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Telegram profile photo for Surf Coffee®

Channel

Surf Coffee®

@surfcoffeeru

On this record: Topic · Growth · Engagement · What this channel posts · Reactions · Posts · Citations · Telegram's recommendations · Cite this entry

20,435subscribers

+1,141 since we began measuring on 6 August 2026

Risers and fallers across the register · movement among entries of 10,000–31,623.

Register entry

Telegram ID-1001731979240
TypeChannel
Username@surfcoffeeru
CreatedBetween 1 December 2021 and 30 April 2023 — estimated from Telegram’s id allocation, not measured. How this range is calculated.
First recorded6 August 2026
Last confirmed live18 September 2026
Measurements held34
Confirmed unchanged1 time, most recently 18 September 2026
On Telegramt.me/surfcoffeeru

Topic

Ecommerce storefront — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 10 September 2026 and assigned it the closest of 31 fixed categories, at 94% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.

Growth

19,29420,43519,864.56 August 2026 — 19,294 subscribers7 August 2026 — 19,298 subscribers7 August 2026 — 19,308 subscribers8 August 2026 — 19,324 subscribers9 August 2026 — 19,342 subscribers11 August 2026 — 19,337 subscribers12 August 2026 — 19,346 subscribers13 August 2026 — 19,356 subscribers14 August 2026 — 19,357 subscribers15 August 2026 — 19,372 subscribers16 August 2026 — 19,381 subscribers17 August 2026 — 19,394 subscribers19 August 2026 — 19,404 subscribers20 August 2026 — 19,420 subscribers20 August 2026 — 19,417 subscribers22 August 2026 — 19,421 subscribers23 August 2026 — 19,566 subscribers25 August 2026 — 19,645 subscribers26 August 2026 — 19,696 subscribers27 August 2026 — 19,743 subscribers28 August 2026 — 19,764 subscribers29 August 2026 — 19,789 subscribers30 August 2026 — 19,822 subscribers31 August 2026 — 19,850 subscribers1 September 2026 — 19,911 subscribers2 September 2026 — 19,972 subscribers3 September 2026 — 19,989 subscribers4 September 2026 — 20,026 subscribers7 September 2026 — 20,076 subscribers10 September 2026 — 20,151 subscribers12 September 2026 — 20,249 subscribers14 September 2026 — 20,351 subscribers15 September 2026 — 20,394 subscribers18 September 2026 — 20,435 subscribers6 August 202618 September 2026
34 measurements spanning 43 days, net +1,141. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 19,123–20,606 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 34
Measured (UTC)SubscribersChange
18 Sept 2026, 05:5820,435+41
15 Sept 2026, 23:5820,394+43
14 Sept 2026, 09:4120,351+102
12 Sept 2026, 16:0120,249+98
10 Sept 2026, 17:5720,151+75
7 Sept 2026, 16:1920,076+50
4 Sept 2026, 19:5920,026+37
3 Sept 2026, 06:5919,989+17
2 Sept 2026, 02:2219,972+61
1 Sept 2026, 02:1419,911+61
31 Aug 2026, 01:4719,850+28
30 Aug 2026, 01:0519,822+33
29 Aug 2026, 01:1819,789+25
28 Aug 2026, 03:5319,764+21
27 Aug 2026, 02:5819,743+47
26 Aug 2026, 01:2519,696+51
25 Aug 2026, 04:3419,645+79
23 Aug 2026, 22:2619,566+145
22 Aug 2026, 03:3419,421+4
20 Aug 2026, 23:1619,417first reading

Engagement

20 posts held, back to 17 July 2026the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 56 pages of Telegram’s post history, 20 posts per page.

ERR · 30 days
51.3%
avg views ÷ 20,435 subscribers
Avg views / post
10,500
9 posts measured
Reaction rate
2.22%
reactions ÷ views · ER floor
Posts in window
9
of 20 held

ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.

ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.

What these figures were computed from
WindowRolling 30 days · latest post in window 1 September 2026
Posts held20 (17 July 20261 September 2026)
Views total94,410
Reactions total2,099
Forwards / commentsnot exposed by the public surface — not measured, not estimated
Readings taken3 Sept 2026, 00:57 UTC

Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.

Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.

Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.

What this channel posts

Video runtime
2m 12s
Average length
17s

Measured directly from 8 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no mark.

Reaction mix

4,362 reactions across 20 posts, in 6 distinct kinds. The most used accounts for 43.1% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
1,88243.1%
custom 52764705269051643561,33730.7%
🔥3979.10%
🤩3427.84%
3006.88%
🌭1042.38%

Custom emoji. One row above is a Telegram custom emoji, which the public preview renders as an element carrying only a numeric id — no character, and no image we can reach. The id is printed as-is rather than substituted with a look-alike glyph, because a stand-in would be our invention showing where a measurement should be. The count beside it is Telegram’s.

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 20 of the 20 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 4,362 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 20 most recent posts we hold, published 17 July 2026 to 1 September 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Recent posts

1 Sept 2026, 07:02 UTC≈10,400 views318 reactionsread 3 September 2026
Photo

Сезон созерцания Вдохновившись моментом созревания осенних овощей, мы создали коллекцию напитков и десертов с самыми выразительными вкусами сезона. ✶ латте мисо-груша Сливочный кофейный напиток с медовой сладостью груши и пряностями. ✶ ходзича банановый хлеб Ходзича со вкусом бананового хлеба и протеином. ✶ пунш пряный дюшес Пунш с насыщенным вкусом спелой груши, пряностями и цитрусовой свежестью лемонграсса. ✶

168custom 52764705269051643569538🔥17

31 Aug 2026, 14:13 UTC≈10,600 views343 reactionsread 3 September 2026
Video

Осенью становится заметно все, что природа создавала в течение лета. Плоды достигают пика вкуса, аромата и цвета. Нам лишь остается заметить это. 1 сентября — 22 ноября

190🔥80custom 527647052690516435664🤩9

31 Aug 2026, 12:57 UTC≈13,200 views283 reactionsread 3 September 2026
Photo

Photo, posted without a caption

custom 527647052690516435614874🤩4219

29 Aug 2026, 08:33 UTC≈12,200 views172 reactionsread 3 September 2026
Video

☉ Лимонад пачули — для тех, кто ценит мягкую сладость и выразительный вкус. В искристом напитке раскрывается необычное сочетание яблочного сока и древесных нот пачули, ветивера и кедра с ванильным шлейфом. Когда хочется чего-то интересного. Во всех кофейнях Surf Coffee®.

90🔥47🤩25🌭10

28 Aug 2026, 12:51 UTC≈8,840 views128 reactionsread 3 September 2026
Video

Камбэк капсул с кофе! Команда Blue Hawaii Roast запускает капсулы для Nespresso. За основу взяли вкусовые профили наших дрипов и адаптировали их под капсульный способ заваривания. В линейке три варианта: 𖠽 Африка Средне-темная обжарка Шиповник, черный чай, грейпфрут, темная смородина, карамель. Сладость — 5 | Горечь — 2 | Кислотность — 4 𖠽 Латинская Америка Средне-темная обжарка Сухофрукты, молочный шоколад, жарен

71🤩27custom 527647052690516435626🌭4

27 Aug 2026, 14:52 UTC≈8,170 views183 reactionsread 3 September 2026
Photo

Surf Coffee® × фестиваль «Антон тут рядом» в Санкт-Петербурге Весь вечер наши ребята готовили напитки для гостей, а мы ходили с пленочным фотоаппаратом и снимали все, что происходило вокруг: музыку, танцы, разговоры и немного хаоса. Было громко, тепло и радостно. Танцевали, только в меру! До новых встреч.

86custom 527647052690516435646🤩42🔥9

27 Aug 2026, 10:16 UTC≈7,900 views271 reactionsread 3 September 2026

Друзья, спасибо за вашу вовлеченность! Подарочные наборы PAYOT на всех спотах во всех городах закончились. Напиток Велюр Роз (без подарка) можно попробовать на спотах-участниках до 31.08.

145🌭60custom 5276470526905164356579

24 Aug 2026, 14:46 UTC≈14,500 views160 reactionsread 3 September 2026
Photo

WELLNESS LINE UP Функциональные модификаторы уже в Surf Coffee®! Концепция полезных добавок выстроена вокруг основных состояний: бодрости, спокойствия, ресурса и поддержки иммунитета. Листай карусель, выбирай необходимую функцию — бариста подскажет, с чем лучше сочетается необходимая добавка. Доступны в Москве, Сочи, Казани и Краснодаре. See ya!

custom 52764705269051643567449🤩2611

22 Aug 2026, 07:11 UTC≈8,600 views241 reactionsread 1 September 2026
Forwarded from @payot_russiaVideo

Путешествие в сторону солнца Surf Coffee® × PAYOT Лето подходит к концу, но впереди еще много интересных маршрутов. Surf Coffee® и PAYOT вместе создали то, что сделает ярче любое путешествие. Велюр Роз — напиток, вдохновенный брендом PAYOT, с ванильным кремом, персиковым акцентом, инжирном и лёгкой пыльцой какао над чёрным эспрессо. Объем 600 мл. С напитком дарим эксклюзивную обложку на паспорт, тревел-версию сред

106custom 527647052690516435674🔥47🤩14

19 Aug 2026, 08:01 UTC≈14,900 views352 reactionsread 31 August 2026
Video

Video, posted without a caption

custom 5276470526905164356179🤩835634

13 Aug 2026, 15:18 UTC≈13,700 views121 reactionsread 31 August 2026
Video

Surf Coffee® × фестиваль «Антон тут рядом» — союз городской культуры, кофе и музыки. Что нас ждёт в Санкт-Петербурге? 14 августа Вечеринка перед фестивалем «Антон тут рядом» в Surf Coffee® × Nordi. Презентация пластинки, диджей-сет и маркет. Подробности в канале Питера. 14-21 августа Лимитированный напиток «Малиновый Саунд» на всех спотах Surf Coffee® в Санкт-Петербурге с возможностью выиграть билет на фестиваль «А

59custom 527647052690516435631🔥27🤩4

12 Aug 2026, 07:01 UTC≈19,100 views347 reactionsread 28 August 2026
Photo

SURF COFFEE® & O PAPER PAPER Отпуск заканчивается, но его настроение должно остаться с вами! Сохраните частичку отдыха, чтобы каждый день возвращаться к ощущению лёгкости и беззаботности. Вместе с O PAPER PAPER мы выпустили коллекцию многоразовых тканевых стикеров — чтобы воспоминания о путешествиях были рядом, куда бы вы ни отправились. Приклеивайте стикеры Surf Coffee® × O Paper Paper на паспорт, телефон, ноутбу

163custom 527647052690516435611853🌭13

Showing the 12 most recent of 20 posts we hold for @surfcoffeeru. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Forward network

Republishes

Channels on the register whose posts this channel has forwarded.

Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.

Mentions

Named by 10 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Appears in Telegram’s recommendations for other channels

The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.

Cofix Russia
@cofix_russia · 25,485
Telegram ranks this channel #5 of 78 here — alongside 77 others — read 14 September 2026
мои маршруты
@qaroutes · 35,305
Telegram ranks this channel #19 of 73 here — alongside 72 others — read 2 September 2026
Хлебозавод
@Hlebozavod9 · 23,818
Telegram ranks this channel #20 of 86 here — alongside 85 others — read 17 September 2026
NEW STAR FESTIVALS
@newstarcamp · 22,766
Telegram ranks this channel #21 of 80 here — alongside 79 others — read 20 September 2026
Your daily inspo
@yourdailyin · 34,583
Telegram ranks this channel #66 of 74 here — alongside 73 others — read 3 September 2026

This channel appears in 5 seed channels' Telegram-generated recommendation lists in total. Each is Telegram’s list for THAT channel, not this one — see how this is measured.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 18 September 2026 — this entry's latest reading, not the date you are reading this.

“Surf Coffee®” (@surfcoffeeru), 20,435 subscribers as measured 18 September 2026. Telegram Register, tgregister.com/channel/surfcoffeeru.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.