Привет. Я — Дмитрий Громов, и это мой авторский канал о рекламных сервисах Яндекса и интернет-маркетинге. Буду приносить сюда полезности и инсайты про Директ, Метрику и РСЯ.
Для ЛС: @dimkagromov
Created
Between 1 December 2021 and 30 April 2023 — estimated from Telegram’s id allocation, not measured. How this range is calculated.
Technology — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 11 September 2026 and assigned it the closest of 31 fixed categories, at 62% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and the other topics.
Growth
23 measurements spanning 91 days, net +212. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 8,497–8,773 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 23
Measured (UTC)
Subscribers
Change
5 Nov 2026, 03:21
8,741
+4
2 Nov 2026, 07:51
8,737
+6
30 Oct 2026, 16:16
8,731
+5
25 Oct 2026, 00:59
8,726
-2
22 Oct 2026, 03:39
8,728
+5
18 Oct 2026, 23:55
8,723
-7
16 Oct 2026, 01:29
8,730
+17
12 Oct 2026, 20:09
8,713
+34
6 Oct 2026, 01:17
8,679
+7
28 Sept 2026, 12:00
8,672
+4
15 Sept 2026, 23:38
8,668
-5
12 Sept 2026, 14:00
8,673
+7
8 Sept 2026, 17:58
8,666
+8
3 Sept 2026, 09:36
8,658
+5
30 Aug 2026, 23:38
8,653
+33
28 Aug 2026, 06:28
8,620
+2
22 Aug 2026, 12:52
8,618
+46
19 Aug 2026, 06:16
8,572
+2
16 Aug 2026, 14:33
8,570
+4
12 Aug 2026, 23:06
8,566
first reading
Engagement
41 posts held, back to 10 June 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 36 pages of Telegram’s post history, 20 posts per page.
ERR · 30 days
22.8%
avg views ÷ 8,741 subscribers
Avg views / post
1,990
6 posts measured
Reaction rate
6.65%
reactions ÷ views · ER floor
Posts in window
6
of 41 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
What these figures were computed from
Window
Rolling 30 days · latest post in window 20 October 2026
Posts held
41 (10 June 2026 – 20 October 2026)
Views total
11,940
Reactions total
794
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
7 Nov 2026, 23:55 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Photos
207
Videos
61
Links
321
Lifetime counters from Telegram’s own channel header, read 7 November 2026 — not the date at the top of this page, which is when the subscriber count was last read. Below Telegram’s rounding threshold, so these counts are exact.
Reaction mix
2,786 reactions across 40 posts, in 30 distinct kinds. The most used accounts for 30.7% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
❤
855
30.7%
👍
368
13.2%
🔥
350
12.6%
👎
235
8.44%
❤🔥
185
6.64%
✍
166
5.96%
🤝
145
5.20%
👀
80
2.87%
🤬
72
2.58%
💔
57
2.05%
👌
36
1.29%
😁
34
1.22%
👏
33
1.18%
⚡
31
1.11%
🎉
28
1.01%
🤔
24
0.861%
🗿
19
0.682%
💯
14
0.503%
🍾
13
0.467%
😎
10
0.359%
10 further kinds
31
1.11%
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 40 of the 41 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 2,786 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 41 most recent posts we hold, published 10 June 2026 to 20 October 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Telegram Stars
Stars received
2
across the posts below
Posts paid on
2
of 40 we hold a reading for · 5%
Most on one post
1
single highest reading
A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @ya_gromov. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.
Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.
This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.
Counted over the 41 most recent posts we hold for this entry, published 10 June 2026 to 20 October 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.
Recent posts
Telegram’s own ‘edited’ marker: 0 of 6 posts held from the last 30 days (0%) carried it when this register last read them. The marker says a post was changed after publishing, not what it said before — this register holds the earlier wording only where an edit fell between two of its own reads (see the edit ledger and how it is measured).
Друзья, всем привет. Доступ к ключевым инструментам Директа восстановлен ❤️
Сейчас сходу не подобрать эмоции, которые испытываю. Это радость, эйфория, воодушевление, лёгкость, благодарность, и всё вместе взятое!
Дни с 11 октября пролетели стремительно. Да, либо вообще не спали, либо спали по три часа. Да, рост числа вопросов минимум х5 от обычных дней. Да, неопределенность и сложность с прогнозами «Когда уже и скол…
🎯 На связи команда Яндекс Рекламы.
Сегодня восстановили доступ к кабинету Бизнеса — рассказали здесь. Делимся, какие ещё инструменты сервисов Яндекс Рекламы снова доступны.
📊 Про Метрику
Метрика временно работает в режиме ограниченной функциональности, поэтому часть возможностей может быть недоступна. Это распространяется на все интерфейсы сервиса. Сейчас доступны:
• Просмотр и редактирование стандартных отчётов…
🎯 На связи команда Яндекс Рекламы.
Последние дни наши коллеги работали практически круглосуточно, чтобы как можно скорее восстановить ключевые инструменты Директа. И хотя пока сервисы работают с ограничениями, некоторые возможности уже доступны. Делимся новостями.
🎯 Про Директ
В интерфейсе и мобильном приложении Директа вы можете:
• Посмотреть настройки кампаний любого типа
• Настроить ограничение на недельный бю…
🎯 На связи команда Яндекс Рекламы.
Делимся новостями: что уже удалось сделать, какие ограничения остаются и над чем мы работаем.
Напомним главное: рекламные кампании в Поиске, РСЯ, в Картах и на других поверхностях продолжают работать, показы объявлений не останавливались. Система учитывает фактические показы, клики и конверсии, собирает и сохраняет статистику о результатах кампаний. Рекламные кампании продолжают ра…
Сейчас для нас самое важное — чтобы ваша реклама продолжала приносить результат, а для этого наши сервисы должны работать стабильно.
📌 Про конференцию REKONFA
Мы вынужденно переносим конференцию Яндекс Рекламы, которую планировали провести 15 октября на ВТБ Арене и онлайн. Мы долго к ней готовились и тоже очень ждали встречи с вами. Но сейчас считаем правильным сосредоточить силы всех наших команд на поддержании ст…
Восстанавливаем доступ к сервисам
У инструментов Яндекс Рекламы тоже есть свой дом — дата-центр Яндекса. Сейчас наши инженеры заботятся о том, чтобы в нём снова всё работало.
Доступ к интерфейсу Директа временно ограничен, но показы рекламных кампаний продолжаются.
Интерфейсы Метрики и AppMetrica временно недоступны, но сбор статистики продолжается. Обработка данных может занимать больше времени. API обоих сервисо…
Как выжать МАКСимум из MAX 🔥
В Директе появился новый формат таргетированной рекламы в MAX. Можно продвигать как каналы, так и коммерческие сайты, конкретные товары или акции.
✅️ Как создать новый формат?
— при создании кампании в режиме эксперта с выбором «Рекламное объявление в MAX».
— в ЕПК при выборе места показа «Мессенджеры», а затем «Формат показа» → «Рекламное объявление в MAXβ».
— при создании кампании …
С 20 октября изменятся правила модерации для продажи авто 🚘
Недавно в Справке поменялись правила для размещения рекламы автосалонов. Основной критерий остался прежним: контактные данные на сайте должны быть корректными.
✅️ Тогда что же поменялось?
Изменения коснулись подачи документов для автосалонов. Теперь необходимо будет сразу предоставить копию листа записи ЕГРЮЛ. Это позволит удостовериться, что указанная на…
15 октября, ВТБ Арена, REKONFA = 📌
Друзья, всех приглашаю на Большую конференцию Яндекс Рекламы :)
В этот раз её будет по-настоящему мно-о-ого, так как возвращается на полюбившееся всем пространство.
Что в программе? Выступления от значимых экспертов рынка, нетворкинг, викторина, общение с продуктовыми командами и многое другое.
Среди спикеров: Глеб Доброрадных, Алексей Штоколов, Татьяна Мужицкая и другие. Для лю…
Партнерская программа обновилась 😎
Про Яндекс Дистрибуцию уже рассказывал в двух постах здесь и здесь. Поэтому подсвечу только важные изменения:
✅Один договор на два продукта. Вознаграждение за привлечение клиентов в Яндекс Бизнес и Директ будет начисляться в рамках одного договора.
✅Обновлённые промокоды Директа. Теперь клиент будет закреплён за вами после активации промокода, даже если не переходил по партнёрско…
Товары + страницы каталога = одно объявление ❤️
До этого момента в ЕПК объявления для товаров и страниц каталога необходимо было настраивать по отдельности. С сегодняшнего дня для этого достаточно одного обновлённого товарного объявления.
Теперь давайте разберемся, как это будет работать:
✅️ Как запускать продвижение товаров и страниц каталога вместе?
Как и раньше, нужно выбрать источник генерации объявлений: сай…
Сегодня расскажу про изменения в Справке Директа за август ✍️
✅️ Медийные кампании и наружная реклама:
— Обновили информацию о карусели в видеорекламе на Connected TV. Набор карточек появляется во время показа видеоролика. Рекомендованное количество слайдов: от 3 до 15.
— Расширили географию показов объявлений цифровой наружной рекламыᵝ. Помимо Москвы и Санкт-Петербурга, запускать рекламу на экранах в витринах пар…
✍10👍9❤6👀2🔥1🫡1
Showing the 12 most recent of 41 posts we hold for @ya_gromov. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Stars beside a post are paid reactions — Telegram Stars, bought with money and spent on that post. They are a different unit from reactions and are never added to them, here or anywhere else on this page.
Posts edited after publishing
@ya_gromov edited 1 post after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.
An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.
First edit seen
18 August 2026
Most recent edit
18 August 2026
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 8 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Appears in Telegram’s recommendations for other channels
The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.
Полина Бондарева про контекст @pbondareva · 19,512 Telegram ranks this channel #1 of 98 here — alongside 97 others — read 1 October 2026
Яндекс Реклама @YANtech · 53,883 Telegram ranks this channel #2 of 99 here — alongside 98 others — read 26 August 2026
Яндекс Реклама ПРО @yndx_ed · 55,945 Telegram ranks this channel #2 of 99 here — alongside 98 others — read 23 August 2026
Яндекс про аналитику @YAN_analytic · 20,929 Telegram ranks this channel #3 of 98 here — alongside 97 others — read 25 September 2026
Яндекс для предпринимателей @yandexbusiness · 77,767 Telegram ranks this channel #3 of 97 here — alongside 96 others — read 20 August 2026
Практикум про диджитал-профессии @mrkt_practicum · 25,302 Telegram ranks this channel #15 of 98 here — alongside 97 others — read 14 September 2026
Маркировка и налог на рекламу: главные новости (ЕРИР) @adv_system · 29,772 Telegram ranks this channel #19 of 97 here — alongside 96 others — read 7 September 2026
Наталья Гриценко про маркетинг @target_nata · 21,680 Telegram ranks this channel #26 of 95 here — alongside 94 others — read 21 September 2026
Церебро life @cerebrotg · 19,247 Telegram ranks this channel #46 of 94 here — alongside 93 others — read 4 October 2026
Кругосветка за 2 зарплаты @wakingtravel · 37,684 Telegram ranks this channel #71 of 72 here — alongside 71 others — read 3 September 2026
Авито для бизнеса @avito_b2b · 159,315 Telegram ranks this channel #78 of 82 here — alongside 81 others — read 20 August 2026
Телеграм Петроченкова @petrochenkow · 46,529 Telegram ranks this channel #85 of 96 here — alongside 95 others — read 26 August 2026
This channel appears in 12 seed channels' Telegram-generated recommendation lists in total. Each is Telegram’s list for THAT channel, not this one — see how this is measured.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 5 November 2026 — this
entry's latest reading, not the date you are reading this.
“Громов о контексте” (@ya_gromov), 8,741 subscribers as measured 5 November 2026. Telegram Register, tgregister.com/channel/ya_gromov.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.