Вот так его рекламировали в далеком 2001-м. Особенно забавно, что тогда Русский стиль был спонсором КВН Ну и для молодой аудитории поясню, что слоганы "Любить так любить", "Блистать так блистать" - это отсылка к Розенбауму. По идее, где-то должны были быть щиты с призывом "Стрелять так стрелять", - ну…

🔥17😁4

5 Nov 2026, 09:41 UTC≈1,320 views20 reactions1 Starread 6 November 2026
Video

Если вы не знаете, что такое реклама ни о чем, то вот классический пример.

💯11😁7👎2

4 Nov 2026, 21:48 UTC≈1,320 views15 reactionsread 6 November 2026
Forwarded from @ejdailyruPhoto

Цифровая реклама со слоганом «Объединены ИИ-искусством. Из России с любовью» появилась в Нью-Йорке, Токио и Дубае. Так Сбер отпраздновал День народного единства. Подробности: Кампанию приурочили к празднику и связали с международным фестивалем ИИ-искусства Гига-Арт. В рамках фестиваля участники из разных регионов создавали изображения на тему России с помощью ГигаЧата. ИИ-помощник преобразовывал текстовые описания в …

🗿6👍3🔥3👎2👏1

4 Nov 2026, 12:28 UTC≈1,240 views5 reactionsread 5 November 2026
Photo

Данные WARC по рекламному рынку Великобритании за второй квартал: Out of Home опять растет быстрее остальных традиционных каналов, а в лидерах роста как и в России ритейл-медиа. P.S. Попробуйте найти в таблице Video, Audio, интернет-сервисы и паблишеров. #ЧтоТамЗаОколицей

❤2👍2👎1

4 Nov 2026, 11:34 UTC≈1,230 views12 reactionsread 5 November 2026
Photo

Вы помните, что через три года по улицам Москвы будут передвигаться 20 тысяч роверов Яндекса с рекламой? Так вот, живые курьеры тоже будут с экранами. Yango Ads - напомним, это компания, уехавшая из России вместе с отцом-основателем Яндекса, которого разрешено публично упоминать только сопровождая трехкратными проклятиями - запартнерилась с немецкой Flyby Advertising и запустила в Дубае рекламную сеть на цифровых э…

👎7👀2👍2❤1

4 Nov 2026, 10:24 UTC≈1,170 views4 reactionsread 5 November 2026
Photo

В Китае построят светодиодную сферу на треть больше, чем в Лас-Вегасе На прошлой неделе в Китае были обнародованы планы по строительству светодиодной сферы, которая превзойдет знаменитую Сферу в США. В иммерсивном театре “Глаз мира” в Ханчжоу (160 км. западнее Шанхая) установят внешний светодиодный экран площадью 72 000 квадратных метров, что примерно на треть больше, чем 54 000 квадратных метров в Лас-Вегасе. Дру…

❤3👍1

4 Nov 2026, 10:04 UTC≈1,050 views22 reactionsread 5 November 2026

Вам тоже показалось, что Хэллоуин День тыквы в России празднуют как-то более народно, чем Дни народного единства и Великой Октябрьской революции вместе взятые?

💯22

Showing the 12 most recent of 84 posts we hold for @allbillboards. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Stars beside a post are paid reactions — Telegram Stars, bought with money and spent on that post. They are a different unit from reactions and are never added to them, here or anywhere else on this page.

Posts edited after publishing

@allbillboards edited 1 post after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.

An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.

First edit seen
8 August 2026
Most recent edit
8 August 2026

Forward network

Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.

Mentions

Named by 13 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Appears in Telegram’s recommendations for other channels

The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.

Акулыч в недвижке | Роман Абдуллин | KROME Group
@roman_abdullin_plus · 36,820
Telegram ranks this channel #2 of 100 here — alongside 99 others — read 31 August 2026
Постмаркетинг
@pstmarketing · 64,296
Telegram ranks this channel #2 of 99 here — alongside 98 others — read 21 August 2026
AdIndex
@adindex · 31,246
Telegram ranks this channel #14 of 100 here — alongside 99 others — read 7 September 2026
СберМаркетинг
@sbermarketing · 313,687
Telegram ranks this channel #29 of 96 here — alongside 95 others — read 13 August 2026
Полезный Парфун
@ParfunA · 20,616
Telegram ranks this channel #40 of 99 here — alongside 98 others — read 22 September 2026
Маркетинговый ход
@MarketingPloy · 69,335
Telegram ranks this channel #44 of 98 here — alongside 97 others — read 20 August 2026
Больше джобсов
@morejobs · 84,553
Telegram ranks this channel #47 of 97 here — alongside 96 others — read 18 August 2026
Котлер.Media
@atlasonair · 31,969
Telegram ranks this channel #48 of 98 here — alongside 97 others — read 20 September 2026
Sostav
@sostav · 56,428
Telegram ranks this channel #48 of 98 here — alongside 97 others — read 23 August 2026
Рекламщик от Бога
@Digitalmrktng · 20,063
Telegram ranks this channel #63 of 97 here — alongside 96 others — read 23 September 2026
Недвижимый пиарщик
@prmebaby · 19,116
Telegram ranks this channel #64 of 96 here — alongside 95 others — read 4 October 2026
Треугольный метр
@Bevzenkocom · 58,215
Telegram ranks this channel #67 of 94 here — alongside 93 others — read 23 August 2026
Н — Дэйта Фэктори
@nielsenrussia · 32,630
Telegram ranks this channel #75 of 99 here — alongside 98 others — read 4 September 2026
Русский маркетинг
@smmrus · 125,001
Telegram ranks this channel #85 of 96 here — alongside 95 others — read 13 August 2026
Строй Надзор | Москва МО
@stroynadz · 75,518
Telegram ranks this channel #90 of 91 here — alongside 90 others — read 19 August 2026

This channel appears in 15 seed channels' Telegram-generated recommendation lists in total. Each is Telegram’s list for THAT channel, not this one — see how this is measured.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 5 November 2026 — this entry's latest reading, not the date you are reading this.

“Наружная реклама России / Секреты наружки” (@allbillboards), 7,982 subscribers as measured 5 November 2026. Telegram Register, tgregister.com/channel/allbillboards.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.