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Channel

ZARINA

@zarina_brand

On this record: Topic · Growth · Engagement · What this channel posts · Reactions · Posts · Posts edited after publishing · Citations · Telegram's recommendations · Cite this entry

82,246subscribers

+4,432 since we began measuring on 6 August 2026

Risers and fallers across the register · movement among entries of 31,623–100,000.

Register entry

Telegram ID-1001667531652
TypeChannel
Username@zarina_brand
DescriptionСайт: https://zarina.ru/ MAX: https://max.ru/zarinaofficial Чат-бот: @zarina_assistant_bot Служба поддержки: 8-800-707-06-66 [email protected] Номер заявления для регистрации в перечне персональных страниц №4926455014 / №6825092043
CreatedBetween 1 December 2021 and 30 April 2023 — estimated from Telegram’s id allocation, not measured. How this range is calculated.
First recorded6 August 2026
Last confirmed live19 September 2026
Measurements held34
Confirmed unchanged1 time, most recently 19 September 2026
On Telegramt.me/zarina_brand

Topic

Ecommerce storefront — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-UD-Q6_K_XL, prompt version 1) read this channel’s own recent posts on 20 August 2026 and assigned it the closest of 31 fixed categories, at 99% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.

Growth

77,66184,00280,831.56 August 2026 — 77,814 subscribers6 August 2026 — 77,809 subscribers7 August 2026 — 77,803 subscribers8 August 2026 — 77,786 subscribers9 August 2026 — 77,741 subscribers10 August 2026 — 77,706 subscribers11 August 2026 — 77,661 subscribers12 August 2026 — 77,698 subscribers13 August 2026 — 77,734 subscribers14 August 2026 — 77,927 subscribers16 August 2026 — 78,267 subscribers17 August 2026 — 78,798 subscribers18 August 2026 — 78,946 subscribers19 August 2026 — 80,284 subscribers20 August 2026 — 79,223 subscribers22 August 2026 — 78,923 subscribers23 August 2026 — 78,807 subscribers25 August 2026 — 78,797 subscribers26 August 2026 — 78,742 subscribers27 August 2026 — 78,711 subscribers28 August 2026 — 78,676 subscribers29 August 2026 — 78,639 subscribers30 August 2026 — 78,519 subscribers31 August 2026 — 78,302 subscribers1 September 2026 — 78,234 subscribers2 September 2026 — 78,184 subscribers3 September 2026 — 78,134 subscribers5 September 2026 — 78,070 subscribers8 September 2026 — 77,817 subscribers11 September 2026 — 78,416 subscribers13 September 2026 — 84,002 subscribers14 September 2026 — 82,890 subscribers16 September 2026 — 82,579 subscribers19 September 2026 — 82,246 subscribers82,2466 August 202619 September 2026
34 measurements spanning 44 days, net +4,432. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 76,710–84,953 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 34
Measured (UTC)SubscribersChange
19 Sept 2026, 03:5782,246-333
16 Sept 2026, 17:3882,579-311
14 Sept 2026, 21:3882,890-1,112
13 Sept 2026, 07:5884,002+5,586
11 Sept 2026, 09:4178,416+599
8 Sept 2026, 12:2277,817-253
5 Sept 2026, 07:2278,070-64
3 Sept 2026, 10:4578,134-50
2 Sept 2026, 04:5278,184-50
1 Sept 2026, 06:3778,234-68
31 Aug 2026, 03:1478,302-217
30 Aug 2026, 00:1878,519-120
29 Aug 2026, 01:1878,639-37
28 Aug 2026, 02:0278,676-35
27 Aug 2026, 01:2578,711-31
26 Aug 2026, 04:4478,742-55
25 Aug 2026, 03:1478,797-10
23 Aug 2026, 18:2578,807-116
22 Aug 2026, 01:3578,923-300
20 Aug 2026, 19:5379,223first reading

Engagement

127 posts held, back to 2 August 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 102 pages of Telegram’s post history, 20 posts per page.

ERR · 30 days
8.13%
avg views ÷ 82,246 subscribers
Avg views / post
6,690
69 posts measured
Reaction rate
1.65%
reactions ÷ views · ER floor
Posts in window
69
of 127 held

ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.

ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.

What these figures were computed from
WindowRolling 30 days · latest post in window 24 September 2026
Posts held127 (2 August 2026 – 24 September 2026)
Views total461,530
Reactions total7,604
Forwards / commentsnot exposed by the public surface — not measured, not estimated
Readings taken25 Sept 2026, 00:07 UTC

Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.

Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.

Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.

What this channel posts

Photos
≈15,000
Videos
≈1,550
Links
≈4,110

Lifetime counters from Telegram’s own channel header, read 25 September 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.

Video runtime
59m 08s
Average length
1m 33s

Measured directly from 38 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.

Reaction mix

14,196 reactions across 123 posts, in 14 distinct kinds. The most used accounts for 52.0% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
❤7,38552.0%
🔥2,92020.6%
😍1,0267.23%
👍8005.64%
❤‍🔥7435.23%
💯3492.46%
🥰2711.91%
🤩1531.08%
💋1210.852%
🍓1170.824%
🎉1080.761%
👏960.676%
🕊680.479%
⚡390.275%

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 127 of the 127 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 14,588 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 127 most recent posts we hold, published 2 August 2026 to 24 September 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Recent posts

24 Sept 2026, 21:13 UTC≈1,130 views17 reactionsread 25 September 2026

⚡️⚡️⚡️ Больше не можем молчать АЛЬФА-ПЯТНИЦА в ZARINA уже началась Суперкешбэк до 50% на любую покупку от 5000₽ Только 24 часа в Альфапятницу К шопингу

❤16👍1

24 Sept 2026, 14:35 UTC≈3,400 views45 reactionsread 25 September 2026
Photo

Полный список локаций, где представлена новая коллекция ZARINA / ICONIC Оксана Рим

❤24👍13🔥8

24 Sept 2026, 11:23 UTC≈4,340 views60 reactionsread 25 September 2026
Photo

ZARINA / ICONIC Оксана Рим В новой главе Азия раскрывается во всех тонкостях: женственном минимализме, внимании к деталям и тщательно подобранных материалах — натуральной замше, шерсти и хлопке. Коллекция интерпретирует тренды и классические приемы. Полупальто с заниженной талией и застежками узелками мы выполнили из смесовой шерсти, чтобы сделать его теплее и избежать пилинга ткани. Платье-жилет скроено так, чтобы…

❤40🔥11💯5👍4

24 Sept 2026, 08:47 UTC≈4,740 views66 reactionsread 25 September 2026
Video

ZARINA / ICONIC Оксана Рим В азиатской культуре изысканность не требует повода — вещи создают, чтобы носить их каждый день. Вместе с модным консультантом Оксаной Рим мы раскрыли эту идею в новой коллекции. Оксана Рим обладает завораживающей способностью создавать цельные образы при минимуме элементов. В ее стилизациях простые формы создают глубокие по смыслу образы, а философия — любая вещь должна легко становиться…

❤36❤‍🔥15🍓14👍1

23 Sept 2026, 13:22 UTC≈5,940 views78 reactionsread 25 September 2026

Posted without readable text

🔥32❤22😍15❤‍🔥8👍1

23 Sept 2026, 06:15 UTC≈6,310 views57 reactionsread 25 September 2026
Video

Глава 3. Керамика — про возможность и про человека Для Даши любой её предмет связан не только с материалом, из которого он создан. В нём остаётся человек, который его придумал, сделал и выбрал из тысячи других предложений. В новой главе «Искусства жить» Даша рассказывает о том, почему керамика — это про возможность и про человека, почему сегодня ценно создавать вещи вручную, как в её работе уживаются художник и пре…

🔥28❤18😍7👍4

22 Sept 2026, 13:59 UTC≈6,540 views101 reactionsread 25 September 2026

Posted without readable text

🔥42❤‍🔥23💯17❤12😍5👍2

22 Sept 2026, 06:13 UTC≈6,980 views169 reactionsread 25 September 2026
Video

Шопинг-влог с арт-директором ZARINA Новый выпуск Осенний спецвыпуск — про категории, без которых сложно представить сезон: трикотаж и верхнюю одежду. Аполлинария примерила новинки, которые хочется носить уже прямо сейчас. Смотрите влог перед поездкой в магазин — чтобы легко составить вишлист и понимать, с чем сочетать каждую вещь. Заметили, как быстро появился новый выпуск? Славьте лайки, чтобы скорее вышел следую…

🔥81❤58🎉28👏2

21 Sept 2026, 14:05 UTC≈7,240 views106 reactionsread 25 September 2026
Photo

Обновлённый магазин ZARINA в ТЦ «Меркурий» После реконструкции пространство стало почти в четыре раза больше — теперь площадь магазина составляет более 800 м². Впервые здесь представлена мужская линейка ZARINA MAN. Другие линии бренда — ZARINA RHYTHM и лимитированная коллекция — также получили отдельные зоны. В обновленном пространстве теперь 14 примерочных и удобная зона отдыха. А для более комфортного шопинга у…

❤‍🔥38👍28❤17💋14🎉7💯2

21 Sept 2026, 06:05 UTC≈8,230 views97 reactionsread 24 September 2026
Video

Продолжаем исследовать грани дресс-кода Сегодня Саша показала, что фактуре кожи можно найти место даже в деловом гардеробе. Осталось выбрать только степени смелости: брюки, юбку-миди или юбку-мини. А вы как считаете, кожа подходит для офисного образа?

❤55🔥23😍17👍2

20 Sept 2026, 12:08 UTC≈7,590 views134 reactionsread 24 September 2026
Photo

Ну кто у нас такой хороший? Кто самый модный? Кто у нас в тренде? Мартин в тренде. Донеслось из фотостудии неделю назад. Думали это новый способ поощрения моделей, но сегодня все встало на свои места. В центре внимания — Мартин и он действительно знает толк в трендах. Его фавориты: свитер с аргайлом, джемперы с вышивкой и хлопковая косынка. Удобная складная миска стала неотъемлемой частью его путешествий. И, конеч…

😍57❤51🔥24👍2

20 Sept 2026, 07:21 UTC≈7,440 views76 reactionsread 23 September 2026
Video

ZARINA x SMSTRETCHING Тренировка на укрепление мышц спины Дарина, тренер студии, показала комплекс на мышцы спины. За 12 минут растянем и укрепим мышцы, которые каждый день получают больше всего нагрузки. Не загружается тренировка? Смотрите занятие в нашем MAX

❤75👍1

Showing the 12 most recent of 127 posts we hold for @zarina_brand. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Posts edited after publishing

@zarina_brand edited 6 posts after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.

An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.

First edit seen
13 August 2026
Most recent edit
11 September 2026

Forward network

Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.

Mentions

Named by 14 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Channels Telegram recommends alongside this one

Telegram’s own answer, not this register’s. When this register asks Telegram’s API what is similar to this channel, this is the list it returns, in the exact order Telegram returns it — never re-sorted by subscribers or by anything else this register measures. The relationship, and the order, are Telegram’s; we record them and date them, and make no claim of our own about which of these channels actually resemble this one.

Melon Fashion Group
@melon_fashion_group · 3,210
#1
LIMÉ
@limestorecom · 93,482
#2
Стрелец-Молодец
@strelets_molodec · 355,464
#3
Marianna Eliseeva
@mariannaeliseeva · 95,210
#4
O'STIN_official
@ostinofficial · 29,793
#5
Кровавая барыня
@bloodysx · 1,158,879
#6
MUR
@fashion_mur · 208,487
#7
Vrednayamoda / Вредная Мода
@vrednayamoda · 188,661
#8
Ирена Понарошку
@irena_ponaroshku · 282,390
#9
GLAMORAMA
@glamoramablog · 28,837
#10
Marina Golomazdina
@marinagolomazdina · 120,608
#11
the girl who
@girl_who · 79,891
#12
Fashion dnevnik
@fashiondnevnik · 26,365
#13
СОБЧАК
@ksbchk · 372,627
#14
Azalia L/ stylist
@azalial · 42,554
#15
PEOPLETALK
@Peopletalkru · 182,678
#16
The Blueprint
@theblueprintru · 96,067
#17
lamoda на связи
@lamoda_na_svyazi · 44,508
#18
STREET FASHION
@WorldStreetFashion · 8,399
#19
Outfits
@outfits · 211,199
#20
ИЛЬ ДЕ БОТЭ
@iledebeaute_ru · 50,166
#21
Чувства Wearующих
@wearfeelings · 70,024
#22
Отдел моды VOICE
@VOICE_fashion · 13,140
#23
FLACON MAGAZINE
@flacon_mag · 46,445
#24
Птичка не дремлет
@bird_doesnt_doze · 24,103
#25
A L E K Ó
@aleko_n17 · 104,218
#26
Шмотки и цацки
@shmotcacki · 10,664
#27
IdaGalich
@GALICH_onok · 286,492
#28
Русская мода
@russianmoda · 194,533
#29
Д Р Е С С - К О Д (ex. Dressed to Kill)
@dressedto · 41,678
#30
Доступный стиль by Tsvetaeva
@korolevatsvetaeva · 27,766
#31
Купи, молись, люби
@buy_pray_love · 46,084
#32
«Карьера» The Blueprint
@theblueprintcareer · 141,233
#33
ROGOV
@rogov24 · 189,279
#34
Осторожно, новости
@ostorozhno_novosti · 1,622,630
#35
Антиглянец
@sncmag · 301,646
#36
The Blueprint News
@theblueprintnews · 72,402
#37
ШМОТ
@zashmot · 107,318
#38
Стильный стилист стилизует
@leushinastylist · 47,193
#39
Muze Garden
@muze_garden · 649
#40
Мода быть собой
@welcometoyourselfff · 33,588
#41
Sasha Burimova
@burimovasasha · 81,553
#42
ROGOV.NEWS
@rogov_news · 31,060
#43
Журнал «Москвичка»
@moskvichka_mag · 102,398
#44
Дьявол носит H&M
@devilwearshandm · 72,684
#45
OLGA SHU
@olga_shuranova · 48,862
#46
ОЙСАШ🚀
@etosashaaaa · 54,206
#47
Дневник Лауры Д
@Lauradjagadiary · 76,529
#48
AVA Team
@avapatriki · 3,324
#49
LOOKONLINE
@lookonline1 · 46,586
#50

Read from Telegram’s recommendation API, most recently 25 August 2026. Telegram holds a list like this for a small and growing share of the register — how this is measured, and why most channel pages show nothing here.

Appears in Telegram’s recommendations for other channels

The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.

stylist.irina_
@stylist_irina13 · 46,131
Telegram ranks this channel #32 of 57 here — alongside 56 others — read 27 August 2026
Dresses
@dresses · 50,325
Telegram ranks this channel #51 of 64 here — alongside 63 others — read 25 August 2026
Ксения Князева (стилист, дизайнер). О моде, стиле и преображении с юмором.
@knyazeva_life · 37,737
Telegram ranks this channel #54 of 72 here — alongside 71 others — read 31 August 2026
у меня дома | in_myhome
@in_myhome · 35,191
Telegram ranks this channel #56 of 58 here — alongside 57 others — read 2 September 2026

This channel appears in 4 seed channels' Telegram-generated recommendation lists in total. Each is Telegram’s list for THAT channel, not this one — see how this is measured.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 19 September 2026 — this entry's latest reading, not the date you are reading this.

“ZARINA” (@zarina_brand), 82,246 subscribers as measured 19 September 2026. Telegram Register, tgregister.com/channel/zarina_brand.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.