Канал от бренд-стратега Юли Агафоновой о том, как бизнесы создают вау-эффекты.
Для связи: @howtowow_work
Регистрация в реестре РКН: https://clck.ru/3GDwig
Created
11 March 2022 — measured — cross-checked against a third-party dataset (ext.tg_channel)
Marketing & affiliate — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 10 September 2026 and assigned it the closest of 31 fixed categories, at 74% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and the other topics.
Growth
55 measurements spanning 91 days, net +149. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 20,496–20,755 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 55
Measured (UTC)
Subscribers
Change
5 Nov 2026, 11:36
20,722
+4
2 Nov 2026, 08:56
20,718
-1
1 Nov 2026, 08:58
20,719
+5
31 Oct 2026, 07:28
20,714
-4
30 Oct 2026, 07:06
20,718
-2
29 Oct 2026, 08:39
20,720
+3
28 Oct 2026, 09:21
20,717
-5
27 Oct 2026, 06:47
20,722
-3
26 Oct 2026, 05:27
20,725
+10
25 Oct 2026, 03:48
20,715
+8
24 Oct 2026, 05:49
20,707
+8
23 Oct 2026, 08:26
20,699
-8
22 Oct 2026, 06:41
20,707
+14
21 Oct 2026, 02:46
20,693
+18
20 Oct 2026, 02:30
20,675
+53
19 Oct 2026, 00:04
20,622
-4
17 Oct 2026, 22:26
20,626
-2
16 Oct 2026, 19:27
20,628
-3
15 Oct 2026, 19:07
20,631
+7
14 Oct 2026, 21:50
20,624
first reading
Engagement
53 posts held, back to 4 August 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 63 pages of Telegram’s post history, 20 posts per page.
ERR · 30 days
10.7%
avg views ÷ 20,722 subscribers
Avg views / post
2,220
10 posts measured
Reaction rate
2.01%
reactions ÷ views · ER floor
Posts in window
10
of 53 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
What these figures were computed from
Window
Rolling 30 days · latest post in window 5 November 2026
Posts held
53 (4 August 2026 – 5 November 2026)
Views total
22,240
Reactions total
447
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
5 Nov 2026, 14:56 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Photos
≈4,480
Videos
≈654
Links
≈420
Lifetime counters from Telegram’s own channel header, read 5 November 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.
Video runtime
6m 01s
Average length
26s
Measured directly from 14 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
3,139 reactions across 53 posts, in 1 kind.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
🤩
3,139
100.0%
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 53 of the 53 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 3,139 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 53 most recent posts we hold, published 4 August 2026 to 5 November 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Recent posts
Telegram’s own ‘edited’ marker: 0 of 10 posts held from the last 30 days (0%) carried it when this register last read them. The marker says a post was changed after publishing, not what it said before — this register holds the earlier wording only where an edit fell between two of its own reads (see the edit ledger and how it is measured).
Вау! В2В направление маркетплейса Флаувау выпустили документальные фильмы о людях, которые строят бизнес в регионах России и продвигают локальную культуру через свои товары. Проект называется «Дело в месте».
Зацепила история казанского бренда Your Yool: основательница черпает вдохновение в традиционной татарской культуре и делает авторские украшения с татарскими мотивами. Но таких историй в проекте четыре — ещё есть…
Вау! Агентство Doing Great в этом году отмечает 10 лет и поэтому случаю ребята собрали раскраску со своей историей и ключевыми этапами по годам! Поздравляю команду!
Вау! Бренд текстиля и декора TKANO запустили линейку для животных, основная идея — сделать предметы, которые не выбиваются из интерьера, а органично вписываются в его эстетику.
Есть и лежанки-трансформеры, и пледы в терракоте/мокко, и керамические миски, настенные когтеточки со скрытыми креплениями и силиконовые коврики для зоны кормления. Вся палитра в мятном, сером, бежевом и терракоте легко сочетается с тем, что …
Вау! Какая красивая рекламная кампания у BORK — Симона Юнусова, Ирина Винер и Виктория Шелягова готовят вместе со своими внучками семейные рецепты в аэрогриле бренда!
Вау! Вы уже видели, что в библиотеке имени Ленина прошёл ночной рейв? Три танцпола в разных залах библиотеки плюс перформансы по Лермонтову, Замятину, Гомеру и другим, книжный развал, фотозоны.
Пускали только тех, у кого есть читательский билет, то есть чтобы попасть на вечеринку, нужно было его оформить. И внимание, за первые дни анонса записались около восьми тысяч человек. Вот это знакомство с библиотекой!
Вау! Увидела новость, что MIXIT взяли золотую медаль за самую эффектную экспозицию в этом году на InterCHARM, конечно же пошла смотреть, что они там сделали!
Соосновательница бренда Елена Назарова привезла на выставку по не просто стенд с продуктами, а полноценное пространство с тестированием средств, колесом фортуны, подарками, PR-боксы для обычных посетителей, яркую фотозону и гигантские продукты, которые сложно н…
Вау! Так выглядит временное кафе BYREDO в Токио! Вдохновились архитектурой Швеции, а если быть точнее — региона Даларна, и даже в рекламной кампании сняли не моделей, а реальную семью Норен, которая там живет.
Вау! Только сейчас заметила, какая крутая деталь была в летней коллаборации Prada и Gentle Monster — очки для чтения, которые могут служить закладкой в книге!
Вау! Классный коллаб у Pitkina и Nothing Fancy! Бренды находятся по-соседству на Петровском бульваре, поэтому можно зайти попробовать что-то из лимитированного сета в Nothing Fancy, а потом в Pitkina за подарком — хлопковой резинкой дофаминового цвета! И как же круто в стиле сериала 90-х сняли анонс!
До 10 ноября
Вау! Какую красивую рассылку к Празднику середины осени сделали Loewe в Таиланде! Это общеазиатский праздник урожая и воссоединения семьи под полной луной, который встречают с лунными пряниками, поэтому наполнение очень понятно!
Вау! Сегодня 12 storeez открыли новый офис в Сколково и сделали это в формате школьной линейки, с тем самым колокольчиком и шариками!
А какой из 1-сентябрьских кейсов зацепил вас?
🤩47
Showing the 12 most recent of 53 posts we hold for @howtowow. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 5 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Channels Telegram recommends alongside this one
Telegram’s own answer, not this register’s. When this register asks Telegram’s API what is similar to this channel, this is the list it returns, in the exact order Telegram returns it — never re-sorted by subscribers or by anything else this register measures. The relationship, and the order, are Telegram’s; we record them and date them, and make no claim of our own about which of these channels actually resemble this one.
Read from Telegram’s recommendation API, most recently 26 September 2026. Telegram holds a list like this for a small and growing share of the register — how this is measured, and why most channel pages show nothing here.
Appears in Telegram’s recommendations for other channels
The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.
Бойкий Шухрат @BoykiyM · 21,241 Telegram ranks this channel #4 of 63 here — alongside 62 others — read 23 September 2026
SETTERS EDUCATION @setterseducation · 23,009 Telegram ranks this channel #4 of 93 here — alongside 92 others — read 18 September 2026
mads media @mads_courses · 25,858 Telegram ranks this channel #4 of 97 here — alongside 96 others — read 13 September 2026
Ловись рыбка @heyanie · 32,945 Telegram ranks this channel #4 of 97 here — alongside 96 others — read 5 September 2026
Коллеги, добрый день @positive_colleague · 20,103 Telegram ranks this channel #6 of 96 here — alongside 95 others — read 1 October 2026
Артем Кей @artemmkey · 31,059 Telegram ranks this channel #7 of 84 here — alongside 83 others — read 6 September 2026
SASHASENCE | новый маркетинг @sashasence · 23,876 Telegram ranks this channel #8 of 80 here — alongside 79 others — read 21 September 2026
N:OW @nowagency · 22,064 Telegram ranks this channel #10 of 97 here — alongside 96 others — read 22 September 2026
«Карьера» The Blueprint @theblueprintcareer · 143,807 Telegram ranks this channel #13 of 97 here — alongside 96 others — read 13 August 2026
Alice From Designland 🤍 @alicedesignwonderland · 22,165 Telegram ranks this channel #15 of 85 here — alongside 84 others — read 24 September 2026
Котлер.Media @atlasonair · 31,986 Telegram ranks this channel #15 of 98 here — alongside 97 others — read 20 September 2026
Периодика @periodicapress · 26,183 Telegram ranks this channel #17 of 86 here — alongside 85 others — read 12 September 2026
FounderWoman @FounderWoman · 44,878 Telegram ranks this channel #17 of 95 here — alongside 94 others — read 27 August 2026
Шпаргалка для бренда @iamshpargalka · 22,884 Telegram ranks this channel #20 of 88 here — alongside 87 others — read 19 September 2026
Curly mum @curly_mum · 220,303 Telegram ranks this channel #20 of 50 here — alongside 49 others — read 12 August 2026
состояние потока @optimalexperience · 20,594 Telegram ranks this channel #21 of 94 here — alongside 93 others — read 26 September 2026
Маркетинговый ход @MarketingPloy · 69,344 Telegram ranks this channel #21 of 98 here — alongside 97 others — read 20 August 2026
V I V A L A V I K A @Viva_la_vika · 43,188 Telegram ranks this channel #23 of 91 here — alongside 90 others — read 28 August 2026
ХУЦПА <-> Женя Давыдов @hutzp · 38,839 Telegram ranks this channel #23 of 98 here — alongside 97 others — read 27 August 2026
ОЙСАШ🚀 @etosashaaaa · 53,147 Telegram ranks this channel #24 of 87 here — alongside 86 others — read 23 August 2026
Мамка блогеров @bloggers_mama · 20,024 Telegram ranks this channel #27 of 96 here — alongside 95 others — read 29 September 2026
SETTERS Media @setters · 82,700 Telegram ranks this channel #27 of 95 here — alongside 94 others — read 18 August 2026
Mama Nature @tomnayaa · 39,591 Telegram ranks this channel #33 of 90 here — alongside 89 others — read 28 August 2026
гура́ @creativeee · 59,810 Telegram ranks this channel #34 of 99 here — alongside 98 others — read 21 August 2026
This channel appears in 36 seed channels' Telegram-generated recommendation lists in total, of which the 24 where it ranks highest are shown above. Each is Telegram’s list for THAT channel, not this one — see how this is measured.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 5 November 2026 — this
entry's latest reading, not the date you are reading this.
“how to wow” (@howtowow), 20,722 subscribers as measured 5 November 2026. Telegram Register, tgregister.com/channel/howtowow.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.