О чем говорят модные пиарщики, айтишники на Мальдивах и сммщики брендов. Здесь про тренды, бизнес и маркетинг.
Автор: @livligbot
Сотрудничество: @earlsky
Канал сотрудничает с @Tgpodbor_official
РКН: https://clck.ru/3FjTz2
Created
9 January 2023 — measured — cross-checked against a third-party dataset (ext.tg_channel)
Other / unclassifiable — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-UD-Q6_K_XL, prompt version 1) read this channel’s own recent posts on 9 August 2026 and assigned it the closest of 31 fixed categories, at 54% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.
Growth
102 measurements spanning 44 days, net +61,186. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 136,630–224,361 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 102
Measured (UTC)
Subscribers
Change
19 Sept 2026, 07:38
207,939
-106
19 Sept 2026, 03:16
208,045
-469
18 Sept 2026, 09:18
208,514
-1,063
16 Sept 2026, 20:39
209,577
no change
16 Sept 2026, 18:42
209,577
-494
16 Sept 2026, 01:58
210,071
-723
15 Sept 2026, 02:21
210,794
no change
14 Sept 2026, 23:19
210,794
-457
14 Sept 2026, 10:18
211,251
-703
13 Sept 2026, 10:17
211,954
-72
13 Sept 2026, 07:56
212,026
-631
12 Sept 2026, 18:16
212,657
-600
11 Sept 2026, 15:18
213,257
-283
11 Sept 2026, 07:59
213,540
-698
10 Sept 2026, 15:01
214,238
+11,953
9 Sept 2026, 01:39
202,285
-313
8 Sept 2026, 15:58
202,598
-1,107
7 Sept 2026, 08:56
203,705
-1,148
5 Sept 2026, 17:38
204,853
-317
5 Sept 2026, 09:15
205,170
first reading
Engagement
359 posts held, back to 4 August 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 100 pages of Telegram’s post history, 20 posts per page.
ERR · 30 days
3.94%
avg views ÷ 207,939 subscribers
Avg views / post
8,190
231 posts measured
Reaction rate
1.34%
reactions ÷ views · ER floor
Posts in window
231
of 359 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
What these figures were computed from
Window
Rolling 30 days · latest post in window 22 September 2026
Posts held
359 (4 August 2026 – 22 September 2026)
Views total
1,891,150
Reactions total
25,309
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
22 Sept 2026, 07:20 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Photos
≈7,230
Videos
≈2,940
Links
≈912
Lifetime counters from Telegram’s own channel header, read 22 September 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.
Video runtime
1h 41m
Average length
46s
Measured directly from 132 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
39,426 reactions across 349 posts, in 29 distinct kinds. The most used accounts for 18.8% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
❤
7,412
18.8%
custom 5332699225132135466
6,588
16.7%
custom 5420197114930033627
3,657
9.28%
custom 5420634411320231534
2,675
6.78%
custom 5332499715311302523
2,524
6.40%
😁
2,458
6.23%
custom 5363973592138678134
2,083
5.28%
🔥
1,602
4.06%
custom 5337026533531875977
1,564
3.97%
custom 5332472931895245674
1,434
3.64%
💔
1,280
3.25%
💯
1,008
2.56%
custom 5332499010936665534
979
2.48%
custom 5332528581786495897
962
2.44%
custom 5269685307506202756
954
2.42%
custom 5384215390752646943
850
2.16%
custom 5334835679304118022
517
1.31%
custom 5215331658856704259
175
0.444%
custom 5217423106066392725
118
0.299%
custom 5217914042303163853
111
0.282%
9 further kinds
475
1.20%
Custom emoji. 15 of the rows above are Telegram custom emoji, which the public preview renders as an element carrying only a numeric id — no character, and no image we can reach. The id is printed as-is rather than substituted with a look-alike glyph, because a stand-in would be our invention showing where a measurement should be. The counts beside them are Telegram’s.
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 359 of the 359 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 40,223 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 359 most recent posts we hold, published 4 August 2026 to 22 September 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Telegram Stars
Stars received
13
across the posts below
Posts paid on
8
of 359 we hold a reading for · 2%
Most on one post
4
single highest reading
A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @kollegi. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.
Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.
This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.
Counted over the 359 most recent posts we hold for this entry, published 4 August 2026 to 22 September 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.
Advertising
Ad load
0.836%
3 of 359 posts carry an ad marker
Regulatory tokens
3
posts carrying an erid · 3 distinct tokens
Median views · ads
9,620
over 3 measured posts
Median views · rest
8,180
over 356 measured posts
An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.
This is a floor, and it can only ever be a floor. A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.
Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.
Advertising tokens recorded on this entry
erid
Posts
First seen
Last seen
2W5zFJbmQrD
1
27 August 2026
27 August 2026
CQH36pWzJqE1dR7FmTt3fF2x8iZso8FhaqWostsX3UDv3W
1
16 September 2026
16 September 2026
CQH36pWzJqE1dR7FoeoqcMmh8NJ8j4KCbuAUayxMionjLT
1
7 August 2026
7 August 2026
A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.
Measured over the 359 most recent posts we hold, published 4 August 2026 to 22 September 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.
Протеиновые пельмени появились в российских магазинах — на пачку от Сибирской Коллекции приходится аж 68 г белка, то есть в одной порции ~35 г.
Качки уже закупают 🤩
Парфюм с запахом ПРИТОНА нашли в Золотом Яблоке — шедевр от Sly John's Lab пахнет коноплей, куревом, шампанским и ...потом.
Пахнуть как логово реперов обойдется в 10 тысяч рублей за 100 мл, но юзеры говорят, что оно того стоит.
Фанаты Гуфа уже покупают 🤩
Женщины любят встречаться с алкоголиками и шизофрениками — новое исследование показало, что они больше, чем мужчины, склонны к отношениям с сумасшедшими фриками.
308 людям разного возраста, пола и социального статуса показали тексты писателя, который под конец карьеры начал страдать от зависимостей и шизофрении. В итоге парни выбирали стихи из здорового периода, а девушки — из периода психоза и даже сообщали, что го…
Рюмку-кольцо выкатил стеклодув из Москвы — делается изделие под заказ и вмещает приличную дозу спиртного. Стоит штука 5800 рублей.
Главный аксессуар пятницы 🤩
Лето прошло, а воспоминания о нём остались — прямо в тратах за июнь, июль и август. Сбер собрал их в одну историю: куда ходили, что покупали, чем жили эти три месяца. По ссылке — все яркие моменты сезона в цифрах.
Заодно там подарки от Сбера и партнёров, идем смотреть 🤩
Осенние книги с мистическим настроением — в сети собрали произведения, которые можно прочитать за пару вечеров и окунуться в декаданс, настроение русской глубинки, волшебные болота и леса. Есть как проза 20-го века, так и новая. Все заставляют по-новому взглянуть на осеннюю меланхолию и найти для себя важные смыслы:
• «Мелкий бес», Федор Сологуб — мрачная и глубокая история умопомешательства, рассказывающая о парано…
Мем: электрические стулья завезли на маркетплейсы — приблуда для детей работает тихо, от сети или аккумулятора.
Дети с пеленок испытают тоже самое, что и герои «Зеленой мили» в ожидании приговора на электрическом стуле 🤩
Соус со вкусом сырного Cheetos завезли в Россию — стоит имба 1300 рублей на маркетплейсах. Говорят, что вкус повторяет любимые чипсики детства и отлично подходит к макаронам.
Разбираем 🤩
Бизнесмены начали заниматься ЭСКОРТОМ, чтобы оплачивать зарплаты сотрудников — The Cut выпустил интересную историю про 33-летнюю стартапершу Тею Роуз, которая 3 года работала в элитном эскорте. Все деньги она направляла на финансирование и запуск бизнеса.
Брала девушка по 80 тысяч рублей за час и предварительно чекала клиентов на Linkedin: выбирала только топ-менеджеров из успешных проектов, которые сразу после стан…
На выходных над СКОЛКОВО летали десятки воздушных скатов. Так новый бренд энергетиков STINGRAY заявил о своём большом запуске на конференции «Будущее здесь» в честь юбилея Школы управления СКОЛКОВО.
Площадку выбрали неслучайно: СКОЛКОВО — место, где рождаются идеи и меняется будущее, а скат — символ энергии и свободы. Гости писали на скатах свои желания, а вечером вместе запустили их над кампусом.
Такие креативы вс…
Showing the 12 most recent of 359 posts we hold for @kollegi. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Posts edited after publishing
@kollegi edited 2 posts after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.
An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.
First edit seen
10 August 2026
Most recent edit
28 August 2026
Mentions
Named by 247 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it. The 24 listed below are the most frequent namers; the rest are counted above but not each listed.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Channels Telegram recommends alongside this one
Telegram’s own answer, not this register’s. When this register asks Telegram’s API what is similar to this channel, this is the list it returns, in the exact order Telegram returns it — never re-sorted by subscribers or by anything else this register measures. The relationship, and the order, are Telegram’s; we record them and date them, and make no claim of our own about which of these channels actually resemble this one.
Мир сегодня с "Юрий Подоляка" @yurasumy · 2,672,095#90
Read from Telegram’s recommendation API, most recently 12 August 2026. Telegram holds a list like this for a small and growing share of the register — how this is measured, and why most channel pages show nothing here.
Appears in Telegram’s recommendations for other channels
The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.
ок, согласовано @notypicmarketing · 342,096 Telegram ranks this channel #3 of 95 here — alongside 94 others — read 10 August 2026
Движитал @dvizhitall · 481,120 Telegram ranks this channel #4 of 63 here — alongside 62 others — read 9 August 2026
Айбелив Айкенфлаев @ibelieveicanf · 39,024 Telegram ranks this channel #5 of 84 here — alongside 83 others — read 30 August 2026
Маркетинг нефильтрованный @costperlead · 109,893 Telegram ranks this channel #5 of 93 here — alongside 92 others — read 14 August 2026
Котлер.Media @atlasonair · 34,422 Telegram ranks this channel #6 of 98 here — alongside 97 others — read 20 September 2026
Куб маркетинга @cubemark · 60,461 Telegram ranks this channel #6 of 91 here — alongside 90 others — read 22 August 2026
Провод @provod · 1,466,601 Telegram ranks this channel #6 of 91 here — alongside 90 others — read 8 August 2026
Е-коммерс @kommerc · 238,022 Telegram ranks this channel #7 of 81 here — alongside 80 others — read 11 August 2026
Ритейл заказывали? @retailife · 84,407 Telegram ranks this channel #8 of 70 here — alongside 69 others — read 11 September 2026
продай мне эту ручку @sell_me · 41,075 Telegram ranks this channel #8 of 94 here — alongside 93 others — read 29 August 2026
Москоуавто @moscowauto · 201,003 Telegram ranks this channel #8 of 86 here — alongside 85 others — read 11 August 2026
Джейпег Малевича @malepeg · 511,765 Telegram ranks this channel #9 of 94 here — alongside 93 others — read 9 August 2026
Ты в тренде или уходи @trendsetter · 1,417,532 Telegram ranks this channel #9 of 93 here — alongside 92 others — read 8 August 2026
Rozetked @rozetked · 656,361 Telegram ranks this channel #10 of 92 here — alongside 91 others — read 8 August 2026
Кухня ритейла @retail_kitchen · 66,226 Telegram ranks this channel #11 of 92 here — alongside 91 others — read 21 August 2026
Авто.ру @carsnosleep · 497,653 Telegram ranks this channel #11 of 88 here — alongside 87 others — read 9 August 2026
Русский ритейл и бизнес @retailrus · 291,790 Telegram ranks this channel #12 of 91 here — alongside 90 others — read 10 August 2026
GamersHub @gamershubrus · 32,223 Telegram ranks this channel #14 of 58 here — alongside 57 others — read 5 September 2026
Боги маркетинга @Godketing · 113,137 Telegram ranks this channel #14 of 94 here — alongside 93 others — read 14 August 2026
Техно педали! @Technical_R_D · 41,170 Telegram ranks this channel #15 of 40 here — alongside 39 others — read 2 September 2026
Передали коллегам @collegi · 137,793 Telegram ranks this channel #15 of 92 here — alongside 91 others — read 13 August 2026
Трендач @trendach · 1,285,000 Telegram ranks this channel #15 of 89 here — alongside 88 others — read 8 August 2026
Московский ревизор @mosreview · 83,303 Telegram ranks this channel #16 of 92 here — alongside 91 others — read 18 August 2026
Отцы Экономики @economicfathers · 90,455 Telegram ranks this channel #16 of 68 here — alongside 67 others — read 17 August 2026
This channel appears in 148 seed channels' Telegram-generated recommendation lists in total, of which the 24 where it ranks highest are shown above. Each is Telegram’s list for THAT channel, not this one — see how this is measured.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 19 September 2026 — this
entry's latest reading, not the date you are reading this.
“о чём говорят коллеги” (@kollegi), 207,939 subscribers as measured 19 September 2026. Telegram Register, tgregister.com/channel/kollegi.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.