Vivat, книголюби! Про книжкові новинки, дотепні історії із книгарні, акційні добірки і події розкаже тобі книгарка Vivat.
Сторінка видавництва у фейсбуці: https://www.facebook.com/vivat.book.com.ua
Created
12 January 2018 — measured — cross-checked against a third-party dataset (ext.tg_channel)
Literature — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 9 September 2026 and assigned it the closest of 31 fixed categories, at 100% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.
Growth
34 measurements spanning 42 days, net +86. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 34,991–35,423 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 34
Measured (UTC)
Subscribers
Change
17 Sept 2026, 15:42
35,169
-16
15 Sept 2026, 17:16
35,185
-24
14 Sept 2026, 04:38
35,209
-29
12 Sept 2026, 12:36
35,238
-5
10 Sept 2026, 07:59
35,243
+106
7 Sept 2026, 01:38
35,137
-35
4 Sept 2026, 11:19
35,172
-8
2 Sept 2026, 23:37
35,180
-19
1 Sept 2026, 20:35
35,199
-15
31 Aug 2026, 19:47
35,214
-14
30 Aug 2026, 16:15
35,228
-5
29 Aug 2026, 16:37
35,233
-4
28 Aug 2026, 14:14
35,237
-1
27 Aug 2026, 12:37
35,238
-22
26 Aug 2026, 13:43
35,260
-23
25 Aug 2026, 15:32
35,283
-29
24 Aug 2026, 17:54
35,312
-32
22 Aug 2026, 23:09
35,344
-7
21 Aug 2026, 16:08
35,351
-16
20 Aug 2026, 14:18
35,367
first reading
Engagement
169 posts held, back to 3 August 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 77 pages of Telegram’s post history, 20 posts per page.
ERR · 30 days
13.8%
avg views ÷ 35,169 subscribers
Avg views / post
4,850
82 posts measured
Reaction rate
1.52%
reactions ÷ views · ER floor
Posts in window
83
of 169 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
What these figures were computed from
Window
Rolling 30 days · latest post in window 21 September 2026
Posts held
169 (3 August 2026 – 21 September 2026)
Views total
397,790
Reactions total
6,035
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
22 Sept 2026, 03:50 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Photos
≈10,200
Videos
≈529
Links
≈4,010
Lifetime counters from Telegram’s own channel header, read 22 September 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.
Video runtime
3m 10s
Average length
32s
Measured directly from 6 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
11,173 reactions across 154 posts, in 25 distinct kinds. The most used accounts for 72.2% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
❤
8,063
72.2%
💔
845
7.56%
🔥
557
4.99%
🍓
356
3.19%
❤🔥
305
2.73%
💯
200
1.79%
😁
156
1.40%
👍
137
1.23%
💘
110
0.985%
😍
82
0.734%
⚡
64
0.573%
🥰
63
0.564%
🐳
57
0.51%
🤣
52
0.465%
👏
31
0.277%
💋
30
0.269%
😱
30
0.269%
🤔
8
0.072%
🤩
6
0.054%
🦄
6
0.054%
5 further kinds
15
0.134%
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 168 of the 169 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 12,131 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 169 most recent posts we hold, published 3 August 2026 to 21 September 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Advertising
Ad load
1.18%
2 of 169 posts carry an ad marker
Regulatory tokens
0
none — marked by hashtag only
Median views · ads
4,680
over 2 measured posts
Median views · rest
4,740
over 166 measured posts
An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.
This is a floor, and it can only ever be a floor. A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.
Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.
Measured over the 169 most recent posts we hold, published 3 August 2026 to 21 September 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.
Не знаю чому, але «Лісовий бог» — найбільш осіння книжка для мене. Якось так вона мені відчувається. І от настала осінь — хочеться перечитати 🍂
Але план на рік ще не виконаний, тому замість перечитування придивляюся до нових книжок.
До речі, у Vivat до 20 жовтня діють знижки до 40% на вибрані електронки. Тож показую, що собі вподобала і чому. #добіркакниг
• «Темна освіта» — темна академія в жіночому коледжі: супер…
Дощовим осіннім дням так пасує сентиментальна проза 🤍
В Vivat вийшов дебют, що став світовим бестселером — «Тео з Голдена» Аллена Левайя, про португальця, який незвичним способом знайшов друзів в американському містечку.
📚 Розглядаючи портрети, що висять в локальній кавʼярні, він вирішує купувати по одному та віддавати їх своїм власникам, натомість отримуючи емоції, знайомство та їх історію.
🤎Схоже на тіндер по-ол…
Офіційно! Тебе звільнено з посади менеджера життів друзів та родичів🙂↕️
«Теорія "Нехай собі"» — твій новий мануал до того, як почати фокусуватись на собі.
Як виглядають розділи цієї книжки, якщо пояснювати їх мемами — гортай вправо 👉
Передзамовляй книжку «Теорія "Нехай собі"» на MEGOGO BOOKS за спеціальною ціною і будь першим, хто прочитає її!
ПОДІЇ VIVAT 21-27 ВЕРЕСНЯ
ІВАНО-ФРАНКІВСЬК
🪶✂️ Мистецтво зберігати моменти. Колажування за мотивами «Тео з Ґолдена»
🖌 Усі матеріали чекатимуть на вас у книгарні. Але будемо раді, якщо Ви візьмете щось із собою.
📅 26.09 / 18:00
📍книгарня Vivat, площа Ринок, 5
👤Аня Шаламай, модераторка, книжкова блогерка un.book
🎟Реєстрація: https://forms.gle/pEaJYpT6gH1vSLTY6
ТЕРНОПІЛЬ
🪶✂️ Мистецтво зберігати моменти. Колажування …
А ще забігла сьогодні у Віват по нове видання «Гіпотези», до якого я трішки доклала руку — переклала передмову Лілі Рейнгарт і другий бонусний розділ з пов Адама 🤭
Я абсолютно нормальна людина і зовсім не чекаю фільму так ніби це мій другий день народження
з тих пір, як я спитала вперше пані авторку, а що це за роман «в столі», а дайте людям, пройшло ~1,5 роки 🥰
✨Лейло, моя люба дівчинко, ти бачиш, як ти сяєш? ✨
*невимовно розчулена*
27 вересня запрошуємо на Тихий Читацький Рейв від Vivat що відбудеться на гастролокації 7йсклад — кілька годин, щоб сповільнитися, відпочити від щоденного шуму й просто почитати книжку в компанії інших читачів✨
📖 Жодної підготовки чи «обов'язкового читання» — лише тиха музика, затишна атмосфера та час для себе й книжок.
На вас чекають:
• два блоки тихого читання
• знайомства та розмови про книжки
• благодійний аукці…
Дивіться, яке оформлення для для серії Twisted Ани Хван зробили у німецькому видавництві 💗💚 Дуже вишукано!
У серії Twisted чотири книжки, і українською вже на передзамовленні третя — «Ненависть» vivat.com.ua/series/twisted/
💗 Чому серія така популярна?
Тут зійшлося все, що ми любимо: morally grey чоловіки, шалена хімія, улюблені тропи. А також за ефект серіалу: кожна книжка має окрему пару, але другорядні герої пе…
Погода ще дозволяє насолоджуватися теплими історіями. Поринати в спекотні дні на березі моря разом із цікавими, харизматичними героями🩷
«На вагу золота» Альони Рязанцевої — класний ромком, що залишає після себе смак кисло-солодкого морозива. Все ніжно й солодко, але водночас цікаво та з перчинкою.
У центрі сюжету — красива plus-size модель та колега-фотограф, яких поєднує робоча поїздка до Одеси. Та не все так прос…
У Vivat знову соковита акція: -40% на чек з 4 і більше книжок 🔥
Саме час зібрати собі комплект для моторошного (перед)геловінського читання (або затишного осіннього, то вже на ваш смак😄)
Акція діє до 22 вересня на сайті видавництва.
На першу книжка отримуєте 10% знижки, на дві книжки — 20%, на три — 30%, на чотири і більше — 40%.
Повна добірка книжок, що беруть участь в акції, тут 🖇 https://vivat.com.ua/aktsii/40…
«для всіх, кому не завадить зробити перерву»
і
«для тих, хто не знає, куди прямує»
— такі присвяти в цих манюнь по 160 сторінок, яких я тепер обожнюю всім своїм серцем і швидше за все, перечитуватиму ще не раз, коли знов відчуватиму, що не справляюся.
🪴 «псалом для дикостворених», «молитва за соромʼязливі крони», Бекі Чемберс
❤️ вид-во: Vivat
📒 по-перше, це абсолютна healing literature, взірець із взірців.
це тв…
❤28⚡1
Showing the 12 most recent of 169 posts we hold for @vivat_publishing. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 7 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Handles this channel named that no longer answer
Dead references
3
handles named in this channel’s posts, vacant today
Evidenced gone
1
we ourselves saw one of these resolve, at some point
Never seen alive
2
vacant every time we have ever looked
@vivat_publishing named 3 handles that resolve to nothing today. That is a fact about the reference, not necessarily a fact about the handle’s history — see the two groups below.
Most of these may never have existed as a live channel at all. A handle a channel names can be a typo, an aspirational name nobody registered, or a channel that was already gone before this one ever mentioned it. Unless a row below is marked evidenced, all we know is that it references a handle that is not a live channel today — not that anything “died”. How this is measured.
Evidenced gone
We ourselves saw each of these resolve to a real page at some point before it went vacant — a genuine, evidenced change, not an inference from absence.
@happyjuliettee named in 3 posts, 23 August 2026 – 31 August 2026 · confirmed gone 27 August 2026 (two independent sightings — see how we confirm a dead handle)evidenced
Never seen alive
References a handle that is not a live channel — we have no record it ever was one.
@hrabarfoundation named in 3 posts, 30 August 2026 – 2 September 2026
@divoche named in 3 posts, 13 August 2026 – 16 August 2026
Channels Telegram recommends alongside this one
Telegram’s own answer, not this register’s. When this register asks Telegram’s API what is similar to this channel, this is the list it returns, in the exact order Telegram returns it — never re-sorted by subscribers or by anything else this register measures. The relationship, and the order, are Telegram’s; we record them and date them, and make no claim of our own about which of these channels actually resemble this one.
Read from Telegram’s recommendation API, most recently 2 September 2026. Telegram holds a list like this for a small and growing share of the register — how this is measured, and why most channel pages show nothing here.
Appears in Telegram’s recommendations for other channels
The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.
📚 Непозбувний книгочитун @npzbvnkngchtn · 37,096 Telegram ranks this channel #2 of 70 here — alongside 69 others — read 1 September 2026
📚 Ранок Букера @RanokBukera · 25,592 Telegram ranks this channel #5 of 70 here — alongside 69 others — read 11 September 2026
Книги Українською @booksua11 · 35,181 Telegram ranks this channel #10 of 60 here — alongside 59 others — read 2 September 2026
Українська мова 🇺🇦 @tvoyamova · 62,434 Telegram ranks this channel #63 of 74 here — alongside 73 others — read 3 September 2026
This channel appears in 4 seed channels' Telegram-generated recommendation lists in total. Each is Telegram’s list for THAT channel, not this one — see how this is measured.
Referenced elsewhere
This handle named by sources this register does not control and did not measure — each shown exactly as found, attributed by name, dated to when it was read.
Wikipedia
One Wikipedia article names this handle in its article text, found by searching for a t.me link inside the article source. A citation is a notability signal, not a verification: nobody here confirmed the cited post is genuine or still says what the article quotes. Article text is CC BY-SA 4.0, Wikipedia contributors; snippets below are short excerpts.
Книгарня Vivat(uk.wikipedia.org) “…ua|language=uk|access-date=2024-09-05}}{{Cite web|url=https://t.me/vivat_publishing/3990|title=Книгарка Vivat 💚|website=Telegram|access-da…” read 13 September 2026
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 17 September 2026 — this
entry's latest reading, not the date you are reading this.
“Настрій читати Vivat 💚” (@vivat_publishing), 35,169 subscribers as measured 17 September 2026. Telegram Register, tgregister.com/channel/vivat_publishing.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.