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Channel

Фича дня by @hardclient

@featureoftheday

On this record: Growth · Engagement · What this channel posts · Reactions · Stars · Posts · Citations · Telegram's recommendations · Cite this entry

12,564subscribers

-127 since we began measuring on 6 August 2026

Risers and fallers across the register · movement among entries of 10,000–31,623.

Register entry

Telegram ID-1001800517012
TypeChannel
Username@featureoftheday
DescriptionИнтересные фичи из мира e-commerce 3 раза в неделю Основной канал: @hardclient По всем вопросам: @stan_khrustalev Лучшие продуктовые каналы: clck.ru/3Eq6uq Канал в реестре РКН: clck.ru/3MAyB8
CreatedBetween 1 October 2022 and 31 October 2023— estimated from Telegram’s id allocation, not measured. How this range is calculated.
First recorded6 August 2026
Last confirmed live30 August 2026
Measurements held20
Confirmed unchanged1 time, most recently 30 August 2026
On Telegramt.me/featureoftheday

Growth

12,56412,69112,627.56 August 2026 — 12,691 subscribers7 August 2026 — 12,689 subscribers8 August 2026 — 12,676 subscribers9 August 2026 — 12,670 subscribers11 August 2026 — 12,666 subscribers11 August 2026 — 12,654 subscribers12 August 2026 — 12,653 subscribers14 August 2026 — 12,646 subscribers15 August 2026 — 12,636 subscribers17 August 2026 — 12,632 subscribers19 August 2026 — 12,619 subscribers20 August 2026 — 12,612 subscribers22 August 2026 — 12,600 subscribers23 August 2026 — 12,595 subscribers25 August 2026 — 12,583 subscribers26 August 2026 — 12,581 subscribers27 August 2026 — 12,574 subscribers28 August 2026 — 12,572 subscribers29 August 2026 — 12,569 subscribers30 August 2026 — 12,564 subscribers6 August 202630 August 2026
20 measurements spanning 24 days, net -127. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 12,545–12,710 and does not start at zero.
Measurement log — every subscribers count we have recorded
Measured (UTC)SubscribersChange
30 Aug 2026, 04:4712,564-5
29 Aug 2026, 04:4412,569-3
28 Aug 2026, 01:3312,572-2
27 Aug 2026, 01:2612,574-7
26 Aug 2026, 00:3612,581-2
25 Aug 2026, 01:2512,583-12
23 Aug 2026, 12:0412,595-5
22 Aug 2026, 01:1612,600-12
20 Aug 2026, 15:3412,612-7
19 Aug 2026, 14:0312,619-13
17 Aug 2026, 10:1712,632-4
15 Aug 2026, 20:5212,636-10
14 Aug 2026, 07:3712,646-7
12 Aug 2026, 23:3412,653-1
11 Aug 2026, 23:5212,654-12
11 Aug 2026, 01:5912,666-4
9 Aug 2026, 02:2112,670-6
8 Aug 2026, 02:1312,676-13
7 Aug 2026, 00:2012,689-2
6 Aug 2026, 06:5212,691first reading

Engagement

20 posts held, back to 27 March 2026the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 42 pagesof Telegram’s post history, 20 posts per page.

Nothing published in the last 30 days. ERR and ER are rolling 30-day measures, so there is nothing to compute — we hold 20 posts for this entry, the most recent from 20 July 2026. An engagement rate over an empty window would be a number about nothing.

What this channel posts

Photos
269
Videos
42
Links
459

Lifetime counters from Telegram’s own channel header, read 30 August 2026 — not the date at the top of this page, which is when the subscriber count was last read. Below Telegram’s rounding threshold, so these counts are exact.

Video runtime
24s
Average length
24s

Measured directly from 1 video with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no mark.

Reaction mix

1,917 reactions across 20 posts, in 31 distinct kinds. The most used accounts for 36.5% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
🔥70036.5%
66134.5%
👍24812.9%
😢442.30%
🤝432.24%
311.62%
👏241.25%
🤔231.20%
🥰201.04%
❤‍🔥190.991%
🙏170.887%
🆒160.835%
🥱130.678%
😍110.574%
💯90.469%
👌70.365%
👎40.209%
🤣40.209%
🤯40.209%
30.156%
11 further kinds160.835%

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 20 of the 20 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 1,917reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 20 most recent posts we hold, published 27 March 2026 to 20 July 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Telegram Stars

Stars received
1
across the posts below
Posts paid on
1
of 20 we hold a reading for · 5%
Most on one post
1
single highest reading

A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @featureoftheday. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.

Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.

This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.

Counted over the 20 most recent posts we hold for this entry, published 27 March 2026 to 20 July 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.

Recent posts

20 Jul 2026, 06:05 UTC≈11,400 views191 reactions1 Starread 30 August 2026

Итак, спустя 3 года и почти 460 выпусков Фича дня заканчивает своё вещание... ...на этом канале и переезжает на @hardclient 😊 По ряду причин теперь весь контент будет выходить на основном канале: большие статьи, краткие разборы интересных фичей, фэйлов, а также идеи по улучшению пути клиента в e-com – будем видеться чаще Коллекцию из 459 фичей оставлю здесь. Напомню, что многие фичи – даже трехлетней давности – ак

80😢44🤝41🙏13👌4🤯4🤷‍♂2👍1

Signed Stan Khrustalev

7 Jul 2026, 09:58 UTC≈10,500 views239 reactionsread 30 August 2026
Photo

⠀ 459 • Где заправиться? Хоть это и не про e-com, но фича важная и актуальная. Многие сейчас пытаются заправиться, но не на всех заправках есть топливо. В 😊 Т-Банке решили помочь автомобилистам в этой нелегкой ситуации и сделали карту доступности топлива на заправках. Данные берутся на основе транзакций (чем дольше их не было, тем краснее индикаторы) и фидбэка, который собирается от пользователей самого сервиса.

🔥14572👍17👏21💯1😭1

Signed Stan Khrustalev

1 Jul 2026, 06:15 UTC≈4,890 views69 reactionsread 30 August 2026
Photo

⠀ 458 • Свайпни, чтобы заменить Большинство e-com сервисов в корзине используют свайпы в карточках товаров только справа, и только чтобы удалить товар из корзины или добавить в избранное. В 😊 Кофемании решили пойти дальше и добавили еще одно боковое действие с левой стороны, которое позволяет выбрать замену товару, если он закончился. Так сервис расширяет функционал корзины, при том не перегружая интерфейс. P.S. п

🔥3421👏7👍5❤‍🔥1🙏1

Signed Stan Khrustalev

29 Jun 2026, 06:15 UTC≈4,350 views90 reactionsread 30 August 2026
Photo

⠀ 457 • Не нравится? Скрывай Как сделать рекомендации более релевантными? Следить за тем, что клиенту нравится, а что не нравится, и подстраивать контент под его предпочтения. Отследить товары, которые нравятся, легко: добавление в избранное, в корзину, повторные заказы и т.д. Но что делать со вторым пунктом? В 😊 Lamoda решили просто дать клиенту возможность скрывать карточки рекомендуемых товаров, которые им не н

43🔥29👍1221👎1🤣1🆒1

Signed Stan Khrustalev

19 Jun 2026, 06:15 UTC≈4,960 views84 reactionsread 30 August 2026
Photo

⠀ 456 • Покупай – подешевело! Если вы добавили товар в корзину, это еще не значит, что вы его купите: есть куча факторов, которые вас могут препятствовать покупке. Как же маркетплейсу всё же сподвигнуть вас к совершению заветного действия? В 😊 Wildberries начали показывать, насколько подешевели товары в корзине, тем самым усиливая воспринимаемую выгоду от покупки. Предполагаю, что подорожавшие товары таким образо

38🔥23👍19❤‍🔥21💘1

Signed Stan Khrustalev

17 Jun 2026, 06:15 UTC≈5,070 views105 reactionsread 30 August 2026
Photo

⠀ 455 • Точно так много? Для многих корзина на маркетплейсах продолжает играть роль избранного: добавляешь кучу всего в корзину, а затем покупаешь несколько позиций. Такой поведенческий паттерн подразумевает риск: можно по ошибке заказать то, что приглянулось, но что вы не хотели покупать. Поэтому 😊 Ozon явно уточняет у вас, точно ли вы хотите купить всё, если вы оформляете заказ более 10 товаров. 1 лишний клик –

50🔥30👍21🆒2💯1🙏1

Signed Stan Khrustalev

15 Jun 2026, 06:15 UTC≈4,950 views78 reactionsread 30 August 2026
Photo

⠀ 454 • Проверка на дублирование В отличие от, например, FMCG, в Fashion добавление двух идентичных товаров в корзину встречается гораздо реже. А вот от добавления лишней единицы того же самого размера никто из клиентов не застрахован. Поэтому 😊 Love Republic подсвечивает, что товар уже добавлен в корзину, чтобы избавить клиента от риска заказать 2 товара вместо одного по ошибке. Разумеется, сообщение это не блок

🔥3919👍15❤‍🔥2👻1😐1🆒1

Signed Stan Khrustalev

3 Jun 2026, 06:15 UTC≈6,180 views86 reactionsread 30 August 2026
Video

⠀ 453 • Выбери что хочешь В 😊 Самокате комбо-набор можно собрать, как конструктор, из разных блюд – и сервис подсвечивает это разнообразие. Карточки наборов в листинге не статичны, и в них появляются новые комбинации супов, салатов и вторых блюд. В целом, внимание такая механика к себе привлекает. Если бы сочетаний в каждой было не 2, а больше – было бы супер. Фича дня by @hardclient 💎 screenhunt – крупнейшая ба

38🔥27👍133👌3🌚1🥴1

Signed Stan Khrustalev

22 May 2026, 06:15 UTC≈5,290 views111 reactionsread 30 August 2026
Photo

⠀ 452 • Неожиданный поворот Что должно быть на уме, чтобы вести клиента в маркетплейс, когда тот уже пришел к вам в приложение?! «Выручка» – скажет 😊 befree. Если товара нет в наличии, самая распространенная практика отработки такого сценария – подписать клиента на уведомления о поступлении. Но что-то вообще может больше не поступить в продажу, чего-то клиент будет ждать слишком долго, не выдержит и купит аналог

🔥6224👍14👏5❤‍🔥2🆒2👎1💯1

Signed Stan Khrustalev

18 May 2026, 06:15 UTC≈5,330 views165 reactionsread 30 August 2026
Photo

⠀ 450 • Своих не бросаем 😊 Ozon, спасибо вам большое, дорогие, за такую фичу! Фича дня by @hardclient 💎 screenhunt – крупнейшая база референсов по mobile e-com ⠀

67🔥57🥰20👏10👍3🙏2🆒2👎1

Signed Stan Khrustalev

15 May 2026, 06:15 UTC≈5,100 views72 reactionsread 30 August 2026
Photo

⠀ 449 • Раскупили? Замени Если вы слишком долго решали, что купить – так, что какой-то из товаров раскупили, это проблема не только ваша, но и компании, ведь отсутствие нужного товара может повлиять не только на средний чек, но и на вероятность совершения покупки (если товар критичен). Поэтому 😊 Впрок не просто показывает, что товар раскупили, но и сразу же предлагает выбрать замену, облегчая задачу поиска альтерна

37🔥20👍132

Signed Stan Khrustalev

13 May 2026, 06:15 UTC≈4,930 views116 reactionsread 30 August 2026
Video

⠀ 448 • Собери свой костюм Канадский бренд спортивной одежды 😊 lululemon выпускает достаточно большое количество вариантов верха и низа для спортивных костюмов, а количество сочетаний – в разы больше (если кто помнит комбинаторику). В компании решили «оживить» процесс подбора костюма, поэтому вместо стандартного «скучного» каталога прямо с главного экрана можно перейти к конструктору костюма. Свайпаешь варианты ве

🔥68👍349🆒21❤‍🔥1😍1

Signed Stan Khrustalev

Showing the 12 most recent of 20 posts we hold for @featureoftheday. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Stars beside a post are paid reactions — Telegram Stars, bought with money and spent on that post. They are a different unit from reactions and are never added to them, here or anywhere else on this page.

Citation-graph rank

Citation-graph rank — 13,468 of 1,626,935entries in the measured graph. A weighted position computed from the forward and mention edges below — republished posts weigh more than named mentions — and recomputed periodically, over the whole graph. Published only as this ordinal position, never as a score: a position is a fact, and a score printed beside one channel’s name would read as a verdict this register does not make. The two counts beneath stay separate for the same reason mentions are never summed with forwards anywhere else on this page — a named-by count costs nothing to manufacture. The top 100 by this measure, or how it is computed.

Forward network

Republished by

Channels on the register that have forwarded this channel's posts into their own feed.

Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.

Mentions

Named by 4 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.

Names

Channels on the register whose handles appear in this channel's posts.

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Appears in Telegram’s recommendations for other channels

The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.

Адовый UX
@uxfromhell · 50,253
Telegram ranks this channel #18 of 95 here — alongside 94 others — read 25 August 2026
Дайджест продуктового дизайна
@pdigest · 49,692
Telegram ranks this channel #42 of 97 here — alongside 96 others — read 25 August 2026
Вакансии дизайнерам
@jun_hi_vacancies · 42,341
Telegram ranks this channel #62 of 97 here — alongside 96 others — read 29 August 2026
Designdealer
@designdealer · 87,240
Telegram ranks this channel #69 of 93 here — alongside 92 others — read 17 August 2026
Figma Design
@figmadesign · 106,503
Telegram ranks this channel #71 of 94 here — alongside 93 others — read 15 August 2026
Психология
@PsyEducation · 59,519
Telegram ranks this channel #72 of 95 here — alongside 94 others — read 22 August 2026
ИЩУ_ДИЗАЙНЕРА
@designer_ru · 78,527
Telegram ranks this channel #76 of 94 here — alongside 93 others — read 19 August 2026
Книги для дизайнеров 📚
@dbooks · 63,478
Telegram ranks this channel #81 of 95 here — alongside 94 others — read 21 August 2026

This channel appears in 8 seed channels' Telegram-generated recommendation lists in total. Each is Telegram’s list for THAT channel, not this one — see how this is measured.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 30 August 2026 — this entry's latest reading, not the date you are reading this.

“Фича дня by @hardclient” (@featureoftheday), 12,564 subscribers as measured 30 August 2026. Telegram Register, tgregister.com/channel/featureoftheday.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.