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Channel

Сделано в Москве

@businessinmsk

On this record: Topic · Growth · Engagement · What this channel posts · Reactions · Posts · Posts edited after publishing · Polls · Citations · Telegram's recommendations · Cite this entry

30,856subscribers

-257 since we began measuring on 6 August 2026

Risers and fallers across the register · movement among entries of 10,000–31,623.

Register entry

Telegram ID-1001760240853
TypeChannel
Username@businessinmsk
DescriptionМедиа об уникальных брендах, за которыми стоят реальные люди и их истории. Регистрация в перечне РКН: https://knd.gov.ru/license?id=6762c71340af125d6a4dfd40&registryType=bloggersPermission ry-16314308374082517759 #2OGIC
Created31 August 2022 — measured — cross-checked against a third-party dataset (ext.tg_channel)
First recorded6 August 2026
Last confirmed live17 September 2026
Measurements held35
Confirmed unchanged1 time, most recently 17 September 2026
On Telegramt.me/businessinmsk

Topic

Local community — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 9 September 2026 and assigned it the closest of 31 fixed categories, at 96% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.

Growth

30,85631,11330,984.56 August 2026 — 31,113 subscribers6 August 2026 — 31,113 subscribers6 August 2026 — 31,112 subscribers7 August 2026 — 31,106 subscribers8 August 2026 — 31,098 subscribers9 August 2026 — 31,091 subscribers10 August 2026 — 31,082 subscribers11 August 2026 — 31,083 subscribers12 August 2026 — 31,085 subscribers13 August 2026 — 31,083 subscribers14 August 2026 — 31,076 subscribers16 August 2026 — 31,067 subscribers17 August 2026 — 31,051 subscribers18 August 2026 — 31,041 subscribers19 August 2026 — 31,038 subscribers20 August 2026 — 31,032 subscribers21 August 2026 — 31,023 subscribers23 August 2026 — 31,019 subscribers24 August 2026 — 31,007 subscribers25 August 2026 — 31,000 subscribers26 August 2026 — 30,993 subscribers27 August 2026 — 30,983 subscribers28 August 2026 — 30,976 subscribers29 August 2026 — 30,971 subscribers30 August 2026 — 30,970 subscribers31 August 2026 — 30,961 subscribers1 September 2026 — 30,957 subscribers2 September 2026 — 30,950 subscribers4 September 2026 — 30,939 subscribers6 September 2026 — 30,922 subscribers9 September 2026 — 30,896 subscribers12 September 2026 — 30,882 subscribers13 September 2026 — 30,883 subscribers15 September 2026 — 30,871 subscribers17 September 2026 — 30,856 subscribers6 August 202617 September 2026
35 measurements spanning 43 days, net -257. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 30,817–31,152 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 35
Measured (UTC)SubscribersChange
17 Sept 2026, 17:3930,856-15
15 Sept 2026, 12:2230,871-12
13 Sept 2026, 20:3930,883+1
12 Sept 2026, 03:2130,882-14
9 Sept 2026, 17:5630,896-26
6 Sept 2026, 09:1530,922-17
4 Sept 2026, 05:1730,939-11
2 Sept 2026, 19:3530,950-7
1 Sept 2026, 20:4330,957-4
31 Aug 2026, 17:5630,961-9
30 Aug 2026, 16:3230,970-1
29 Aug 2026, 17:0330,971-5
28 Aug 2026, 17:5430,976-7
27 Aug 2026, 18:1330,983-10
26 Aug 2026, 18:5330,993-7
25 Aug 2026, 18:0431,000-7
24 Aug 2026, 17:2531,007-12
23 Aug 2026, 01:3631,019-4
21 Aug 2026, 15:5931,023-9
20 Aug 2026, 16:3631,032first reading

Engagement

158 posts held, back to 31 July 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 74 pages of Telegram’s post history, 20 posts per page.

ERR · 30 days
2.51%
avg views ÷ 30,856 subscribers
Avg views / post
776
67 posts measured
Reaction rate
1.25%
reactions ÷ views · ER floor
Posts in window
67
of 158 held

ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.

ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate. It is computed over the 39 of 67 measured posts that carry a reaction reading, and over those same posts' views.

What these figures were computed from
WindowRolling 30 days · latest post in window 23 September 2026
Posts held158 (31 July 2026 – 23 September 2026)
Views total51,985
Reactions total314
Forwards / commentsnot exposed by the public surface — not measured, not estimated
Readings taken24 Sept 2026, 09:37 UTC

Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.

Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.

Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.

What this channel posts

Photos
≈9,370
Videos
≈260
Links
≈3,000

Lifetime counters from Telegram’s own channel header, read 24 September 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.

Video runtime
10m 39s
Average length
46s

Measured directly from 14 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.

Reaction mix

559 reactions across 95 posts, in 12 distinct kinds. The most used accounts for 31.5% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
❤‍🔥17631.5%
🔥14425.8%
😍6511.6%
👍549.66%
👀274.83%
⚡234.11%
🥰203.58%
👏183.22%
😁101.79%
🙏81.43%
💅71.25%
💔71.25%

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 101 of the 158 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 581 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 158 most recent posts we hold, published 31 July 2026 to 23 September 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Recent posts

23 Sept 2026, 15:12 UTC391 viewsread 24 September 2026
Forwarded from @subsidii_mskPhoto

Подведены итоги девятого потока московской «Академии инноваторов» На демодне потенциальным заказчикам презентовали 10 проектов-финалистов, среди которых портативный кардиограф, современная профориентационная платформа и цифровой помощник для ветеринарных клиник. «Участники девятого потока привлекли почти 60 миллионов рублей инвестиций и грантов, провели 76 пилотных испытаний своих разработок и нашли первых заказчик…

23 Sept 2026, 13:33 UTC403 views14 reactionsread 24 September 2026
Photo

Шаг 5. Смотрим, что получилось Готово! Плед, подушки, свечу и декор для стены выбрали вы — осталось оценить нашу осеннюю гостиную целиком. Ставьте 🔥, если вам нравится результат. Спасибо всем, кто голосовал и помогал собирать интерьер! А больше предметов от московских брендов для дома ищите в каталоге на сайте «Сделано в Москве». «Сделано в Москве» в МАКС и Telegram

🔥7⚡4😍3

23 Sept 2026, 12:59 UTC361 views5 reactionsread 24 September 2026
Photo

Шаг 4. Осталась пустая стена Финальная деталь — декор над диваном. Здесь два совсем разных варианта. Первый — объемное деревянное панно Cronohome с рельефной геометрической композицией. Второй — «Итальянский натюрморт» от Галереи Картин Анны Горбенко: яркая живопись с фруктами, посудой и другими деталями сервированного стола.

❤‍🔥2🔥2🙏1

23 Sept 2026, 12:46 UTC333 views3 reactionsread 24 September 2026
Photo

Шаг 3. Зажигаем свечи Диван готов, перемещаемся к тумбе. На нее поставим свечу от художницы Анны Смоляковой. Можно выбрать серую прямоугольную свечу с рельефной поверхностью и оставить палитру более спокойной. Или добавить яркую деталь — розовую фигурную свечу с двумя амурами.

🥰3

23 Sept 2026, 12:32 UTC353 views3 reactionsread 24 September 2026
Photo

Шаг 2. Добавляем подушки Плед выбран, теперь подберем ему компанию. На очереди декоративные подушки московского бренда ELPIDA. «Восточный ковер» — подушка с орнаментом в теплых красных, терракотовых и бежевых оттенках. «Марокко синее» — более контрастный вариант с сине-белым узором.

😍3

23 Sept 2026, 12:16 UTC379 views10 reactionsread 24 September 2026
Photo

Шаг 1. Выбираем плед В нашей гостиной уже есть диван от Como Casa, деревянная тумба Element One, светильник от The Sarai и комнатное растение. А осеннее настроение добавим с помощью деталей. Начнем с пледа от TKANO. Первый — в крупную желто-белую клетку из коллекции Sorrento. Второй — однотонный оливковый, с объемной буклированной вязкой и бахромой по краям.

👀4🔥4👍2

23 Sept 2026, 12:06 UTC466 views34 reactionsread 24 September 2026
Photo

Предлагаем на время стать декораторами и вместе подготовить гостиную к осени 🍂 Основа уже есть, а все детали будем выбирать вместе. На каждом этапе покажем два варианта от московских брендов, а какой из них останется в комнате, решит голосование. В финале посмотрим, какой интерьер у нас получился. Ставьте ❤️‍🔥, если вы в деле. «Сделано в Москве» в МАКС и Telegram

❤‍🔥17🥰9😁7👀1

22 Sept 2026, 17:05 UTC673 views23 reactionsread 24 September 2026
Photo

У каждой вещи из глины сначала появляется идея, а уже потом форма. В московской мастерской IZZGLINY Вероника Волкавичюте вручную создает посуду и предметы для интерьера. В работе она экспериментирует с обжигами, использует ангобы и подглазурные краски, а для посуды выбирает пищевые глазури. Ее можно мыть в посудомоечной машине и разогревать в микроволновой печи. А что остается вне самого процесса создания? Откуда б…

❤‍🔥12🔥6😍5

Showing the 12 most recent of 158 posts we hold for @businessinmsk. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Posts edited after publishing

@businessinmsk edited 3 posts after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.

An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.

First edit seen
19 August 2026
Most recent edit
31 August 2026

Polls

The poll we hold for this entry, as Telegram rendered it when we read the post. A poll’s figures keep moving after that, so each one is dated.

4 Aug 2026, 15:29 UTCAnonymous Quiz78 voters

Как думаете, сколько кофеен сегодня работает в Москве?☕️

  1. Около трех тысяч19%
  2. Примерно пять тысяч28%
  3. Больше семи тысяч53%

Shares as published. No per-option vote count is published by Telegram, so none is shown.

Percentages only — there are no per-option vote counts here, because Telegram publishes none. The public post preview gives each option’s share and a single voter total, and nothing else. Multiplying one by the other would produce a per-option tally that looks measured and is not: the shares are rounded to whole numbers before we ever see them. We print what was published and leave the column that does not exist empty.

The shares need not add up to 100. Rounding alone puts many polls at 99 or 101. A poll that allows more than one answer per voter runs well past 100 by design, and several here do. The bars are drawn against a fixed 100% track at each option’s own percentage rather than normalised to the total, so a poll that exceeds it shows that it does instead of being quietly rescaled.

Read from the 158 most recent posts we hold, published 31 July 2026 to 23 September 2026. Telegram labels each poll by kind — an anonymous poll, a quiz, a closed set of final results — and that label is reproduced rather than paraphrased.

Forward network

Republished by

Channels on the register that have forwarded this channel's posts into their own feed.

Екатерина Боровец| Про профориентацию и карьерный рост
@about_career · 1,213
1 post
Alter Ego
@alteregopanels · 47
1 post
Натуральная косметика ANNTORIOKO
@anntorioko · 22
1 post
Кофейня ❕Сделано в Москве❕
@caffeemoscow · 265
1 post
КОЗА ТЕКСТИЛЬ
@cozahome_ru · 675
1 post
Dodoland.ru - Волшебные настольные игры
@dodoland_ru · 626
1 post
Принцесса цирка (ex Fashion insider)
@fashioninsider · 18
1 post
КК
@kkamilakonakbieva · 1,197
1 post
PRКомета: СМИ, PR, КИНО, МУЗЫКА, КОЛЛБАРАЦИИ
@kometa_pr · 163
1 post
КУБИКС
@kubixstore · 106
1 post
LavkaLavka
@lavkalavka_brand · 240
1 post
Lisitsa
@lisitsa_beauty · 93
1 post
Misomi Beauty
@misomibeauty · 144
1 post
Осень в Москве
@moscowfests · 97,930
1 post
Профессия — экскурсовод: Ольга Полякова
@olgapolyakovaguide · 1,238
1 post
3Pariwear
@pariwear · 7
1 post
Психолог Алла
@psy_allaa · 358
1 post
Психолог Екатерина Елизарова
@psy_elizarova_em · 88
1 post
Русский Делал
@rus_delal · 2
1 post
Schönemann | Парфюмированная косметика
@schonemann · 820
1 post
Интернет-магазин Ручная Работа
@shop_rr_ru · 26
1 post
SMP Racing
@smp_racing · 6,556
1 post
Ultima mebel
@ultima_mebel_ru · 26
1 post
VARI ZAVARI
@varizavari · 816
1 post
Весёлый фарфор
@veselyi_farfor · 27
1 post
Obraz
@your_daily_obraz · 201
1 post

Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.

Mentions

Named by 21 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Channels Telegram recommends alongside this one

Telegram’s own answer, not this register’s. When this register asks Telegram’s API what is similar to this channel, this is the list it returns, in the exact order Telegram returns it — never re-sorted by subscribers or by anything else this register measures. The relationship, and the order, are Telegram’s; we record them and date them, and make no claim of our own about which of these channels actually resemble this one.

Предпринимай!
@subsidii_msk · 30,662
#1
Московская неделя моды
@mosfweek · 21,718
#2
МОСКВОВЕДЕНИЕ | Афиша, кофейни и секретные места Москвы
@mskvedenie · 42,733
#3
Московские новости
@mnews_ru · 200,147
#4
Осень в Москве
@moscowfests · 97,930
#5
НОСИ РОССИЙСКОЕ
@nosirossiyskoe · 3,845
#6
CHA U KAO | ША У КАО 🎪
@chaukao · 7,729
#7
FLACON MAGAZINE
@flacon_mag · 46,445
#8
Департамент культуры
@moscow_culture · 7,701
#9
Московская неделя интерьера и дизайна
@moscow_design_week · 6,335
#10
Московская ЩУКА
@moscow_pike · 69,050
#11
Москва за 1000
@msk1000ru · 49,539
#12
На Неглинной
@tcneglinnaya · 6,581
#13
BeautyAD Anna Dycheva
@Beauty_AD · 26,084
#14
Новости Москвы
@moscowmap · 2,674,200
#15
Раньше всех. Ну почти.
@bbbreaking · 1,971,693
#16
Экспорт Москвы | МЭЦ
@moscowexport · 8,110
#17
Москвач • Новости Москвы
@moscowach · 4,111,005
#18
Антиглянец
@sncmag · 301,518
#19
Москва 2030
@moscow_2030 · 56,609
#20
Мэр Москвы Сергей Собянин
@mos_sobyanin · 362,973
#21
Стрелец-Молодец
@strelets_molodec · 355,464
#22
Москва 24
@infomoscow24 · 486,177
#23
АКИлогия | Агентство креативных индустрий
@akimoscow · 16,518
#24
Москва сегодня
@moscow · 2,655,291
#25
Московский инновационный кластер
@innocluster · 11,800
#26
АТМАсфера
@alenaelinaperfume · 503
#27
Красиво когда красиво
@myhitrospletenia · 2,133
#28
Москва сейчас
@mosnow · 451,848
#29
Беспощадный пиарщик
@prbezposhady · 151,786
#30
С уважением, Фурсин
@fursinaleksei · 7,085
#31
Ирена Понарошку
@irena_ponaroshku · 282,390
#32
НЕБОЖЕНА
@imnotbozhena · 504,326
#33
Кофейня ❕Сделано в Москве❕
@caffeemoscow · 265
#34
LUBLU маркеты
@lublumarket · 20,197
#35
Креатив со звездочкой
@creative · 134,236
#36
Русский маркетинг
@smmrus · 125,361
#37
Крафт Место - Авторам
@craftmarket_msk · 2,331
#38
Дай Откусить
@dauotkysit · 271,838
#39
Журнал «Москвичка»
@moskvichka_mag · 102,398
#40
Кадры для бизнеса
@molpredmsc · 4,286
#41
Инновации Москвы
@msk_innoagency · 3,490
#42
Marina Golomazdina
@marinagolomazdina · 120,608
#43
ROGOV
@rogov24 · 189,541
#44
Москвич Mag
@moskvichmag · 41,650
#45
СысоевFM
@sysoevfm · 372,919
#46
Город Москва
@mosrutop · 92,974
#47
Афиша Daily
@afishadaily · 70,991
#48
The Blueprint
@theblueprintru · 96,067
#49
Лучшие вакансии
@vacanciesbest · 161,817
#50
Старая Москва
@old_Moscow · 134,273
#51
Sostav
@sostav · 56,006
#52
ВКУСОНОМИКА | Москва | Рестораны, бары, кафе и кофейни города
@vkusonomika · 49,736
#53
Юля Соломон V ДЕЛЕ
@yulya_solomon · 1,280
#54
Парк «Зарядье»
@zaryadye_official · 14,880
#55
SETTERS Media
@setters · 84,292
#56
Корпорация ЗОЖ
@corporationzozh · 2,913
#57
Мой бизнес – малый бизнес
@moibiz · 57,975
#58
Мой бизнес | Московская область
@mybusinessmo · 4,222
#59
ЗА БАЗАР ОТВЕЧАЮ
@beautybazarday · 6,420
#60
Дептранс Москвы
@DtRoad · 150,092
#61
Русская барыня
@russkaya_barynya · 43,181
#62
Группа Где Фантом?
@gdefantoom · 2,355
#63
Московский зоопарк
@Moscowzoo_official · 160,491
#64
ВДНХ
@vdnh_moscow · 80,203
#65
Новаторы Москвы
@novator_msk · 2,594
#66
Парковый
@mosgorparks · 32,014
#67
PinkBus.ru
@pinkbusstore · 7,192
#68
Лепота
@leepotaa · 82,254
#69
АСИ
@ASI_RU · 17,523
#70
две в Москве
@dvevmoskve · 50,407
#71
Афиша
@afisha · 140,053
#72
Парк Горького
@gorkyparkmsk · 26,836
#73
Привет, не хочешь сходить?
@privetpoidem · 60,276
#74
фестиваль beauty bazaar day
@bbdayofficial · 226
#75
Mukhins
@mukhinss · 55,055
#76
RUSSPASS.Москва
@russpass_msk · 65,657
#77
MBM.MOS | Малый бизнес Москвы
@vmeste_mbm · 18,306
#78
Agence d'astrologie
@agenceastrologie · 798
#79
БП онлайн
@bponline · 111,013
#80
Бонд с кнопкой
@bondskopkoi · 30,104
#81
Новый русский // Культурный код
@newrussian_cc · 50,373
#82
Правила жизни
@pravilamagru · 63,798
#83
я Софа
@elyaphie · 1,831
#84
IndieMusic.ru Booking / ИндиМьюзик.ру Букинг
@indiemusic_ru · 440
#85

Read from Telegram’s recommendation API, most recently 7 September 2026. Telegram holds a list like this for a small and growing share of the register — how this is measured, and why most channel pages show nothing here.

Appears in Telegram’s recommendations for other channels

The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.

Предпринимай!
@subsidii_msk · 30,662
Telegram ranks this channel #10 of 98 here — alongside 97 others — read 6 September 2026
Roof Sound I Концерты
@Roof_Sound · 25,367
Telegram ranks this channel #75 of 85 here — alongside 84 others — read 17 September 2026

This channel appears in 2 seed channels' Telegram-generated recommendation lists in total. Each is Telegram’s list for THAT channel, not this one — see how this is measured.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 17 September 2026 — this entry's latest reading, not the date you are reading this.

“Сделано в Москве” (@businessinmsk), 30,856 subscribers as measured 17 September 2026. Telegram Register, tgregister.com/channel/businessinmsk.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.