Честно и ёмко про ритейл, маркетплейсы и e-commerce.
Предложка: @ecomrusbot
Сотрудничество: @vodomars
Канал включён в перечень РКН: https://rkn.link/5mN
Created
6 August 2017 — measured — cross-checked against a third-party dataset (ext.tg_channel)
Other / unclassifiable — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-UD-Q6_K_XL, prompt version 1) read this channel’s own recent posts on 20 August 2026 and assigned it the closest of 31 fixed categories, at 81% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.
Growth
32 measurements spanning 40 days, net -1,717. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 83,299–85,532 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 32
Measured (UTC)
Subscribers
Change
15 Sept 2026, 14:37
83,557
-88
13 Sept 2026, 21:01
83,645
-77
12 Sept 2026, 01:59
83,722
-88
9 Sept 2026, 19:58
83,810
-125
6 Sept 2026, 13:41
83,935
-109
4 Sept 2026, 06:36
84,044
-51
2 Sept 2026, 22:18
84,095
-66
1 Sept 2026, 17:24
84,161
-51
31 Aug 2026, 15:44
84,212
-65
30 Aug 2026, 14:03
84,277
-41
29 Aug 2026, 11:03
84,318
-39
28 Aug 2026, 12:42
84,357
-42
27 Aug 2026, 09:42
84,399
-52
26 Aug 2026, 12:02
84,451
-39
25 Aug 2026, 12:39
84,490
-34
24 Aug 2026, 11:17
84,524
-86
22 Aug 2026, 22:06
84,610
-52
21 Aug 2026, 15:08
84,662
-33
20 Aug 2026, 12:03
84,695
-61
19 Aug 2026, 10:12
84,756
first reading
Engagement
338 posts held, back to 4 August 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 84 pages of Telegram’s post history, 20 posts per page.
ERR · 30 days
7.20%
avg views ÷ 83,557 subscribers
Avg views / post
6,020
234 posts measured
Reaction rate
1.17%
reactions ÷ views · ER floor
Posts in window
234
of 338 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
What these figures were computed from
Window
Rolling 30 days · latest post in window 15 September 2026
Posts held
338 (4 August 2026 – 15 September 2026)
Views total
1,407,900
Reactions total
16,504
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
15 Sept 2026, 21:19 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Photos
≈11,500
Videos
≈2,460
Links
≈397
Lifetime counters from Telegram’s own channel header, read 15 September 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.
Video runtime
29m 06s
Average length
26s
Measured directly from 67 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
22,213 reactions across 323 posts, in 5 distinct kinds. The most used accounts for 50.9% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
😁
11,317
50.9%
❤
6,488
29.2%
custom 5386794355405114933
2,106
9.48%
custom 5384287657872345983
1,357
6.11%
custom 5384090377139537622
945
4.25%
Custom emoji. 3 of the rows above are Telegram custom emoji, which the public preview renders as an element carrying only a numeric id — no character, and no image we can reach. The id is printed as-is rather than substituted with a look-alike glyph, because a stand-in would be our invention showing where a measurement should be. The counts beside them are Telegram’s.
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 338 of the 338 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 22,915 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 338 most recent posts we hold, published 4 August 2026 to 15 September 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Advertising
Ad load
0.888%
3 of 338 posts carry an ad marker
Regulatory tokens
3
posts carrying an erid · 3 distinct tokens
Median views · ads
5,870
over 3 measured posts
Median views · rest
6,050
over 335 measured posts
An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.
This is a floor, and it can only ever be a floor. A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.
Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.
Advertising tokens recorded on this entry
erid
Posts
First seen
Last seen
2SDnjcYq2aX
1
12 August 2026
12 August 2026
2SDnjdVNSqZ
1
20 August 2026
20 August 2026
2Vtzqv9qe7u
1
6 August 2026
6 August 2026
A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.
Measured over the 338 most recent posts we hold, published 4 August 2026 to 15 September 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.
⚡️ Бургер Кинг заколлабился с Атакой титанов — уже сегодня анимешники смогут купить комбо по легендарной вселенной.
В состав комбо войдут:
• Одна из фигурок: четыре титана, Эрен, Микаса и Леви;
• Воппер «Прародитель»;
• Приправа-шрирача «Дрожь земли»;
• Соус «Инъекция титана»;
• Стаканы с одним из четырех титанов: с атакующим титаном Эрен, колоссальным титаном, титаном-перевозчиком, челюстным титаном.
Сотрудники Бу…
Товары на WB для крымчан оказались на 80% дороже — местные в шоке от наценок маркетплейса. Даже на Сахалин доставка одного и того же товара значительно дешевле.
На первом скрине — цена с доставкой в Симферополь, на втором — на Сахалин. Покупатели возмущаются огромным ценам и отмечают в комментариях, что уходят на Ozon.
Лавандовый раф скоро завезут во Вкусно — и точку. В осеннем меню также появятся: кокосовый латте, горячий бамбл с апельсином и горячий шоколад со вкусом ореха макадамия.
Лучший дроп осени.
WB начал требовать с клиентов доказать происхождение денег, которые они потратили на маркетплейсе. У шопоголиков блокируют кошельки при списании «слишком большой» суммы, например, от 20 000 рублей за раз.
Разблочить кошелек можно только справкой 2-НДФЛ, договором о продаже квартиры или другими документами, подтверждающими высокий доход и «законность покупки».
Много трусов за раз больше не берем.
Red Bull со вкусом фруктового льда отыскали на Ozon — финскую лимитку можно попробовать за 700 рублей, но стоит поторопиться. Энергохолики буквально атакуют селлера и скупают энергос.
Освежаемся и вспоминаем лето.
От шаурмы из Вкусвилла можно заработать жуткий понос — в ней нашли кишечную палочку. Покупатель из Москвы попал в больницу с отравлением, ознобом и температурой после того, как съел шаурму с рваной говядиной и горчичным соусом.
Роспотребнадзор уже проверил блюдо и обнаружил там опасные микроорганизмы. Причем в отзывах клиенты многократно отмечали проблемы: слишком кислый соус, подозрительный запах и даже рвоту после…
Корпусные десерты завезли в Магнит — трендовые вкусняхи политы шоколадной глазурью, а внутри них нежное сливочное джелато, тающее во рту.
В ведерке пять мини-десертов: лимон, малина, банан, кокос и клубника. Цена — 649 рублей.
Модное вино от Dolce & Gabbana завезли в российские магазины. В линейке несколько коллекционных сортов, созданные дизайнерами бренда.
Дегустаторы хвалят сицилийское вино за насыщенный вкус и аромат.
Понедельник стал чуть веселее.
😁26custom 53867943554051149336❤5
Showing the 12 most recent of 338 posts we hold for @russian_ecom. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 5 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Channels Telegram recommends alongside this one
Telegram’s own answer, not this register’s. When this register asks Telegram’s API what is similar to this channel, this is the list it returns, in the exact order Telegram returns it — never re-sorted by subscribers or by anything else this register measures. The relationship, and the order, are Telegram’s; we record them and date them, and make no claim of our own about which of these channels actually resemble this one.
Read from Telegram’s recommendation API, most recently 18 August 2026. Telegram holds a list like this for a small and growing share of the register — how this is measured, and why most channel pages show nothing here.
Appears in Telegram’s recommendations for other channels
The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.
Кухня ритейла @retail_kitchen · 66,296 Telegram ranks this channel #3 of 92 here — alongside 91 others — read 21 August 2026
Кухня Маркетплейсов @vsedlyamp · 56,688 Telegram ranks this channel #4 of 83 here — alongside 82 others — read 23 August 2026
Беспощадный ритейл @b_retail · 141,004 Telegram ranks this channel #4 of 89 here — alongside 88 others — read 13 August 2026
Доставим вчера @dostavim · 27,315 Telegram ranks this channel #5 of 81 here — alongside 80 others — read 11 September 2026
Ритейл заказывали? @retailife · 84,603 Telegram ranks this channel #6 of 70 here — alongside 69 others — read 11 September 2026
Е-коммерс @kommerc · 238,659 Telegram ranks this channel #6 of 81 here — alongside 80 others — read 11 August 2026
украла авокадо с фотостоков @mavacado · 42,838 Telegram ranks this channel #8 of 95 here — alongside 94 others — read 28 August 2026
Ozon Универ ПВЗ @apvzozonlearning · 93,242 Telegram ranks this channel #10 of 63 here — alongside 62 others — read 21 August 2026
Бегущий по рынку @ryanrun · 1,015,485 Telegram ranks this channel #10 of 87 here — alongside 86 others — read 8 August 2026
Игорь, начинайте работу @oplata_skoro_budet · 429,049 Telegram ranks this channel #11 of 91 here — alongside 90 others — read 10 August 2026
Сосисочная @sosicka · 163,202 Telegram ranks this channel #15 of 93 here — alongside 92 others — read 12 August 2026
Ozon HQ @ozonhq · 28,863 Telegram ranks this channel #16 of 88 here — alongside 87 others — read 9 September 2026
Клиент всегда прав @klientvsprav · 1,065,390 Telegram ranks this channel #16 of 91 here — alongside 90 others — read 8 August 2026
Передали коллегам @collegi · 137,918 Telegram ranks this channel #19 of 92 here — alongside 91 others — read 13 August 2026
продай мне эту ручку @sell_me · 41,089 Telegram ranks this channel #25 of 94 here — alongside 93 others — read 29 August 2026
Диджитал-культура @digital_sila · 38,601 Telegram ranks this channel #26 of 95 here — alongside 94 others — read 1 September 2026
WB ПВЗ Новости. Менеджеры @wbpvzlearning · 98,641 Telegram ranks this channel #29 of 57 here — alongside 56 others — read 16 August 2026
лидер мнений среди удобрений @lider · 175,397 Telegram ranks this channel #29 of 93 here — alongside 92 others — read 12 August 2026
Ozon и партнёры ПВЗ @ozonapvz · 67,336 Telegram ranks this channel #31 of 72 here — alongside 71 others — read 20 August 2026
ок, согласовано @notypicmarketing · 343,371 Telegram ranks this channel #33 of 95 here — alongside 94 others — read 10 August 2026
мы вам перезвоним @ca11_you · 141,643 Telegram ranks this channel #39 of 91 here — alongside 90 others — read 13 August 2026
Бывшие 🎭 @buvchiy · 40,052 Telegram ranks this channel #54 of 72 here — alongside 71 others — read 30 August 2026
Креатив на сдачу @creoch · 90,230 Telegram ranks this channel #56 of 91 here — alongside 90 others — read 17 August 2026
Ozon Marketplace @ozonmarketplace · 110,001 Telegram ranks this channel #70 of 81 here — alongside 80 others — read 15 August 2026
This channel appears in 25 seed channels' Telegram-generated recommendation lists in total, of which the 24 where it ranks highest are shown above. Each is Telegram’s list for THAT channel, not this one — see how this is measured.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 15 September 2026 — this
entry's latest reading, not the date you are reading this.
“Я другое заказывал” (@russian_ecom), 83,557 subscribers as measured 15 September 2026. Telegram Register, tgregister.com/channel/russian_ecom.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.