Channel photo updated

Channel
Roistat — просто о маркетинге и аналитике
@roistat_com
On this record: Topic · Growth · Engagement · What this channel posts · Reactions · Posts · Posts edited after publishing · Citations · Telegram's recommendations · Cite this entry
14,251subscribers
-135 since we began measuring on 6 August 2026
Risers and fallers across the register · movement among entries of 10,000–31,623.
Register entry
| Telegram ID | -1001270156427 |
|---|---|
| Type | Channel |
| Username | @roistat_com |
| Created | Between 1 March 2018 and 31 July 2021 — estimated from Telegram’s id allocation, not measured. How this range is calculated. |
| First recorded | 6 August 2026 |
| Last confirmed live | 14 September 2026 |
| Measurements held | 30 |
| Confirmed unchanged | 1 time, most recently 14 September 2026 |
| On Telegram | t.me/roistat_com |
Topic
Marketing & affiliate — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 10 September 2026 and assigned it the closest of 31 fixed categories, at 66% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.
Growth
| Measured (UTC) | Subscribers | Change |
|---|---|---|
| 14 Sept 2026, 15:38 | 14,251 | -2 |
| 13 Sept 2026, 05:20 | 14,253 | -6 |
| 11 Sept 2026, 05:55 | 14,259 | -4 |
| 8 Sept 2026, 07:19 | 14,263 | -10 |
| 5 Sept 2026, 05:41 | 14,273 | -5 |
| 3 Sept 2026, 11:56 | 14,278 | -5 |
| 2 Sept 2026, 02:32 | 14,283 | -3 |
| 1 Sept 2026, 02:14 | 14,286 | -4 |
| 31 Aug 2026, 00:56 | 14,290 | -5 |
| 30 Aug 2026, 00:14 | 14,295 | +2 |
| 29 Aug 2026, 03:04 | 14,293 | -6 |
| 27 Aug 2026, 02:28 | 14,299 | -5 |
| 26 Aug 2026, 01:48 | 14,304 | -5 |
| 25 Aug 2026, 03:57 | 14,309 | +2 |
| 23 Aug 2026, 23:07 | 14,307 | -5 |
| 22 Aug 2026, 08:15 | 14,312 | -7 |
| 20 Aug 2026, 20:44 | 14,319 | -4 |
| 19 Aug 2026, 22:12 | 14,323 | -11 |
| 18 Aug 2026, 23:08 | 14,334 | -7 |
| 17 Aug 2026, 20:45 | 14,341 | first reading |
Engagement
15 posts held, back to 31 July 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 51 pages of Telegram’s post history, 20 posts per page.
- ERR · 30 days
- 3.34%
- avg views ÷ 14,251 subscribers
- Avg views / post
- 477
- 6 posts measured
- Reaction rate
- 0.616%
- reactions ÷ views · ER floor
- Posts in window
- 7
- of 15 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate. It is computed over the 5 of 6 measured posts that carry a reaction reading, and over those same posts' views.
| Window | Rolling 30 days · latest post in window 2 September 2026 |
|---|---|
| Posts held | 15 (31 July 2026 – 2 September 2026) |
| Views total | 2,860 |
| Reactions total | 15 |
| Forwards / comments | not exposed by the public surface — not measured, not estimated |
| Readings taken | 2 Sept 2026, 18:54 UTC |
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
- Video runtime
- 23s
- Average length
- 12s
Measured directly from 2 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
83 reactions across 13 posts, in 5 distinct kinds. The most used accounts for 42.2% of them.
| Reaction | Count | Share | Share, drawn |
|---|---|---|---|
| ❤ | 35 | 42.2% | |
| 🔥 | 33 | 39.8% | |
| 👏 | 11 | 13.3% | |
| 👍 | 3 | 3.61% | |
| 😁 | 1 | 1.20% |
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 13 of the 15 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 83 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 15 most recent posts we hold, published 31 July 2026 to 2 September 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Recent posts
🎮 Выберите своего бойца Перед важным отчётом каждый действует по-своему. Кто-то до последнего верит в рост, кто-то изучает все возможные срезы, а кто-то уже нашёл причину изменений и готов объяснить её команде. Собрали пять типажей, которых можно встретить перед встречей по результатам. Кого выбираете сегодня? Пишите своего бойца в комментариях.
❤4
💸 Бюджет вырос. Где же прибыль? Компания увеличивает расходы на рекламу, получает больше лидов и ждёт закономерного роста выручки. Но вместо этого растёт стоимость привлечения, конверсия падает, а прибыль почти не меняется. Почему так происходит? 📍 CPL выглядит нормально, но лиды не превращаются в сделки 📍 Дешёвый трафик приводит клиентов с низким LTV 📍 Вся ценность продажи достаётся последнему клику, хотя спрос ф…
❤2
Video message, posted without a caption
❤2
💰 Прибыль есть, а денег на счёте не хватает? Даже прибыльный по отчётам бизнес может столкнуться с кассовым разрывом. А CPL, количество лидов и ДРР сами по себе не показывают, сколько реальных денег приносит маркетинг. Как связать рекламные показатели с денежным потоком, прибылью и EBITDA, разберём уже через шесть дней – на онлайн-конференции Roistat и Финтабло. 25 августа в 13:00 (МСК) CEO Roistat и CFO Финтабло п…
❤2👏1🔥1
🔗 Партнёрство, которое уже включено в вашем аккаунте Спойлер: чтобы начать зарабатывать на рекомендациях, ничего настраивать не нужно. Реферальная ссылка уже ждет вас в личном кабинете Roistat. Остаётся только один вопрос: где разместить её так, чтобы это выглядело как полезная рекомендация, а не как спам? Вот простая памятка: ✅ Советовать Roistat там, где он реально закрывает задачу клиента. ❌ Не нужно — рассылат…
📉 CPL падает, заявок больше, дашборд зелёный — а прибыль почему-то не растёт. Знакомо? Реклама «работает» в отчёте, но не окупается в кассе. И чаще всего дело не в подрядчике и не в канале — а в том, что бизнес считает не те цифры. 20 августа в 10:00 (мск) Александр Осадчук, руководитель отдела интернет-маркетинга Roistat, выступит на конференции с темой: «Как владельцу бизнеса окупать рекламу: отличаем реальный ре…
❤3
🌤 Маркетинговый прогноз на лето Прогноз на сегодня: местами рост конверсии, кратковременные всплески заявок и высокая вероятность хороших новостей в уведомлениях. А какая погода сейчас в вашем маркетинге? ☀️ Солнечно — заявки идут, план выполняется ⛅ Переменная облачность — результаты есть, но хочется больше 🌧 Дождливо — лиды временно спрятались ⛈ Штормовое предупреждение — рекламный бюджет заканчивается быстрее м…
❤3👍1🔥1
💰 Маркетинг показывает лиды. Финансы — прибыль. Но где между ними теряются деньги? Маркетинг оценивает CPL, количество лидов и ДРР. Финансы – денежный поток, прибыль и EBITDA. Но без связи между маркетинговыми и финансовыми показателями сложно понять, действительно ли реклама приносит бизнесу деньги. Разберёмся в этом на онлайн-конференции Roistat и Финтабло «Полный путь денег в бизнесе: от маркетинга до финансовог…
🔥4❤1👍1
Как понять, что маркетинг показывает активность, а не прибыль Высокий CTR, дешёвые лиды и растущий трафик не гарантируют прибыль. Если выручка не растёт, CAC увеличивается, а продажи недовольны качеством заявок, значит, отчётность показывает активность, а не реальную эффективность. В карточках руководитель направления интернет-маркетинга Roistat Александр Осадчук рассказывает, какие метрики вводят бизнес в заблужде…
❤4🔥3👍1
Какие задачи руководитель уже может отдать ИИ, чтобы команда работала быстрее 🤖 Что поручить ИИ, чтобы команда не утонула в рутине Пока сотрудники собирают данные, сокращают отчёты и переслушивают десятки звонков, важные задачи терпеливо ждут своей очереди. Хорошая новость: часть этой работы уже можно передать ИИ – пусть тоже приносит пользу, а не только рисует котиков. О каких задачах идет речь? 👥 HR Нейросеть п…
❤3👏1🔥1
Крупные сделки не закрываются массовыми рассылками с подставленным именем клиента. Они начинаются с понимания, какие компании действительно готовы покупать, где есть потенциал сделки и как выстроить персонализированную работу без лишних затрат. Об этом поговорим 13 августа на онлайн-конференции AI-Driven ABM 2026, посвященной тому, как AI помога ет маркетингу и продажам работать с ключевыми клиентами эффективнее. На…
🔥4❤1👏1
Showing the 12 most recent of 15 posts we hold for @roistat_com. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Posts edited after publishing
@roistat_com edited 1 post after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.
An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.
- First edit seen
- 18 August 2026
- Most recent edit
- 18 August 2026
Mentions
Named by 5 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Appears in Telegram’s recommendations for other channels
The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.
@geekbrains_ru · 24,752
Telegram ranks this channel #20 of 83 here — alongside 82 others — read 15 September 2026
@adv_system · 30,089
Telegram ranks this channel #29 of 97 here — alongside 96 others — read 7 September 2026
@yandexbusiness · 78,873
Telegram ranks this channel #34 of 97 here — alongside 96 others — read 20 August 2026
@mrkt_practicum · 25,118
Telegram ranks this channel #41 of 98 here — alongside 97 others — read 14 September 2026
@yndx_ed · 56,452
Telegram ranks this channel #50 of 99 here — alongside 98 others — read 23 August 2026
@marketolog_marketing · 82,437
Telegram ranks this channel #50 of 95 here — alongside 94 others — read 18 August 2026
@YANtech · 49,434
Telegram ranks this channel #63 of 99 here — alongside 98 others — read 26 August 2026
@bitrix24_ru · 29,278
Telegram ranks this channel #70 of 97 here — alongside 96 others — read 8 September 2026
This channel appears in 8 seed channels' Telegram-generated recommendation lists in total. Each is Telegram’s list for THAT channel, not this one — see how this is measured.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 14 September 2026 — this entry's latest reading, not the date you are reading this.
“Roistat — просто о маркетинге и аналитике” (@roistat_com), 14,251 subscribers as measured 14 September 2026. Telegram Register, tgregister.com/channel/roistat_com.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.