Яндекс Реклама ПРО технологии для тех, кто настраивает кампании. Делимся обновлениями и обучаем работе с ними.
ВК: https://clck.ru/3SqW5m
Яндекс Ярд: https://clck.ru/3SqWSS
Регистрация РКН: https://clck.ru/3QegMW
Created
Between 1 December 2021 and 30 April 2023 — estimated from Telegram’s id allocation, not measured. How this range is calculated.
Marketing & affiliate — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-UD-Q6_K_XL, prompt version 1) read this channel’s own recent posts on 20 August 2026 and assigned it the closest of 31 fixed categories, at 60% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.
Growth
33 measurements spanning 42 days, net -341. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 56,379–56,831 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 33
Measured (UTC)
Subscribers
Change
17 Sept 2026, 19:38
56,438
-14
15 Sept 2026, 16:59
56,452
+13
14 Sept 2026, 01:57
56,439
-13
12 Sept 2026, 09:18
56,452
-30
10 Sept 2026, 06:42
56,482
-9
6 Sept 2026, 23:38
56,491
+39
4 Sept 2026, 09:39
56,452
+21
2 Sept 2026, 21:25
56,431
-17
1 Sept 2026, 18:24
56,448
-31
31 Aug 2026, 20:35
56,479
-6
30 Aug 2026, 22:54
56,485
-25
29 Aug 2026, 22:55
56,510
-10
29 Aug 2026, 00:44
56,520
-12
26 Aug 2026, 18:32
56,532
-10
25 Aug 2026, 18:58
56,542
-15
24 Aug 2026, 19:27
56,557
-28
23 Aug 2026, 01:48
56,585
-9
21 Aug 2026, 13:27
56,594
-23
20 Aug 2026, 10:33
56,617
-5
19 Aug 2026, 12:22
56,622
first reading
Engagement
24 posts held, back to 17 July 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 97 pages of Telegram’s post history, 20 posts per page.
ERR · 30 days
10.3%
avg views ÷ 56,438 subscribers
Avg views / post
5,830
10 posts measured
Reaction rate
0.417%
reactions ÷ views · ER floor
Posts in window
10
of 24 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
What these figures were computed from
Window
Rolling 30 days · latest post in window 14 September 2026
Posts held
24 (17 July 2026 – 14 September 2026)
Views total
58,300
Reactions total
243
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
22 Sept 2026, 15:27 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Photos
≈2,340
Videos
≈94
Links
≈708
Lifetime counters from Telegram’s own channel header, read 22 September 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.
Video runtime
4s
Average length
4s
Measured directly from 1 video with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
676 reactions across 24 posts, in 7 distinct kinds. The most used accounts for 30.8% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
👍
208
30.8%
❤🔥
205
30.3%
🔥
191
28.3%
custom 5357397099560343059
34
5.03%
🏆
20
2.96%
custom 5229145609415469011
10
1.48%
⚡
8
1.18%
Custom emoji. 2 of the rows above are Telegram custom emoji, which the public preview renders as an element carrying only a numeric id — no character, and no image we can reach. The id is printed as-is rather than substituted with a look-alike glyph, because a stand-in would be our invention showing where a measurement should be. The counts beside them are Telegram’s.
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 24 of the 24 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 676 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 24 most recent posts we hold, published 17 July 2026 to 14 September 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
📌 Собираться на работу в понедельник и ничего не забыть — это искусство
Но если вы читаете этот пост, значит, как минимум телефон был взят с собой — а всё остальное мы уже собрали в #дайджесте.
Новинки и обновления:
📌Больше возможностей геотаргетинга благодаря обновлённым алгоритмам
📌Новый инструмент синергии онлайн- и офлайн-форматов — Панорама
Актуальные акции и спецусловия:
📌До 30 000 рублей для селлеров на п…
🛍 Как искать причины низких результатов продвижения?
Разберёмся 11 сентября в 12:00 🏙 на вебинаре «Разбор интернет-магазина в прямом эфире: как находить точки роста в Директе и Метрике».
В центре эфира — конкретный пример и диалог экспертов: они изучат показатели, обсудят гипотезы и определят, что можно изменить в кампаниях, чтобы улучшить результаты продвижения.
Подробнее о программе → в карточках.
🔗 Зарегистрир…
⚡ Обновления, β̶ и новые сценарии для ваших задач
Регулярно рассказываем о новинках в Директе и появившихся возможностях в канале «Яндекс Реклама ПРО». А раз в сезон собираем главное в одном большом дайджесте.
Все летние обновления ↓
Перфоманс-продвижение
⚫Вывели стратегию «Максимум прибыли» из беты
⚫Добавили возможности для работы с ЕПК в приложении Директа
⚫Запустили бесплатный динамический коллтрекингᵝ
⚫Внедрил…
🧩 Персонализировали сотни объявлений под запросы и интересы клиентов и получили больше звонков и заявок — одним инструментом
Мечта №1: предложение сразу попадает в точку.
Например, нужна замена масла — и каждый клиент видит объявление, которое максимально отвечает его ожиданиям. Но есть сложность: под каждую задачу и контекст пользователя нужны разные объявления, особенно когда бизнес работает с разными сегментами …
🔔 Сегодня по расписанию — Яндекс Ярд
Провожаем лето подборкой обучений, которые помогут увереннее работать с кампаниями в новом сезоне.
📌📌📌
📌📌📌
📌📌📌
Систематизируем работу с Директом и Метрикой
⚫«Что нового в Директе и Метрике: как применять последние изменения»
Формат: вебинар
Говорим о возможностях для настройки продвижения и аналитики: изменения в ИИ-инструментах, новый Мастер отчётов, Яндекс Тег Менеджер и др…
⚡ Включаем режим back to office
И забираем обновления из #дайджеста в осенний сезон ↓
⚫Новый способ расчёта маржи в стратегии «Максимум прибыли»
⚫Карусель товаров и услуг в рекламе на CTV
И ещё кое-что в сентябрьскую программу ↓
⚫Открыта регистрация на конференцию «ПромоСреда».
Подавайте заявку и отмечайте 9 сентября в календаре. Ждём вас офлайн в Москве или онлайн.
Остаёмся на связи:
Telegram | ВКонтакте | МАКС
📌 REKONFA 2026 — встречаемся 15 октября
Большая конференция Яндекс Рекламы возвращается.
📌📌📌📌📌📌📌📌📌
В этом году вместе с экспертами Яндекса и рынка обсудим, чем живёт digital-реклама: ИИ и персонализацию, технологии и практический опыт бизнеса.
Традиционно программа не ограничится докладами: можно разобрать задачи с продуктовыми командами, обменяться опытом с коллегами и пройти digital-квест.
📌 Москва, ВТБ Арена …
🎯 Как работают стратегии в Директе и какие задачи они решают
На первом вебинаре обсуждали, как алгоритмы принимают решения и как выбирать стратегии и управлять бюджетом.
На втором поговорим, как создавать условия для стабильного обучения стратегий, получать больше качественных конверсий и масштабировать результаты.
Спикер: Андрей Дёмин, эксперт по обучению Яндекс Рекламы
Регистрация и программа →
📅 До встречи 25…
📌📌 Новости с Yandex Ecom Open Air — в одной сводке
На ежегодном летнем фестивале говорим о главных изменениях в ecom — для специалистов, которые уже работают в индустрии или только планируют начать.
Вот что можно сделать уже сегодня:
📌 Присоединиться к закрытому тестированию
Теперь скидочный бюджет можно доверить алгоритмам. С магазина — товары, сумма и максимальная скидка. С алгоритма — персональные предложения …
Showing the 12 most recent of 24 posts we hold for @yndx_ed. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Posts edited after publishing
@yndx_ed edited 1 post after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.
An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.
First edit seen
21 September 2026
Most recent edit
21 September 2026
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 12 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Channels Telegram recommends alongside this one
Telegram’s own answer, not this register’s. When this register asks Telegram’s API what is similar to this channel, this is the list it returns, in the exact order Telegram returns it — never re-sorted by subscribers or by anything else this register measures. The relationship, and the order, are Telegram’s; we record them and date them, and make no claim of our own about which of these channels actually resemble this one.
Read from Telegram’s recommendation API, most recently 23 August 2026. Telegram holds a list like this for a small and growing share of the register — how this is measured, and why most channel pages show nothing here.
Appears in Telegram’s recommendations for other channels
The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.
Яндекс Реклама @YANtech · 49,841 Telegram ranks this channel #1 of 99 here — alongside 98 others — read 26 August 2026
Яндекс для предпринимателей @yandexbusiness · 78,837 Telegram ranks this channel #1 of 97 here — alongside 96 others — read 20 August 2026
Практикум про диджитал-профессии @mrkt_practicum · 25,124 Telegram ranks this channel #2 of 98 here — alongside 97 others — read 14 September 2026
Маркировка и налог на рекламу: главные новости (ЕРИР) @adv_system · 30,080 Telegram ranks this channel #9 of 97 here — alongside 96 others — read 7 September 2026
GeekBrains @geekbrains_ru · 24,738 Telegram ranks this channel #19 of 83 here — alongside 82 others — read 15 September 2026
TurboText AI. Нейросети @turbotext_ai · 45,201 Telegram ranks this channel #19 of 80 here — alongside 79 others — read 27 August 2026
Наталья Гриценко про маркетинг и платный трафик @target_nata · 22,055 Telegram ranks this channel #28 of 95 here — alongside 94 others — read 21 September 2026
Инструменты маркетолога @profit_maker · 45,843 Telegram ranks this channel #33 of 96 here — alongside 95 others — read 27 August 2026
chad @chadgpt_ru · 138,289 Telegram ranks this channel #37 of 94 here — alongside 93 others — read 27 August 2026
Битрикс24 для бизнеса @bitrix24_ru · 29,268 Telegram ranks this channel #44 of 97 here — alongside 96 others — read 8 September 2026
Авито для бизнеса @avito_b2b · 131,398 Telegram ranks this channel #50 of 82 here — alongside 81 others — read 20 August 2026
Яндекс Практикум @yndx_practicum · 34,046 Telegram ranks this channel #51 of 97 here — alongside 96 others — read 3 September 2026
Телеграм Петроченкова @petrochenkow · 47,331 Telegram ranks this channel #55 of 96 here — alongside 95 others — read 26 August 2026
99 франков. Маркетинг @marketolog_marketing · 82,473 Telegram ranks this channel #57 of 95 here — alongside 94 others — read 18 August 2026
This channel appears in 14 seed channels' Telegram-generated recommendation lists in total. Each is Telegram’s list for THAT channel, not this one — see how this is measured.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 17 September 2026 — this
entry's latest reading, not the date you are reading this.
“Яндекс Реклама ПРО” (@yndx_ed), 56,438 subscribers as measured 17 September 2026. Telegram Register, tgregister.com/channel/yndx_ed.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.