Привет, это Глеб, продуктовый дизайнер в Ozon Travel. Поговорим немного про цвета, и их восприятие — если будет интересно, в следующий раз обсудим эволюцию цветов в интерфейсах
❤26🔥18⚡9🤩2
Signed Gleb Shpak

Channel
@ozondesign
On this record: Growth · Engagement · What this channel posts · Reactions · Stars · Posts · Citations · Telegram's recommendations · Cite this entry
18,061subscribers
-132 since we began measuring on 6 August 2026
Risers and fallers across the register · movement among entries of 10,000–31,623.
| Telegram ID | -1001329515838 |
|---|---|
| Type | Channel |
| Username | @ozondesign |
| Created | 8 February 2022 — measured — cross-checked against a third-party dataset (ext.tg_channel) |
| First recorded | 6 August 2026 |
| Last confirmed live | 9 September 2026 |
| Measurements held | 28 |
| Confirmed unchanged | 1 time, most recently 9 September 2026 |
| On Telegram | t.me/ozondesign |
| Measured (UTC) | Subscribers | Change |
|---|---|---|
| 9 Sept 2026, 15:57 | 18,061 | +10 |
| 6 Sept 2026, 10:55 | 18,051 | -1 |
| 3 Sept 2026, 23:18 | 18,052 | -9 |
| 2 Sept 2026, 16:06 | 18,061 | -18 |
| 1 Sept 2026, 18:28 | 18,079 | -4 |
| 31 Aug 2026, 15:17 | 18,083 | -4 |
| 30 Aug 2026, 17:45 | 18,087 | -5 |
| 29 Aug 2026, 16:27 | 18,092 | -6 |
| 28 Aug 2026, 15:18 | 18,098 | -11 |
| 27 Aug 2026, 13:25 | 18,109 | -2 |
| 26 Aug 2026, 13:16 | 18,111 | -2 |
| 25 Aug 2026, 16:14 | 18,113 | -4 |
| 24 Aug 2026, 18:04 | 18,117 | -15 |
| 23 Aug 2026, 05:43 | 18,132 | -6 |
| 21 Aug 2026, 18:25 | 18,138 | -4 |
| 20 Aug 2026, 18:46 | 18,142 | -9 |
| 19 Aug 2026, 15:34 | 18,151 | -6 |
| 18 Aug 2026, 11:57 | 18,157 | -1 |
| 17 Aug 2026, 11:18 | 18,158 | -1 |
| 15 Aug 2026, 20:55 | 18,159 | first reading |
15 posts held, back to 23 July 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 55 pages of Telegram’s post history, 20 posts per page.
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
| Window | Rolling 30 days · latest post in window 2 September 2026 |
|---|---|
| Posts held | 15 (23 July 2026 – 2 September 2026) |
| Views total | 15,750 |
| Reactions total | 304 |
| Forwards / comments | not exposed by the public surface — not measured, not estimated |
| Readings taken | 3 Sept 2026, 08:58 UTC |
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
Measured directly from 1 video with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
866 reactions across 15 posts, in 30 distinct kinds. The most used accounts for 43.8% of them.
| Reaction | Count | Share | Share, drawn |
|---|---|---|---|
| ❤ | 379 | 43.8% | |
| 🔥 | 98 | 11.3% | |
| 👍 | 83 | 9.58% | |
| 🎉 | 51 | 5.89% | |
| 💅 | 49 | 5.66% | |
| 😍 | 34 | 3.93% | |
| ❤🔥 | 26 | 3.00% | |
| custom 5273881052467701846 | 24 | 2.77% | |
| ⚡ | 22 | 2.54% | |
| 💩 | 16 | 1.85% | |
| 😁 | 16 | 1.85% | |
| 🥰 | 14 | 1.62% | |
| 🥴 | 8 | 0.924% | |
| 🏆 | 6 | 0.693% | |
| 🤮 | 6 | 0.693% | |
| 👎 | 5 | 0.577% | |
| 🤔 | 5 | 0.577% | |
| 💘 | 4 | 0.462% | |
| 😈 | 3 | 0.346% | |
| 🤩 | 3 | 0.346% | |
| 10 further kinds | 14 | 1.62% |
Custom emoji. One row above is a Telegram custom emoji, which the public preview renders as an element carrying only a numeric id — no character, and no image we can reach. The id is printed as-is rather than substituted with a look-alike glyph, because a stand-in would be our invention showing where a measurement should be. The count beside it is Telegram’s.
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 15 of the 15 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 866 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 15 most recent posts we hold, published 23 July 2026 to 2 September 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @ozondesign. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.
Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.
This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.
Counted over the 15 most recent posts we hold for this entry, published 23 July 2026 to 2 September 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.
Привет, это Глеб, продуктовый дизайнер в Ozon Travel. Поговорим немного про цвета, и их восприятие — если будет интересно, в следующий раз обсудим эволюцию цветов в интерфейсах
❤26🔥18⚡9🤩2
Signed Gleb Shpak
Поиск бессилен, когда пользователь не знает, что искать. И как тогда помочь пользователям быстро находить функциональность в интерфейсе? В этом случае на помощь приходит AI-ассистент. Дизайнеры SX Карина и Федя рассказывают в своей статье, как за пол года добавили поиск, AI-ассистента и улучшили опыт селлера 👉 Читать статью
❤10👍1💩1🔥1
Signed Daria
Привет, я Вероника — старший продуктовый дизайнер в Плитках. Сегодня хочу рассказать, как искать референсы и не утонуть в красивых картинках. Поиск референсов кажется одной из самых приятных частей работы дизайнера: открыл Dribbble или Behance — и можно часами листать красивые интерфейсы. Но красивый экран ещё не значит хороший референс. Если искать без понятного сценария, легко собрать десятки картинок, которые пот…
❤30⚡6❤🔥6🔥2🎉1👍1💩1🤩1
Signed Вероника
Стоит ли создавать иллюзию, что система контролирует больше, чем может? В статье дизайнер Ксения Безрукова из команды Товаров отвечает на этот вопрос. А еще рассказывает, как решить нетривиальную задачу и перенести в приложение сложную В2В-сделку, где часть процесса происходит внутри Ozon Seller, а часть — между сторонами напрямую 🙌 читать статью
👍9❤3🔥2💩1
Signed Daria
Хэллоу, я Никита, продуктовый дизайнер страницы товара. Следом за Дашей расскажу про свой опыт образования. В этом году я закончил магистратуру по дизайну и продвижению цифровых продуктов. Многие спрашивали: «Зачем? Ведь ты уже работаешь в продукте». Но у меня была какая-то тактика, и я её придерживался. В этом посте всё расскажу. Ожидания от магистратуры у меня были довольно конкретные. Я не искал каких-то тайных …
❤29🔥16🥰11👍2😈2
Signed Nikita
Привет! Меня зовут Даша, я продуктовый дизайнер в группе Товары. У меня нет профильного образования, я не оканчивала вышку по специальности и не ходила в художественную школу. Дизайну я училась сама. Да и в целом по жизни я чаще выбираю самообучение. В самостоятельной учёбе привлекает свобода: учишься в своём темпе и по своему графику, сам выбираешь ресурсы и материалы, фокусируешься только на том, что для тебя акт…
❤51🔥15👍9❤🔥3🏆2👏2💘2🥰2
Signed Daria Khamitova
🧐 Как дизайнеру продвигать свои решения? Почему сильные идеи не всегда находят отклик в продуктовой команде и какие аргументы помогают результативно доносить предложения дизайнеров? Настя Дьячкова, старший дизайнер в Товарах, делится в статье подходами, которые помогают дизайнерским идеям пройти путь от предложения до реализации без лишних конфликтов и потерь во времени 🎯 👉 Читать статью
❤🔥11👍8🔥3💋2😁1😈1
Signed Daria
— Какая простая мысль помогла вашему развитию в карьере? Регулярность часто бывает важнее вдохновения. Данила рассказал, что помогло ему перейти в продукт. Полный ответ — в комментариях 😌 #ozondesign_askfm
❤23🎉16custom 52738810524677018467👍2⚡1🏆1🔥1🦄1
Индивидуальную обратную связь всем участникам мы уже дали, и в завершении серии постов хотим поделиться несколькими общими наблюдениями по итогам Ozon Product Design Challenge ✨ Когда оценивали работы, в первую очередь смотрели на четыре основные момента: 1️⃣ Визуал Насколько интерфейс выглядит аккуратно и современно, есть ли консистентность и внимание к деталям. 2️⃣ Логику решения Понятно ли, как пользоваться экр…
❤17😍5
Signed Daria
Завершился Ozon Product Design Challenge 🏆 🏆 🏆 Делимся результатами и поздравляем победителей 1-е место: Илья Генкин @igenkin 2-е место: Алёна Максименко @a6senth 3-е место: Иван Михайлов @mihailov_ivan Хотим поблагодарить всех участников, мы получили от вас много хороших работ🥰. Особенно хотим отметить 2й этап живого обсуждения решений с финалистами — это было интерсно🔥 Желаем всем успехов, и до встречи на новых…
❤23custom 52738810524677018468🔥5⚡3🤮3🎉1👍1👎1
Signed Daria
Привет! Я Вероника Швичихина, старший продуктовый дизайнер в Плитках. Недавно я была в Китае и неожиданно поймала себя на мысли, что Alipay и WeChat вообще не ощущаются как приложения. До поездки я воспринимала их как классические супераппы: очень много сервисов, всё собрано в одном месте, огромная экосистема. Но в реальности это ощущается совсем иначе. Первые пару дней действительно обращаешь внимание на количест…
❤45🔥22🎉14👍6⚡2💩2👎1💘1
Signed Вероника
Вы просили, мы хотели, и наконец оно на проде! Привет, на связи команда страницы товара. Надеемся, вы заметили масштабное обновление карточки товара: она стала короче, удобнее и избавилась от товарной полки в cередине описания! Сегодня мы хотим отпраздновать с вами это событие, а заодно рассказать, какой большой и трудный путь мы проделали за целый год. Страница товара — один из самых чувствительных разделов маркет…
👍38😍27❤21🔥9custom 52738810524677018467❤🔥5👎3🏆2
Signed Chris
Showing the 12 most recent of 15 posts we hold for @ozondesign. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Stars beside a post are paid reactions — Telegram Stars, bought with money and spent on that post. They are a different unit from reactions and are never added to them, here or anywhere else on this page.
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Named by 11 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.
This channel appears in 31 seed channels' Telegram-generated recommendation lists in total, of which the 24 where it ranks highest are shown above. Each is Telegram’s list for THAT channel, not this one — see how this is measured.
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 9 September 2026 — this entry's latest reading, not the date you are reading this.
“Ozøn Design” (@ozondesign), 18,061 subscribers as measured 9 September 2026. Telegram Register, tgregister.com/channel/ozondesign.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.