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Channel

Берегулина Светлана про маркетинг и рост

@marketingmass

On this record: Topic · Growth · Engagement · What this channel posts · Reactions · Stars · Posts · Citations · Telegram's recommendations · Cite this entry

9,869subscribers

-152 since we began measuring on 5 August 2026

Risers and fallers across the register · movement among entries of 3,162–10,000.

Register entry

Telegram ID-1001541959886
TypeChannel
Username@marketingmass
Description№ 5784537643 Про маркетинг ИТ- B2B-продуктов. Ex-CMO Битрикс, VK (тогда это был Mail.Ru), МШУ Сколково, inSales (в экосистеме Сбер). Написала книгу про IT-маркетинг. Связь: @ber_marketing Реклама❌ https://gtmacademy.pro/linktree #Z56IQ
CreatedBetween 1 August 2021 and 28 February 2023 — estimated from Telegram’s id allocation, not measured. How this range is calculated.
First recorded6 August 2026
Last confirmed live6 November 2026
Measurements held35
Confirmed unchanged1 time, most recently 6 November 2026
On Telegramt.me/marketingmass

Topic

Marketing & affiliate — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 11 September 2026 and assigned it the closest of 31 fixed categories, at 75% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and the other topics.

Growth

9,86910,0279,9485 August 2026 — 10,021 subscribers6 August 2026 — 10,021 subscribers7 August 2026 — 10,027 subscribers8 August 2026 — 10,022 subscribers8 August 2026 — 10,018 subscribers9 August 2026 — 10,014 subscribers10 August 2026 — 10,002 subscribers11 August 2026 — 10,005 subscribers12 August 2026 — 10,002 subscribers14 August 2026 — 10,004 subscribers15 August 2026 — 10,007 subscribers16 August 2026 — 10,008 subscribers18 August 2026 — 10,005 subscribers19 August 2026 — 10,001 subscribers21 August 2026 — 10,007 subscribers22 August 2026 — 10,004 subscribers23 August 2026 — 10,000 subscribers25 August 2026 — 9,997 subscribers28 August 2026 — 9,987 subscribers31 August 2026 — 9,991 subscribers3 September 2026 — 9,984 subscribers8 September 2026 — 9,974 subscribers12 September 2026 — 9,963 subscribers16 September 2026 — 9,950 subscribers2 October 2026 — 9,934 subscribers9 October 2026 — 9,933 subscribers14 October 2026 — 9,923 subscribers16 October 2026 — 9,931 subscribers19 October 2026 — 9,933 subscribers23 October 2026 — 9,922 subscribers26 October 2026 — 9,916 subscribers29 October 2026 — 9,902 subscribers1 November 2026 — 9,889 subscribers4 November 2026 — 9,881 subscribers6 November 2026 — 9,869 subscribers5 August 20266 November 2026
35 measurements spanning 93 days, net -152. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 9,845–10,051 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 35
Measured (UTC)SubscribersChange
6 Nov 2026, 23:509,869-12
4 Nov 2026, 04:379,881-8
1 Nov 2026, 11:109,889-13
29 Oct 2026, 10:399,902-14
26 Oct 2026, 08:269,916-6
23 Oct 2026, 00:049,922-11
19 Oct 2026, 14:569,933+2
16 Oct 2026, 19:519,931+8
14 Oct 2026, 01:599,923-10
9 Oct 2026, 02:579,933-1
2 Oct 2026, 06:179,934-16
16 Sept 2026, 07:599,950-13
12 Sept 2026, 23:599,963-11
8 Sept 2026, 18:569,974-10
3 Sept 2026, 16:579,984-7
31 Aug 2026, 15:259,991+4
28 Aug 2026, 14:129,987-10
25 Aug 2026, 03:449,997-3
23 Aug 2026, 22:2410,000-4
22 Aug 2026, 08:1610,004first reading

Engagement

57 posts held, back to 21 July 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 47 pages of Telegram’s post history, 20 posts per page.

ERR · 30 days
6.75%
avg views ÷ 9,869 subscribers
Avg views / post
666
18 posts measured
Reaction rate
2.45%
reactions ÷ views · ER floor
Posts in window
18
of 57 held

ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.

ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.

What these figures were computed from
WindowRolling 30 days · latest post in window 6 November 2026
Posts held57 (21 July 2026 – 6 November 2026)
Views total11,993
Reactions total294
Forwards / commentsnot exposed by the public surface — not measured, not estimated
Readings taken7 Nov 2026, 22:18 UTC

Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.

Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.

Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.

What this channel posts

Photos
521
Videos
17
Links
653

Lifetime counters from Telegram’s own channel header, read 7 November 2026 — not the date at the top of this page, which is when the subscriber count was last read. Below Telegram’s rounding threshold, so these counts are exact.

Reaction mix

685 reactions across 47 posts, in 12 distinct kinds. The most used accounts for 42.8% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
❤29342.8%
🔥14220.7%
👍10515.3%
💯598.61%
❤‍🔥355.11%
😁243.50%
⚡91.31%
🎉81.17%
🥰50.73%
😍30.438%
👌10.146%
👏10.146%

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 57 of the 57 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 839 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 57 most recent posts we hold, published 21 July 2026 to 6 November 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Telegram Stars

Stars received
5
across the posts below
Posts paid on
5
of 57 we hold a reading for · 9%
Most on one post
1
single highest reading

A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @marketingmass. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.

Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.

This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.

Counted over the 57 most recent posts we hold for this entry, published 21 July 2026 to 6 November 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.

Recent posts

Telegram’s own ‘edited’ marker: 1 of 18 posts held from the last 30 days (5.56%) carried it when this register last read them. The marker says a post was changed after publishing, not what it said before — this register holds the earlier wording only where an edit fell between two of its own reads (see the edit ledger and how it is measured).

6 Nov 2026, 11:04 UTC296 views5 reactionsread 7 November 2026
Photo

Как сделать так, чтобы партнеры начали продавать ваш продукт. Опыт МойСклад В октябре мы провели очень классный паблик-ток о том, как довести партнёров до первой продажи.Он был приурочен к старту нашего курса по партнёрским продажам. В разговоре участвовали спикеры, которые строили и развивали партнёрские сети в МойСклад, Directum, Эвоторе. Курс уже стартовал, но мы всё равно решили поделиться тем, о чём говорили. …

🔥5

6 Nov 2026, 06:51 UTC425 views18 reactions1 Starread 7 November 2026
Photo

Собрала и буду вести секцию «B2B-маркетинг 2027» на форуме «Новый ретейл» 17 ноября Это большая конференция: больше 1000 участников, 150+ спикеров. И внутри неё будет отдельная секция про B2B-маркетинг, которую я собрала и буду вести. Начнём с панельной дискуссии «Готовим маркетинговый план на 2027 г.», которую я модерирую и на которой обсудим, как у всех сейчас обстоят дела с планированием. А потом участники подел…

❤10⚡6🔥2

5 Nov 2026, 11:03 UTC522 views25 reactionsread 7 November 2026

В чем работа человека, когда работает ИИ Я много работаю с Клодом в последнее время, да и вообще активно погружена в тему использования ИИ в бизнесе (причем это про крупные компании и их процессы, а не просто диалоги в чате). И вчера решила попробовать штатные скиллы Клода для маркетинга и дизайна. Подключила к рабочим папкам проектов, где у меня все файлы задающие контекст, плюс есть интеграция с сервисом расшифро…

🔥14👍5❤4👏1💯1

5 Nov 2026, 06:52 UTC767 views43 reactionsread 7 November 2026

Вам нужен не маркетинг, вам нужен менеджмент За 3,5 года консалтинга через меня прошли десятки компаний. И почти всегда я вижу одну и ту же картину. Приходят с запросом на маркетинг: «плохо с лидогенерацией», «не растут продажи», «не хватает экспертизы», но в большинстве случаев проблема не в маркетинге, а в менеджменте. Думать про маркетинг удобно. Это функция, направленная вовне, и на неё легко переложить ответс…

💯19🔥15❤9

4 Nov 2026, 06:51 UTC580 views7 reactionsread 7 November 2026

Уже через неделю встречаемся, чтобы прожарить 1С:Фитнес клуб 1С:Фитнес клуб — российский SaaS-продукт для автоматизации фитнес-клубов, студий, бассейнов, спортцентров и сетей, входящая в реестр отечественного ПО. Программа объединяет учёт клиентов, расписание с онлайн-записью, CRM, расчёт зарплаты, склад и финансовую отчётность. Клиенты, тренеры и руководители получают мобильные приложения, а более 100 интеграций о…

❤7

3 Nov 2026, 12:21 UTC600 views5 reactionsread 7 November 2026

Внеочередные вакансии в IT-компаниях Сегодня делюсь тремя вакансиями в TEAMLY. TEAMLY — платформа для корпоративных баз знаний с ИИ-ассистентами. Среди клиентов средний и крупный бизнес, в том числе производственные компании. Основная аудитория — ИТ-директора, CDTO, руководители обучения и HR. 1️⃣ Руководитель отдела контента/контент-продюсер Задачи, которые нужно будет решать: 🔹Управлять контентом в Telegram, В…

🥰3❤2

3 Nov 2026, 06:51 UTC672 views36 reactions1 Starread 7 November 2026

Не устраивайтесь директором по маркетингу вслепую Самая дорогая ошибка амбициозного директора по маркетингу — выйти в известную компанию на «роль мечты», а через три месяца понять, что вас наняли не строить маркетинг, а разгребать чужой бардак. На интервью вам рассказывают про рост, трансформацию, сильный бренд, автоматизацию, влияние маркетинга на выручку и большие задачи. Вы выходите на работу — и обнаруживаете, …

💯24❤8❤‍🔥4

2 Nov 2026, 11:19 UTC712 views11 reactionsread 7 November 2026

Осторожно, потенциальные мошенники Несколько человек, которые оставляли комментарии под моими постами переслали мне сообщения от людей, которые интересуются отзывами на мои курсы. По некоторым косвенным признакам это мошенники и за этими запросами дальше идет какая-то социальная инженерия, которая пока не известна. Это не первый раз, когда мой канал (как и многие другие каналы), к сожалению, используюь как повод дл…

❤11

2 Nov 2026, 06:51 UTC736 views6 reactionsread 7 November 2026

Вакансии в IT-компаниях по понедельникам Руководитель стратегического и продуктового маркетинга B2B в МТС МТС — один из крупнейших технологических бизнесов России с широким портфелем телекоммуникационных и цифровых B2B-решений. Задачи, которые нужно будет решать: 🔹 Анализировать рынки, конкурентов и клиентские потребности, находить новые точки коммерческого роста. 🔹 Формировать продуктово-сегментные стратегии, оп…

❤2👍2🔥2

30 Oct 2026, 06:42 UTC774 views6 reactionsread 7 November 2026

Даты ближайших потоков в 2027 (чтобы вы успели все спланировать) Знаем, что многие из вас уже садятся за бюджеты на следующий год. Чтобы вы успели всё спланировать и спокойно согласовать, принесли вам даты ближайших потоков курсов Go-to-Market Academy: 🔹 Прицельный маркетинг, поток 2 18 января — 8 февраля Четыре недели, за которые поймете, какие касания реально приводят к сделке, куда стоит направлять бюджет и вн…

🔥4❤2

29 Oct 2026, 06:51 UTC726 views16 reactionsread 7 November 2026
Photo

Что стоит знать продуктовым маркетологам, чтобы приносить компании деньги У себя в запрещенной соцсети собрала базу из 8 пунктов, без которой маркетинг в B2B IT просто сливает бюджет Подумалось, что здесь эта информация тоже будет очень актуальной Мой канал в МАХ Подписаться на мою e-mail рассылку

❤9🔥6👌1

28 Oct 2026, 06:45 UTC674 views4 reactionsread 6 November 2026
Photo

Нежная прожарка — уже сегодня Сегодня в 17:00 соберемся в рамках нашего уже регулярного камерного формата, чтобы прожарить Sumra — российскую систему автоматизации финансовой отчетности «под ключ» Этот экспериментальный формат нам очень нравится — получаются очень полезные встречи, на которых мы в очень динамичном режиме вместе разбираем ваши проекты. Учимся на чужих ошибках, чтобы не делать своих. Регистрируйтесь…

❤3🔥1

Showing the 12 most recent of 57 posts we hold for @marketingmass. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Stars beside a post are paid reactions — Telegram Stars, bought with money and spent on that post. They are a different unit from reactions and are never added to them, here or anywhere else on this page.

Forward network

Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.

Mentions

Named by 10 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Appears in Telegram’s recommendations for other channels

The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.

Николай Хлебинский
@nikolay_khl · 23,446
Telegram ranks this channel #11 of 96 here — alongside 95 others — read 22 September 2026
Индекс дятла
@dindex · 22,235
Telegram ranks this channel #13 of 98 here — alongside 97 others — read 21 September 2026
Битрикс24 для бизнеса
@bitrix24_ru · 29,070
Telegram ranks this channel #16 of 97 here — alongside 96 others — read 8 September 2026
Кирилл Фомичев
@fomichevkirill · 28,888
Telegram ranks this channel #25 of 97 here — alongside 96 others — read 10 September 2026
Герман Гаврилов
@german_gavrilov · 18,608
Telegram ranks this channel #28 of 97 here — alongside 96 others — read 5 October 2026
Максим Спиридонов
@mspiridonov · 69,638
Telegram ranks this channel #33 of 98 here — alongside 97 others — read 21 August 2026
Игорь Манн
@mann_igor · 27,448
Telegram ranks this channel #35 of 94 here — alongside 93 others — read 8 September 2026
Андрей Осокин
@OsokinOsokin · 19,091
Telegram ranks this channel #37 of 100 here — alongside 99 others — read 5 October 2026
Epic Growth — рост продуктов
@epicgrowth · 26,083
Telegram ranks this channel #37 of 97 here — alongside 96 others — read 12 September 2026
Телеграмма от Максима Юрина
@yumaks · 42,946
Telegram ranks this channel #39 of 99 here — alongside 98 others — read 29 August 2026
Mikhail Tokovinin
@mtokovinin · 108,991
Telegram ranks this channel #40 of 97 here — alongside 96 others — read 15 August 2026
Регулярный менеджмент для руководителей (Евгений Севастьянов)
@regularmanagement · 22,733
Telegram ranks this channel #46 of 96 here — alongside 95 others — read 19 September 2026
В школе этому не учат | Бизнес & Digital
@delaumoney · 53,337
Telegram ranks this channel #46 of 86 here — alongside 85 others — read 24 August 2026
Black product owner | Тигран Басеян о продакт менеджменте и стартапах
@blackproduct · 21,363
Telegram ranks this channel #48 of 93 here — alongside 92 others — read 24 September 2026
Молянов
@molyanov_blog · 31,055
Telegram ranks this channel #50 of 98 here — alongside 97 others — read 8 September 2026
Job for Marketing
@forallmarketing · 21,407
Telegram ranks this channel #54 of 99 here — alongside 98 others — read 25 September 2026
Русский ИТ бизнес
@bezsmuzi · 33,506
Telegram ranks this channel #56 of 99 here — alongside 98 others — read 5 September 2026
Фадеевщина | ffad.ru
@ffadru · 25,824
Telegram ranks this channel #63 of 96 here — alongside 95 others — read 23 September 2026
Fresh Product Manager
@FreshProductGo · 19,876
Telegram ranks this channel #68 of 95 here — alongside 94 others — read 29 September 2026
Kumar & Solo
@solokumi · 40,486
Telegram ranks this channel #68 of 98 here — alongside 97 others — read 1 September 2026
Всевидящее Шоко
@vseshoko · 25,780
Telegram ranks this channel #76 of 99 here — alongside 98 others — read 13 September 2026
Digital-галера
@dgalera · 19,424
Telegram ranks this channel #80 of 98 here — alongside 97 others — read 4 October 2026
Контур
@skbkontur_official · 25,148
Telegram ranks this channel #82 of 97 here — alongside 96 others — read 14 September 2026
Роман Тарасенко
@romarketing · 22,374
Telegram ranks this channel #84 of 97 here — alongside 96 others — read 20 September 2026

This channel appears in 29 seed channels' Telegram-generated recommendation lists in total, of which the 24 where it ranks highest are shown above. Each is Telegram’s list for THAT channel, not this one — see how this is measured.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 6 November 2026 — this entry's latest reading, not the date you are reading this.

“Берегулина Светлана про маркетинг и рост” (@marketingmass), 9,869 subscribers as measured 6 November 2026. Telegram Register, tgregister.com/channel/marketingmass.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.