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Берегулина Светлана про маркетинг и рост

@marketingmass

On this record: Topic · Growth · Engagement · Reactions · Stars · Posts · Citations · Telegram's recommendations · Cite this entry

9,950subscribers

-71 since we began measuring on 5 August 2026

Risers and fallers across the register · movement among entries of 3,162–10,000.

Register entry

Telegram ID-1001541959886
TypeChannel
Username@marketingmass
CreatedBetween 1 August 2021 and 28 February 2023 — estimated from Telegram’s id allocation, not measured. How this range is calculated.
First recorded6 August 2026
Last confirmed live16 September 2026
Measurements held24
Confirmed unchanged1 time, most recently 16 September 2026
On Telegramt.me/marketingmass

Topic

Marketing & affiliate — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 11 September 2026 and assigned it the closest of 31 fixed categories, at 75% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.

Growth

9,95010,0279,988.55 August 2026 — 10,021 subscribers6 August 2026 — 10,021 subscribers7 August 2026 — 10,027 subscribers8 August 2026 — 10,022 subscribers8 August 2026 — 10,018 subscribers9 August 2026 — 10,014 subscribers10 August 2026 — 10,002 subscribers11 August 2026 — 10,005 subscribers12 August 2026 — 10,002 subscribers14 August 2026 — 10,004 subscribers15 August 2026 — 10,007 subscribers16 August 2026 — 10,008 subscribers18 August 2026 — 10,005 subscribers19 August 2026 — 10,001 subscribers21 August 2026 — 10,007 subscribers22 August 2026 — 10,004 subscribers23 August 2026 — 10,000 subscribers25 August 2026 — 9,997 subscribers28 August 2026 — 9,987 subscribers31 August 2026 — 9,991 subscribers3 September 2026 — 9,984 subscribers8 September 2026 — 9,974 subscribers12 September 2026 — 9,963 subscribers16 September 2026 — 9,950 subscribers5 August 202616 September 2026
24 measurements spanning 41 days, net -71. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 9,938–10,039 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 24
Measured (UTC)SubscribersChange
16 Sept 2026, 07:599,950-13
12 Sept 2026, 23:599,963-11
8 Sept 2026, 18:569,974-10
3 Sept 2026, 16:579,984-7
31 Aug 2026, 15:259,991+4
28 Aug 2026, 14:129,987-10
25 Aug 2026, 03:449,997-3
23 Aug 2026, 22:2410,000-4
22 Aug 2026, 08:1610,004-3
21 Aug 2026, 00:2310,007+6
19 Aug 2026, 00:4510,001-4
18 Aug 2026, 01:1810,005-3
16 Aug 2026, 21:5610,008+1
15 Aug 2026, 17:2610,007+3
14 Aug 2026, 05:4610,004+2
12 Aug 2026, 20:4310,002-3
11 Aug 2026, 18:0310,005+3
10 Aug 2026, 20:3510,002-12
9 Aug 2026, 23:4310,014-4
8 Aug 2026, 21:5810,018first reading

Engagement

39 posts held, back to 21 July 2026the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 37 pages of Telegram’s post history, 20 posts per page.

ERR · 30 days
4.41%
avg views ÷ 9,950 subscribers
Avg views / post
439
3 posts measured
Reaction rate
2.05%
reactions ÷ views · ER floor
Posts in window
3
of 39 held

ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.

ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.

What these figures were computed from
WindowRolling 30 days · latest post in window 28 August 2026
Posts held39 (21 July 202628 August 2026)
Views total1,317
Reactions total27
Forwards / commentsnot exposed by the public surface — not measured, not estimated
Readings taken29 Aug 2026, 04:22 UTC

Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.

Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.

Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.

Reaction mix

391 reactions across 29 posts, in 10 distinct kinds. The most used accounts for 50.4% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
19750.4%
👍9123.3%
🔥4511.5%
❤‍🔥276.91%
💯92.30%
🎉82.05%
😁61.53%
30.767%
😍30.767%
🥰20.512%

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 39 of the 39 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 545 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 39 most recent posts we hold, published 21 July 2026 to 28 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Telegram Stars

Stars received
2
across the posts below
Posts paid on
2
of 39 we hold a reading for · 5%
Most on one post
1
single highest reading

A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @marketingmass. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.

Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.

This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.

Counted over the 39 most recent posts we hold for this entry, published 21 July 2026 to 28 August 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.

Recent posts

28 Aug 2026, 06:52 UTC324 views10 reactionsread 29 August 2026

Конверсионный vs репутационный маркетинг Есть два разных подходах к построению маркетинга. Оговорюсь сразу — один подход не исключает другого. Первый (конверсионный) фокусируется на том, чтобы довести человека до целевого действия — заявки, оплаты, конверсии. Появился в тот момент, когда появились и понятия «трафик», «лендинг» и весь остальной диджитал маркетинг, а был он не всегда, конечно. Второй (репутационный)

👍64

27 Aug 2026, 06:51 UTC411 views11 reactionsread 29 August 2026
Photo

Как возвращать проигранные сделки. (Анти)кейс работы с крупным ритейлером Проигранная сделка — не всегда приговор. И если маркетинг продолжает работать, а продажи умеют видеть сигналы, то вчерашний проигрыш вполне может превратиться в одну из самых крупных сделок. Но у меня для вас сегодня не история о том, как все красиво предусмотрели. Наоборот — антикейс Максима Колпакова (Chief Growth Officer Doczilla, ex CMO W

🔥63👍2

25 Aug 2026, 06:51 UTC582 views6 reactionsread 29 August 2026

Что остается маркетологу, когда ИИ уже пишет, считает и создает? И неделя до повышения цены на курс «Продуктовый маркетолог» После вебинара с директорами по маркетингу крупнейших B2B IT-компаний стало особенно очевидно: с 2024 года, когда мы делали нашу первую карту компетенций, ИИ изменил роль маркетолога окончательно и бесповоротно. Саша Вартанян (директор по маркетингу Битрикс24) сказал прямо: если человек не ум

6

24 Aug 2026, 06:50 UTC698 views16 reactionsread 29 August 2026

Почему в маркетинге B2B нужно знать боль клиента. И что болью не является. О потребностях, задачах и боли клиента написано много. Но что мы вообще называем болью? В JTBD, например, отдельного понятия «боль» нет — там фокус на задаче и прогрессе клиента. Но в B2B я убеждена: без понимания именно боли продать гораздо сложнее. Если мы продаем не расходники, а сложный продукт, который должен что-то улучшить, компании п

👍94🔥2💯1

22 Aug 2026, 06:01 UTC827 views121 reactionsread 29 August 2026
Photo

Мне сегодня исполнилось 50 лет На этот возраст можно смотреть из очень разных точек зрения, и я, конечно, совмещаю сразу их несколько - от "о боже, столько не живут" и "дальше возраст дожития", до "это всего 50". И сознательно я выбираю именно последнее - "всего 50", потому что впереди еще десятки продуктивных лет и многое можно успеть сделать, а еще многое - прожить. Я сознательно последние 10+ лет скрываю дату св

73❤‍🔥26👍14🎉8

21 Aug 2026, 06:51 UTC793 views18 reactionsread 29 August 2026
Photo

Какими компетенциями должен обладать маркетолог вашего грейда В среду на вебинаре мы представили обновленную карту компетенций B2B-маркетологов и CMO. Первую версию карты, которую разработали на основе нашего совместного исследования с hh.ru, мы выпустили еще в 2024 году. Сейчас обновили ее и добавили AI-слой в каждый блок. В итоге получилось 11 ключевых блоков: 🔷 Исследования 🔷 Анализ 🔷 Позиционирование 🔷 Упаков

10👍4🔥4

20 Aug 2026, 06:46 UTC642 views10 reactionsread 29 August 2026
Photo

Как маркетинг «тащит» сделку, о которой отдел продаж пока даже не подозревает Мы привыкли мысленно рисовать воронку по подразделениям: маркетинг приводит лида, продажи закрывают сделку, внедрение — внедряет, customer success — продлевает. Проблема в том, что если посмотреть на реальные данные, эта картинка почти никогда не работает так, как подразумевается. По данным исследования Gartner, опубликованного в Harvard

5💯2🥰2👍1

19 Aug 2026, 06:45 UTC645 views2 reactionsread 29 August 2026
Photo

Какими навыками нужно обладать CMO в 2027 году, чтобы быть востребованным Уже сегодня в 16:00 встретимся с СМО крупнейших компаний, чтобы обсудить, как меняется роль директора по маркетингу и какие навыки становятся ключевыми на фоне бума ИИ и стремительного изменения ландшафта каналов. В основе вебинара — наше исследование вакансий и резюме СМО, а также опыт и экспертное мнение руководителей маркетинга крупнейших

👍2

18 Aug 2026, 06:47 UTC655 views7 reactionsread 29 August 2026
Photo

Отзывы на курс «Продуктовый маркетолог» Продолжаем делиться отзывами наших студентов 6 потока курса «Продуктовый маркетолог» и сегодня — отзыв Ольги Калининой, Head of Digital Marketing Team, Exely. Ольга отмечает, что курс помог вернуться к исследованиям — и уже во время обучения получилось найти те ценные инсайты, которые помогли продвинуться дальше. Это вообще одна из частых историй среди наших студентов — иссл

4🔥2👍1

14 Aug 2026, 10:14 UTC865 views9 reactionsread 29 August 2026
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Какие СМО будут востребованными в 2027 году Делюсь новыми карточками из своей инсты — в них небольшой отрывок из нашей обновлённой карты компетенций, о том, какие AI-навыки должны быть у маркетолога в зависимости от грейда. Кстати, я начала наконец вести инсту активно — заходите, подписывайтесь, буду рада: https://www.instagram.com/beregulina.b2b.marketing/ И про вебинар не забывайте. На нём мы рассмотрим нашу обн

5👍2🔥2

14 Aug 2026, 06:24 UTC775 views16 reactions1 Starread 26 August 2026

Скоро буду судить ваши email-рассылки на премии Unisender В этом году завела свою первую персональную рассылку — «Клиент выберет вас» (если ещё не подписаны — welcome), но с email как каналом знакома совсем не первый день: так или иначе соприкасалась с ним на протяжении всей карьеры, где бы ни работала, и очень его люблю. И как раз сейчас email становится особенно актуальным — потому что с каналами, мягко говоря, м

🔥93😍31

13 Aug 2026, 17:26 UTC676 views24 reactionsread 24 August 2026
Photo

Маленький милый не B2B маркетинг Корм для Ежуни (это моя маленькая кошка) пришел упакованный в большую картонную коробку. Распаковываю и думаю - ну зачем такая, теперь ее надо нести выкидывать специально. И тут как дошло. Она же специально такая, чтоб ее не выбрасывать!!! Это же коробка для кошки! Кошатники знают как кошки любят коробки! И она брендированная! Гениальный маркетинг! Теперь бренд корма Ежуни у меня

11💯6😁6🔥1

Showing the 12 most recent of 39 posts we hold for @marketingmass. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Stars beside a post are paid reactions — Telegram Stars, bought with money and spent on that post. They are a different unit from reactions and are never added to them, here or anywhere else on this page.

Forward network

Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.

Mentions

Named by 10 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Appears in Telegram’s recommendations for other channels

The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.

Николай Хлебинский
@nikolay_khl · 21,850
Telegram ranks this channel #11 of 96 here — alongside 95 others — read 22 September 2026
Индекс дятла
@dindex · 22,129
Telegram ranks this channel #13 of 98 here — alongside 97 others — read 21 September 2026
Битрикс24 для бизнеса
@bitrix24_ru · 29,268
Telegram ranks this channel #16 of 97 here — alongside 96 others — read 8 September 2026
Кирилл Фомичев
@fomichevkirill · 28,567
Telegram ranks this channel #25 of 97 here — alongside 96 others — read 10 September 2026
Максим Спиридонов
@mspiridonov · 66,824
Telegram ranks this channel #33 of 98 here — alongside 97 others — read 21 August 2026
Игорь Манн
@mann_igor · 29,383
Telegram ranks this channel #35 of 94 here — alongside 93 others — read 8 September 2026
Epic Growth — рост продуктов
@epicgrowth · 26,291
Telegram ranks this channel #37 of 97 here — alongside 96 others — read 12 September 2026
Телеграмма от Максима Юрина
@yumaks · 42,473
Telegram ranks this channel #39 of 99 here — alongside 98 others — read 29 August 2026
Mikhail Tokovinin
@mtokovinin · 108,209
Telegram ranks this channel #40 of 97 here — alongside 96 others — read 15 August 2026
Регулярный менеджмент для руководителей (Евгений Севастьянов)
@regularmanagement · 22,896
Telegram ranks this channel #46 of 96 here — alongside 95 others — read 19 September 2026
В школе этому не учат | Бизнес & Digital
@delaumoney · 53,334
Telegram ranks this channel #46 of 86 here — alongside 85 others — read 24 August 2026
Молянов
@molyanov_blog · 30,350
Telegram ranks this channel #50 of 98 here — alongside 97 others — read 8 September 2026
Русский ИТ бизнес
@bezsmuzi · 32,360
Telegram ranks this channel #56 of 99 here — alongside 98 others — read 5 September 2026
Фадеевщина | ffad.ru
@ffadru · 26,055
Telegram ranks this channel #63 of 96 here — alongside 95 others — read 23 September 2026
Kumar & Solo
@solokumi · 37,644
Telegram ranks this channel #68 of 98 here — alongside 97 others — read 1 September 2026
Всевидящее Шоко
@vseshoko · 25,806
Telegram ranks this channel #76 of 99 here — alongside 98 others — read 13 September 2026
Контур
@skbkontur_official · 25,242
Telegram ranks this channel #82 of 97 here — alongside 96 others — read 14 September 2026
Роман Тарасенко
@romarketing · 22,564
Telegram ranks this channel #84 of 97 here — alongside 96 others — read 20 September 2026
Игорь Рызов | Переговоры и продажи
@ryzov_igor · 46,970
Telegram ranks this channel #90 of 98 here — alongside 97 others — read 27 August 2026
Тёмная сторона / Темнографика
@temno · 79,763
Telegram ranks this channel #93 of 99 here — alongside 98 others — read 18 August 2026
Маша Полуянова
@mashapoluyanova · 65,022
Telegram ranks this channel #95 of 97 here — alongside 96 others — read 21 August 2026
Стартап дня. Александр Горный.
@startupoftheday · 60,449
Telegram ranks this channel #96 of 97 here — alongside 96 others — read 22 August 2026

This channel appears in 22 seed channels' Telegram-generated recommendation lists in total. Each is Telegram’s list for THAT channel, not this one — see how this is measured.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 16 September 2026 — this entry's latest reading, not the date you are reading this.

“Берегулина Светлана про маркетинг и рост” (@marketingmass), 9,950 subscribers as measured 16 September 2026. Telegram Register, tgregister.com/channel/marketingmass.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.