divan.ru — мебель для реальной жизни.
По вопросам заказов — @divanru_official_bot
Мы в MAX: https://max.ru/divanru
Регистрация в перечне РКН:
https://knd.gov.ru/license?id=6788ae231e4e233a71216b9f®istryType=bloggersPermission
Created
25 February 2022 — measured — cross-checked against a third-party dataset (ext.tg_channel)
Ecommerce storefront — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 9 September 2026 and assigned it the closest of 31 fixed categories, at 98% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.
Growth
34 measurements spanning 43 days, net -1,610. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 61,026–63,221 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 34
Measured (UTC)
Subscribers
Change
18 Sept 2026, 22:18
61,358
+52
16 Sept 2026, 15:01
61,306
-178
14 Sept 2026, 20:37
61,484
+190
13 Sept 2026, 05:58
61,294
+15
11 Sept 2026, 09:01
61,279
-78
8 Sept 2026, 15:57
61,357
-26
5 Sept 2026, 07:41
61,383
-80
3 Sept 2026, 09:15
61,463
-91
2 Sept 2026, 00:34
61,554
-24
1 Sept 2026, 03:43
61,578
-37
31 Aug 2026, 00:57
61,615
-57
29 Aug 2026, 22:54
61,672
-19
28 Aug 2026, 22:13
61,691
-45
27 Aug 2026, 23:06
61,736
-54
26 Aug 2026, 22:14
61,790
-58
25 Aug 2026, 23:35
61,848
-19
25 Aug 2026, 00:04
61,867
-133
23 Aug 2026, 08:37
62,000
-47
21 Aug 2026, 23:27
62,047
-45
20 Aug 2026, 15:58
62,092
first reading
Engagement
99 posts held, back to 5 August 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 95 pages of Telegram’s post history, 20 posts per page.
ERR · 30 days
3.05%
avg views ÷ 61,358 subscribers
Avg views / post
1,870
59 posts measured
Reaction rate
1.85%
reactions ÷ views · ER floor
Posts in window
59
of 99 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate. It is computed over the 57 of 59 measured posts that carry a reaction reading, and over those same posts' views.
What these figures were computed from
Window
Rolling 30 days · latest post in window 21 September 2026
Posts held
99 (5 August 2026 – 21 September 2026)
Views total
110,518
Reactions total
1,990
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
22 Sept 2026, 02:46 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Photos
≈10,200
Videos
≈1,090
Links
≈2,530
Lifetime counters from Telegram’s own channel header, read 22 September 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.
Video runtime
22m 06s
Average length
29s
Measured directly from 45 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
3,174 reactions across 93 posts, in 13 distinct kinds. The most used accounts for 38.7% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
❤
1,229
38.7%
👍
343
10.8%
🔥
323
10.2%
❤🔥
268
8.44%
😁
266
8.38%
😍
166
5.23%
🎉
152
4.79%
👏
125
3.94%
💯
120
3.78%
🏆
66
2.08%
🐳
52
1.64%
🥰
46
1.45%
🦄
18
0.567%
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 95 of the 99 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 3,174 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 99 most recent posts we hold, published 5 August 2026 to 21 September 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Telegram Stars
Stars received
2
across the posts below
Posts paid on
2
of 99 we hold a reading for · 2%
Most on one post
1
single highest reading
A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @officialdivanru. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.
Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.
This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.
Counted over the 99 most recent posts we hold for this entry, published 5 August 2026 to 21 September 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.
А платить за это всё кто будет? Ответ в конце видео ⤵️
Чтобы сделать покупку приятнее, забирайте промокод на 3000 бонусов в программе лояльности:
✅ PROMOGIFT (нажмите на промокод, чтобы скопировать автоматически)*
* Промокод вводится в разделе «Ваши бонусы» в личном кабинете или в корзине на сайте. Срок действия бонусов — 60 дней с момента активации. Бонусы начисляются в программе лояльности диван.клуб: 1 бонус = …
Проще сразу сделать практичную кухню, чем обещать себе быть аккуратнее
Своими советами по выбору столешницы поделилась дизайнер Юлия Литвиненко. Полную версию рум-тура смотрите на наших каналах:
📺YouTube
📺VK Видео
Какая привычка сильнее всего вредит вашему ремонту?
Игнорирую подставки под горячее — и привет белым кругам на столе☕️15%
Могу пройти по квартире в обуви, когда что-то забыл(а) и лень разуться👞66%
Режу хлеб или колбасу без доски, если нужен всего один кусочек🍞18%
Сделал(а) ремонт, который не страдает от моих привычек💪20%
Напишу свой вариант в комментариях✍️1%
The shares total 120%, above 100: this poll accepts more than one answer per voter. No per-option vote count is published, so the number of voters who chose each option is not derivable and is not shown.
Знания, которые меняют пространство. Собрали самые полезные и интересные статьи недели — для вашего дома.
Наша мебель в вашем интерьере
1️⃣ 60 кв.м в Казани: неоклассика со скандинавским настроением
2️⃣ Свет, «воздух» и польза: как превратить однушку 39 кв.м в универсальное жильё
3️⃣ Трёшка 76 кв.м в современном стиле: интерьер для семьи и двух котов
4️⃣ 52 кв.м: интерьер-холст с театральным настроением
Узнали …
Тот случай, когда после застройщика почти ничего не пришлось переделывать
Семье с маленьким ребёнком досталась квартира с изначально удачной планировкой и приличной отделкой. Все улучшения были направлены на то, чтобы сделать обстановку безопаснее для малыша и вписать в новый ремонт много уже имеющейся мебели.
Как все задачи удалось решить и сколько на это потратили, рассказываем в новом видео:
📺VK Видео
📺YouTube
…
Ни слова больше — мы поняли, какой диван вам нужен 😀
Его не обязательно описывать, можно просто прийти в магазин, посидеть на всех и указать на самый удобный.
Чтобы выгодно забрать диван домой, не забывайте использовать промокод на 3000 бонусов в нашей программе лояльности
✅ PROMOGIFT (нажмите на промокод, чтобы скопировать автоматически)*
* Промокод вводится в разделе «Ваши бонусы» в личном кабинете или в корзин…
На каких диванах работает команда divan.ru
Зашли в гости к коллегам и показали на карточках всё, что увидели в разных отделах.
Если вы ищете прочный диван, который переживёт не один горящий дедлайн, или мягкий и расслабляющий, чтобы прийти в себя после десятого круга правок, заглядывайте в нашу подборку
🤫До 28 сентября на все модели даём –11%
Забирайте 15 000 бонусов в честь дня рождения divan.ru
Нам больше нравится дарить подарки, чем получать, поэтому в честь 11-летия бренда мы устраиваем праздничный розыгрыш. Забирайте промокод BDAY* на 3000 бонусов для каждого участника и главный приз — 3 промокода на 15 000 бонусов.
Как выиграть
1️⃣ Подписаться на наш Telegram-канал @officialdivanru
2️⃣ Нажать кнопку «Участвую»
Победителей выберем случайным образ…
divan.ru х Британка: продолжаем вместе готовить будущих предметных дизайнеров 😀
В прошлом году под руководством наших экспертов студенты Британской высшей школы дизайна разработали мебель для малогабаритных квартир. В этом — темой дипломных проектов стала разработка мебели и светильников, которые могли бы существовать как единое интерьерное высказывание.
Обучение курировали одни из самых опытных и известных предмет…
Вот почему не всегда нужно брать с собой подругу в магазин 👯♀️
Вроде зашли только посмотреть, а через пару минут выбираете новый диван 😀
Чтобы не ошибиться с цветом, в наших магазинах вы можете забрать с собой бесплатные образцы ткани и примерить их к обстановке дома.
Пишите в комментариях свой город, и мы подскажем ближайший адрес ⤵️
Могут ли 11 лет работы уместиться в 11 фактах?
😀😀 Мы проверили — да. Листайте карточки, чтобы узнать нас с новой стороны. Не забудьте заглянуть в комментарии — там оставили самые необычные факты
Можно мне диван под любое настроение? 🙋🏻
Считаем, что нужно. Зачем себя ограничивать, если у нас так много мягкой мебели, ещё и обивка меняется через конструктор.
🛋️🛋️ Переходите на сайт и выбирайте вариант, который нравится сегодня.
Не забывайте использовать промокод на 3000 бонусов в нашей программе лояльности:
✅ PROMOGIFT (нажмите на промокод, чтобы скопировать автоматически)*
*Промокод вводится в разделе «Ва…
❤🔥9❤8🎉3👍2😍2
Showing the 12 most recent of 99 posts we hold for @officialdivanru. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Posts edited after publishing
@officialdivanru edited 3 posts after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.
An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.
First edit seen
7 August 2026
Most recent edit
24 August 2026
Polls
The 6 most recent of 10 polls we hold for this entry, as Telegram rendered them when we read the post. A poll’s figures keep moving after that, so each one is dated.
Какая привычка сильнее всего вредит вашему ремонту?
Игнорирую подставки под горячее — и привет белым кругам на столе☕️15%
Могу пройти по квартире в обуви, когда что-то забыл(а) и лень разуться👞66%
Режу хлеб или колбасу без доски, если нужен всего один кусочек🍞18%
Сделал(а) ремонт, который не страдает от моих привычек💪20%
Напишу свой вариант в комментариях✍️1%
The shares total 120%, above 100: this poll accepts more than one answer per voter. No per-option vote count is published, so the number of voters who chose each option is not derivable and is not shown.
Зависит от погоды — иногда и несколько раз в день ⛈31%
Раз в неделю, на большее меня не хватает 😥48%
На нём грязь не видно, так что редко 👀22%
Напишу свой ответ в комментариях ✍️4%
The shares total 105%, above 100: this poll accepts more than one answer per voter. No per-option vote count is published, so the number of voters who chose each option is not derivable and is not shown.
Какое решение сначала показалось странным, но потом вы поняли, что это гениально?
Оставить спальню без окон — сэкономил(а) на шторах блэкаут👌6%
Убрать на кухне верхние шкафы — лишних вещей внезапно стало меньше✨46%
Спрятать стиральную машинку в шкафу в прихожей — в ванной стало свободней👀46%
Напишу свой вариант в комментарии✍️8%
The shares total 106%, above 100: this poll accepts more than one answer per voter. No per-option vote count is published, so the number of voters who chose each option is not derivable and is not shown.
Двигать туда-сюда мебель, чтобы везде пропылесосить🛋22%
Вытирать пыль кажется бессмысленным и бесконечным💨37%
Мыть окна и зеркала, а потом видеть на них разводы👀31%
Отмывать плиту от жира, а иногда и всю кухню🙈49%
Напишу свой вариант в комментарии✍️4%
The shares total 143%, above 100: this poll accepts more than one answer per voter. No per-option vote count is published, so the number of voters who chose each option is not derivable and is not shown.
Percentages only — there are no per-option vote counts here, because Telegram publishes none. The public post preview gives each option’s share and a single voter total, and nothing else. Multiplying one by the other would produce a per-option tally that looks measured and is not: the shares are rounded to whole numbers before we ever see them. We print what was published and leave the column that does not exist empty.
The shares need not add up to 100. Rounding alone puts many polls at 99 or 101. A poll that allows more than one answer per voter runs well past 100 by design, and several here do. The bars are drawn against a fixed 100% track at each option’s own percentage rather than normalised to the total, so a poll that exceeds it shows that it does instead of being quietly rescaled.
Read from the 99 most recent posts we hold, published 5 August 2026 to 21 September 2026. Telegram labels each poll by kind — an anonymous poll, a quiz, a closed set of final results — and that label is reproduced rather than paraphrased.
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 9 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Channels Telegram recommends alongside this one
Telegram’s own answer, not this register’s. When this register asks Telegram’s API what is similar to this channel, this is the list it returns, in the exact order Telegram returns it — never re-sorted by subscribers or by anything else this register measures. The relationship, and the order, are Telegram’s; we record them and date them, and make no claim of our own about which of these channels actually resemble this one.
Read from Telegram’s recommendation API, most recently 24 August 2026. Telegram holds a list like this for a small and growing share of the register — how this is measured, and why most channel pages show nothing here.
Appears in Telegram’s recommendations for other channels
The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.
Дизайн | Ремонт | Интерьер @dizain_bl0g · 53,918 Telegram ranks this channel #13 of 54 here — alongside 53 others — read 24 August 2026
Лемана ПРО @lemanapro · 122,572 Telegram ranks this channel #23 of 51 here — alongside 50 others — read 25 August 2026
Лемана ПРО: сообщество профессионалов @lemanapro_biznes · 71,703 Telegram ranks this channel #51 of 56 here — alongside 55 others — read 25 August 2026
This channel appears in 3 seed channels' Telegram-generated recommendation lists in total. Each is Telegram’s list for THAT channel, not this one — see how this is measured.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 18 September 2026 — this
entry's latest reading, not the date you are reading this.
“divan.ru” (@officialdivanru), 61,358 subscribers as measured 18 September 2026. Telegram Register, tgregister.com/channel/officialdivanru.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.